International Fish Farming Holding Company PJSC (Asmak)
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- Adele Barber
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2 International Fish Farming Holding Company PJSC (Asmak) Established in 1999, International Fish Farming Holding Company PJSC, also known as Asmak, is one of the leading forces in the region s seafood industry. With operations in the, Saudi Arabia, Bahrain and Oman, Asmak has established a world-class operation with global reach. The company has a wide spectrum of interests within the seafood industry, ranging from aquaculture and hatcheries, to fishing, processing, trading and distribution services. In recent years, Asmak has expanded its portfolio of services to value-added food products, including breaded seafood products that are sold under the Asmak brand. Asmak - International Fish Farming Holding Company, is a public joint stock company registered in the emirate of Abu Dhabi and listed on the Abu Dhabi Securities Exchange (ADX). Asmak s wide range of business interests include diversified business verticles to ensure sustainable profits for their shareholders. Asmak s subsidiaries include: Abu Dhabi Land General Contracting L.L.C. Alliance Seafoods Company L.L.C. Asmak Seafood Processing Company L.L.C. Emirates Stallions Properties L.L.C. Gulf Dunes Landscaping and Agricultural Services L.L.C. Asmak Quriyat International L.L.C. Century Real Estate Management L.L.C. Asmak Al Arab Company L.L.C. Meena Holdings L.L.C. Progressive Real Estate Development L.L.C. Lazio Real Estate Investment L.L.C. Abu Dhabi Mountain Gate Property Investment L.L.C. Tafseer Contracting and General Maintenance Company L.L.C.
3 Asmak s Aquaculture Operations Asmak has operations across the GCC, with its largest facilities in the and presence in Bahrain and Saudi Arabia. Operations Headquartered in Abu Dhabi, Asmak is invested in seeing the become its largest aquaculture base in the region and to contributing to the country s food security. The company owns and operates a pond-based farm in Al Ajban, Abu Dhabi producing sea bream, hamour, barramundi and tilapia. The farm has the capacity to produce 600 MT of fish per annum. Asmak is also in the process of establishing another 600 MT per annum capacity off-shore cage farm on Delma Island, off Abu Dhabi primarily to augment the growing demand for our products. The new farm is stated to produce sea bream, subaiti and barramundi species for the and GCC markets. To further assist with the government s restocking programme, and to establish a research centre that will allow for the development of new species, Asmak is also developing a land-based, fully integrated recirculation system farm in Abu Dhabi with a starting capacity of 2,000 MT of aquaculture products. It is expected that the outfit s capacity will expand to 4,000 MT per annum by the second phase of development. Apart from farming, the facility will also include a state-of-the-art hatchery facility to produce 25 million juveniles. Bahrain Operations Saudi Arabia Operations Asmak has a state in Awal Fishing Company W.L.L., a hatchery operator in the Kingdom of Bahrain capable of producing 4 million juveniles per annum, with the capacity to expand up to 6 million. The hatchery is the first and only one of its kind in the region providing Asmak with a secure, sustainable and continuous supply of juveniles. The hatchery produces juveniles for sea bream, subaiti, barramundi and hamour species, which are marketed largely to Asmak s farms in addition to other aquaculture farms. In addition, the hatchery also contains a research center to develop new fish species with specific focus on indigenous species. Asmak owns the majority share in an off-shore cage farming facility located at Umlajj in the Kingdom of Saudi Arabia. The farm has a production capacity of 1,500 MT per annum and is primarily engaged in producing sea bream, subaiti and barramundi species. The products from these farms are distributed in KSA, Jordan, Egypt and the markets.
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5 Our Product Range
6 Fresh Product Range Farmed fresh sea bream, subaiti, tilapia, and barramundi from our farms. Fresh seafood products (fish, shrimps, crustaceans, cephalopods, and others) from the and around the globe. Fresh processed products (gutted, cleaned, fillet, portion, steak, and others) according to customer specification and packaging mainly to HORECA customers. Marinated fresh products such as fish tawook, fish kofta, fish tikka, and others. Frozen Product Range Head-on shell-on (HOSO) shrimps: U/5, U/7, U/10, U/12, U/15, 10/20, 20/30, 30/40, 40/60, 60/80. Peeled deveined tail-on (PDTO) raw and blanched shrimps: 16/20, 21/25, 26/30, 31/40, 41/50, 51/60. Peeled undeveined (PD) raw and blanched shrimps: 16/20, 21/25, 26/30, 31/40, 41/50,51/60. Peeled undeveined (PUD) raw and blanched shrimps: 20/40, 40/60, 60/80, 80/120, 100/200, 200/300, 300/500, 500/800. Fish fillets: pangasius fillet, white fish fillet, Pollock fillet, nile perch fillet, grouper fillet, salmon fillet, atlantic cod fillet, haddock fillet, tilapia fillet, smoked salmon pre-sliced, and others. Other crustaceans: lobsters (all sizes), lobster tail (all sizes), crabs, cigali, and others. Cephalopods: squid whole, squid tube, squid rings, cuttle fish whole and cleane, octopus, mussel half-shell, and others. Steaks: king fish steak, salmon steak, cream dory steak, and others. Cephalopods: squid whole, squid tube, squid rings, cuttle fish whole and cleane, octopus, mussel half-shell, and others. Steaks: king fish steak, salmon steak, cream dory steak, and others.
