TOURIST SPECIAL INTEREST CYCLING NEW ZEALAND APRIL 2013

Save this PDF as:
 WORD  PNG  TXT  JPG

Size: px
Start display at page:

Download "TOURIST SPECIAL INTEREST CYCLING NEW ZEALAND APRIL 2013"

Transcription

1 Tourists TOURIST SPECIAL INTEREST CYCLING NEW ZEALAND APRIL 2013 INTRODUCING CYCLING TOURISM This report provides an overview of tourists that participate in cycling sports as an activity during their visit to New Zealand. The report includes trends and characteristics of these international cycling tourists. is a popular tourist activity and an excellent way to see New Zealand. New Zealand offers one of the worlds leading cycleways with 21 Great Rides throughout New Zealand. tourists are defined as international visitors, aged 15 years and over, who participate in some form of cycling sport at least once while travelling in New Zealand. What sort of cycling do cycling tourists participate in? For international cycling tourists, on road cycling (56%) is slightly more popular than off-road mountain biking (48%). A small percent of cycling tourists do both on-road cycling and mountain biking (). Figure 2: Types of cycling participated in, * % 45.8% As a priority Special Interest, Tourism New Zealand is focusing future marketing activity on attracting more International tourists to visit New Zealand to participate in cycling based holidays % TRENDS IN CYCLING TOURISM (On-road) Mountain Biking (Off-road) Both How many tourists cycle while in NZ? Over the last 5 year period, 318,000 international tourists participated in cycling sports. Annually around of international holiday visitors do some sort of cycling sports while visiting New Zealand. Markets that provide the most cycling tourists include Australia, UK, USA and Germany. Despite a recent dip in numbers (shown in the graph below); the level of cycling participation by International visitors has been increasing over time. It is anticipated that participation rates will continue to grow and cycling will be a significant attraction for future international visitors to New Zealand. Figure 1: Sport Participation in NZ, *1 100,000 90,000 80,000 70,000 60,000 50,000 40,000 30,000 20,000 10,

2 Tourists Percent of Market Tourists How much do international cycling tourists spend on their trip in New Zealand? Tourists that cycle during their trip to New Zealand spend more on their visit compared to a typical visitor. On average international tourists that participate in cycling spend $3,800 compared to the $2,500 average spend of all visitors. There is a significant high value segment in the cycling market with 22% of international cycling tourists saying they spend over $5,000 on their visit to New Zealand. Figure 3: Expenditure, *1 2 Cycing CHARACTERISTICS OF CYCLING TOURISTS Where do cycling tourists come from? The international markets which provide the most cycling tourists to New Zealand per year include Australia (21,000), UK (13,000) and USA (6,600). Other important markets include Germany (4,500), Canada (2,200), Netherlands (1,500) and Ireland (1,100). Western markets dominate participation in cycling. Figure 5: Where Tourists Come From, *1 25,000 20,000 15, ,000 5,000 - Where do cycling tourists visit? The Regional Tourism Organisation (RTO) area with the most cycling tourists are Auckland (36,000), Canterbury (36,000), Queenstown (29,000), West Coast (26,000) and Wellington (25,000). Other RTOs popular with cycling tourists include Rotorua (22,000), Nelson (21,500), Lake Taupo (20,000) and Lake Wanaka (18,000). Figure 4: Where Tourists Visit, *1 40,000 35,000 30,000 25,000 20,000 15,000 10,000 5,000 - As a proportion of the total market visitation, Germany (7% of all visitors cycled while in New Zealand) shows the highest propensity to cycle while in New Zealand, followed by Ireland (7%), Denmark (6%), Netherlands (6%), UK (6%) and Israel (). The top 10 markets with the highest propensity to cycle while in NZ is rounded out by Sweden (), Canada (), USA () and France (). Figure 6: Propensity of International Cycle Tourists by Market, * % % 5.8% 5.3% 5.1% 4.7% 3.8% 3.6% 2

