M a s t e r P l a n v s. S t r a t e g i c P l a n v s. B u s i n e s s P l a n

Transcription

1 M a s t e r P l a n v s. S t r a t e g i c P l a n v s. B u s i n e s s P l a n This seminar was created for the live learning environment of the Athletic Business Conference & Expo. Brailsford & Dunlavey has no financial interest/arrangement that would be considered a conflict of interest.

2 Learning Objectives

3 What If

4 What If

5 What If

6 What If

7 What If

8 What If

9 What If

10 Outline

11 Brailsford & Dunlavey

12 Ann Drummie

13 Br yan Slater

14 Participants

15 Business Plan Organization chart Pricing structure Operations Pro Forma Risk management plan Marketing plan Core value session Demographic analysis Operating paradigm analysis SWOT analysis Compliance review Strategic Plan Mission/Visioning session Capital cash flow demand model Implementation schedule Action plans Benchmarking Maps Existing conditions assessment Utilization analysis Capacity analysis Gap analysis Recommended program of spaces Site criteria chart Stakeholder interviews Master Plan

16 Master Plan

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19 Program of Demand Consolidated Option/Site Plan 1 Total NASF MSF Phase I Phase 2 Arena sideline outdoor not Quantity NASF Indoor Sideline Outdoor Notes (East) (West) accommodated SOFTBALL Locker Room Single Tier 18" Lockers Showers Toilets/Urinals Grooming Stations Team Room Office Suite Head Coach Assistant Coach Practice 70' x 12' Batting/Pitching Tunnel share with baseball Batting cage - indoor share with baseball Softball Field 0 50,625 0 same as competition Competition Softball Field 1 50,625 50,625 50,625 Seating 1, ,000 Assumption: 7,000 Concessions Restrooms The 50m pool will be incorporated into 100 Press Box new structure (Chase retrofit for rec programming). Storage Area - indoor Weighting Storage Area - outdoor total 1,276 8,150 50,625 Proximity to main part of campus TENNIS Men's Locker Room Proximate and sufficient parking at all times Single Tier 18" Lockers Grooming Stations Centralizes athletic department staff Women's Locker Room Showers Enhances overall campus parking 162 scheme Toilets/Urinals Single Tier 18" Lockers Showers Consolidates athletic training 162 room space Toilets/Urinals Grooming Stations Reduces disruption to campus 30 during construction Team Room Office Suite Head Coach Maximizes utility and LEEDs efficiencies Assistant Coach Minimizes site prep Practice Outdoor Tennis Court 6 7,200 43,200 43,200 Consistent with overall campus plans and landscaping 1 1 Indoor Tennis Court 6 7,200 43,200 4 inside 200m, 2 not provided 43, Competition Outdoor Tennis Court 6 7,200 43,200 Allows for easy access from local roads 2 have 6 practice courts also proximate for dual meets 43, Seating Reduces disruption to neighboring properties Alumni Student Union OGS Tennis Courts Maintains primary view corridors Hilltop Softball Field Unweighted Total Unweighted Rank Weighted Total Weighted Rank Site exceeds criteria Weight: 2 Site Meets criteria 1 Site partially meets criteria 3 = very important 0 Site does not meet criteria 2 = important -1 Site negatively affects criteria 1 = somewhat important

20 ICE RINKS Changing Locker Officials' SF Cost Impact Seating Concessions Lobby Amenities Rooms Rooms Rooms Impact $150 General Use $75,000 Intramural League ,000 $150,000 Club/Varsity Home Games , ,700 $2,055,000 Regional Championship Host , ,700 $3,855,000 NATATORIUMS Rink Size buffer W buffer buffer L buffer SF Cost Impact Locker Meeting Officials' SF Cost Impact Seating Concessions Lobby Amenities Rooms Rooms Rooms Impact $250 ice rink (NHL) ,564 $3,084,600 General Use ,500 $375,000 ice rink (Olympic) ,744 $3,561,600 Intramural League ,500 $375,000 Club/Varsity Home Meets ,100 $2,025,000 Regional Championship Host , ,200 $2,800,000 Scenario SF Cost Impact Olympic rink for general use, intramurals, and club/varsity program 37,444 $5,616,600 Pool 50m 25x25 8 lane Subtotal tank Subtotal SF Cost Impact Swimming - NCAA 25 yard x 8, ,000 $2,000,000 Swimming - Olympic 50m x 18, ,240 $4,560,000 Diving - 1m, 3m 0 x 4,193 4,193 $1,048,125 SCUBA x 8, ,000 $2,000,000 Water polo x 8, ,000 $2,000,000 Synchronized Swimming x 8, ,000 $2,000,000 INDOOR 200M TRACKS Changing Meeting Officials' SF Cost Impact buffer W buffer buffer L buffer SF Seating Concessions Lobby Amenities Rooms Rooms Rooms 50m Impact x 25y pool $ ,240 includes a 3' bulkhead General Use m x 25y 500 pool $50, ,203 8 lane x 25y pool ,000 Club/Varsity Home Meets ,200 $120,000 diving tank ,193 Regional Championship Host , ,300 $930,000 Preliminary Worksheet for Capacity and FF&E Budget of a Weight & Fitness Room Track buffer W buffer buffer L buffer SF Cost Impact indoor track Equipment Type 54,468 % of Area $5,446,800 Area SF allocation Number of units Average price Total cost separate throwing area Cardio 5, % $570, $6,200 $99,200 separate sprint lanes Selectorized Exercise 9, % $957, $2,800 $0 Plate Loaded Exercise 15.0% 1, $3,000 $60,000 Stand Alone Rack 15.0% 1, $2,600 $39,000 Rack on Platform 15.0% 1, $4,600 $36,800 Dumbbells 5.0% $1,000 $5,714 Stretching/Plyometrics 20.0% 1, $40 $640 Circulation 20.0% 1, % 8, $241,354