7 Value-added Products Jumbo Shrimps Wild and farmed (FDA approved). Shrimps PDTO (peeled deveined tailed on). Only protective coat of 20% glazing. Naturally packed without treatment or additives. Packed in a food grade modern packaging. In-house lab where products are tested for total quality control. PDTO Shrimps IQF - Frozen Size pc/lb Glaze 20% Colour Slight red Firm & elastic 400gm/pkt 20pc/pkt Laminated LDPE pouches 5 ply Corrugated Cartons 20x400gm 8kg 9kg Carton per pallet 120 Serving size 106kcal 20gm 1gm 0.5gm
8 Large Shrimps Wild and farmed (FDA approved). Shrimps PDTO (peeled deveined tailed on). Only protective coat of 20% glazing. Naturally packed without treatment or additives. Packed in a food grade modern packaging. In-house lab were products are tested for total quality control. PDTO Shrimps IQF - Frozen Size 31-35pc/lb Glaze 20% Colour Characteristic color Firm & elastic 400gm/pkt 20pc/pkt Laminated LDPE pouches 5 ply corrugated cartons 20x400gm 8kg Gross Weight per carton 9kg Carton per pallet 120 Serving size 106kcal 20gm 1gm 0.5gm
9 Cooking Shrimps Wild and farmed (FDA approved). Shrimps PUD (peeled undeveined). Blanched (cooked briefly) product. Only protective coat of 20% glazing. Naturally packed without treatment or additives. Packed in a food grade modern packaging. In-house lab were products are tested for total quality control. PDTO Shrimps IQF - Frozen Size pc/lb Glaze 20% Colour Slight red Firm & elastic 400gm/pkt 160pc/pkt Laminated LDPE pouches 5 ply corrugated cartons 20x400gm 8kg 9kg Carton per pallet 120 Serving size 106kcal 20gm 1gm 0.5gmv
10 Calamari Rings Premium quality with white milky colored Rings. Only protective coat of 20% glazing. Naturally packed without treatment or additives. Packed in a food grade modern packaging. In-house lab where products are tested for total quality control. Calamari Rings IQF - Frozen Size 3-7cm Glaze 20% Colour Characteristic color Firm & elastic 500gm/pkt 44pc/pkt Laminated LDPE pouches 5 ply corrugated cartons 20x500gm 10kg 11kg Carton per pallet 50 Serving s ize 177kcal 10gm 28.5gm 2.5gm
11 Sea Food Cocktail A blend of tasty seafood. Its contains PUD shrimps, muscle meat, crab steak, octopus cut pieces, squid tentacles and strips. Only protective coat of 20% glazing. Naturally packed without treatment or additives. Packed in a food grade modern packaging. In-house lab where products are tested for total quality control. Calamari Rings IQF - Frozen Mix items percentage Squid rings & strips (20%) Squid tentacles (20%) Mussel meat (5%) Shrimps PUD (25%) Octopus cut (15%) Crab stick slices (15%) Size Assorted Glaze 20% Colour Natural Firm Serving size 135kcal 4.5gm 2.5gm 1gm 500gm/pkt 125pc/pkt Laminated LDPE pouches 5 ply corrugated cartons 20x500gm 10kg 11kg Carton per pallet 110
12 White Fish Fillet Farmed from Vietnam (FDA approved). Only protective coat of 20% glazing. Naturally packed without treatment or additives. Packed in a food grade modern packaging. In-house lab were products are tested for total quality control. White Fish Fillets (catfish) IQF - Frozen Size gm Maximum deviation allowed 3% Glaze 20% Colour Natural white colour Trimming Good Firm& elastic Cleaning Without blood spot/ Viscera content Nil 1kg 3pc/pkt Laminated LDPE pouches 5 ply corrugated cartons 1kgx10pkt 10kg 11kg Carton per pallet 110 Serving size 135kcal 15.5gm 0gm 8gm
13 Breaded Products Breaded Jumbo Shrimps Weight ranges from 22gm to 23gm per piece with maximum 5% deviation allowed. Meat content 70%, bread crumbs 25% & spices 5%. No dehydration. Raw material used is untreated shrimps PDTO. Good appearance and uniform sizes. Natural spices and no artificial flavors. High quality bread crumbs from Germany. Flash fry technology is used to make the product firm and also to cook instantly. In-house lab were products are tested for total quality control. Minced Shrimps (70%) Wheat Flour Bread Crumbs Flavor Enhancer (E621) Garlic Powder Dried Onion IQF - Frozen Breaded Weight range (min/ max) 22 to 23gm/pc Meat content 60% Coating (bread crumbs) 35% Spices 5% Principal raw material Raw shrimps PUD Firm 240gm 11pc/pkt Laminated LDPE pouch Laminated duplex Tertiary packing 5 Ply corrugated cartons 20x240gm 4.8kg 5.4kg Carton per pallet 88 Serving Size 134kcal 10gm 20gm 2gm
