Econ 101: Principles of Microeconomics

Transcription

1 Econ 101: Principles of Microeconomics Chapter 13 - Perfect Competition and the Supply Curve Fall 2010 Herriges (ISU) Ch. 13 Perfect Competition and Supply Fall / 27

2 Outline 1 Perfect Competition 2 Production and Profit Using Marginal Analysis When is Production Profitable? The Short-Run Production Decision Optimal Firm Size 3 The Industry Supply Curve The Industry Supply Curve in the Short Run The Industry Supply Curve in the Long Run Herriges (ISU) Ch. 13 Perfect Competition and Supply Fall / 27

3 Overview In the previous chapter, we characterized the production function for the firm and the implications for the firm s typical cost structure. Herriges (ISU) Ch. 13 Perfect Competition and Supply Fall / 27

4 Overview In the previous chapter, we characterized the production function for the firm and the implications for the firm s typical cost structure. In this chapter, we use that information to infer the firm s supply function in a perfectly competitive market. Herriges (ISU) Ch. 13 Perfect Competition and Supply Fall / 27

5 Overview In the previous chapter, we characterized the production function for the firm and the implications for the firm s typical cost structure. In this chapter, we use that information to infer the firm s supply function in a perfectly competitive market. We will see what factors determine the profitability of the firm and why unprofitable firms may choose to operate in the short-run Herriges (ISU) Ch. 13 Perfect Competition and Supply Fall / 27

6 Overview In the previous chapter, we characterized the production function for the firm and the implications for the firm s typical cost structure. In this chapter, we use that information to infer the firm s supply function in a perfectly competitive market. We will see what factors determine the profitability of the firm and why unprofitable firms may choose to operate in the short-run why industries behave differently in the short run versus the long run. Herriges (ISU) Ch. 13 Perfect Competition and Supply Fall / 27

7 Overview In the previous chapter, we characterized the production function for the firm and the implications for the firm s typical cost structure. In this chapter, we use that information to infer the firm s supply function in a perfectly competitive market. We will see what factors determine the profitability of the firm and why unprofitable firms may choose to operate in the short-run why industries behave differently in the short run versus the long run. First, however, we will need to more carefully define what is meant by a perfectly competitive market. Herriges (ISU) Ch. 13 Perfect Competition and Supply Fall / 27

8 Overview In the previous chapter, we characterized the production function for the firm and the implications for the firm s typical cost structure. In this chapter, we use that information to infer the firm s supply function in a perfectly competitive market. We will see what factors determine the profitability of the firm and why unprofitable firms may choose to operate in the short-run why industries behave differently in the short run versus the long run. First, however, we will need to more carefully define what is meant by a perfectly competitive market. In chapter 3, we introduced the notion of a competitive market, characterizing as one in which there are many buyers and sellers of the same good or service. Herriges (ISU) Ch. 13 Perfect Competition and Supply Fall / 27

9 Overview In the previous chapter, we characterized the production function for the firm and the implications for the firm s typical cost structure. In this chapter, we use that information to infer the firm s supply function in a perfectly competitive market. We will see what factors determine the profitability of the firm and why unprofitable firms may choose to operate in the short-run why industries behave differently in the short run versus the long run. First, however, we will need to more carefully define what is meant by a perfectly competitive market. In chapter 3, we introduced the notion of a competitive market, characterizing as one in which there are many buyers and sellers of the same good or service. This is the essence of what is meant by a competitive market, but we want highlight what is important about this basic definition. Herriges (ISU) Ch. 13 Perfect Competition and Supply Fall / 27

10 Perfect Competition Perfect Competition A perfectly competitive market has two necessary characteristics: 1 All market participants (consumers and producers) must be price-takers. Herriges (ISU) Ch. 13 Perfect Competition and Supply Fall / 27

11 Perfect Competition Perfect Competition A perfectly competitive market has two necessary characteristics: 1 All market participants (consumers and producers) must be price-takers. - A price-taking producer is one who views their actions as having no-effect on the market price of the good. Herriges (ISU) Ch. 13 Perfect Competition and Supply Fall / 27

12 Perfect Competition Perfect Competition A perfectly competitive market has two necessary characteristics: 1 All market participants (consumers and producers) must be price-takers. - A price-taking producer is one who views their actions as having no-effect on the market price of the good. - This is usually due to the fact the none of the producers have a large market share Herriges (ISU) Ch. 13 Perfect Competition and Supply Fall / 27

13 Perfect Competition Perfect Competition A perfectly competitive market has two necessary characteristics: 1 All market participants (consumers and producers) must be price-takers. - A price-taking producer is one who views their actions as having no-effect on the market price of the good. - This is usually due to the fact the none of the producers have a large market share - The firm s market share is the fraction of total industry output Herriges (ISU) Ch. 13 Perfect Competition and Supply Fall / 27

14 Perfect Competition Perfect Competition A perfectly competitive market has two necessary characteristics: 1 All market participants (consumers and producers) must be price-takers. - A price-taking producer is one who views their actions as having no-effect on the market price of the good. - This is usually due to the fact the none of the producers have a large market share - The firm s market share is the fraction of total industry output - Examples of price-taking producers would include grain farmers and local gasoline stations Herriges (ISU) Ch. 13 Perfect Competition and Supply Fall / 27

15 Perfect Competition Perfect Competition A perfectly competitive market has two necessary characteristics: 1 All market participants (consumers and producers) must be price-takers. - A price-taking producer is one who views their actions as having no-effect on the market price of the good. - This is usually due to the fact the none of the producers have a large market share - The firm s market share is the fraction of total industry output - Examples of price-taking producers would include grain farmers and local gasoline stations - There are, of course, many examples of industries in which producers are not price-taking Herriges (ISU) Ch. 13 Perfect Competition and Supply Fall / 27

16 Perfect Competition Perfect Competition A perfectly competitive market has two necessary characteristics: 1 All market participants (consumers and producers) must be price-takers. - A price-taking producer is one who views their actions as having no-effect on the market price of the good. - This is usually due to the fact the none of the producers have a large market share - The firm s market share is the fraction of total industry output - Examples of price-taking producers would include grain farmers and local gasoline stations - There are, of course, many examples of industries in which producers are not price-taking - A price-taking consumer is one who views their actions as having no-effect on the market price of the good or service. Herriges (ISU) Ch. 13 Perfect Competition and Supply Fall / 27

17 Perfect Competition Perfect Competition A perfectly competitive market has two necessary characteristics: 1 All market participants (consumers and producers) must be price-takers. - A price-taking producer is one who views their actions as having no-effect on the market price of the good. - This is usually due to the fact the none of the producers have a large market share - The firm s market share is the fraction of total industry output - Examples of price-taking producers would include grain farmers and local gasoline stations - There are, of course, many examples of industries in which producers are not price-taking - A price-taking consumer is one who views their actions as having no-effect on the market price of the good or service. - This is typically the case. Herriges (ISU) Ch. 13 Perfect Competition and Supply Fall / 27

18 Perfect Competition Perfect Competition A perfectly competitive market has two necessary characteristics: 1 All market participants (consumers and producers) must be price-takers. - A price-taking producer is one who views their actions as having no-effect on the market price of the good. - This is usually due to the fact the none of the producers have a large market share - The firm s market share is the fraction of total industry output - Examples of price-taking producers would include grain farmers and local gasoline stations - There are, of course, many examples of industries in which producers are not price-taking - A price-taking consumer is one who views their actions as having no-effect on the market price of the good or service. - This is typically the case. - However, in some markets, firms are the consumers of the good produced and far from price-takers. Herriges (ISU) Ch. 13 Perfect Competition and Supply Fall / 27

19 Perfect Competition Perfect Competition A perfectly competitive market has two necessary characteristics: 1 All market participants (consumers and producers) must be price-takers. - A price-taking producer is one who views their actions as having no-effect on the market price of the good. - This is usually due to the fact the none of the producers have a large market share - The firm s market share is the fraction of total industry output - Examples of price-taking producers would include grain farmers and local gasoline stations - There are, of course, many examples of industries in which producers are not price-taking - A price-taking consumer is one who views their actions as having no-effect on the market price of the good or service. - This is typically the case. - However, in some markets, firms are the consumers of the good produced and far from price-takers. 2 The industry output is a standardized product; i.e., a product that consumers view as the same good regardless of which firm produces it. Herriges (ISU) Ch. 13 Perfect Competition and Supply Fall / 27

20 Perfect Competition Free Entry and Exit While not necessary, most perfectly competitive markets are also characterized by free entry and exit Herriges (ISU) Ch. 13 Perfect Competition and Supply Fall / 27

