Adobe Analytics Integration

Transcription

1 Adobe Analytics Integration Get More Insight in Your Analytics Kampyle s Adobe Analytics integration combines the power of Kampyle s integrated feedback system and the behavioral reporting of Adobe SiteCatalyst and Marketing Cloud. It creates powerful analytics and uncovers optimization opportunities for organizations that need to better understand how their visitors interact with their online presence. Online marketers, product managers and analytics teams are increasingly realizing the importance of connecting customer behavior and end-user feedback in building their brand and driving business success. Integrating Kampyle with Adobe SiteCatalyst brings visitor feedback metrics and dimensions into SiteCatalyst, so that visitor behavior can be analyzed in the context of attitudes and opinions. The combined solution creates the opportunity to leverage attitudinal insight to optimize website effectiveness and improve conversion rates. Enhanced Understanding of Websites Kampyle s SiteCatalyst integration provides expanded reporting capabilities that enable you to get a more indepth understanding of website visitor behavior. Using the integrated view of results from both solutions, you can fill gaps in SiteCatalyst capabilities and add context to existing reports. Combine and correlate data provided by each system to analyze insights from new and existing visitor segments to: Gain a better understanding of what drives visitor behavior Track the impact of feedback on conversion Analyze by point of feedback or associate data with the entire visitor session Add human perspective and texture to flat, quantitative reporting Analyze insight in the context of total site traffic How it Works As an Adobe Marketing Cloud Partner, Kampyle delivers feedback data from in real-time as a plug-and-play data source via Adobe Analytics Data Connectors or Adobe Genesis. Once enabled, you can access all feedback data via a data-source API within the existing Adobe SiteCatalyst Reporting Suite (or Suites). A set of pre-defined dashboards is provided to get you started. The added insight allows you to explore new attitudinal dimensions within existing traffic-orientated segments, including customer satisfaction, NPS and key visitor issues. Or apply behavioral segmentation based on feedback classifications to identify and create new attitudinal segments within funnels or reporting paths. The result is a sharply focused picture of visitor motivations for specific site behavior. 1/4

2 Kampyle SiteCatalyst Views B2B Funnel Dashboard Select any of the predefined attitudinal feedback dimensions to filter and deep-dive into existing behavior segments. Feedback is associated with both the visitor s page and the session so SiteCatalyst integration enables unique insight into the impact of attitude and user experience on goal completion and conversion. Page View Report Dashboard Get rich insight into traffic patterns with page view reports. Predefined dashboards provide an overview and starting point for including feedback insight across your reporting suites, so you can go beyond just integrating feedback dimensions and segments in existing SiteCatalyst reports. 2/4

3 Example Categories > Sub-categories Feedback insight data in SiteCatalyst is multi-layered, with each visitor feedback item encompassing as many as 18 individual data points, including CSAT grade, NPS, Category, Sub- Category, NPS rating, gender, age, and more. In the SiteCatalyst reporting interface, simply click on a category to explore the drivers that can increase business success. Example Feedback Grade vs. Feedback Categories Drill down based on key structured feedback data. Understand aggregate results and micro trends. 3/4

4 Example Feedback Inbox Examine feedback down to customer verbatims. Example Advanced Feedback Filtering Use advanced filtering to search for feedback containing specific terms. Launch, Analyze and Optimize Kampyle s Adobe Analytics integration lets you continue to analyze data the way you do today, without building new processes or reports except now your web analytics are enriched by user insight. Overlaying behavioral data with feedback lets you optimize efficiently and effectively based on solid visitor insight instead of guesswork, empowering you to meet your business goals today. More information: Contact the Kampyle Sales Team for a live demonstration. Kampyle helps organizations from all verticals increase conversion rates and focus their optimization efforts on key business objectives. Its intelligent customer insights solution uncovers and analyzes unknown issues across multiple engagement channels and takes real-time action to increase conversions, improve customer satisfaction and loyalty, reduce customer support costs and generate new leads. 4/4

5 Copyright Kampyle Ltd All rights reserved v_5_14_1_29 US: KAMPYLE ( ) UK: +44 (0) AUS: ISR: sales@kampyle.com KAMPYLE ( ) 1/1