Mix up a plan STEP 1. We re here to help you mix, bake and frost the yummiest day. A day that s so you.

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2 Mix up a plan We re here to help you mix, bake and frost the yummiest day. A day that s so you. First things first, it s time for your cupcake style to shine. So start by choosing yours. Here are some ideas to inspire you. Pick your favourite colour and theme all your cupcakes and décor around it. Get inspiration from your favourite era, like the roaring 20s, with elegant cupcakes, and vintage cake stands. Then dress up in tassled dresses, suits, top hats and feathers. Choose a flavour, like chocolate, and go cocoa crazy with every type of choccy cupcake you can imagine. Check out the recipe cards we ve included for more scrumptious ideas, provided by our friends at woman&home. For even more tempting recipes, visit womanandhome.com and drool your way through their special cupcake ideas there s something for everyone! 16 June STEP 1

3 Spread the word (and the icing) Next job is to invite as many friends, family and colleagues as you possibly can they ll love the excuse to eat delicious cakes for a good cause. Here are some top tips to help you shout about Cupcake Day. Use the power of social media to tell friends and invite them on Facebook, Twitter and . - Use the poster we ve included with your Cupcake Kit, fill in your details and put it where everyone will see it like next to the kettle at work! Any budding bakers out there? Ask them to bake a batch and bring them on the day. They re sure to rise to the challenge. And finally, remember everyone likes cupcakes. It s an easy sell. So spread the word and expect a crowd! 2 STEP 2

4 Cook up a delicious day The big day is just around the corner. After all the hard work in the kitchen (or racing to the shops), there s just one final task left. It s time to raise as much money as possible and make Cupcake Day a buttercreamy success. 3 STEP 3

5 Raise money on the day Coins for cupcakes Use the box in this pack to collect donations from your cupcake-eating crowd. If you re at work and everyone s busy, take the cakes to the people and collect the cash on your way. Scrummy selfie Remind your cake-loving friends to use the enclosed frame and take a selfie with their favourite cake. Then post it on social media using #cupcakeday but only if they pop a donation in the box first.

6 Cake trivia quiz Separate your Mary Berrys from your amateurs, by putting together a cake-themed quiz. Donations for entering and a cakey prize for the winner. Prize for the best baker Let your cake tasters be judges too, and make a donation for their favourite baker. Whoever gets the most votes wins a prize of your choice and all the glory. Guess the sprinkles Put up the sprinkles game poster somewhere near your Cupcake Day crowd, and invite everyone to play in exchange for donations. Hosts the answer is 8064 sprinkles. Offer an extra cake for the winning guess. For more information about Alzheimer s Society and top food hygiene tips for the baking pro, check out our FAQs at cupcake.org.uk

7 The cherry on top When Hilary failed to recognise a colleague at a work event, she knew something was wrong. It was the latest in a string of worrying, confused moments she d experienced in recent years. A visit to the GP confirmed her fears that it was early onset Alzheimer s. The news was devastating. But with the support of her husband and Alzheimer s Society, Hilary is determined to live life to the full and make plans while she can. At Alzheimer s Society, we do everything we can to be there for the hundreds of thousands of people affected by dementia each year. We also fund vital research to improve treatment for people today, and move closer to a cure tomorrow. The money you raise on Cupcake Day means we can continue to be there for people affected by dementia. Together we ll host, bake, buy and eat to help defeat dementia.

8 When all that s left are crumbs, please send your cupcake cash: Online at cupcakeday.org.uk By phone using a card on Or post a cheque payable to Alzheimer s Society, with a note saying the money is from Cupcake Day, along with your name and contact details to Alzheimer s Society, Scott Lodge, Scott Road, Plymouth, PL2 3DU. Raise a cupcake on 16 June and raise money to help defeat dementia. Cupcake Day is just one of the delicious ways to raise money for Alzheimer s Society. Find more ideas and follow us at: instagram.com/alzheimerssoc Or visit alzheimers.org.uk Alzheimer s Society operates in England, Wales and Northern Ireland. Registered charity no

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