21 Perfect Competition Free Entry and Exit While not necessary, most perfectly competitive markets are also characterized by free entry and exit An industry has free entry and exit when new producers can easily enter into the industry and existing producers can easily leave. Herriges (ISU) Ch. 13 Perfect Competition and Supply Fall / 27

22 Perfect Competition Free Entry and Exit While not necessary, most perfectly competitive markets are also characterized by free entry and exit An industry has free entry and exit when new producers can easily enter into the industry and existing producers can easily leave. While a new seller must always incur some start-up Herriges (ISU) Ch. 13 Perfect Competition and Supply Fall / 27

23 Perfect Competition Free Entry and Exit While not necessary, most perfectly competitive markets are also characterized by free entry and exit An industry has free entry and exit when new producers can easily enter into the industry and existing producers can easily leave. While a new seller must always incur some start-up A perfectly competitive market has no significant barriers to discourage new entrants Herriges (ISU) Ch. 13 Perfect Competition and Supply Fall / 27

24 Perfect Competition Free Entry and Exit While not necessary, most perfectly competitive markets are also characterized by free entry and exit An industry has free entry and exit when new producers can easily enter into the industry and existing producers can easily leave. While a new seller must always incur some start-up A perfectly competitive market has no significant barriers to discourage new entrants Any firm wishing to enter can do business on the same terms as firms that are already there Herriges (ISU) Ch. 13 Perfect Competition and Supply Fall / 27

25 Perfect Competition Free Entry and Exit While not necessary, most perfectly competitive markets are also characterized by free entry and exit An industry has free entry and exit when new producers can easily enter into the industry and existing producers can easily leave. While a new seller must always incur some start-up A perfectly competitive market has no significant barriers to discourage new entrants Any firm wishing to enter can do business on the same terms as firms that are already there In some markets there are significant barriers to entry, including Herriges (ISU) Ch. 13 Perfect Competition and Supply Fall / 27

26 Perfect Competition Free Entry and Exit While not necessary, most perfectly competitive markets are also characterized by free entry and exit An industry has free entry and exit when new producers can easily enter into the industry and existing producers can easily leave. While a new seller must always incur some start-up A perfectly competitive market has no significant barriers to discourage new entrants Any firm wishing to enter can do business on the same terms as firms that are already there In some markets there are significant barriers to entry, including Legal barriers (e.g., e.g., taxi medallions in New York City) Herriges (ISU) Ch. 13 Perfect Competition and Supply Fall / 27

27 Perfect Competition Free Entry and Exit While not necessary, most perfectly competitive markets are also characterized by free entry and exit An industry has free entry and exit when new producers can easily enter into the industry and existing producers can easily leave. While a new seller must always incur some start-up A perfectly competitive market has no significant barriers to discourage new entrants Any firm wishing to enter can do business on the same terms as firms that are already there In some markets there are significant barriers to entry, including Legal barriers (e.g., e.g., taxi medallions in New York City) patents Herriges (ISU) Ch. 13 Perfect Competition and Supply Fall / 27

28 Perfect Competition Free Entry and Exit While not necessary, most perfectly competitive markets are also characterized by free entry and exit An industry has free entry and exit when new producers can easily enter into the industry and existing producers can easily leave. While a new seller must always incur some start-up A perfectly competitive market has no significant barriers to discourage new entrants Any firm wishing to enter can do business on the same terms as firms that are already there In some markets there are significant barriers to entry, including Legal barriers (e.g., e.g., taxi medallions in New York City) patents significant economies of scale, which may give existing firms a cost advantage over new entrants Herriges (ISU) Ch. 13 Perfect Competition and Supply Fall / 27

29 Perfect Competition Free Entry and Exit While not necessary, most perfectly competitive markets are also characterized by free entry and exit An industry has free entry and exit when new producers can easily enter into the industry and existing producers can easily leave. While a new seller must always incur some start-up A perfectly competitive market has no significant barriers to discourage new entrants Any firm wishing to enter can do business on the same terms as firms that are already there In some markets there are significant barriers to entry, including Legal barriers (e.g., e.g., taxi medallions in New York City) patents significant economies of scale, which may give existing firms a cost advantage over new entrants In some markets there are significant barriers to exit, including Herriges (ISU) Ch. 13 Perfect Competition and Supply Fall / 27

30 Perfect Competition Free Entry and Exit While not necessary, most perfectly competitive markets are also characterized by free entry and exit An industry has free entry and exit when new producers can easily enter into the industry and existing producers can easily leave. While a new seller must always incur some start-up A perfectly competitive market has no significant barriers to discourage new entrants Any firm wishing to enter can do business on the same terms as firms that are already there In some markets there are significant barriers to entry, including Legal barriers (e.g., e.g., taxi medallions in New York City) patents significant economies of scale, which may give existing firms a cost advantage over new entrants In some markets there are significant barriers to exit, including plant closing laws Herriges (ISU) Ch. 13 Perfect Competition and Supply Fall / 27

31 Perfect Competition Free Entry and Exit While not necessary, most perfectly competitive markets are also characterized by free entry and exit An industry has free entry and exit when new producers can easily enter into the industry and existing producers can easily leave. While a new seller must always incur some start-up A perfectly competitive market has no significant barriers to discourage new entrants Any firm wishing to enter can do business on the same terms as firms that are already there In some markets there are significant barriers to entry, including Legal barriers (e.g., e.g., taxi medallions in New York City) patents significant economies of scale, which may give existing firms a cost advantage over new entrants In some markets there are significant barriers to exit, including plant closing laws union agreements Herriges (ISU) Ch. 13 Perfect Competition and Supply Fall / 27

32 The Firm s Profit The firm s profit is defined as: Herriges (ISU) Ch. 13 Perfect Competition and Supply Fall / 27

33 The Firm s Profit The firm s profit is defined as: Profit = Total Revenues Total Costs Herriges (ISU) Ch. 13 Perfect Competition and Supply Fall / 27

34 The Firm s Profit The firm s profit is defined as: Profit = Total Revenues Total Costs = TR TC (1) Herriges (ISU) Ch. 13 Perfect Competition and Supply Fall / 27

35 The Firm s Profit The firm s profit is defined as: Profit = Total Revenues Total Costs = TR TC (1) where TR = Price quantity Herriges (ISU) Ch. 13 Perfect Competition and Supply Fall / 27

36 The Firm s Profit The firm s profit is defined as: Profit = Total Revenues Total Costs = TR TC (1) where TR = Price quantity = P Q (2) Herriges (ISU) Ch. 13 Perfect Competition and Supply Fall / 27

37 The Firm s Profit The firm s profit is defined as: Profit = Total Revenues Total Costs = TR TC (1) where TR = Price quantity = P Q (2) Keep in mind that we are still talking about economic profit here, so that the cost include all of the opportunity costs for the firm. Herriges (ISU) Ch. 13 Perfect Competition and Supply Fall / 27

38 Jennifer and Jason s Organic Tomato Farm The text considers an tomato farm, that can sell its tomatoes at $18 per bushel, TR and TC given by Output Total Revenue Total Cost Profit (bushels) (TR) (TC) (TR-TC) Herriges (ISU) Ch. 13 Perfect Competition and Supply Fall / 27

39 Jennifer and Jason s Organic Tomato Farm The text considers an tomato farm, that can sell its tomatoes at $18 per bushel, TR and TC given by Output Total Revenue Total Cost Profit (bushels) (TR) (TC) (TR-TC) 0 $0 $14 -$14 Herriges (ISU) Ch. 13 Perfect Competition and Supply Fall / 27

40 Jennifer and Jason s Organic Tomato Farm The text considers an tomato farm, that can sell its tomatoes at $18 per bushel, TR and TC given by Output Total Revenue Total Cost Profit (bushels) (TR) (TC) (TR-TC) 0 $0 $14 -$14 1 $18 $30 -$12 Herriges (ISU) Ch. 13 Perfect Competition and Supply Fall / 27

41 Jennifer and Jason s Organic Tomato Farm The text considers an tomato farm, that can sell its tomatoes at $18 per bushel, TR and TC given by Output Total Revenue Total Cost Profit (bushels) (TR) (TC) (TR-TC) 0 $0 $14 -$14 1 $18 $30 -$12 2 $36 $36 $0 Herriges (ISU) Ch. 13 Perfect Competition and Supply Fall / 27

