Seafood processing local sources, global markets

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1 Opportunities and challenges of fisheries globalisation Seafood processing local sources, global markets Alda B. Möller, Seafood Industry Consultant, Iceland 1

2 Iceland - history of foreign trade in fish Dried cod exported from ca.1400 To Norway, Denmark (monopoly), UK, Mid-Europe, Africa Salted cod from ca To Spain, Italy, Portugal Frozen fillets from 1940 To UK, Continental Europe and USA Fresh fillets from ca To UK, Continental Europe and USA Today trade worldwide 2

3 Iceland - Fisheries in the national economy 2005 Fisheries create 6.8 % of GDP Employ 6.4 % of labour force 10,000 people Create 56.7 % of value of export commodities Landings were 1.7 million MT Exports were 750,000 MT Export value ISK 110 billion, equal ~USD 1,750 million Population now 310,000 3

4 Utilization of world fisheries production Million MT Other Fishmeal Canned Salted/dried Frozen Fresh Fresh Frozen Salted/dried Canned Fishmeal Other Source: FAO Fisheries Stats

5 Fresh and frozen disposition of world fisheries production Fresh developing countries Frozen developing countries 1994 million MT Live weight million MT Live weight Fresh developed countries Frozen developed countries Fresh - world Frozen - world Source: FAO Fisheries Statistics, 2006, Commodities 5

6 Fresh and frozen disposition of world fisheries production - volume Fresh developing countries Frozen developing countries 1994 million MT Live weight million MT Live weight Fresh developed countries Frozen developed countries Fresh world Frozen world Source: FAO Fisheries Statistics, 2006, Commodities 6

7 World aquaculture supply FINFISH CRUSTACEA MOLLUSCS SEAWEEDS TOTAL MAJOR FARMED FINFISH: CARP SALMON & TROUT TILAPIA CHANNEL CATFISH * Source: FAO Fishery Statistics, 2006 * FAO stats. for other catfish not complete 7

8 Trade in world fisheries production Production world Exports - world Proportion for export 1994 million MT Live weight % 2004 million MT Live weight % Production developing countries Exports developing countries Production developed countries Exports developed countries Source: FAO Fisheries Statistics, 2006, Commodities 8

9 Largest seafood exporters and importers 2004 Exporters 20 countries > USD 1 billion export value Top three: China, Norway and Thailand, all prominent capture and aquaculture countries Importers 17 countries > USD 1 billion import value EU is by far the largest importer, with 38% of all imports, followed by Japan (20%) and USA (15%) World exports in 2004 were worth: USD 71.5 billion World imports in 2004 were worth: USD 75.3 billion Source: FAO Fisheries Statistics, 2006, Commodities 9

10 Fisheries supply for top three importers average Volume in million MT Production + Imports - Exports Supply Population Million people EU (15) Japan USA Based on: FAO Fisheries Statistics, 2006, Commodities rounded figures. Non-food uses included 10

11 EU self sufficiency for fisheries products EU catches vs imports products for human consumption 40% self sufficiency % self sufficiency * 2005* 2006* Source: AIPCE report 2006, EU , EU *estimates 11

12 EU imports and own landings of groundfish pollock, cod, haddock, saithe, redfish, hake, hoki, plaice 4,000 3,500 3,000 Imports EU landings '000 MT 2,500 2,000 1,500 1, * 2005* Source: AIPCE report 2006, EU , EU *estimates 12

13 Global trade four seafood categories account for > 40% of international trade Shrimp Fillets Salmon/trout Tuna Export value 2004 USD 12.2 billion USD 7.3 billion USD 5.7 billion USD 5.5 billion 13

14 Shrimp processing and trade 2004 global trade shrimp USD 12.2 billion frozen USD 8.5 billion canned USD 2.8 billion other USD 0.8 billion Largest producers: Vietnam, Thailand, India - third of global volume Largest importers US and Japan ~ 60% of traded volume Shrimp is top category in US consumption Farmed supply dominates global trade Whiteleg shrimp and black tiger most important traded species 14

15 Global production of farmed shrimp/prawn - saltwater 3,000 2,500 thousand mt 2,000 1,500 1, Black tiger shrimp White shrimp Other species Source: FAO Fisheries Statistics, 2006, Aquaculture 15

16 Farmed production of white shrimp thousands MT 1,600 1,400 1,200 1, China Thailand Brazil Equador Others Source: FAO Fisheries Statistics, 2006, Aquaculture 16

17 Thailand shrimp processing developments Shift from black tiger to white shrimp, White 95% of Thailand producton Driven by production issues Improved productivity for white New technology in processing, Automated size grading Increased value addition, cooked, peeled and breaded products Manual size grading top, automatic grading bottom (Marel) 17

18 Tuna processing and trade 2004 global trade tuna USD 5.5 billion frozen USD 2.0 billion canned USD 2.7 billion fresh USD 0.8 billion Capture supply dominates global trade, yellowfin, bigeye, bluefin tunas and skipjack most traded Producers: spread worldwide Markets: spread worldwide - Japan (most lucrative) Notable canning production: Thailand and recently Latin America. Canned tuna in US second most consumed product category 18