3 Percent of Market What is the age profile of cycling tourists? The age profile of international cycling visitors highlights a younger segment aged 15 to 24 (23%) and 25 to 34 (3). Together this youth segment makes up over half (57) of all cycling tourists. What are the travel styles of international cycling tourists? International cycling tourists are predominantly Independent Travellers (9). Only 1% visit New Zealand in a Tour Group while visit as part of a Package. tourists have a slight bias towards males with 5 of international cycling tourists being male to 46% female. Figure 7: Age of International cycling Tourists, * % Figure 9: Travel Style, *1 1% Independent Traveller Tour Group Package Traveller 15.2% % 3.9% 15 to to to to to Figure 8: Gender, *1 9 What information do cycling tourists seek before they arrive? visitors to newzealand.com are highly engaged beyond the cycling content hub. visitors spent on average 14:50s on the site, around 11 minutes more than the average. They spent around 1:45s in the cycling hub, indicating peripheral content is very important to cycling visitors. *2 46% 5 Male Female Traffic to the website by cycling visitors is very seasonal, with heavy usage during summer and event-heavy months. *2 What other content do cycling visitors to newzealand.com view? Popular peripheral content for cycling visitors is an important part of their visit to newzealand.com. This content includes New Zealand destinations Twizel, Lake Tekapo, Nelson, and Kaikoura. They also view content on Adventure activities, Facts (climate, geography & geology, flora & fauna), Self-drive information, Walking & Hiking, Nature & wildlife, Water based activities, Tours, Food & wine and Must do feature articles. *2 Popular business listings with cycling visitors show an active adventurous independent segment who visits many regions. Business listings visited by cycling tourists include Cycle tours, Cycle & mountain bike hire, Car & motorhome hire, Bus networks, Rail journeys (TranzAlpine, Otago Rail Trail), Vineyards, Ballooning, Whale Watch, Zorb and Ziptrek. *2 3

4 Who do cycling tourists travel with? International cycling tourists are slightly more likely than the norm to travel alone, with 48% traveling by themselves. Just over 27% travel with a Partner or Spouse and this also is higher than the norm for international visitors. International cycling tourists are slightly more likely to be travelling with friends (), 11% travel with their family/whanau and 1% are travelling with a tour group. What are the main purposes of travel of cycling tourists? International cycling tourists are predominantly holiday visitors (62%) although there is a significant VFR segment (2). Only of cycling tourists are in New Zealand on business (as their main purpose of visit) and are here for Education. Figure 12: Purpose of Visit, *1 Figure 10: People Travelled With, * Golf 2 62% Holiday VFR Business Education Other 39% of international cycling tourists travelled in a pair, travelled as three people, 3% travelled as a four and just 6% travelled as a group of 5 or more. Figure 11: The Number of People Travelled With, * Person 2 People 3 People 4 People 5+ People How long do international cycling tourists stay in New Zealand? Because cycling tourists are generally from longer staying Western markets, cycling tourists tend to stay in New Zealand for longer periods of time than typical visitors. Over a third (35.3%) stayed in New Zealand for a month or more, 16% stayed for nights and a further 28% combined stayed for more than 10 and less than 20 nights. Figure 13: Length of Stay, *

5 Average Satisfaction Percent of Tourists What accommodation types do international cycling tourists use? The most common accommodation used by international cycling visitors are private residences of friends or family (18%). The next most common accommodation type is backpackers (17% of cycling visitors stay in a backpackers), hotels (1) and motels (11%). Figure 14: Accommodation Used, *1 18% 16% 1 12% 8% 6% 2% What transport do cycling tourists use? The most common transport options used by international cycling tourists include Car/Van (38% used a Car or Van), a scheduled coach service (2), aeroplane (19%), or a ferry (18%). travelled on coach tour while travelled in a Campervan or Motorhome. Figure 16: Transport Used, * What other activities do cycling tourists do? International cycling visitors tend to be most interested in adventure tourism activities during their stay in New Zealand. Top 10 activities that they tend to over index on (i.e. are more likely than the typical visitor to participate in) include kayaking and rafting, climbing, horse trekking, sky diving, swimming, caving, bungy Jumping, motor sports, paraponting and wineries. The breadth of activity highlights this as an active segment that enjoys outdoor adventure activities. Figure 15: Top Ten Activities Tourists Over Index On, *1 (32%) Kayaking & Rafting () Climbing (8%) Horse Trekking/Riding (11%) Sky Diving/Parachuting (23%) Swimming (3%) Caving (12%) Bungy Jumping (6%) Motor Sports (2%) Paraponting (21%) Wineries How satisfied are international cycling tourists? New Zealand typically delivers a high satisfaction for international holiday tourists and this is no different for cycling tourists. tourists tend to be slightly more satisfied with their visit to New Zealand than the average with Irish and French cycling tourists the most satisfied (9.4 out of 10 for Overall Satisfaction) followed by UK and Swedish cycling tourists (9.3), German, American and Danish cycling tourists (9.2), Canada (9.0) and Israel (8.8). Figure 17: Satisfaction of Tourists, *

