POST SHOW REPORT. If you are not at Arab Health, you are not in healthcare. Arab Health is the place to be.

Transcription

1 Where the healthcare world comes to do business 2013 POST SHOW REPORT If you are not at Arab Health, you are not in healthcare. Arab Health is the place to be. Sobhi A.Batterjee, President & CEO, Saudi German Hospitals Group

2 WE WOULD LIKE TO THANK ALL OUR 2013 SPONSORS FOR THEIR CONTINUOUS SUPPORT Leading Congress Supporter Platinum SPonSorS Gold SPonSorS Silver Sponsors POST SHOW REPORT If you re interested in sponsoring Arab Health 2014, please call +971 (0)

3 SHOW SUMMARY Dear healthcare professional, The 38th edition of Arab Health has now closed its doors on a record-breaking amount of delegates, visitors, speakers, sponsors, and exhibitors. We would like to take this opportunity to thank all involved in the show, particularly our supporters The Ministry of Health, Dubai Health Authority, Health Authority Abu Dhabi and SEHA, without whom the show would not have been possible. This year, we not only had more exhibitors, visitors, delegates, media, speakers and sponsors than ever before, we also achieved increased press coverage, floor space, more country pavilions, but most important of all, a huge influx of international visitors. This demonstrates the resilience of the healthcare industry in the region. Arab Health 2013 saw many exhibitor workshops, on-stand demonstrations across the show floor, as well as press conferences from Healthcare UK, the US Pavilion and Burjeel Hospital announcing ground-breaking new partnerships and collaborations within the Middle East healthcare sector. The Arab Health Congress grew by 12% this year, saw an increase of more than 850 conference delegates from last year, each taking part in one of the 19 conferences held across the four days. Three new conferences were launched with resounding success. Answering the demand in the region for Diabetes education, the first Middle East Diabetes Conference (accredited by Cleveland Clinic) completely sold out two weeks before the event. The stimulating business-focused atmosphere was clearly felt by all during the four-day event with multi-million dollar deals and partnerships being signed onsite, making Arab Health 2013 the most successful edition thus far for exhibitors and visitors alike. This post-show report summarises the 2013 event using comparisons from 2012 to demonstrate how the show has grown and outlines the strategies used to deliver and expand the event for the future. If you are already involved with Arab Health as an exhibitor, visitor or delegate, we would like to thank you for your continued support in making it such a great success. We look forward to welcoming you next year from January 2014, at Arab Health and MEDLAB. EXHIBITION FLOOR SPACE 53,677sqm NUMBER OF EXHIBITORS 3,427 INTERNATIONAL PAVILIONS 37 EXHIBITING COUNTRIES 64 NUMBER OF TOTAL PARTICIPANTS 112,103 NUMBER OF EXHIBITOR ATTENDEES 22,514 NUMBER OF VISITORS 81,580 NUMBER OF DELEGATES 8,009 38years Dubai International Convention & Exhibition Centre, UAE January 2013 Kind regards, Pravin Punjabi Exhibition Director Informa Life Sciences Organised by: Supported by: MEDLAB Exhibition As an integral part of the Arab Health Exhibition and Congress, the ever-popular MEDLAB section saw the fastest rise in space upto 30% from last year, allowing existing exhibitors to expand their presence and new companies to join with a total of 386 Exhibitors. Medlab is the leading Medical Laboratory and Technology event in the Middle East and attracted more than 26% of the overall visitors to Arab Health. FLOOR SPACE: 11,500sqm EXHIBITORS: 386 DELEGATES: POST SHOW REPORT 3