19 Bluefin tuna processing developments Atlantic bluefin under great fishing pressure, landings decreasing Farming of bluefin tuna increasing, involves capture of small fish and ongrowing to market size Harvesting farmed Atlantic bluefin tuna Kali Tuna Croatia, 2007 Producers: Spain, Croatia, Turkey Freshly slaughtered full-size brought to Japanese motherships for freezing in nitrogen. Production in 2004 was 6,500 MT, increasing rapidly 80% of Atlantic bluefin imports to Japan are reported to be farmed 19

20 Atlantic bluefin tuna landings 60,000 50,000 Landings in MT 40,000 30,000 20,000 10, Source: FAO Fisheries stats,

21 Salmon processing and trade 2004 global trade in salmon and trout USD 5.7 billion fresh USD 3.6 billion frozen USD 2.1 billion 2004 Production: capture 0.9 million MT, farmed 2.0 million MT Farmed supply dominates global trade Farmed Atl. salmon most important in trade Largest producers: Norway and Chile > 70% of total Largest importers: EU and USA Russia developing a strong market Auchan, Moscow, Oct.,

22 Farmed Atlantic salmon - total disposition 2005 importance of fresh Other 4% Frozen fillets 16% Frozen whole 8% Source: Panelists, Groundfish Forum 2006 Fresh fillets 20% Fresh whole 52% Global production 1.3 million MT on a steady increase 900,000 MT marketed fresh in 2005 Fresh Atlantic salmon is driving growth in fresh supplies to EU and USA Value addition - fillet portions, coated and marinated products Concern: occasional bad publicity Auchan, Moscow, Oct.,

23 Fish fillet processing and trade 2004 global trade fish fillets USD 7.3 billion frozen USD 5.6 billion fresh USD 1.7 billion Whitefish fillets dominate global trade Paper focuses on six case studies Pangasius fillets from Vietnam Hake from Namibia Alaska pollock from the US Alaska pollock from Russia Chinese re-processing industry Icelandic cod and haddock fresh fillet industry 23

24 Pangasius fillets from Vietnam Farmed whitefish from Vietnam Production increasing rapidly ~750,000 MT (LW) in 2006 Filleted and mostly exported Pangasius hypophthalmus '000 MT * 2006* Source: VASEP 24

25 Pangasius fillets from Vietnam Namviet Company Ltd. Namviet Company Ltd. Largest producers Navico, Agifish, Vin Hoan Largest factory input 700 MT/day Factory output > 200 MT / day Namviet Company Ltd. 25

26 Pangasius fillet export from Vietnam 000 MT USD million volume '000 MT value USD million E Exports 2006 % by value EU 47 Russia 11 SE Asia 8 China 5 USA 10 Australia 4 Others 15 EU and Russia fastest growing markets Competes with other low cost whitefish - pollock Source: Vietfish International,

27 Drivers and challenges for Vietnamese pangasius Drivers: Abundance and moderate price, adequate quality Challenges for producers Anti-dumping taxes in the US Cost inflation Possible shortage of labour Food safety issues Integration and consolidation Namviet Company Ltd. 27

28 Hake fillets from Namibia 000 MT Hake disposition Fillets Frozen H&G Fillets/blocks Fresh Other Main groundfish capture fishery of Namibia - landings 160,000 MT Land-based and frozen-at-sea industry Increased fillet production Increasing value addition Increased technology Export driven Main market EU (Spain, Italy, UK, Germany) 28

29 Keys to further progress in the Namibian hake industry Improved processing technology Availability of skilled labour Resource management Vertical integration Consolidation Hangana Seafood, Walvis Bay, Processing line: Marel, Iceland 29

30 Reprocessing of whitefish in China A major force on whitefish markets - EU and USA Major species Alaska pollock, Atlantic and Pacific cod Major effects on producers of whitefish worldwide due to lower prices from China, but especially on pollock and cod producers Blocks MT Fillets MT Single frozen at source 300, ,000 Double frozen from China 170, ,000 Total blocks and fillets 470, ,000 Chinese produced 36% 23% Chinese overall ~30% 30

31 Alaska pollock fillet imports from China Total 220,000 MT of product in EU '000 MT product weight EU USA US

32 Cod fillet imports from China Total 90,000 MT of product in '000 MT product weight EU USA EU US

33 Drivers and challenges for fillets from China Drivers: Value addition in processing, increased number of species Abundance and moderate price, adequate quality Challenges for producers in China Strength of the RMB Increased overhead and labour costs Labour shortage Quality issues It is glorious to get rich Deng Xiaoping,

34 Response to competition from China fresh fillet processing in Iceland '000 MT product weight '000 MT total landings Fresh products Total catch 34

35 Fresh market development in the UK UK retail seafood value 1400 Million GBP Frozen seafood Chilled seafood Source: Seafish Industry Authority, UK 35

36 Recognised drivers and seafood preferences Universal drivers Demographic and lifestyle trends Consumer sophistication and knowledge Seafood preferences Simple preparations Street foods Fresh, healthy and functional, Diversification of flavours Ethical behaviour in food choices 36

37 Opportunities and challenges of fisheries globalisation Thank you 37

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