6 Size of Potential AC General Population (millions) SIZING THE OPPORTUNITY FOR CYCLING TOURISM The Active Considerer The Active Consider is Tourism New Zealand s global target audience. The Active Considerer is defined as aware of New Zealand, find New Zealand a highly appealing travel destination, seriously considering visiting New Zealand in future, have New Zealand as one of their preferred destinations for their next holiday and are willing to spend a certain amount on a trip to New Zealand. It is with this audience that Tourism New Zealand has tested the appeal of as a holiday type and the association of New Zealand as a destination for. Size of the Potential Active Considerer- Tourism Population In terms of markets with the largest populations of Active Considerers who state they are personally interested in and would specifically travel for a general cycling touring holiday, China (6.2 million ACs) and the USA (4.2 million) represent the largest potential markets, for Cycle touring in New Zealand, followed by Germany (1.1m), UK (0.9 m), Australia (0.8 m) and Japan (0.6m). Figure 18: Estimated size of AC Population that are personally interested in and would specifically plan travel for a Holiday that involves general exploring by cycling (m). * Consideration of New Zealand for a Holiday In the UK 87% of Active Considerers interested in state that New Zealand would be their single most preferred or on their shortlist of a few destinations. This is followed by the USA (8), China and and Japan (82%) and Germany (68%). Figure 19: % of ACs interested in who would consider *3 travelling to NZ to participate in Australia China Germany Japan UK USA NZ would be my single most preferred destination NZ would be on my shortlist of a few destinations I might consider NZ for this activity but not on my shortlist I wouldn t consider NZ at all for this activity I m not sure USA 27% 57% 8% 6% 2% UK 28% 59% 9% 2% 2% Japan 37% 4 12% 2% Germany 48% 9% China 37% 4 13% 2% 3% Australia 28% 53% 16% DATA SOURCES *1 IVS: Statistics New Zealand - International Visitor Survey, Jan Dec 2012 *2 newzealand.com analytics via Adobe Site Catalyst *3 Tourism New Zealand Active Considerer Monitor, Dec Feb

INTERNATIONAL VISITORS IN AUSTRALIA. Quarterly results of the International Visitor Survey JUNE 2013 INTERNATIONAL VISITORS IN AUSTRALIA

INTERNATIONAL VISITORS IN AUSTRALIA. Quarterly results of the International Visitor Survey JUNE 2013 INTERNATIONAL VISITORS IN AUSTRALIA INTERNATIONAL VISITORS IN AUSTRALIA Quarterly results of the International Visitor Survey JUNE 2013 INTERNATIONAL VISITORS IN AUSTRALIA International Visitors in Australia June 2013 Quarterly Results

More information

TOURISM IN ICELAND IN FIGURES

TOURISM IN ICELAND IN FIGURES TOURISM IN ICELAND IN FIGURES Icelandic Tourist Board February 21 Tourism in Iceland in figures CONTENTS Page Tourism in Iceland 3 International visitors to Iceland Departure statistics from Keflavik airport

More information

Export Education and Tourism A Survey of Tertiary English Language Students in New Zealand

Export Education and Tourism A Survey of Tertiary English Language Students in New Zealand Uli Cloesen Christchurch Polytechnic Institute of Technology Export Education and Tourism A Survey of Tertiary English Language Students in New Zealand The New Zealand Government, recognizing the value

More information

Scottish National Parks Sector Review-2012

Scottish National Parks Sector Review-2012 Scottish National Parks Sector Review-2012 Insight Department VisitScotland 2013 Version 2 (Updated August 2013) 1 Welcome The following paper is a summary of the tourism performance at Scotland s National

More information

Norwegian Foreign Visitor Survey 2011

Norwegian Foreign Visitor Survey 2011 Summary: Norwegian Foreign Visitor Survey 2011 TØI Report 1166/2011 Author(s): Eivind Farstad, Arne Rideng and Iratxe Landa Mata Oslo 2011, 67 pages Norwegian language In 2011 a total of 5.0 million foreign

More information

FORESIGHT - Issue 84: October 2010

FORESIGHT - Issue 84: October 2010 FORESIGHT - Issue 84: October 2010 Visits to gardens In 2009 VisitBritain sponsored a question on the International Passenger Survey 1 that asked about a range of activities that visitors may have undertaken

More information

Key facts on tourism

Key facts on tourism Key facts on tourism 2008 edition Economic impact of tourism in France in 2007 Foreign trade Expenditure by foreign visitors in France: EUR 39.6 billion (+7.2%*) Expenditure by French residents abroad:

More information

Visitor Trends Report

Visitor Trends Report Visitor Trends Report Tongariro Whanganui Taranaki Conservancy Prepared by: Michael Harbrow Social Science Advisor (Visitor) Partnerships, Historic & Visitor Unit Wellington Introduction This report outlines

More information

GOLD COAST VISITOR PROFILE AND SATISFACTION REPORT. Summary of results NOVEMBER 2013