4 EXHIBITOR SUMMARY The 38th edition of Arab Health Exhibition and Congress showcased the latest innovative products and services from manufactures and distributors from the healthcare industry. With 3,427 exhibitors the exhibition floor was completely sold out and also welcomed 200 new exhibitors in the new Plaza Hall. Exhibitor breakdown by region Due to record level of demand for exhibition space and over 90% rebookings onsite for 2014 edition, we are pleased to announce the further expansion of the exhibition with a New Hall Zabeel 4 which will represent additional 450 new exhibitors spanning across 6000 sqm of space. NUMBER OF EXHIBITORS:...3,427 NUMBERS OF INTERNATIONAL PAVILIONS: EXHIBITING COUNTRIES: FLOOR SPACE:... 53,677sqm Europe ROW 12% 48% 29% 3% 7% 1% Asia GCC Middle East (Excluding GCC) Survey Results 92% 96% 90% 94% of exhibitors were successful in meeting their overall objectives of exhibitors were successful in generating new enquiries for their business of exhibitors rated the number and quality of visitors as good of exhibitors would recommend exhibiting at Arab Health 2014 Africa Arab Health is more than just 53,677sqm of exhibition space It s a platform for healthcare business & education Live demonstrations Press conferences Arab Health remains our yearly focus event. The professional organization coupled with the strong participation makes it a regionally and internationally perfect venue to showcase KARL STORZ products and meet with our customers and partners. Maher Elhassan, Marketing Director, KARL STORZ ENDOSKOPE East Mediterranean and Gulf Workshops/handson-sessions Product launches Seminars POST SHOW REPORT

5 VISITOR SUMMARY The 2013 Arab Health Exhibition and Congress successfully took place in January at the Dubai International Convention & Exhibition Centre and provided the ultimate business platform for all healthcare professionals to network, gain new industry knowledge and meet leading international healthcare companies from across the globe. What visitors gained from attending Keep up to date with new products/trends 51% With visitors from 153 different countries and almost 77% from The GCC and Middle East, our international appeal continues to grow year on year. To source a new supplier To establish new business contacts 30% 44% Survey Results 98% 85% 92% of our visitors confirmed they will attend Arab Health in 2014 of our visitors learned about new products of our visitors were successful in establishing new contacts and relations for the future To find/buy a specific product or service To meet up with industry colleagues 12% To look for a new job 5% Visitor breakdown by region 29% Europe 8% 7% 2% 16% 61% Asia ROW 6% Africa GCC Middle East (Excluding GCC) This is my first time in Arab Health and the Middle East. I came here to explore the Middle Eastern market and meet the healthcare professionals of the region and Arab Health is the best platform for this. I m very glad I am here. Jerek Potter, Nigel s Medical Equipment Company, Canada Area of business breakdown Agent / Dealer / Distributor 26% Hospital (Private) 18% Hospital (Public) 16% Government 11% Clinic 10% Manufacturer 10% Dedicated Laboratory Academic 5% 4% 2013 POST SHOW REPORT 5

6 MEDLAB SUMMARY The World s Largest Medical Laboratory Conference FLOOR SPACE: 11,500sqm EXHIBITORS: 386 DELEGATES: 4107 As an integral part of the Arab Health Exhibition and Congress, the ever-popular MEDLAB section saw the fastest rise in space upto 30% this year, allowing existing exhibitors to expand their presence and new companies to join with a total of 386 Exhibitors. Visitor breakdown by interest MEDLAB is the main medical laboratory and technology event in the Middle East, forming a major part of the world renowned Arab Health Exhibition. It provides an avenue for leading manufacturers, traders, service providers and researchers to meet and develop business contacts with the medical and scientific community in the Middle East. In line with Arab Health s philosophy of exhibition with education, MEDLAB also offers a comprehensive multi-tracked congress providing a diverse range of subjects relating to the science and technology used in laboratories and their management. Microbiology Haematology Histopathology Clinical Chemistry Molecular Diagnosis 28% 22% 19% 16% 15% The 2013 conference aimed to build on the success of previous years, hosting a series of lectures by an impressive panel of regional and international experts. Some of the topics that were covered include: Laboratory Management Challenges in Laboratory Management Implementation of Quality Management Systems Efficiency improvement in the laboratory Evidence based laboratory medicine: improving outcomes Computerised physician order entry Delta Check for patient safety Point Of Care Testing Laboratory safety programmes Histopathology Immunohistochemistry Application of molecular fiagnostics for targeted therapies Current trends in Histopathology Haematology Haemoglobinopathy/Thalassemia Haemostasis/Thrombophilia Clinical Chemistry Microbiology The congress is always my favorite part of Arab Health; I really enjoyed the medlab sessions and cannot wait to see what is in store for Arab Health Zuhair Al-Jundi, Rashid Hospital, UAE POST SHOW REPORT

