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1 Brand Guideline
2 Brand Guideline: Dictionary.com Logo color variations Dictionary dark blue Primary usage When the logo appears on a white background, use the primary, authorized Dictionary Dark blue (PANTONE 654 abbreviated PMS 654). Dictionary medium blue Printed materials Stationary systems such as letterheads and business cards will employ this slightly lighter variation of the Dictionary.com blue. (PMS 647). PMS 654 C 100, M 68, Y 0, K 54 HEX: 002D62 PMS 647 C 100, M 45, Y 0, K 37 HEX: PMS 2727 C 77, M 47, Y 0, K 0 HEX: 0082EF
3 Logo specifications Clear space x Always maintain clear space around the Dictionary.com mark in order to protect from distractions. x x x x Measure this clear space by using the distance from the baseline to the edge of the mark as the minimum safe distance (shown as x in the illustration). Never allow typography or other elements to invade the mark. Minimum size The Dictionary.com mark reproduces well at almost any size. Going too small, however, can damage the mark s integrity and effectiveness. Always observe the minimum effective size of 1.5 x.35 or 110x25px. Width 110 pixels 1.5 inches Height 25 pixels 0.35 inches
4 Alternative color backgrounds The primary Dictionary.com dark blue (PMS 654) is preferred when you need a blue background. When using blue as a background, reverse out the logo as shown. Alternate Blue Colors Two other blue hues; PMS 647 and PMS 2727 are also acceptable for certain usages. PMS 647 is used in printed collateral PMS 2727 is used in mobile apps
5 Sub-branding under Dictionary.com Limited usage of sub-branding is permitted as demonstrated. Align the ascender of the sub-brand with the end point of the circle in the mark. Note that the typeface must be Vista Sans Italic and that the type must not extend beyond the distance between the letter c and the letter r in the Dictionary.com mark. Clear space Always maintain clear space around the Dictionary.com signature to protect the logo from distracting graphics or typography. Measure this clear space by using the distance from the baseline to the edge of the mark as the minimum safe distance (shown as x in the illustration). Never allow typography or other elements to invade the mark. x x x
6 Dictionary.com icon styles Isolated Icon The Dictionary.com icon is designed to appear within a bounding shape Squared mobile version For use in Android, Windows Phone and Windows 8 applications, use the mobile color without rounded edges Rounded mobile version For use in ios a rounded version of the application icon. PMS 2727 C 77, M 47, Y 0, K 0 HEX: 0082EF
7 Dictionary.com branding colors Dictionary.com Our primary authorized Dictionary dark blue PMS 285 and PMS 2727 Thesaurus.com Pantone 159 C18, M70 Y100 K5 HEX: C56628 Pantone 1375 C 0, M 47, Y 100, K 0 HEX: F8991D Reference.com Pantone 364 C 78, M 34, Y 100, K 25 HEX: 386C34 Pantone 347 C 79, M 15, Y 100, K 3 HEX: 2E9B47 Translator.com Pantone 269 C 86, M 100, Y 26, K 15 HEX: 46276A Pantone 2587 C 69, M 86, Y 0, K 0 HEX: 6D459B Word Dynamo Pantone 213 C 10, M100, Y,40, K 0 HEX: D91965 Pantone 311 C 66, M 0, Y,15, K 0 HEX: 31C1D7
8 Vista Sans Vista Sans Italic is our primary typeface and should be used in all branding related materials. Use the type size and weight to establish a clear hierarchy of information. Do not substitute any other typeface for Vista Sans Italic A B C D E F G H I J K L M N O P Q R S T U V W X Y Z a b c d e f g h i j k l m n o p q r s t u v w x y z Helvetica Neue Regular Use Helvetica Neue for print and desktop applications or in a nongraphic artwork environment such as Microsoft Word and PowerPoint. Use Helvetica for headline, copy, graphics, buttons and banners in Web portals, microsites, and other desktop-based environments. A B C D E F G H I J K L M N O P Q R S T U V W X Y Z a b c d e f g h i j k l m n o p q r s t u v w x y z # $ % ^ & * ( )
9 Brand Guideline: Dictionary Thesaurus Thesaurus Logo Specifications Clear space Apply the same clear space treatment with this mark as is appropriate for the Dictionary.com mark. Measure this clear space by using the distance from the baseline to the edge of the mark Thesaurus.com color Pantone 159 C18, M70 Y100 K5 HEX: C56628 Pantone 1375 C 0, M 47, Y 100, K 0 HEX: F8991D Generic Icon styles Regular version Squared Icon Rounded Icon