GOLD COAST VISITOR PROFILE AND SATISFACTION REPORT. Summary of results NOVEMBER 2013 GOLD COAST VISITOR PROFILE AND SATISFACTION REPORT Summary of results NOVEMBER 2013 3 GOLD COAST VISITOR PROFILE AND SATISFACTION REPORT: SUMMARY OF RESULTS Visitors to the Gold Coast that participated

More information

NEW ZEALAND Market Profile. $3.4-4.2bn Potential to be worth by 2020 1,241,000. $2.4bn. 15.0m. Overview

NEW ZEALAND Market Profile. $3.4-4.2bn Potential to be worth by 2020 1,241,000. $2.4bn. 15.0m. Overview Market Profile Overview In 2014, New Zealand was Australia s largest inbound market for visitor arrivals, fourth largest market for total visitor expenditure and third for visitor nights. Findings from

More information

International Market Profile: Thailand Year ending December 2015

International Market Profile: Thailand Year ending December 2015 International Market Profile: Thailand Year ending December 2015 This fact sheet provides a summary of the latest tourism data for visitors from Thailand to Victoria. Information includes: visitor numbers,

More information

The New Zealand Cycleway

The New Zealand Cycleway The New Zealand Cycleway Market Research September 2009 Prepared for Ministry of Tourism Prepared by Tourism Resource Consultants EXECUTIVE SUMMARY New Zealand Cycleway market research project The New

More information

key figures for tourism 2005 edition direction du Tourisme

key figures for tourism 2005 edition direction du Tourisme www.tourisme.gouv.fr key figures for tourism 2005 edition direction du Tourisme The economic weight of tourism in France in 2004 l external trade spending of foreign tourists and visitors in France Euro

More information

Understanding the Value Created by Campervan Tourists in New Zealand

Understanding the Value Created by Campervan Tourists in New Zealand October 2012 Draft Report 1 July 2011 Understanding the Value Created by Campervan Tourists in New Zealand Authorship This document was written by Jennie Coker. Covec Ltd, 2012. All rights reserved. Disclaimer

More information

Tourism New Zealand Commerce Committee Annual Review

Tourism New Zealand Commerce Committee Annual Review Tourism New Zealand Commerce Committee Annual Review 2013/14 ADDITIONAL QUESTIONS (128-134) Tourism New Zealand Commerce Committee Annual Review - 2013/14 Additional Questions: 128-134 128. The Committee

More information

TrekTraka Trekking In Nepal - Social Media Usage and Marketing Potential

TrekTraka Trekking In Nepal - Social Media Usage and Marketing Potential TrekTraka Trekking In Nepal - Social Media Usage and Marketing Potential Document Version: 1.0 Date Released: 13/07/2012 TrekTraka LLC e info@trektraka.com w www.trektraka.com Trekking in Nepal and Social

More information

Audiences London Cultural Tourism Resources

Audiences London Cultural Tourism Resources Audiences London Cultural Tourism Resources Factsheet 1: Definitions of Cultural Tourism Factsheet 2: Key facts and figures Factsheet 3: Segmenting Cultural Tourists Factsheet 4: How Visit London can help

More information

Metrics. That. Matter CANADIAN DESTINATION BENCHMARKING PROGRAM 2013 -

Metrics. That. Matter CANADIAN DESTINATION BENCHMARKING PROGRAM 2013 - Metrics CANADIAN DESTINATION That BENCHMARKING PROGRAM 2013 - Matter Greetings, Kia Ora! CHRIS ADAMS Director of Research GM, South Pacific Tel: +1 941 342 2323 Chris.Adams@MilesPartnership.com www.milespartnership.com

More information

Scotland The key facts on tourism in 2014

Scotland The key facts on tourism in 2014 Scotland on tourism in 2014 Introduction This report provides a summary of statistics on tourism in Scotland, including the volume and value as well as information on our major markets. It gathers information

More information

FACTS ABOUT VISITNG BHUTAN.

FACTS ABOUT VISITNG BHUTAN. BHUTAN WILDERNESS TRAVEL Wilderness House, Buddha Point Terrace. Post Box # 1000, Olakha, Thimphu, Bhutan Tel: +975 02 351395 Fax: +975 02 351236 Email: info@bhutanwilderness.com kesang@bhutanwilderness.com

More information

Tourism in Eastern Scotland 2009 Edinburgh & Lothians, Angus & Dundee, Perthshire and the Kingdom of Fife

Tourism in Eastern Scotland 2009 Edinburgh & Lothians, Angus & Dundee, Perthshire and the Kingdom of Fife Tourism in Eastern 2009 Edinburgh & Lothians, Angus & Dundee, Perthshire and the Kingdom of Fife Edinburgh & Lothians Summary It is estimated that in 2009, UK residents made 2.46m trips to Edinburgh and