7 DELEGATE SUMMARY Sponsored by total of 19 conferences 8,009 delegates 12% increase from 2012 more than 500 internationally acclaimed speakers 3 new conferences for 2013 Conferences featured at the Arab Health Congress th Orthopaedics Conference 2 nd Wound Care Conference 6 th Update in Urology Conference 5 th Gastroenterology Conference 2 nd Medical Education Conference 5 th Cardiovascular Disease and Intervention Conference 2 nd GCC Conference on Biomedical Engineering 3 rd Multi-Disciplinary Cancer Therapy Conference 12 th Middle East Surgery Conference 4 th Quality Management in Healthcare Conference 6 th Anaesthesia Conference 6 th Paediatrics Conference 3 rd Respiratory, Critical Care and Sleep Diseases Conference 13 th Medical Imaging and Diagnostics Conference - MedLab Congress Leaders in Healthcare Conference Diabetes NEW Complementary, Alternative and Integrative Medicine Conference Big Data Conference NEW NEW Highlights of the Arab Health Congress 2013 Once again, the Middle East Laboratory Management & Medicine Congress (MEDLAB) sold out pre-event. MEDLAB had an impressive 65% more delegates attending the conferences over the four days compared to last year. A panel of regional and international experts presented new ideas, updates and insights on diagnostics tests. The flagship conference, now in its third year, had Addressing the Future as its theme. It addressed the challenges healthcare in the region is undergoing. Regional dignitaries and an international speaker faculty engaged the audience via debate and discussion on identifying healthcare leaders for today s era, monetising the use of Big Data and generating value for money. Delegates Feedback 98% 97% stated they learned about the updates in their field as a result of attending of delegates attended rated their overall experience as good to excellent This year I ve seen a greater variety in the companies exhibiting as well as for the conferences taking place. The calibre of speakers at the conferences this year is great and very professional and insightful. It s the best quality healthcare conferences you can get in the region. Saif Al Hadani, Tayba Company, UAE Company, Lebanon 2013 POST SHOW REPORT 7

8 ARAB HEALTH AWARDS AWARDS 2013 The Arab Health Achievement and Innovation Awards 2013 celebrated healthcare excellence in the Middle East. The event was a significant platform designed to recognise outstanding achievements and innovations of individuals and institutions which have contributed to the rapid growth and development of the region s healthcare industry. The winners of Arab Health Achievement and Innovation Awards 2013 were during a prestigious gala dinner held on 29 January 2013 at the JW Marriott Marquis Hotel, Dubai, UAE attended by more than 500 leading healthcare professionals of the region. Winners of the awards were carefully selected by the following distinguished panel of judges from the global healthcare sector: Dr. Fadi El-Jardali, MPH, PhD, Health Management and Policy, American University of Beirut, Accreditation Canada Dr. Joel J. Nobel, M.D, Founder and President Emeritus, ECRI Brian Johnston, Chief Executive, The Australian Council on Healthcare Standards Ashraf Ismail, MD, MPH, CPHQ, Managing Director, Middle East International Office Joint Commission International Jan Schmitz-Huebsch, Principal, Booz & Company, Dubai Malek El Husseini, Business Development Director, GE Healthcare, Middle East Winners of the Arab Health Achievement & Innovation Awards 2013: Excellence in Imaging and Diagnostics Award Clemenceau Medical Center Excellence in Surgery Services Award Bone Joint & Spine Hospital Roche Excellence in Laboratory Award Dr. Soliman Fakeeh Hospital Excellence in Patient Centred Care Award Thalassemia Centre, DHA Sustainable Hospital Award Hamad Medical Corporation Young Surgeon of the Year Award Dr. Mariam AlSelami, King Faisal Specialist Hospital Cleveland Clinic Young Clinician Award Dr. Vinod Gauba, Imperial Healthcare Outstanding Contribution of an Individual to the Middle East Healthcare Industry Award Dr. Zulekha Daud, Founder & Managing Director, Zulekha Healthcare Group Outstanding Contribution to Medical Education in the Region Award Dr. Mansour Al-Zarouni, Head of Department of Pathology and Laboratory Medicine, Sharjah Medical District, Ministry of Health We would like to extend our gratitude to all sponsors who have given their generous support to the Arab Health Achievement & Innovation Awards 2013: Awards Headline Sponsor Awards Diamond Sponsor Awards Gold Sponsor Awards Supporting Sponsor: dothealth.com A buyers guide to source medical products and services POST SHOW REPORT