42 Jennifer and Jason s Organic Tomato Farm The text considers an tomato farm, that can sell its tomatoes at $18 per bushel, TR and TC given by Output Total Revenue Total Cost Profit (bushels) (TR) (TC) (TR-TC) 0 $0 $14 -$14 1 $18 $30 -$12 2 $36 $36 $0 3 $54 $44 $10 Herriges (ISU) Ch. 13 Perfect Competition and Supply Fall / 27

43 Jennifer and Jason s Organic Tomato Farm The text considers an tomato farm, that can sell its tomatoes at $18 per bushel, TR and TC given by Output Total Revenue Total Cost Profit (bushels) (TR) (TC) (TR-TC) 0 $0 $14 -$14 1 $18 $30 -$12 2 $36 $36 $0 3 $54 $44 $10 4 $72 $56 $16 Herriges (ISU) Ch. 13 Perfect Competition and Supply Fall / 27

44 Jennifer and Jason s Organic Tomato Farm The text considers an tomato farm, that can sell its tomatoes at $18 per bushel, TR and TC given by Output Total Revenue Total Cost Profit (bushels) (TR) (TC) (TR-TC) 0 $0 $14 -$14 1 $18 $30 -$12 2 $36 $36 $0 3 $54 $44 $10 4 $72 $56 $16 5 $90 $72 $18 Herriges (ISU) Ch. 13 Perfect Competition and Supply Fall / 27

45 Jennifer and Jason s Organic Tomato Farm The text considers an tomato farm, that can sell its tomatoes at $18 per bushel, TR and TC given by Output Total Revenue Total Cost Profit (bushels) (TR) (TC) (TR-TC) 0 $0 $14 -$14 1 $18 $30 -$12 2 $36 $36 $0 3 $54 $44 $10 4 $72 $56 $16 5 $90 $72 $18 6 $108 $92 $16 Herriges (ISU) Ch. 13 Perfect Competition and Supply Fall / 27

46 Jennifer and Jason s Organic Tomato Farm The text considers an tomato farm, that can sell its tomatoes at $18 per bushel, TR and TC given by Output Total Revenue Total Cost Profit (bushels) (TR) (TC) (TR-TC) 0 $0 $14 -$14 1 $18 $30 -$12 2 $36 $36 $0 3 $54 $44 $10 4 $72 $56 $16 5 $90 $72 $18 6 $108 $92 $16 7 $126 $116 $10 Herriges (ISU) Ch. 13 Perfect Competition and Supply Fall / 27

47 Jennifer and Jason s Organic Tomato Farm The text considers a tomato farm, that can sell its tomatoes at $18 per bushel, TR and TC given by Output Total Revenue Total Cost Profit (bushels) (TR) (TC) (TR-TC) 0 $0 $14 -$14 1 $18 $30 -$12 2 $36 $36 $0 3 $54 $44 $10 4 $72 $56 $16 5 $90 $72 $18 6 $108 $92 $16 7 $126 $116 $10 Herriges (ISU) Ch. 13 Perfect Competition and Supply Fall / 27

48 Using Marginal Analysis Using Marginal Analysis The firm s profit maximizing output level can also be found by using the principle of marginal analysis Herriges (ISU) Ch. 13 Perfect Competition and Supply Fall / 27

49 Using Marginal Analysis Using Marginal Analysis The firm s profit maximizing output level can also be found by using the principle of marginal analysis - The optimal amount of an activity is the level at which marginal benefit (MB) equals marginal cost (MC) Herriges (ISU) Ch. 13 Perfect Competition and Supply Fall / 27

50 Using Marginal Analysis Using Marginal Analysis The firm s profit maximizing output level can also be found by using the principle of marginal analysis - The optimal amount of an activity is the level at which marginal benefit (MB) equals marginal cost (MC) The MB to the firm of producing one more unit of their good is the increased revenue they receive Herriges (ISU) Ch. 13 Perfect Competition and Supply Fall / 27

51 Using Marginal Analysis Using Marginal Analysis The firm s profit maximizing output level can also be found by using the principle of marginal analysis - The optimal amount of an activity is the level at which marginal benefit (MB) equals marginal cost (MC) The MB to the firm of producing one more unit of their good is the increased revenue they receive; i.e., their marginal revenue. Herriges (ISU) Ch. 13 Perfect Competition and Supply Fall / 27

52 Using Marginal Analysis Using Marginal Analysis The firm s profit maximizing output level can also be found by using the principle of marginal analysis - The optimal amount of an activity is the level at which marginal benefit (MB) equals marginal cost (MC) The MB to the firm of producing one more unit of their good is the increased revenue they receive; i.e., their marginal revenue. - The marginal revenue (MR) is the change in total revenue generated by one additional unit of output; i.e., Herriges (ISU) Ch. 13 Perfect Competition and Supply Fall / 27

53 Using Marginal Analysis Using Marginal Analysis The firm s profit maximizing output level can also be found by using the principle of marginal analysis - The optimal amount of an activity is the level at which marginal benefit (MB) equals marginal cost (MC) The MB to the firm of producing one more unit of their good is the increased revenue they receive; i.e., their marginal revenue. - The marginal revenue (MR) is the change in total revenue generated by one additional unit of output; i.e., MR = Change in Total Revenue Change in quantity of output Herriges (ISU) Ch. 13 Perfect Competition and Supply Fall / 27

54 Using Marginal Analysis Using Marginal Analysis The firm s profit maximizing output level can also be found by using the principle of marginal analysis - The optimal amount of an activity is the level at which marginal benefit (MB) equals marginal cost (MC) The MB to the firm of producing one more unit of their good is the increased revenue they receive; i.e., their marginal revenue. - The marginal revenue (MR) is the change in total revenue generated by one additional unit of output; i.e., MR = Change in Total Revenue Change in quantity of output = TR Q (3) Herriges (ISU) Ch. 13 Perfect Competition and Supply Fall / 27

55 Using Marginal Analysis Using Marginal Analysis The firm s profit maximizing output level can also be found by using the principle of marginal analysis - The optimal amount of an activity is the level at which marginal benefit (MB) equals marginal cost (MC) The MB to the firm of producing one more unit of their good is the increased revenue they receive; i.e., their marginal revenue. - The marginal revenue (MR) is the change in total revenue generated by one additional unit of output; i.e., MR = Change in Total Revenue Change in quantity of output = TR Q Thus, for the profit maximizing firm, the optimal output rule if it produces at all is to produce additional output level as long as (3) MR MC (4) Herriges (ISU) Ch. 13 Perfect Competition and Supply Fall / 27

56 Using Marginal Analysis Using Marginal Analysis The firm s profit maximizing output level can also be found by using the principle of marginal analysis - The optimal amount of an activity is the level at which marginal benefit (MB) equals marginal cost (MC) The MB to the firm of producing one more unit of their good is the increased revenue they receive; i.e., their marginal revenue. - The marginal revenue (MR) is the change in total revenue generated by one additional unit of output; i.e., MR = Change in Total Revenue Change in quantity of output = TR Q Thus, for the profit maximizing firm, the optimal output rule if it produces at all is to produce additional output level as long as (3) MR MC (4) If possible, production should stop at the point where MR = MC Herriges (ISU) Ch. 13 Perfect Competition and Supply Fall / 27

57 Using Marginal Analysis Jennifer and Jason s Organic Tomato Farm The text considers an tomato farm, that can sell its tomatoes at $18 per bushel, TR and TC given by Output Profit Marginal Marginal Net Gain (bushels) TR TC (TR-TC) Rev. (MR) Cost (MC) MR - MC Herriges (ISU) Ch. 13 Perfect Competition and Supply Fall / 27

58 Using Marginal Analysis Jennifer and Jason s Organic Tomato Farm The text considers an tomato farm, that can sell its tomatoes at $18 per bushel, TR and TC given by Output Profit Marginal Marginal Net Gain (bushels) TR TC (TR-TC) Rev. (MR) Cost (MC) MR - MC 0 $0 $14 -$14 Herriges (ISU) Ch. 13 Perfect Competition and Supply Fall / 27

59 Using Marginal Analysis Jennifer and Jason s Organic Tomato Farm The text considers an tomato farm, that can sell its tomatoes at $18 per bushel, TR and TC given by Output Profit Marginal Marginal Net Gain (bushels) TR TC (TR-TC) Rev. (MR) Cost (MC) MR - MC 0 $0 $14 -$14 1 $18 $30 -$12 Herriges (ISU) Ch. 13 Perfect Competition and Supply Fall / 27