More information

THE LIONS 2017 NEW ZEALAND

THE LIONS 2017 NEW ZEALAND THE LIONS 2017 NEW ZEALAND Welcome from Cooch 'A warm welcome to all our Venatour clients. I can t believe New Zealand is just around the corner again and out of all the Lions destinations, this is the

More information

SOFT ADVENTURE. Definition

SOFT ADVENTURE. Definition SOFT ADVENTURE Definition Soft adventure is the term used to describe the type of adventure tourism that requires little or no experience and is low risk (as opposed to hard tourism which requires greater

More information

30 th april - 1 st may, 2016

30 th april - 1 st may, 2016 2016 the perfect end of season tour T he UK s leading junior & youth rugby festival, played in one of England s most beautiful locations, Barnstaple, North Devon. Each year the West Coast Festival of Rugby

More information

1. Which city is the capital of New Zealand? a) Sydney; b) Wellington; c) Auckland.

1. Which city is the capital of New Zealand? a) Sydney; b) Wellington; c) Auckland. 1 Quick quiz Test your knowledge of New Zealand. 1. Which city is the capital of New Zealand? a) Sydney; b) Wellington; c) Auckland. 2. What are the native people of New Zealand called? a) Aborigine; b)

More information

Tourism in Glasgow 2011

Tourism in Glasgow 2011 VisitScotland Tourism in Glasgow 2011 Facts & Insights Insight Department, January 2013 Contents Introduction... 3 Headline Figures - Staying Visitors... 3 Trends in GB and International Tourism to Glasgow...

More information

The future of tourism in Iceland Part I: Context Icelandic tourism today. September 2013

The future of tourism in Iceland Part I: Context Icelandic tourism today. September 2013 The future of tourism in Iceland Part I: Context Icelandic tourism today September 1 Copyright 1 by The Boston Consulting Group, Inc. All rights reserved. Context and structure of document From October

More information

STUFF MEDIA KIT. March 2016

STUFF MEDIA KIT. March 2016 STUFF MEDIA KIT March 2016 STUFF.CO.NZ Fairfax Media is committed to delivering to advertisers needs through Stuff.co.nz, New Zealand's #1 news site - designed for usability and provides an excellent commercial

More information

IOC RESEARCH SOCHI 2014

IOC RESEARCH SOCHI 2014 IOC RESEARCH SOCHI 2014 IOC RESEARCH SOCHI 2014 This report includes a summary of four research studies, commissioned by the IOC and carried out by KantarSport, a division of Kantar Media Consumers Athletes

More information

Tourism in Edinburgh 2011

Tourism in Edinburgh 2011 VisitScotland Tourism in Edinburgh 2011 Facts & Insights Insight Department, January 2013 Contents Introduction... 3 Headline Figures - Staying Visitors... 3 Trends in GB and International Tourism to Edinburgh...

More information

Positioning and potentials of Greenland, Iceland and the Faroe Islands on the German holiday travel market

Positioning and potentials of Greenland, Iceland and the Faroe Islands on the German holiday travel market Positioning and potentials of Greenland, Iceland and the Faroe Islands on the German holiday travel market Management Summary At one glance:» Preface: This report on Positioning and potentials for Greenland,

More information

Inbound Tourism: December 2014

Inbound Tourism: December 2014 30 January 2015 1100 hrs 021/2015 Total inbound tourist trips for December 2014 were estimated at 66,619, an increase of 1.4 per cent when compared to the corresponding month of 2013. Excluding the passengers

More information

Health & wellness tourism

Health & wellness tourism Health & tourism What could it mean for resorts? Globally, the health and market is worth an eye-popping $494 billion ( 314.8 billion). And it s growing rapidly. However relatively little is known about

More information

Norwegian Foreign Visitor Survey 2010

Norwegian Foreign Visitor Survey 2010 Summary: TØI Report 1135/2011 Author(s): Eivind Farstad, Arne Rideng, and Iratxe Landa Mata Oslo 2010, 66 pages Norwegian Foreign Visitor Survey 2010 In 2010 a total of 4.8 million foreign guests stayed

More information

Tourism Trends 2009/10 in Austria

Tourism Trends 2009/10 in Austria Peter Laimer Tourism Trends 09/ in Austria Development of key figures againts the backdrop of the economic and financial crisis UNWTO Committee on Statistics and TSA Madrid, 27-28 January We are moving

More information

Stopover Finland. Benchmarking Iceland

Stopover Finland. Benchmarking Iceland Stopover Finland Benchmarking Iceland Content of the benchmarking study Executive summary Objectives of the benchmarking study Methods used Findings Stopover traveler Stopover products Stopover travelers