9 SHOW HIGHLIGHTS This exhibition is quite impressive. In fact I still haven t looked through it all, its obvious it s an excellent event. I ve been here for four years and I can see it growing and expanding each year. Tewfik Bin Omran, Genetic Doctor, Hamad Medical Hospital, Qatar H.H. Sheikh Hamdan Bin Rashid Al Maktoum, The Deputy Ruler of Dubai, inaugurates the 38 th edtion of Arab Health Exhibition and Congress I m always impressed by how organised this exhibition is. I ve attended for three years in a row and I look forward to coming for many more years. John Alexander, Al Futtaim Group International, UAE Official Opening of the US International Pavillion Michael H. Corbin, US Ambassador to the UAE, Abdul Rahman Mohammad Al Owais Acting Minister of Health of the UAE, Tom Kallman, President and CEO, Kallman Worldwide H.H. Sheikh Mohammed bin Rashid Al Maktoum, Prime Minister and Vice President of the United Arab Emirates while visiting Arab Health 2013 We are delighted to be here again this year; I think that the Arab Health Exhibition has grown more than last year. We have been participating in all the CME programs. Wm. F. Ruschhaupt, M.D., Chairman, Global Health Center - Cleveland Clinic Under the patronage of wife of HH Sheikh Mohammed Bin Rashid Al Maktoum, Vice-President and Prime Minister of the UAE and Ruler of Dubai, HRH Princess Haya Bint Al Hussein, Chairperson of Dubai Healthcare City Authority (DHCA), the Leaders in Healthcare Conference, a key segment of the 38 th Arab Health Exhibition and Congress, was officially opened, with a focus on the theme Addressing the Future POST SHOW REPORT 9

10 MARKETING AND PROMOTION Print The Arab Health marketing strategy consisted of a print advertising campaign which extended itself across the leading international and regional trade publications, magazines and newspapers. A total of 655 adverts appeared as part of the campaign, covering a range of the most renowned titles. VIP Invitation Pack 8,000 VIP invitation packs and invitations were sent to key decision makers and influencers in the Middle East healthcare industry, including regional and international consulates, embassies and various governmental organisations. Website Our websites provide the best online platform to communicate to a target audience of healthcare professionals across the Middle East and Africa. The Arab Health website attracted more than 465,013 visits and 282,428 unique visitors. SMS With mobile technology at the forefront of communication, our SMS reminders and easy registration messages reached out to over 116,261 contacts across the GCC. Fax This year with more focus on GCC, 5,820 businesses and contacts received our fax shot with fantastic results and return rates. Direct Mail Visitor invitations were mailed across the globe to healthcare professionals inviting them to Arab Health Over 115,746 contacts were carefully selected from our extensive and ever growing database. Marketing Our targeted and extensive campaign was our most comprehensive to date, communicating with over 200,000 people. We have carefully analysed the results and trends to build and grow the data for the 2014 event. I look forward to coming to Arab Health every year. I was surprised to see that it expanded more this year with the new exhibition hall and the new conferences which was unexpected as the exhibition is already large. Nader Hilmy, Pharco Pharmaceuticals, Egypt Hospital Mailing Posters, invitations and show information was sent to over 200 selected hospitals in the UAE and Saudi Arabia, helping to publish the event to healthcare professionals within their workplace. Social Media Through the active use of social media, Arab Health has built a strong following and presence on various platforms including Facebook with more than 11,200 likes, Twitter with 3,200 followers, LinkedIn with 2,300 members, and YouTube with a total of 19,273 views in The Arab Health social media marketing team also launched an info graphics campaign for link-building purposes and was very pleased with the success of the campaign. Blog The Arab Health blog was introduced in May 2012, encouraging regular communication with the Arab Health audience to keep them updated with the very latest show news and announcements as they happen POST SHOW REPORT