60 Using Marginal Analysis Jennifer and Jason s Organic Tomato Farm The text considers an tomato farm, that can sell its tomatoes at $18 per bushel, TR and TC given by Output Profit Marginal Marginal Net Gain (bushels) TR TC (TR-TC) Rev. (MR) Cost (MC) MR - MC 0 $0 $14 -$14 1 $18 $30 -$12 $18 Herriges (ISU) Ch. 13 Perfect Competition and Supply Fall / 27

61 Using Marginal Analysis Jennifer and Jason s Organic Tomato Farm The text considers an tomato farm, that can sell its tomatoes at $18 per bushel, TR and TC given by Output Profit Marginal Marginal Net Gain (bushels) TR TC (TR-TC) Rev. (MR) Cost (MC) MR - MC 0 $0 $14 -$14 1 $18 $30 -$12 $18 $16 Herriges (ISU) Ch. 13 Perfect Competition and Supply Fall / 27

62 Using Marginal Analysis Jennifer and Jason s Organic Tomato Farm The text considers an tomato farm, that can sell its tomatoes at $18 per bushel, TR and TC given by Output Profit Marginal Marginal Net Gain (bushels) TR TC (TR-TC) Rev. (MR) Cost (MC) MR - MC 0 $0 $14 -$14 1 $18 $30 -$12 $18 $16 $2 Herriges (ISU) Ch. 13 Perfect Competition and Supply Fall / 27

63 Using Marginal Analysis Jennifer and Jason s Organic Tomato Farm The text considers an tomato farm, that can sell its tomatoes at $18 per bushel, TR and TC given by Output Profit Marginal Marginal Net Gain (bushels) TR TC (TR-TC) Rev. (MR) Cost (MC) MR - MC 0 $0 $14 -$14 1 $18 $30 -$12 $18 $16 $2 2 $36 $36 $0 Herriges (ISU) Ch. 13 Perfect Competition and Supply Fall / 27

64 Using Marginal Analysis Jennifer and Jason s Organic Tomato Farm The text considers an tomato farm, that can sell its tomatoes at $18 per bushel, TR and TC given by Output Profit Marginal Marginal Net Gain (bushels) TR TC (TR-TC) Rev. (MR) Cost (MC) MR - MC 0 $0 $14 -$14 1 $18 $30 -$12 $18 $16 $2 2 $36 $36 $0 $18 Herriges (ISU) Ch. 13 Perfect Competition and Supply Fall / 27

65 Using Marginal Analysis Jennifer and Jason s Organic Tomato Farm The text considers an tomato farm, that can sell its tomatoes at $18 per bushel, TR and TC given by Output Profit Marginal Marginal Net Gain (bushels) TR TC (TR-TC) Rev. (MR) Cost (MC) MR - MC 0 $0 $14 -$14 1 $18 $30 -$12 $18 $16 $2 2 $36 $36 $0 $18 $6 Herriges (ISU) Ch. 13 Perfect Competition and Supply Fall / 27

66 Using Marginal Analysis Jennifer and Jason s Organic Tomato Farm The text considers an tomato farm, that can sell its tomatoes at $18 per bushel, TR and TC given by Output Profit Marginal Marginal Net Gain (bushels) TR TC (TR-TC) Rev. (MR) Cost (MC) MR - MC 0 $0 $14 -$14 1 $18 $30 -$12 $18 $16 $2 2 $36 $36 $0 $18 $6 $12 Herriges (ISU) Ch. 13 Perfect Competition and Supply Fall / 27

67 Using Marginal Analysis Jennifer and Jason s Organic Tomato Farm The text considers an tomato farm, that can sell its tomatoes at $18 per bushel, TR and TC given by Output Profit Marginal Marginal Net Gain (bushels) TR TC (TR-TC) Rev. (MR) Cost (MC) MR - MC 0 $0 $14 -$14 1 $18 $30 -$12 $18 $16 $2 2 $36 $36 $0 $18 $6 $12 3 $54 $44 $10 $18 $8 $10 Herriges (ISU) Ch. 13 Perfect Competition and Supply Fall / 27

68 Using Marginal Analysis Jennifer and Jason s Organic Tomato Farm The text considers an tomato farm, that can sell its tomatoes at $18 per bushel, TR and TC given by Output Profit Marginal Marginal Net Gain (bushels) TR TC (TR-TC) Rev. (MR) Cost (MC) MR - MC 0 $0 $14 -$14 1 $18 $30 -$12 $18 $16 $2 2 $36 $36 $0 $18 $6 $12 3 $54 $44 $10 $18 $8 $10 4 $72 $56 $16 $18 $12 $6 Herriges (ISU) Ch. 13 Perfect Competition and Supply Fall / 27

69 Using Marginal Analysis Jennifer and Jason s Organic Tomato Farm The text considers an tomato farm, that can sell its tomatoes at $18 per bushel, TR and TC given by Output Profit Marginal Marginal Net Gain (bushels) TR TC (TR-TC) Rev. (MR) Cost (MC) MR - MC 0 $0 $14 -$14 1 $18 $30 -$12 $18 $16 $2 2 $36 $36 $0 $18 $6 $12 3 $54 $44 $10 $18 $8 $10 4 $72 $56 $16 $18 $12 $6 5 $90 $72 $18 $18 $16 $2 Herriges (ISU) Ch. 13 Perfect Competition and Supply Fall / 27

70 Using Marginal Analysis Jennifer and Jason s Organic Tomato Farm The text considers an tomato farm, that can sell its tomatoes at $18 per bushel, TR and TC given by Output Profit Marginal Marginal Net Gain (bushels) TR TC (TR-TC) Rev. (MR) Cost (MC) MR - MC 0 $0 $14 -$14 1 $18 $30 -$12 $18 $16 $2 2 $36 $36 $0 $18 $6 $12 3 $54 $44 $10 $18 $8 $10 4 $72 $56 $16 $18 $12 $6 5 $90 $72 $18 $18 $16 $2 6 $108 $92 $16 $18 Herriges (ISU) Ch. 13 Perfect Competition and Supply Fall / 27

71 Using Marginal Analysis Jennifer and Jason s Organic Tomato Farm The text considers an tomato farm, that can sell its tomatoes at $18 per bushel, TR and TC given by Output Profit Marginal Marginal Net Gain (bushels) TR TC (TR-TC) Rev. (MR) Cost (MC) MR - MC 0 $0 $14 -$14 1 $18 $30 -$12 $18 $16 $2 2 $36 $36 $0 $18 $6 $12 3 $54 $44 $10 $18 $8 $10 4 $72 $56 $16 $18 $12 $6 5 $90 $72 $18 $18 $16 $2 6 $108 $92 $16 $18 $20 Herriges (ISU) Ch. 13 Perfect Competition and Supply Fall / 27

72 Using Marginal Analysis Jennifer and Jason s Organic Tomato Farm The text considers an tomato farm, that can sell its tomatoes at $18 per bushel, TR and TC given by Output Profit Marginal Marginal Net Gain (bushels) TR TC (TR-TC) Rev. (MR) Cost (MC) MR - MC 0 $0 $14 -$14 1 $18 $30 -$12 $18 $16 $2 2 $36 $36 $0 $18 $6 $12 3 $54 $44 $10 $18 $8 $10 4 $72 $56 $16 $18 $12 $6 5 $90 $72 $18 $18 $16 $2 6 $108 $92 $16 $18 $20 -$2 Herriges (ISU) Ch. 13 Perfect Competition and Supply Fall / 27

73 Using Marginal Analysis Jennifer and Jason s Organic Tomato Farm The text considers an tomato farm, that can sell its tomatoes at $18 per bushel, TR and TC given by Output Profit Marginal Marginal Net Gain (bushels) TR TC (TR-TC) Rev. (MR) Cost (MC) MR - MC 0 $0 $14 -$14 1 $18 $30 -$12 $18 $16 $2 2 $36 $36 $0 $18 $6 $12 3 $54 $44 $10 $18 $8 $10 4 $72 $56 $16 $18 $12 $6 5 $90 $72 $18 $18 $16 $2 6 $108 $92 $16 $18 $20 -$2 7 $126 $116 $10 $18 $24 -$6 Herriges (ISU) Ch. 13 Perfect Competition and Supply Fall / 27

74 Using Marginal Analysis Graphically, for the Price Taking Firm Herriges (ISU) Ch. 13 Perfect Competition and Supply Fall / 27

75 Using Marginal Analysis Notes on the Optimal Output Notice that, for Jennifer and Jason s Farm, their production levels are discrete, so there is not a point at which MR = MC. Herriges (ISU) Ch. 13 Perfect Competition and Supply Fall / 27