14 Breaded Popcorn Shrimps Weight ranges from 10gm to 23gm per piece with maximum 5% deviation allowed. Shrimp content 70%, bread crumbs 25% & spices 5%. No dehydration. Raw material used is untreated shrimps PD. Good appearance and uniform sizes. Natural spices and no artificial flavors. High quality bread crumbs from Germany. Flash fry technology is used to make the product firm and also to cook instantly. In-house lab were products are tested for total quality control. Whole Shrimps (70%) Wheat Flour Bread Crumbs Flavor Enhancer (E621) IQF - Frozen breaded Weight range (min/ max) 10 to 13gm/pc Meat content 65% Coating (bread crumbs) 35% Spices 5% Principal raw material Shrimps PD Firm 240gm 22pc/pkt Laminated LDPE pouch Laminated duplex Tertiary packing Corrugated 5 ply cartons 20x240gm 4.8kg 5.4kg Carton per pallet 88 Serving Size 334kcal 11gm 28.5gm 19gm
15 Breaded Calamari Rings Weight ranges from 15gm to 16gm per piece with maximum 5% deviation allowed. Meat content 70%, bread crumbs 25% & spices 5%. No dehydration. Raw material used is untreated calamari rings. Good appearance and uniform sizes. Natural spices and no artificial flavors. High quality bread crumbs from Germany. Flash fry technology is used to make the product firm and also to cook instantly. In-house lab were products are tested for total quality control. Calamari Rings Wheat Flavor Bread Crumbs Flavor Enhancer (E621) IQF - Frozen breaded Weight range (min/ max) 15 to 16gm/pc Meat content 65% Coating (bread crumbs) 33% Spices 2% principal raw material Untreated calamari rings Firm 240gm 16pc/pkt Laminated LDPE pouch Laminated duplex Tertiary packing Corrugated 5 ply cartons 20x240gm 4.800kg 5.600kg Carton per pallet 88 Serving size 177kcal 10gm 28.5gm 2.5gm
16 Breaded Fish Fillet Weight ranges from 35gm to 45gm per piece with maximum 5% deviation allowed. Meat content 70%, bread crumbs 25% & spices 5%. No dehydration. Raw material used is untreated white fish fillet. Good appearance and uniform sizes. Natural spices and no artificial flavors. High quality bread crumbs from Germany. Flash fry technology is used to make the product firm and also to cook instantly. In-house lab were products are tested for total quality control. Minced Cat Fish (70%) Wheat Flour Bread Crumbs Flavor Enhancer (E621) IQF - Frozen breaded Weight range (min/ max) 53-55gm/pc Meat content 65% Coating (bread crumbs) 35% Spices 5% Principal raw material Untreated cat fish fillet Firm 240gm 4pc/pkt Laminated LDPE pouch Laminated duplex Tertiary packing Corrugated 5 ply cartons 20x240gm 4.8kg 5.6kg Carton per pallet 88 Serving size 180kcal 9gm 14.5gm 3gm
17 Breaded Fish Burger Weight ranges from 70gm to 75gm per piece with maximum 5% deviation allowed. Meat content 70%, bread crumbs 25% & spices 5%. No dehydration. Raw material used is untreated cat fish. Good appearance and uniform sizes. Natural spices and no artificial flavors. High quality bread crumbs from Germany. Flash fry technology is used to make the product firm and also to cook instantly. In-house lab were products are tested for total quality control. Minced catfish (70%) Wheat Flour Bread Crumbs Flavor Enhancer (E621) White Pepper Powder Garlic Powder Dried Onion IQF - Frozen breaded Weight range 70 & 75gm/pc Meat content 65% Coating (bread crumbs) 35% Spices 5% Principal raw material Untreated cat fish fillet Firm 280gm 4pc/pkt Laminated LDPE pouch Laminated duplex Tertiary packing Corrugated 5 ply cartons 20x280gm 5.6kg 6.2kg Carton per pallet 88 Serving size 185kcal 10gm 18gm 8.5gm