10 Brand Guideline: Dictionary Reference Reference Logo Specifications Clear space Apply the same clear space treatment with this mark as is appropriate for the Dictionary.com mark. Measure this clear space by using the distance from the baseline to the edge of the mark Reference.com color Pantone 364 C 78, M 34, Y 100, K 25 HEX: 386C34 Pantone 347 C 79, M 15, Y 100, K 3 HEX: 2E9B47 Generic Icon styles Regular version Squared Icon Rounded Icon
11 Brand Guideline: Dictionary Translator Translator Logo Specifications Clear space Apply the same clear space treatment with this mark as is appropriate for the Dictionary.com mark. Measure this clear space by using the distance from the baseline to the edge of the mark Translator.com color Pantone 269 C 86, M 100, Y 26, K 15 HEX: 46276A Pantone 2587 C 69, M 86, Y 0, K 0 HEX: 6D459B Generic Icon styles Regular version Squared Icon Rounded Icon
12 Brand Guideline: Dictionary Spanish Dictionary Spanish Logo Specifications Clear space Apply the same clear space treatment with this mark as is appropriate for the Dictionary.com mark. Measure this clear space by using the distance from the baseline to the edge of the mark Dictionary.com color PMS 654 C 100, M 68, Y 0, K 54 HEX: 002D62 PMS 2727 C 77, M 47, Y 0, K 0 HEX: 0082EF
13 Brand Guideline: Dictionary Quotes Dictionary Quotes Logo Specifications Clear space Apply the same clear space treatment with this mark as is appropriate for the Dictionary.com mark. Measure this clear space by using the distance from the baseline to the edge of the mark Dictionary.com Quotes color PMS 654 C 100, M 68, Y 0, K 54 HEX: 002D62 PMS 2727 C 77, M 47, Y 0, K 0 HEX: 0082EF
14 Brand Guideline: Word Dynamo Word Dynamo Logo Specifications Logo options 2 colors: PMS Black & PMS color background, reversed white 1 color background, reversed black Pantone Black C 0, M0 Y0, K Pantone 213 C 10, M100 Y40, K0 D91965 Pantone 311 C 66, M0 Y15, K0 31C1D7
15 Clear space Apply the same clear space treatment with this mark as is appropriate for the Dictionary.com mark. Measure this clear space by using the distance from the baseline to the edge of the mark Word Dynamo Icon Regular version Squared Icon Rounded Icon
16 Brand Guideline: Writing Dynamo Logo Writing Dynamo is a sub brand of Word Dynamo TM PMS Black and PMS 213 are the optional color usage Never combine 2 color in to one logo, always use one or the other TM This mark may be used with or without the By Dictionary.com designation. Pantone Black C 0, M0 Y0, K100 HEX: Pantone 213 C 10, M100, Y,40, K 0 HEX: D91965
17 Archer Medium Use Archer Medium for print and desktop applications relating to the Word Dynamo and Writing Dynamo brands and applications. A B C D E F G H I J K L M N O P Q R S T U V W X Y Z a b c d e f g h i j k l m n o p q r s t u v w x y z # $ % ^ & * ( )
18 Brand Guideline: Flashcards App Dictionary.com Flashcards application identity Logo This mark is used only on mobile devices iphone App Andriod App
19 Brand Guideline: Mobile Apps Usage of Icon for the mobile app Burst Dictionary.com icon Always maintain clear space around the Dictionary.com icon to protect the icon from distracting graphics or typography. Basic Form for Platforms Windows 8 Squared icon Rounded icon Background Treatments Reference Design Solid Blue Add 2% Noise Depth Gradient & Noise
20 Incorrect uses of the marks Logo or Sub Title Line logo or Sub Title Line
21 Mobile App Icons iphone Free Android Free ipad Free Window 8 iphone Android ipad Chrome Ext. iphone Android Word Dynamo ipad iphone Android Agent X iphone
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1.1 Design elements 1 The fundamental design elements, color, typography, structure and imagery contribute to an optimal user experience. The following section details the specifics of these elements.
General Rules for Usage of NMEA logo
General Rules for Usage of NMEA logo 1. The NMEA logo is to be reproduced from approved artwork. To protect the integrity of the logo, no alterations shall be made to the artwork (including colors) or