More information

UK hiking tourism. CH - Visitnorway.com

UK hiking tourism. CH - Visitnorway.com UK hiking tourism CH - Visitnorway.com Contents 1. Executive Summary 3 2. Introduction 4 3. Research on the Internet: Phase 1 5 3.01: Tour operators: 5 3.02: Websites/forums: 5 3.03: Hiking/Outdoor magazines

More information

ACCOMMODATION A FUTURE IN ACCOMMODATION

ACCOMMODATION A FUTURE IN ACCOMMODATION ACCOMMODATION A FUTURE IN ACCOMMODATION HOW DO YOU MAKE A CAREER OUT OF ACCOMMODATION? What defines good accommodation and what makes it outstanding? A large part of the answer lies in the guest having

More information

Tourism Western Australia. Fast Facts Year Ending September 2014

Tourism Western Australia. Fast Facts Year Ending September 2014 Tourism Western Australia Fast Facts Year Ending September 2014 Prepared by the Research Team December 2014 PLEASE NOTE Changes to National Visitor Survey Methodology Tourism Research Australia s (TRA)

More information

1. TOURIST ARRIVALS AND EARNINGS. Higher arrivals and tourism earnings in June 2013.

1. TOURIST ARRIVALS AND EARNINGS. Higher arrivals and tourism earnings in June 2013. This report is a monthly release of the latest available indicators on the tourism sector and private remittances, with information sourced from the Central Bank, Samoa Bureau of Statistics and the Ministry

More information

Destination Visitor Survey Strategic Regional Research New South Wales

Destination Visitor Survey Strategic Regional Research New South Wales Destination Visitor Survey Strategic Regional Research New South Wales Consumer perceptions of the Snowy Mountains as a holiday destination Introduction The Snowy Mountains region is an area of outstanding

More information

TRAVEL BY AUSTRALIANS

TRAVEL BY AUSTRALIANS TRAVEL BY AUSTRALIANS Quarterly results of the National Visitor Survey JUNE 2013 TRAVEL BY AUSTRALIANS Travel by Australians June 2013 Quarterly Results of the National Visitor Survey Image: Sailing,

More information

WWW.OFF-THE-PATH.COM

WWW.OFF-THE-PATH.COM WWW.OFF-THE-PATH.COM WHAT IS OFF THE PATH? Founded in 2011, Off-The-Path.com is a leading travel blog focusing on one of the fast growing segments of the travel industry: Flashpackers and Adventure Travel

More information

Visitor Segmentation Presentation. July 2013 TfL number: SPA number: 1513

Visitor Segmentation Presentation. July 2013 TfL number: SPA number: 1513 Visitor Segmentation Presentation July 2013 TfL number: 12271 SPA number: 1513 Putting the data into perspective Visits to London 15.5m Overseas Visits 240m London day trips (made by Londoners) SPA-FT

More information

Functional Skills English Assessment Reading Level 2

Functional Skills English Assessment Reading Level 2 Learner name Learner registration number Learner signature Centre Assessment date Functional Skills English Assessment Reading Level 2 NOCN USE ONLY Question Mark 1 2 3 4 5 6 7 8 9 10 Total Instructions

More information

Ready Malta ARE YOU READY FOR MALTA?

Ready Malta ARE YOU READY FOR MALTA? 4 Ready Malta ARE YOU READY FOR MALTA? UNFORGETTABLE, TAILOR-MADE CORPORATE EVENTS IN MALTA Available all year round! Contact : events @ ready4malta. com phone : + 356 99 99 01 90 licence TRA T 65 / 300+

More information

TOURISM PEI. Advertising & Marketing Program. Your Best Return on Investment!

TOURISM PEI. Advertising & Marketing Program. Your Best Return on Investment! 2016 TOURISM PEI Advertising & Marketing Program Your Best Return on Investment! TOURISM PEI IS THE LARGEST MARKETER OF TOURISM ON PRINCE EDWARD ISLAND In 2016, Tourism PEI is poised to build on strong

More information

YHA AUSTRALIA. Accommodation Guide and Australia Maps MEDIA KIT 2017 DISTRIBUTED FREE

YHA AUSTRALIA. Accommodation Guide and Australia Maps MEDIA KIT 2017 DISTRIBUTED FREE YHA AUSTRALIA Accommodation Guide and Australia Maps MEDIA KIT 2017 YHA Fast Facts for 2015 YHA Membership sales increased by over 30% YHA hostel bookings 1,500,000 overnights yearly 2 Position your brand

More information

Chile. Czech Republic

Chile. Czech Republic FIVE FAMILY FACTS AUSTRALIA... 2 AUSTRIA... 2 BELGIUM... 3 CANADA... 3 CHILE... 4 CZECH REPUBLIC... 4 DENMARK... 5 ESTONIA... 5 FINLAND... 6 FRANCE... 6 GERMANY... 7 GREECE... 7 HUNGARY... 8 ICELAND...