18 Breaded Fish Fingers Weight ranges from 22gm to 23gm per piece with maximum 5% deviation allowed. Meat content 70%, bread crumbs 25% & spices 5%. No dehydration. Raw material used is untreated white fish fillet. Good appearance and uniform sizes. Natural spices and no artificial flavors. High quality bread crumbs from Germany. Flash fry technology is used to make the product firm and also to cook instantly. In-house lab were products are tested for total quality control. Minced Cat Fish (70%) Wheat Flour Bread Crumbs Flavor Enhancer (E621) IQF - Frozen breaded Weight range (min/ max) 24 to 25gm/pc Meat content 65% Coating (bread crumbs) 35% Spices 5% Characteristic Principal raw material Untreated cat fish fillet Firm 240 gm 10pc/pkt Laminated LDPE pouch Laminated duplex Tertiary packing Corrugated 5 ply cartons 20x240gm 4.8kg 5.4kg Carton per pallet 88 Serving size 180kcal 9gm 14.5gm 3gm
19 Breaded Fish Nuggets Weight ranges from 22gm to 23gm per piece with maximum 5% deviation allowed. Meat content 70%, bread crumbs 25% & spices 5%. No dehydration. Raw material used is untreated white fish fillet. Good appearance and uniform sizes. Natural spices and no artificial flavors. High quality bread crumbs from Germany. Flash fry technology is used to make the product firm and also to cook instantly. In-house lab were products are tested for total quality control. Minced Cat Fish (70%) Wheat Flour Bread Crumbs Flavor Enhancer (E621) White Pepper Powder Garlic Powder IQF - Frozen breaded Weight range (min/ max) 22 to 23gm/pc Meat content 60% Coating (bread crumbs) 35% Spices 5% Principal raw material Untreated cat fish fillet Firm 240gm 11pc/pkt Laminated LDPE pouch Laminated duplex Tertiary packing Corrugated 5 ply cartons 20x240gm 4.8kg 5.4kg Carton per pallet 88 Serving size 180kcal 9gm 14.5gm 3gm
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21 Processing, Trading and Distribution At Asmak, we provide an end-to-end solution to our customers for their seafood needs, whether they require fresh or frozen seafood, processed, value-added or breaded products. We have established ourselves as a one-stop-shop for a wide range of seafood products. Through efficient supply chain management and control, we have developed sustainable partnerships with reputable suppliers and procure quality raw material from across the globe. Asmak owns and operates three EU-approved and HACCP-certified processing plants in the and Oman, with a combined processing capacity of 7,500 MT per annum. Our plants are equipped with the latest state-of-the-art technology and equipment to produce top quality products in hygienic conditions. Our global footprint is a testament to our quality standards and dedication to impeccable service. Over the years, we have developed key relationships with some of the most influential supermarket chains in the region, including high-end hypermarkets, hotels, restaurants, caterers and institutions in the and abroad. We export our products across the GCC, Middle East, Africa, Europe and North American territories. Making a Mark in Retail, Wholesale and Export Asmak is a one-stop-shop for a wide range of seafood products, providing end-to-end solutions to its customers from fresh seafood and frozen products to processed, value-added and breaded products. Through efficient supply chain management and control, Asmak has developed sustainable partnerships with retail and distribution centres across the Middle East. The company is the only fish farming company in the region with FDA, EU and ISO certifications and approvals. Together, Asmak s production facilities have a processing capacity of 7,500 MT per annum. Our control of the entire supply chain ensures hygiene standards are consistently upheld, enabling us to develop key retail relationships with some of the most influential supermarket chains and high-end hypermarkets in the region; Asmak supplies much of the fresh seafood displayed at supermarkets. Our value-added and breaded products have also found a loyal fan following in the s leading supermarkets. On a wholesale level, we supply to hotels, restaurants, caterers and institutions in the and abroad. Our export services are also strong; we currently export our products to eight countries in the region and beyond under our white label services.
22 The Supplier of choice for seafood in the region
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