76 Using Marginal Analysis Notes on the Optimal Output Notice that, for Jennifer and Jason s Farm, their production levels are discrete, so there is not a point at which MR = MC. In this case, they should continue to produce as long as MR MC. Herriges (ISU) Ch. 13 Perfect Competition and Supply Fall / 27

77 Using Marginal Analysis Notes on the Optimal Output Notice that, for Jennifer and Jason s Farm, their production levels are discrete, so there is not a point at which MR = MC. In this case, they should continue to produce as long as MR MC. In most cases we will consider, however, firms can adjust output, stopping production when MR = MC Herriges (ISU) Ch. 13 Perfect Competition and Supply Fall / 27

78 Using Marginal Analysis Notes on the Optimal Output Notice that, for Jennifer and Jason s Farm, their production levels are discrete, so there is not a point at which MR = MC. In this case, they should continue to produce as long as MR MC. In most cases we will consider, however, firms can adjust output, stopping production when MR = MC Also, since Jennifer and Jason are price-taking producers, MR = P. Herriges (ISU) Ch. 13 Perfect Competition and Supply Fall / 27

79 Using Marginal Analysis Notes on the Optimal Output Notice that, for Jennifer and Jason s Farm, their production levels are discrete, so there is not a point at which MR = MC. In this case, they should continue to produce as long as MR MC. In most cases we will consider, however, firms can adjust output, stopping production when MR = MC Also, since Jennifer and Jason are price-taking producers, MR = P. - As we will see later, the optimal output rule MR = MC applies even to markets that are not perfectly competitive. Herriges (ISU) Ch. 13 Perfect Competition and Supply Fall / 27

80 Using Marginal Analysis Notes on the Optimal Output Notice that, for Jennifer and Jason s Farm, their production levels are discrete, so there is not a point at which MR = MC. In this case, they should continue to produce as long as MR MC. In most cases we will consider, however, firms can adjust output, stopping production when MR = MC Also, since Jennifer and Jason are price-taking producers, MR = P. - As we will see later, the optimal output rule MR = MC applies even to markets that are not perfectly competitive. - For the competitive market, this general rule has the form P = MC Herriges (ISU) Ch. 13 Perfect Competition and Supply Fall / 27

81 Using Marginal Analysis Notes on the Optimal Output Notice that, for Jennifer and Jason s Farm, their production levels are discrete, so there is not a point at which MR = MC. In this case, they should continue to produce as long as MR MC. In most cases we will consider, however, firms can adjust output, stopping production when MR = MC Also, since Jennifer and Jason are price-taking producers, MR = P. - As we will see later, the optimal output rule MR = MC applies even to markets that are not perfectly competitive. - For the competitive market, this general rule has the form P = MC Notice earlier that the optimal output rule had a caveat. Herriges (ISU) Ch. 13 Perfect Competition and Supply Fall / 27

82 Using Marginal Analysis Notes on the Optimal Output Notice that, for Jennifer and Jason s Farm, their production levels are discrete, so there is not a point at which MR = MC. In this case, they should continue to produce as long as MR MC. In most cases we will consider, however, firms can adjust output, stopping production when MR = MC Also, since Jennifer and Jason are price-taking producers, MR = P. - As we will see later, the optimal output rule MR = MC applies even to markets that are not perfectly competitive. - For the competitive market, this general rule has the form P = MC Notice earlier that the optimal output rule had a caveat. - The rule specified the optimal output assuming the firm was producing. Herriges (ISU) Ch. 13 Perfect Competition and Supply Fall / 27

83 Using Marginal Analysis Notes on the Optimal Output Notice that, for Jennifer and Jason s Farm, their production levels are discrete, so there is not a point at which MR = MC. In this case, they should continue to produce as long as MR MC. In most cases we will consider, however, firms can adjust output, stopping production when MR = MC Also, since Jennifer and Jason are price-taking producers, MR = P. - As we will see later, the optimal output rule MR = MC applies even to markets that are not perfectly competitive. - For the competitive market, this general rule has the form P = MC Notice earlier that the optimal output rule had a caveat. - The rule specified the optimal output assuming the firm was producing. - We still need to decide whether the firm should produce at all. Herriges (ISU) Ch. 13 Perfect Competition and Supply Fall / 27

84 Using Marginal Analysis Notes on the Optimal Output Notice that, for Jennifer and Jason s Farm, their production levels are discrete, so there is not a point at which MR = MC. In this case, they should continue to produce as long as MR MC. In most cases we will consider, however, firms can adjust output, stopping production when MR = MC Also, since Jennifer and Jason are price-taking producers, MR = P. - As we will see later, the optimal output rule MR = MC applies even to markets that are not perfectly competitive. - For the competitive market, this general rule has the form P = MC Notice earlier that the optimal output rule had a caveat. - The rule specified the optimal output assuming the firm was producing. - We still need to decide whether the firm should produce at all. - It might be the case that the optimal output still results in the firm loosing money. Herriges (ISU) Ch. 13 Perfect Competition and Supply Fall / 27

85 When is Production Profitable? When is Production Profitable? Recall that the firm s profit is defined as Profit = TR TC. Herriges (ISU) Ch. 13 Perfect Competition and Supply Fall / 27

86 When is Production Profitable? When is Production Profitable? Recall that the firm s profit is defined as Profit = TR TC. Thus, we have three possible case: Herriges (ISU) Ch. 13 Perfect Competition and Supply Fall / 27

87 When is Production Profitable? When is Production Profitable? Recall that the firm s profit is defined as Profit = TR TC. Thus, we have three possible case: 1 Positive Profit: Profit = TR TC > 0 Herriges (ISU) Ch. 13 Perfect Competition and Supply Fall / 27

88 When is Production Profitable? When is Production Profitable? Recall that the firm s profit is defined as Profit = TR TC. Thus, we have three possible case: 1 Positive Profit: Profit = TR TC > 0 2 Breaking Even: Profit = TR TC = 0 Herriges (ISU) Ch. 13 Perfect Competition and Supply Fall / 27

89 When is Production Profitable? When is Production Profitable? Recall that the firm s profit is defined as Profit = TR TC. Thus, we have three possible case: 1 Positive Profit: Profit = TR TC > 0 2 Breaking Even: Profit = TR TC = 0 3 Negative Profit: Profit = TR TC < 0 Herriges (ISU) Ch. 13 Perfect Competition and Supply Fall / 27

90 When is Production Profitable? When is Production Profitable? Recall that the firm s profit is defined as Profit = TR TC. Thus, we have three possible case: 1 Positive Profit: Profit = TR TC > 0 2 Breaking Even: Profit = TR TC = 0 3 Negative Profit: Profit = TR TC < 0 For the competitive firm, profit can equivalently written as Profit = P Q TC Herriges (ISU) Ch. 13 Perfect Competition and Supply Fall / 27

91 When is Production Profitable? When is Production Profitable? Recall that the firm s profit is defined as Profit = TR TC. Thus, we have three possible case: 1 Positive Profit: Profit = TR TC > 0 2 Breaking Even: Profit = TR TC = 0 3 Negative Profit: Profit = TR TC < 0 For the competitive firm, profit can equivalently written as Profit = P Q TC For such firms, the positive profit condition can be rewritten as: Herriges (ISU) Ch. 13 Perfect Competition and Supply Fall / 27

92 When is Production Profitable? When is Production Profitable? Recall that the firm s profit is defined as Profit = TR TC. Thus, we have three possible case: 1 Positive Profit: Profit = TR TC > 0 2 Breaking Even: Profit = TR TC = 0 3 Negative Profit: Profit = TR TC < 0 For the competitive firm, profit can equivalently written as Profit = P Q TC For such firms, the positive profit condition can be rewritten as: Profit Output = P Q TC Q Herriges (ISU) Ch. 13 Perfect Competition and Supply Fall / 27

93 When is Production Profitable? When is Production Profitable? Recall that the firm s profit is defined as Profit = TR TC. Thus, we have three possible case: 1 Positive Profit: Profit = TR TC > 0 2 Breaking Even: Profit = TR TC = 0 3 Negative Profit: Profit = TR TC < 0 For the competitive firm, profit can equivalently written as Profit = P Q TC For such firms, the positive profit condition can be rewritten as: Profit Output = P Q TC Q = P TC Q Herriges (ISU) Ch. 13 Perfect Competition and Supply Fall / 27

94 When is Production Profitable? When is Production Profitable? Recall that the firm s profit is defined as Profit = TR TC. Thus, we have three possible case: 1 Positive Profit: Profit = TR TC > 0 2 Breaking Even: Profit = TR TC = 0 3 Negative Profit: Profit = TR TC < 0 For the competitive firm, profit can equivalently written as Profit = P Q TC For such firms, the positive profit condition can be rewritten as: Profit Output = P Q TC Q = P TC Q = P ATC > 0 (5) Herriges (ISU) Ch. 13 Perfect Competition and Supply Fall / 27

