NON GMO. Project VER I FIE D nongmoproject.org

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5 Sprouts value proposition attracts a customer base that is much broader than that of traditional health food or specialty stores. Studies show that the Sprouts customer is well educated, interested in healthful eating, and eager to save money and spend wisely. Source: Kurt Salmon Consumer Segmentation Studies, June

6 Health Curious customers actively try to improve their food choices because they don t currently live the healthiest lifestyle. They have a strong desire to learn more about healthy living and eating. Convenience Shoppers appreciate the small-box nature of the store and may make shopping decisions based on how quick, easy or close a store is to their home or office. Health Enthusiasts don t necessarily follow a strict diet, but health and wellness is important to them and is a primary consideration when grocery shopping. Diet Followers typically maintain a strict diet for medical reasons or to manage their weight. They shop at Sprouts because of our broad selection of healthy products at affordable prices. Value Focused shoppers are always looking for the best deals and actively price shopping. 6

7 Distributes to 15.7 million households in 13 states and receives an average of 330,000 impressions online each week! Our main advertising vehicle in all regions this full color circular, typically four pages long, is bright, clean and easy-to-read with clear images, prices and product descriptions that allow customer to view the week s hottest deals. Double Ad Wednesdays! Because our weekly ad prices run from Wednesday to Wednesday, customers can enjoy twice as many items on sale in the middle of the week, when the two ads overlap. Contact your Category Manager for details 7

8 Sprouts customers and team members have the ability to load digital coupons directly to their account using the Sprouts website and mobile app. Mobile coupons are a proven and reliable method of engaging shoppers online, in-store or on-the-go. With broad distribution and reach, mobile coupons are accessible to shoppers via the Sprouts website, mobile enabled site, mobile app, campaigns and more. What we ll need from you: Completed coupon request form Product image, sized to 300px x 300px The cost of mobile coupons are redemptions, as well as $.08 per mobile coupon loaded to account. Standard coupon clearing-house fees apply. 8

9 Market your mobile coupons In a Nutshell enewsletter Weekly Specials Seasonal Dedicated Mobile Push Notifications Target your mobile coupons Preferred Store Lifestyle Attributes Purchase History New mobile coupon opportunities! Digital Punch Cards Promo Code Coupons NON GMO Project VER I FIE D nongmoproject.org Contact: rileykissee@sprouts.com 9

10 Reach 550,000 customers in-store and an average of 50,000 impressions online each month! Our monthly sales flyer is another great vehicle for you to showcase your products on sale for the entire month. The flyer is available both in-store and online and has been expanded to 28 pages, including dedicated pages for vendor coupons in the center. Contact your Category Manager for space reservation details Contact Mambo Sprouts for coupons 10

11 TPR Highlight your product with focused attention at the point of sale with our Bountiful Bargain promotional tags! A great option for items that may need extended promotions and visibility beyond the Weekly Ad Circular or Deals of the Month Flyer. Merchandising Displays To assure maximum exposure of your product, Sprouts offers off-shelf displays for optimum placement positioning. Endcaps, POD displays, bunkers, shippers, and crate displays present optimal exposure in high traffic locations a great way to reach the most customers! Special Promotions Work with your Category Manager for custom in-store promotions. Contact your Category Manager for details 11

12 Distributed to 770,000 Sprouts subscribers each month! Our In a Nutshell digital enewsletter is a customer fave for healthy living inspiration and the best part is, it s delivered straight to their inboxes once a month! The Facts: Distributed to 770,000 subscribers Average open rate of 30% Includes feature articles highlighting partner brands Includes high-value coupons from partner brands Includes call outs for new items available at Sprouts What we ll need from you: Exclusive high-value mobile coupon Talking points for feature article There is no cost to participate in the enewsletter program beyond the cost of coupon redemptions. 12 Contact: rileykissee@sprouts.com

13 Distributed to 460,000 subscribers each week! Be featured in Sprouts weekly specials ! Each Tuesday, we deliver a digital version of the weekly ad straight to customers inbox. Because Sprouts weekly specials is broken down by markets, it s a great way to introduce mobile coupons and new products to Sprouts customers. The Facts: Distributed to 460,000 subscribers Average open rate of 50% What we ll need from you: Exclusive mobile coupon There is no cost to participate in the weekly specials program beyond the cost of coupon clips and redemptions. Contact: arielowen@sprouts.com 13