11 MARKETING AND PROMOTION PR & Coverage An extensive international Public Relations campaign was delivered through a combination of our experienced in-house PR team, a specifically commissioned PR agency, focusing on the communication of clear, specific and targeted messaging to our core audience and media. Show Dailies Four issues of the Arab Health show daily magazine were distributed during the show to create greater awareness amongst visitors about a variety of events taking place on each day. Exhibitors were also able to advertise within the publication in order to attract greater visitor numbers to their stands. The PR campaign was covered in over 900 articles and achieved the editorial value of $5,640, Total print coverage average: $1,207, (10% increase in print coverage from 2012) 2013 Total online coverage average: $4,433, (30% increase in online coverage from 2012) 2013 number of media attendees: 251 Top tier media: The Financial Times, The Times, The National, Al Khaleej, Al Jazirah, Saudi Gazette, Asharq Al-Awsat, Deutche Welle, TV Tokyo, Forbes Middle East, BBC News, Al Arabiya, France 24, Al Ittihad, Al Iraqi TV, CNBC Arabia Life Sciences Publications Arab Health magazine is the official publication of the Arab Health Exhibition and Congress, which is an excellent vehicle for keeping abreast of the region s healthcare trends and developments, with a circulation of over 35,280 medical professionals in the Middle East. Life Sciences Publication also publishes MEDLAB Magazine, Imaging and Diagnostic Magazine, Hospital Build Magazine. The magazines provide readers with a unique insight into healthcare issues and management in the region. Prize Giveaways Keeping with tradition, Arab Health 2013 had an excellent range of fantastic prizes on offer at the show. A Dodge Charger worth over 110,000 AED, Cash worth 20,000AED and a holiday trip to Singapore were all given away on site POST SHOW REPORT 11

12 Mon Tue Wed Thu fri Sat Sun Save the dates for next year JANUARY CONTACT US If you are interested in exhibiting at Arab Health 2014, get in touch to find out more E: arabhealth@informa.com T: +971 (0) F: +971 (0) About Informa Life Sciences Exhibitions The Life Sciences division is part of Informa Exhibitions and runs the Healthcare Portfolio of products including exhibitions, magazines, conferences and event management. The division prides itself on offering a range of marketing solutions for companies involved with the healthcare sector, particularly in the Middle East, Africa and Asia region. The Life Sciences Division consists of 20 exhibitions yearly covering the European, African, Middle Eastern and Asian markets. Over the course of the year, our events attract over 5,000 exhibitors, 100,000 visitors and 13,000 delegates. In addition the Division also publishes 4 international healthcare magazines, the flagship one being the Arab Health Magazine, and also offers dothealth, an on-line healthcare portal showcasing over 40,000 healthcare companies. Informa s Life Sciences Division helps all those involved in the healthcare sector to reach their global audiences through a trusted partner. For further information about Life Sciences or any of our events please visit