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25 Capital cash flow demand model Implementation schedule Mission/ Visioning session Action plans Benchmarking Master Plan Maps Recommended Existing conditions program of spaces assessment Site criteria chart Utilization analysis Stakeholder interviews Capacity analysis Gap analysis

26 Strategic Plan

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31 Functional Facility Assessment by Team (Weighted) 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% Baseball Basketball (M) Football Golf Soccer (M) % of Target - Current % of Target - with facility project Tennis (M) Basketball (W) Lacrosse Soccer (W) Softball Tennis (W) Volleyball

32 Benchmarking Analysis Facilities (Arena Seating Capacity) 9,000 8,000 7,000 6,000 5,000 4,000 3,000 2,000 1,000 Institutional Average = 7,077 Transition Average = 3,739 PBC Average = 3,640 0 *Christenberry Fieldhouse provides less seating than the average for each of the surveyed subgroups (3,026)

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34 Core value session Demographic analysis Operating paradigm analysis Mission/ Visioning session SWOT analysis Compliance review Action plans Benchmarking Strategic Plan

35 In other words Amanda Braun Director of Athletics University of Wisconsin-Milwaukee

36 In other words Kathleen Hatch, RCRSP Assistant Vice President, Campus Life Executive Director, University Recreation Washington State University

37 Business Plan

38 Business Plan Operational Models: Access Levels and Associated Financial Performance Typical Public Access Levels Highest Lowest Public Model 501(c)3 Non-Profit Public-Private Partnership Private Negative Typical Financial Performance Positive

39 Business Plan

40 Business Plan Projected Resident Non-Resident Member Zumba Pilates Aqua Aumba Swimming Lessons Fit Mix Senior Spinning Silver Sneakers Aerobics Yogalates/Sculpt City Resident Non- Resident Member $52.00 $55.00 $39.00 $65.00 $68.00 $55.00 $48.00 $51.00 $38.00 $75.00 $78.00 $55.00 $50.00 $53.00 $38.00 $76.00 $79.00 $55.00 $65.00 $68.00 $55.00 $65.00 $68.00 $48.00

41 Business Plan

42 Business Plan

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44 Business Plan

45 Business Plan Activity Resident Non- Residents Members Total % Members Aerobics/Fitness ,514 2,989 51% Aquatics 1,010 1, ,806 26% Preschool ,901 33% Youth/Teen % Adult Sports/Leisure % Art % Special Events % Total 3,032 2,438 3,694 9,164

46 Business Plan Activity Revenue Per Participant Expenses Per Participant Net Per Participant Aerobics/Fitness $140,267 $47 $72,465 $24 $67,802 $23 Aquatics $205,830 $73 $104,125 $37 $101,705 $36 Preschool $79,446 $42 $48,091 $25 $31,355 $16 Youth/Teen $44,623 $91 $31,888 $65 $12,735 $26 Adult Sports/Leisure $6,110 $9 $3,829 $6 $2,281 $3 Art $3,677 $75 $2,837 $58 $840 $17 Special Events $1,684 $7 $459 $2 $1,225 $5 Total $481,637 $263,694 $217,943

47 Organization chart Pricing structure analysis Operations Pro Forma Risk management plan Marketing plan Capital cash flow demand model Core value session Demographic analysis Operating paradigm Implementation schedule Business Plan Mission/ Visioning session

48 In other words Jeff Hunt Director of Campus Recreation University of Maine

49 In other words Dave Edwards, ASI Associate Executive Director/Director USU and SRWC CSU Long Beach

50 Evaluation Questions

51 Learning Objectives

52 Question 1

53 Question 2

54 Question 3

55 Questions

56 Business Plan Organization chart Pricing structure Operations Pro Forma Risk management plan Marketing plan Core value session Demographic analysis Operating paradigm analysis SWOT analysis Compliance review Strategic Plan Mission/Visioning session Capital cash flow demand model Implementation schedule Action plans Benchmarking Maps Existing conditions assessment Utilization analysis Capacity analysis Gap analysis Recommended program of spaces Site criteria chart Stakeholder interviews Master Plan

57 Yogi Berra Conclusion

58 Thank You!

59 M a s t e r P l a n v s. S t r a t e g i c P l a n v s. B u s i n e s s P l a n This seminar was created for the live learning environment of the Athletic Business Conference & Expo. Brailsford & Dunlavey has no financial interest/arrangement that would be considered a conflict of interest.