14 Get your brand in front of 1,300,000+ fans and followers on Sprouts social media channels! Whether it s promoting a new product or increasing your brand awareness, social media can be a fun and effective tool to help you achieve your brand objectives. At Sprouts, we are highly active on many of the most popular social media platforms, including Facebook, Instagram and Twitter just to name a few! Promotion Opportunities While there are a variety of ways that we partner with brands, our creative and knowledgeable social media team will work closely with you to identify the solutions that best match your specific brand goals. Concerned about cost? Many of the social media promotional opportunities available are free of charge! These include: Mobile coupons (only cost of clips and redemptions) Featured product post Featured recipes or articles Social giveaways and contests 14 Contact: robbyharrington@sprouts.com

15 Free Partnerships Co-Branded Promotions 15

16 Do you have a registered dietitian or wellness expert that can lead an educational event themed around your product and its category? Sprouts hosts special events that are designed to engage and educate shoppers and bloggers. These events take place before priority grand openings and in special markets. Store events reach an audience of approximately 30 people, while blogger events are targeted to 10 specialized bloggers. Promotion Opportunities: 1 hour interactive cooking demo 1 hour health and wellness lecture Registered dietitian or wellness expert guided-store tour Manufacturing facility tour led by wellness expert (blogger only) Promotion costs vary based on event details and audience. Contact: media@sprouts.com 16

17 Sprouts participates in community, health & wellness and fitness events across the country; join us as we meet our customers where they work, live and play! Extend your presence outside of the store with samples, coupons and gift packs/prizes. You are even welcome to join us at events reach out to to explore your options. Event Samples or Full-Size Swag Bag Items Share your product out-of-store. Send samples to be shared at specific types of events or any community event. And if you can t send product, send coupons! Also, you are welcome to join us yourself by sending your own street team to share our event space. What we ll need from you: Each brand should provide a minimum of 200 samples of any given SKU mix, with potential opportunity to send thousands of items for larger events. All items should arrive on time and to the correct destination. Friendly Neighbor Coupon Booklets At least once a year Sprouts reaches out to our professional and residential neighbors with exclusive coupon savings. Discounts are focused on grab-and-go or fast-food alternative items designed to drive product trial. What we ll need from you: Exclusive coupon There is no cost to participate in grass roots programs beyond the cost of coupon redemptions or sample donations. 17

18 The Sprouts Healthy Communities Foundation supports health and wellness related causes that impact the neighborhoods where our customers and team members work, live and play. We invite all our business partners to become involved with a tax-deductible gift that will contribute to our goal of raising and distributing $1.6 million in Programs and Impact Include: Autism Speaks Vitamin Angels Real School Gardens new dig in Dallas 2016 Neighborhood Grants to be distributed in September Contact: lyndseywaugh@sprouts.com 18

19 Deals and Coupons Secure special pricing for grand openings with product displays. Contact your category manager for details. Feature your product in the Grand Opening day bounceback booklet gifted to more than 200 lucky customers. Items change annually. Your brand/product must provide a free offer. Prizes Gift your brand swag to our newest customers we ll raffle them off either on-site or through digital sweepstakes. Reach out to events@sprouts.com with prize details, including fulfillment details, and which openings you wish to participate in. Vendors are responsible for applicable tax paperwork for all prizes worth more than $600 or more. Grand Opening Demos All demos are coordinated through Direct Demos & Merchandising, so confirm your attendance with them. Include thefollowing information: name of on-site representative(s), product name, and all applicable SKUs. Your team must show up at least an hour prior to the scheduled demo, and provide their own supplies, including table, samples, napkins, etc. Note: No stationary demos are permitted during grand opening week. 19

20 DDM DEMO New Products Taste of Local Events Healthy Attribute Focus Trial Increase Holiday Tastings Contact: Alana at Direct Demos for more details and pricing or DEMO 20