More information

and Transport The average length of stay by overseas travellers to Ireland fell marginally between 2011 and 2012, from 7.7 nights to 7.4 nights.

and Transport The average length of stay by overseas travellers to Ireland fell marginally between 2011 and 2012, from 7.7 nights to 7.4 nights. 15 Tourism, Travel and Transport Total expenditure on domestic trips by Irish residents in 2012 amounted to 1,345.4 million, of which almost 785 million was spent on holidays. The average length of stay

More information

Economic Importance of Tourism in Australia s Regions. Phase 2: Large tourism-dependent regions

Economic Importance of Tourism in Australia s Regions. Phase 2: Large tourism-dependent regions Economic Importance of Tourism in Australia s Regions Phase 2: Large tourism-dependent regions ISBN 978-1-921812-50-7 Tourism Research Australia GPO Box 1564 Canberra ACT 2601 Phone: 6243 7745 Email: tourism.research@ret.gov.au

More information

Health and Safety in Employment (Adventure Activities) Regulations 2011 Guidance for operators

Health and Safety in Employment (Adventure Activities) Regulations 2011 Guidance for operators Health and Safety in Employment (Adventure Activities) Regulations 2011 Guidance for operators March 2012 DOL 12041 MAR 12 Contents Minister s Foreword... 5 Overview... 6 Introduction...........................................................................................

More information

Moreton Island, from Brisbane. Queensland, Australia. Tangalooma Island Resort, Moreton Island

Moreton Island, from Brisbane. Queensland, Australia. Tangalooma Island Resort, Moreton Island Tangalooma Island Resort Moreton Island, from Brisbane Queensland, Australia Tangalooma Island Resort, Moreton Island www.tangalooma.com Over 75 tours and activities only a cruise from Brisbane. With so

More information

Chinese *P43556A* Pearson Edexcel GCE P43556A. Advanced Subsidiary Unit 1: Spoken Expression and Response in Chinese (Invigilator Version) Summer 2014

Chinese *P43556A* Pearson Edexcel GCE P43556A. Advanced Subsidiary Unit 1: Spoken Expression and Response in Chinese (Invigilator Version) Summer 2014 Pearson Edexcel GCE Chinese Advanced Subsidiary Unit 1: Spoken Expression and Response in Chinese (Invigilator Version) Summer 2014 You do not need any other materials. Paper Reference 6CN01 Turn over

More information

Walking and Bike Riding Strategic Plan Easy English Summary

Walking and Bike Riding Strategic Plan Easy English Summary Walking and Bike Riding Strategic Plan 2012 2016 Easy English Summary Introduction: Wellington Shire Council wants to help people walk and ride bikes. Wellington Shire Council asked people to help make

More information

Tourism to Dublin (Preliminary Data) Dublin Overseas Visitors (000s) 2010 Other Areas, 257, 7%

Tourism to Dublin (Preliminary Data) Dublin Overseas Visitors (000s) 2010 Other Areas, 257, 7% Table of Contents Market Summaries... TABLES Visitor Numbers to Dublin... 5 Profile of Overseas Visitors to Dublin... 5 Profile of Overseas Holidaymakers to Dublin... 7 Accommodation Stock in Dublin...

More information

Connemara English Language School

Connemara English Language School Connemara English Language School Study English in a family run English language school in a beautiful rural location in County Galway, Ireland. ENGLISH LANGUAGE COURSES FOR FAMILIES, ADULTS & JUNIORS

More information

REPORT Gisborne Airport Survey Accomplished by: Angela Hauptmann & Stefanie Plepla

REPORT Gisborne Airport Survey Accomplished by: Angela Hauptmann & Stefanie Plepla REPORT Gisborne Airport Survey Accomplished by: Angela Hauptmann & Stefanie Plepla Interns of the Economic Development Unit of the Gisborne District Council October - November 2011 1 Executive Summary

More information

INBOUND TOURISM IN PRAGUE SURVEY OF VISITORS TO PRAGUE RESULTS OF THE FIRST AND SECOND WAVE

INBOUND TOURISM IN PRAGUE SURVEY OF VISITORS TO PRAGUE RESULTS OF THE FIRST AND SECOND WAVE INBOUND TOURISM IN PRAGUE 2014-2017 SURVEY OF VISITORS TO PRAGUE RESULTS OF THE FIRST AND SECOND WAVE The tourist survey takes place in Prague over a period of three years The field investigations are