95 When is Production Profitable? When is Production Profitable? Recall that the firm s profit is defined as Profit = TR TC. Thus, we have three possible case: 1 Positive Profit: Profit = TR TC > 0 2 Breaking Even: Profit = TR TC = 0 3 Negative Profit: Profit = TR TC < 0 For the competitive firm, profit can equivalently written as Profit = P Q TC For such firms, the positive profit condition can be rewritten as: Profit Output = P Q TC Q = P TC Q = P ATC > 0 (5) Using similar steps for the other two cases, we have the following three cases: Herriges (ISU) Ch. 13 Perfect Competition and Supply Fall / 27

96 When is Production Profitable? When is Production Profitable? Recall that the firm s profit is defined as Profit = TR TC. Thus, we have three possible case: 1 Positive Profit: Profit = TR TC > 0 2 Breaking Even: Profit = TR TC = 0 3 Negative Profit: Profit = TR TC < 0 For the competitive firm, profit can equivalently written as Profit = P Q TC For such firms, the positive profit condition can be rewritten as: Profit Output = P Q TC Q = P TC Q = P ATC > 0 (5) Using similar steps for the other two cases, we have the following three cases: 1 Positive Profit: P > ATC Herriges (ISU) Ch. 13 Perfect Competition and Supply Fall / 27

97 When is Production Profitable? When is Production Profitable? Recall that the firm s profit is defined as Profit = TR TC. Thus, we have three possible case: 1 Positive Profit: Profit = TR TC > 0 2 Breaking Even: Profit = TR TC = 0 3 Negative Profit: Profit = TR TC < 0 For the competitive firm, profit can equivalently written as Profit = P Q TC For such firms, the positive profit condition can be rewritten as: Profit Output = P Q TC Q = P TC Q = P ATC > 0 (5) Using similar steps for the other two cases, we have the following three cases: 1 Positive Profit: P > ATC 2 Breaking Even: P = ATC Herriges (ISU) Ch. 13 Perfect Competition and Supply Fall / 27

98 When is Production Profitable? When is Production Profitable? Recall that the firm s profit is defined as Profit = TR TC. Thus, we have three possible case: 1 Positive Profit: Profit = TR TC > 0 2 Breaking Even: Profit = TR TC = 0 3 Negative Profit: Profit = TR TC < 0 For the competitive firm, profit can equivalently written as Profit = P Q TC For such firms, the positive profit condition can be rewritten as: Profit Output = P Q TC Q = P TC Q = P ATC > 0 (5) Using similar steps for the other two cases, we have the following three cases: 1 Positive Profit: P > ATC 2 Breaking Even: P = ATC 3 Negative Profit: P < ATC Herriges (ISU) Ch. 13 Perfect Competition and Supply Fall / 27

99 When is Production Profitable? What Does this Mean for the Competitive Firm? For the competitive firm, we know that their optimal output (Q ) occurs where P = MC Herriges (ISU) Ch. 13 Perfect Competition and Supply Fall / 27

100 When is Production Profitable? What Does this Mean for the Competitive Firm? For the competitive firm, we know that their optimal output (Q ) occurs where P = MC The firms will then make a profit if, at Q, it is also the case that P > ATC. Herriges (ISU) Ch. 13 Perfect Competition and Supply Fall / 27

101 When is Production Profitable? What Does this Mean for the Competitive Firm? For the competitive firm, we know that their optimal output (Q ) occurs where P = MC The firms will then make a profit if, at Q, it is also the case that P > ATC. If, however, at Q it is the case that P < ATC, then the firm will have negative profits. Herriges (ISU) Ch. 13 Perfect Competition and Supply Fall / 27

102 When is Production Profitable? What Does this Mean for the Competitive Firm? For the competitive firm, we know that their optimal output (Q ) occurs where P = MC The firms will then make a profit if, at Q, it is also the case that P > ATC. If, however, at Q it is the case that P < ATC, then the firm will have negative profits. Finally, if at Q, P = ATC, then profits will be zero. Herriges (ISU) Ch. 13 Perfect Competition and Supply Fall / 27

103 When is Production Profitable? What Does this Mean for the Competitive Firm? For the competitive firm, we know that their optimal output (Q ) occurs where P = MC The firms will then make a profit if, at Q, it is also the case that P > ATC. If, however, at Q it is the case that P < ATC, then the firm will have negative profits. Finally, if at Q, P = ATC, then profits will be zero.this is known as the break-even price for the competitive firm. Herriges (ISU) Ch. 13 Perfect Competition and Supply Fall / 27

104 When is Production Profitable? What Does this Mean for the Competitive Firm? For the competitive firm, we know that their optimal output (Q ) occurs where P = MC The firms will then make a profit if, at Q, it is also the case that P > ATC. If, however, at Q it is the case that P < ATC, then the firm will have negative profits. Finally, if at Q, P = ATC, then profits will be zero.this is known as the break-even price for the competitive firm. - In this special case, since P = ATC Herriges (ISU) Ch. 13 Perfect Competition and Supply Fall / 27

105 When is Production Profitable? What Does this Mean for the Competitive Firm? For the competitive firm, we know that their optimal output (Q ) occurs where P = MC The firms will then make a profit if, at Q, it is also the case that P > ATC. If, however, at Q it is the case that P < ATC, then the firm will have negative profits. Finally, if at Q, P = ATC, then profits will be zero.this is known as the break-even price for the competitive firm. - In this special case, since P = ATC, and P = MC (by definition at Q ) Herriges (ISU) Ch. 13 Perfect Competition and Supply Fall / 27

106 When is Production Profitable? What Does this Mean for the Competitive Firm? For the competitive firm, we know that their optimal output (Q ) occurs where P = MC The firms will then make a profit if, at Q, it is also the case that P > ATC. If, however, at Q it is the case that P < ATC, then the firm will have negative profits. Finally, if at Q, P = ATC, then profits will be zero.this is known as the break-even price for the competitive firm. - In this special case, since P = ATC, and P = MC (by definition at Q ), we have that MC = ATC at Q. Herriges (ISU) Ch. 13 Perfect Competition and Supply Fall / 27

107 When is Production Profitable? What Does this Mean for the Competitive Firm? For the competitive firm, we know that their optimal output (Q ) occurs where P = MC The firms will then make a profit if, at Q, it is also the case that P > ATC. If, however, at Q it is the case that P < ATC, then the firm will have negative profits. Finally, if at Q, P = ATC, then profits will be zero.this is known as the break-even price for the competitive firm. - In this special case, since P = ATC, and P = MC (by definition at Q ), we have that MC = ATC at Q. - But we know from the previous chapter that MC = ATC at the minimum ATC for the firm. Herriges (ISU) Ch. 13 Perfect Competition and Supply Fall / 27

108 When is Production Profitable? The Positive Profit Case Herriges (ISU) Ch. 13 Perfect Competition and Supply Fall / 27

114 When is Production Profitable? The Negative Profit Case Herriges (ISU) Ch. 13 Perfect Competition and Supply Fall / 27

120 The Short-Run Production Decision To Produce or Not to Produce... While production may be unprofitable for the firm, that does not mean the firm should cease to produce. Herriges (ISU) Ch. 13 Perfect Competition and Supply Fall / 27

121 The Short-Run Production Decision To Produce or Not to Produce... While production may be unprofitable for the firm, that does not mean the firm should cease to produce. Why? Herriges (ISU) Ch. 13 Perfect Competition and Supply Fall / 27

122 The Short-Run Production Decision To Produce or Not to Produce... While production may be unprofitable for the firm, that does not mean the firm should cease to produce. Why?Well, the firm may loose even more money by shutting down. Herriges (ISU) Ch. 13 Perfect Competition and Supply Fall / 27

123 The Short-Run Production Decision To Produce or Not to Produce... While production may be unprofitable for the firm, that does not mean the firm should cease to produce. Why?Well, the firm may loose even more money by shutting down. One way to see this is to consider what is gained by shutting down Herriges (ISU) Ch. 13 Perfect Competition and Supply Fall / 27

124 The Short-Run Production Decision To Produce or Not to Produce... While production may be unprofitable for the firm, that does not mean the firm should cease to produce. Why?Well, the firm may loose even more money by shutting down. One way to see this is to consider what is gained by shutting down - In the short-run, by shutting down, the firm is able to avoid it s variable costs Herriges (ISU) Ch. 13 Perfect Competition and Supply Fall / 27

125 The Short-Run Production Decision To Produce or Not to Produce... While production may be unprofitable for the firm, that does not mean the firm should cease to produce. Why?Well, the firm may loose even more money by shutting down. One way to see this is to consider what is gained by shutting down - In the short-run, by shutting down, the firm is able to avoid it s variable costs - It cannot, however, avoid its fixed costs. Herriges (ISU) Ch. 13 Perfect Competition and Supply Fall / 27

126 The Short-Run Production Decision To Produce or Not to Produce... While production may be unprofitable for the firm, that does not mean the firm should cease to produce. Why?Well, the firm may loose even more money by shutting down. One way to see this is to consider what is gained by shutting down - In the short-run, by shutting down, the firm is able to avoid it s variable costs - It cannot, however, avoid its fixed costs. The fixed costs are sunk costs that the firm cannot avoid by shutting down and, hence, should be ignored in consider whether to produce at all. Herriges (ISU) Ch. 13 Perfect Competition and Supply Fall / 27

127 The Short-Run Production Decision To Produce or Not to Produce... While production may be unprofitable for the firm, that does not mean the firm should cease to produce. Why?Well, the firm may loose even more money by shutting down. One way to see this is to consider what is gained by shutting down - In the short-run, by shutting down, the firm is able to avoid it s variable costs - It cannot, however, avoid its fixed costs. The fixed costs are sunk costs that the firm cannot avoid by shutting down and, hence, should be ignored in consider whether to produce at all. Instead, the firm should consider whether, by producing, it can offset its Total Variable Costs (TVC) Herriges (ISU) Ch. 13 Perfect Competition and Supply Fall / 27

128 The Short-Run Production Decision The Shut-Down Rule The shutdown decision depends on how TR = P Q compares to TVC at the optimal output level (Q ) Herriges (ISU) Ch. 13 Perfect Competition and Supply Fall / 27

129 The Short-Run Production Decision The Shut-Down Rule The shutdown decision depends on how TR = P Q compares to TVC at the optimal output level (Q ) This leads to three cases: Herriges (ISU) Ch. 13 Perfect Competition and Supply Fall / 27

130 The Short-Run Production Decision The Shut-Down Rule The shutdown decision depends on how TR = P Q compares to TVC at the optimal output level (Q ) This leads to three cases: 1 Operate: If TR = P Q > TVC Herriges (ISU) Ch. 13 Perfect Competition and Supply Fall / 27

131 The Short-Run Production Decision The Shut-Down Rule The shutdown decision depends on how TR = P Q compares to TVC at the optimal output level (Q ) This leads to three cases: 1 Operate: If TR = P Q > TVC; or equivalently if P > TVC Q = AVC Herriges (ISU) Ch. 13 Perfect Competition and Supply Fall / 27

132 The Short-Run Production Decision The Shut-Down Rule The shutdown decision depends on how TR = P Q compares to TVC at the optimal output level (Q ) This leads to three cases: 1 Operate: If TR = P Q > TVC; or equivalently if P > TVC Q = AVC 2 Indifferent: If P Q = TVC; or equivalently if P = AVC Herriges (ISU) Ch. 13 Perfect Competition and Supply Fall / 27

133 The Short-Run Production Decision The Shut-Down Rule The shutdown decision depends on how TR = P Q compares to TVC at the optimal output level (Q ) This leads to three cases: 1 Operate: If TR = P Q > TVC; or equivalently if P > TVC 2 Indifferent: If P Q = TVC; or equivalently if P = AVC 3 Shut-down: If TR < TVC; or equivalently if P < AVC Q = AVC Herriges (ISU) Ch. 13 Perfect Competition and Supply Fall / 27

134 The Short-Run Production Decision The Shut-Down Rule The shutdown decision depends on how TR = P Q compares to TVC at the optimal output level (Q ) This leads to three cases: 1 Operate: If TR = P Q > TVC; or equivalently if P > TVC 2 Indifferent: If P Q = TVC; or equivalently if P = AVC 3 Shut-down: If TR < TVC; or equivalently if P < AVC Since P = MC at Q, the critical shut-down price occurs where MC = P = AVC. Q = AVC Herriges (ISU) Ch. 13 Perfect Competition and Supply Fall / 27

135 The Short-Run Production Decision The Shut-Down Rule The shutdown decision depends on how TR = P Q compares to TVC at the optimal output level (Q ) This leads to three cases: 1 Operate: If TR = P Q > TVC; or equivalently if P > TVC 2 Indifferent: If P Q = TVC; or equivalently if P = AVC 3 Shut-down: If TR < TVC; or equivalently if P < AVC Since P = MC at Q, the critical shut-down price occurs where MC = P = AVC. But this at the minimum AVC, which we will label as P sd (for shut-down) Q = AVC Herriges (ISU) Ch. 13 Perfect Competition and Supply Fall / 27

136 The Short-Run Production Decision Deriving the Individual Firm s Short-Run Supply Curve These results enable us to draw the individual firm s supply curve. Herriges (ISU) Ch. 13 Perfect Competition and Supply Fall / 27

137 The Short-Run Production Decision Deriving the Individual Firm s Short-Run Supply Curve These results enable us to draw the individual firm s supply curve. Specifically, Herriges (ISU) Ch. 13 Perfect Competition and Supply Fall / 27

138 The Short-Run Production Decision Deriving the Individual Firm s Short-Run Supply Curve These results enable us to draw the individual firm s supply curve. Specifically, 1 As long as P < P sd the firm should shutdown and produce nothing. Herriges (ISU) Ch. 13 Perfect Competition and Supply Fall / 27

139 The Short-Run Production Decision Deriving the Individual Firm s Short-Run Supply Curve These results enable us to draw the individual firm s supply curve. Specifically, 1 As long as P < P sd the firm should shutdown and produce nothing. 2 With P = P sd the firm should be indifferent between producing or not. Herriges (ISU) Ch. 13 Perfect Competition and Supply Fall / 27

140 The Short-Run Production Decision Deriving the Individual Firm s Short-Run Supply Curve These results enable us to draw the individual firm s supply curve. Specifically, 1 As long as P < P sd the firm should shutdown and produce nothing. 2 With P = P sd the firm should be indifferent between producing or not. 3 With P > P sd the firm should produce at the point where P = MC Herriges (ISU) Ch. 13 Perfect Competition and Supply Fall / 27

141 The Short-Run Production Decision The Short-Run Supply Curve for the Firm Herriges (ISU) Ch. 13 Perfect Competition and Supply Fall / 27

146 Optimal Firm Size Adjustments in the Long Run Of course, in the long-run, firms will adjust their fixed costs in response to the profit situation in the industry. Herriges (ISU) Ch. 13 Perfect Competition and Supply Fall / 27

147 Optimal Firm Size Adjustments in the Long Run Of course, in the long-run, firms will adjust their fixed costs in response to the profit situation in the industry. Krugman and Wells notes that such adjustments will take place, but to simplify the discussion assume that the firms only have one possible set of fixed costs. Herriges (ISU) Ch. 13 Perfect Competition and Supply Fall / 27

148 Optimal Firm Size Adjustments in the Long Run Of course, in the long-run, firms will adjust their fixed costs in response to the profit situation in the industry. Krugman and Wells notes that such adjustments will take place, but to simplify the discussion assume that the firms only have one possible set of fixed costs. We can actually say more. Herriges (ISU) Ch. 13 Perfect Competition and Supply Fall / 27

149 Optimal Firm Size Adjustments in the Long Run Of course, in the long-run, firms will adjust their fixed costs in response to the profit situation in the industry. Krugman and Wells notes that such adjustments will take place, but to simplify the discussion assume that the firms only have one possible set of fixed costs. We can actually say more. In a perfectly competitive industry (with many producers), there will be an optimal level (or range of levels) for the fixed cost. Herriges (ISU) Ch. 13 Perfect Competition and Supply Fall / 27

150 Optimal Firm Size Adjustments in the Long Run Of course, in the long-run, firms will adjust their fixed costs in response to the profit situation in the industry. Krugman and Wells notes that such adjustments will take place, but to simplify the discussion assume that the firms only have one possible set of fixed costs. We can actually say more. In a perfectly competitive industry (with many producers), there will be an optimal level (or range of levels) for the fixed cost. This optimal level corresponds to firm configurations that minimize the Long-Run Average Cost Curve we discussed in Chapter 12. Herriges (ISU) Ch. 13 Perfect Competition and Supply Fall / 27

151 Optimal Firm Size Optimal Firm Size Herriges (ISU) Ch. 13 Perfect Competition and Supply Fall / 27

157 Optimal Firm Size Optimal Firm Size with No CRS Herriges (ISU) Ch. 13 Perfect Competition and Supply Fall / 27

158 The Industry Supply Curve The Industry Supply Curve in the Short Run The Industry Supply Curve in the Short Run In the short-run, the industry supply curve is simply the sum of the individual firm s supply curves. Herriges (ISU) Ch. 13 Perfect Competition and Supply Fall / 27

159 The Industry Supply Curve The Industry Supply Curve in the Short Run The Industry Supply Curve in the Short Run In the short-run, the industry supply curve is simply the sum of the individual firm s supply curves. The shape of the short-turn supply curve will look much like the individual firm s short-run supply curve. Herriges (ISU) Ch. 13 Perfect Competition and Supply Fall / 27

160 The Industry Supply Curve The Industry Supply Curve in the Short Run The Industry Supply Curve in the Short Run In the short-run, the industry supply curve is simply the sum of the individual firm s supply curves. The shape of the short-turn supply curve will look much like the individual firm s short-run supply curve. As with the individual firms: Herriges (ISU) Ch. 13 Perfect Competition and Supply Fall / 27

161 The Industry Supply Curve The Industry Supply Curve in the Short Run The Industry Supply Curve in the Short Run In the short-run, the industry supply curve is simply the sum of the individual firm s supply curves. The shape of the short-turn supply curve will look much like the individual firm s short-run supply curve. As with the individual firms: - there will be a P sd shut-down price, below which firms start to shut down. Herriges (ISU) Ch. 13 Perfect Competition and Supply Fall / 27

162 The Industry Supply Curve The Industry Supply Curve in the Short Run The Industry Supply Curve in the Short Run In the short-run, the industry supply curve is simply the sum of the individual firm s supply curves. The shape of the short-turn supply curve will look much like the individual firm s short-run supply curve. As with the individual firms: - there will be a P sd shut-down price, below which firms start to shut down. - there will be a break-even point which will be the same for all of the firms Herriges (ISU) Ch. 13 Perfect Competition and Supply Fall / 27

163 The Industry Supply Curve The Industry Supply Curve in the Short Run The Industry Supply Curve in the Short Run In the short-run, the industry supply curve is simply the sum of the individual firm s supply curves. The shape of the short-turn supply curve will look much like the individual firm s short-run supply curve. As with the individual firms: - there will be a P sd shut-down price, below which firms start to shut down. - there will be a break-even point which will be the same for all of the firms, above which firms are making profits Herriges (ISU) Ch. 13 Perfect Competition and Supply Fall / 27

164 The Industry Supply Curve The Industry Supply Curve in the Short Run The Industry Supply Curve in the Short Run In the short-run, the industry supply curve is simply the sum of the individual firm s supply curves. The shape of the short-turn supply curve will look much like the individual firm s short-run supply curve. As with the individual firms: - there will be a P sd shut-down price, below which firms start to shut down. - there will be a break-even point which will be the same for all of the firms, above which firms are making profits, and below which firms will incur short-term losses. Herriges (ISU) Ch. 13 Perfect Competition and Supply Fall / 27

165 The Industry Supply Curve The Industry Supply Curve in the Long Run The Industry Supply Curve in the Long-Run In the long-run, exit from and entry into the industry will cause the industry supply curve to shift. Herriges (ISU) Ch. 13 Perfect Competition and Supply Fall / 27

166 The Industry Supply Curve The Industry Supply Curve in the Long Run The Industry Supply Curve in the Long-Run In the long-run, exit from and entry into the industry will cause the industry supply curve to shift. Whether exist or entry occurs depends on whether the market price is above or below the break-even price Herriges (ISU) Ch. 13 Perfect Competition and Supply Fall / 27

167 The Industry Supply Curve The Industry Supply Curve in the Long Run The Industry Supply Curve in the Long-Run In the long-run, exit from and entry into the industry will cause the industry supply curve to shift. Whether exist or entry occurs depends on whether the market price is above or below the break-even price 1 If the price is above the break-even point Herriges (ISU) Ch. 13 Perfect Competition and Supply Fall / 27

168 The Industry Supply Curve The Industry Supply Curve in the Long Run The Industry Supply Curve in the Long-Run In the long-run, exit from and entry into the industry will cause the industry supply curve to shift. Whether exist or entry occurs depends on whether the market price is above or below the break-even price 1 If the price is above the break-even point firms in the industry will be making profits, encouraging firms to enter and share in the profits. Herriges (ISU) Ch. 13 Perfect Competition and Supply Fall / 27

169 The Industry Supply Curve The Industry Supply Curve in the Long Run The Industry Supply Curve in the Long-Run In the long-run, exit from and entry into the industry will cause the industry supply curve to shift. Whether exist or entry occurs depends on whether the market price is above or below the break-even price 1 If the price is above the break-even point firms in the industry will be making profits, encouraging firms to enter and share in the profits. entry will shift the market supply curve rightward, causing price down. Herriges (ISU) Ch. 13 Perfect Competition and Supply Fall / 27

170 The Industry Supply Curve The Industry Supply Curve in the Long Run The Industry Supply Curve in the Long-Run In the long-run, exit from and entry into the industry will cause the industry supply curve to shift. Whether exist or entry occurs depends on whether the market price is above or below the break-even price 1 If the price is above the break-even point firms in the industry will be making profits, encouraging firms to enter and share in the profits. entry will shift the market supply curve rightward, causing price down. entry will continue (and price will continue to drop) until profits are driven to zero. Herriges (ISU) Ch. 13 Perfect Competition and Supply Fall / 27

171 The Industry Supply Curve The Industry Supply Curve in the Long Run The Industry Supply Curve in the Long-Run In the long-run, exit from and entry into the industry will cause the industry supply curve to shift. Whether exist or entry occurs depends on whether the market price is above or below the break-even price 1 If the price is above the break-even point firms in the industry will be making profits, encouraging firms to enter and share in the profits. entry will shift the market supply curve rightward, causing price down. entry will continue (and price will continue to drop) until profits are driven to zero. 2 If the price is below the break-even point Herriges (ISU) Ch. 13 Perfect Competition and Supply Fall / 27

172 The Industry Supply Curve The Industry Supply Curve in the Long Run The Industry Supply Curve in the Long-Run In the long-run, exit from and entry into the industry will cause the industry supply curve to shift. Whether exist or entry occurs depends on whether the market price is above or below the break-even price 1 If the price is above the break-even point firms in the industry will be making profits, encouraging firms to enter and share in the profits. entry will shift the market supply curve rightward, causing price down. entry will continue (and price will continue to drop) until profits are driven to zero. 2 If the price is below the break-even point firms in the industry will be incurring losses, encouraging firms to exit the industry. Herriges (ISU) Ch. 13 Perfect Competition and Supply Fall / 27

173 The Industry Supply Curve The Industry Supply Curve in the Long Run The Industry Supply Curve in the Long-Run In the long-run, exit from and entry into the industry will cause the industry supply curve to shift. Whether exist or entry occurs depends on whether the market price is above or below the break-even price 1 If the price is above the break-even point firms in the industry will be making profits, encouraging firms to enter and share in the profits. entry will shift the market supply curve rightward, causing price down. entry will continue (and price will continue to drop) until profits are driven to zero. 2 If the price is below the break-even point firms in the industry will be incurring losses, encouraging firms to exit the industry. exit will shift the market supply curve leftward, causing price up. Herriges (ISU) Ch. 13 Perfect Competition and Supply Fall / 27

174 The Industry Supply Curve The Industry Supply Curve in the Long Run The Industry Supply Curve in the Long-Run In the long-run, exit from and entry into the industry will cause the industry supply curve to shift. Whether exist or entry occurs depends on whether the market price is above or below the break-even price 1 If the price is above the break-even point firms in the industry will be making profits, encouraging firms to enter and share in the profits. entry will shift the market supply curve rightward, causing price down. entry will continue (and price will continue to drop) until profits are driven to zero. 2 If the price is below the break-even point firms in the industry will be incurring losses, encouraging firms to exit the industry. exit will shift the market supply curve leftward, causing price up. exit will continue (and price will continue to rise) until profits are driven to zero. Herriges (ISU) Ch. 13 Perfect Competition and Supply Fall / 27

175 The Industry Supply Curve The Industry Supply Curve in the Long Run Market Adjustments in the Long-Run Herriges (ISU) Ch. 13 Perfect Competition and Supply Fall / 27