More information

Monitoring the Visitor Experience in New Zealand

Monitoring the Visitor Experience in New Zealand Monitoring the Visitor Experience in New Zealand Summary Prepared for Tourism Industry Association New Zealand (TIA) The New Zealand Tourism Research Institute Auckland University of Technology www.nztri.org

More information

Spain Facts and Insights

Spain Facts and Insights Spain Facts and Insights Key Facts Economic Market population Outbound Travel Market Size UK s share of Spanish outbound market Scotland s visitors from Spain GDP growth forecast 2012 +0.3% (OECD) The

More information

Byron Shire Visitor Profile and Satisfaction Survey

Byron Shire Visitor Profile and Satisfaction Survey Byron Shire Visitor Profile and Satisfaction Survey Tourism Research Australia GPO Box 1564 Canberra ACT 2601 Phone: 6243 7745 Email: tourism.research@ret.gov.au Web: www.ret.gov.au/tra Table of Contents

More information

ECONOMIC IMPACT AND TRAVEL PATTERNS OF ACCESSIBLE TOURISM IN EUROPE

ECONOMIC IMPACT AND TRAVEL PATTERNS OF ACCESSIBLE TOURISM IN EUROPE ECONOMIC IMPACT AND TRAVEL PATTERNS OF ACCESSIBLE TOURISM IN EUROPE Presentation of the key study findings Service Contract SI2.ACPROCE052481700 European Commission, DG Enterprise and Industry GfK Belgium

More information

What TUI Travel PLC is doing to become a more sustainable business. James Whittingham Group Environment Manager Bournemouth University - Oct 13

What TUI Travel PLC is doing to become a more sustainable business. James Whittingham Group Environment Manager Bournemouth University - Oct 13 What TUI Travel PLC is doing to become a more sustainable business James Whittingham Group Environment Manager Bournemouth University - Oct 13 Outline of the Presentation TUI Travel PLC at a glance What

More information

Series title: State of the tourism industry (previously, State of the tourism sector) Series URL:

Series title: State of the tourism industry (previously, State of the tourism sector) Series URL: The State of the Industry Reports are an annual series produced by Jude Wilson and David Simmons (Lincoln University) with data input and support from Bernie Hanratty (Statistics New Zealand), Steve Riley

More information

Les Arcs, France. Key Facts. Resort made of four bases: Les Arcs 1600, Les Arc 1800, Les Arcs 1950 and Arc km of pistes

Les Arcs, France. Key Facts. Resort made of four bases: Les Arcs 1600, Les Arc 1800, Les Arcs 1950 and Arc km of pistes Les Arcs, France Key Facts Resort made of four bases: Les Arcs 1600, Les Arc 1800, Les Arcs 1950 and Arc 2000 200km of pistes Part of the huge Paradiski area With 425km of pistes served by 141 lifts Excellent

More information

New Zealand Incentive Travel Industry. Market Research Report

New Zealand Incentive Travel Industry. Market Research Report New Zealand Incentive Travel Industry Market Research Report Prepared for Funded by CONSULTANTS TO THE HOTEL, TOURISM & LEISURE INDUSTRIES A member of Horwath International TABLE OF CONTENTS 1. INTRODUCTION...3

More information

Promote Iceland. Long-term strategy for the Icelandic tourism industry

Promote Iceland. Long-term strategy for the Icelandic tourism industry Long-term strategy for the Icelandic tourism industry February 2013 This document is prepared solely for the use and benefit of Promote Iceland. Neither the authors nor PKF (UK) LLP accept or assume any

More information

Summary Report. New Horizons in Independent Youth and Student Travel

Summary Report. New Horizons in Independent Youth and Student Travel atlas.qxd 09/10/2003 15:27 Page 2 Summary Report New Horizons in Independent Youth and Student Travel A Report for the International Student Travel Confederation (ISTC) and the Association of Tourism and

More information

Marketing the U.S. to the World. Karyn Gruenberg, VP Global Marketing and Partner Programs August 27, 2015

Marketing the U.S. to the World. Karyn Gruenberg, VP Global Marketing and Partner Programs August 27, 2015 Marketing the U.S. to the World Karyn Gruenberg, VP Global Marketing and Partner Programs August 27, 2015 Industry Defining Moments March 2010 Signing the Travel Promotion Act into Law January 2012 National

More information

Chamonix Mont-Blanc, France. An all Year Round Destination

Chamonix Mont-Blanc, France. An all Year Round Destination , France An all Year Round Destination : Chamonix Mont-Blanc Valley FRANCE Winter Spring Spring Summer Autumn Accommodation & Services A stopover in the heart of Europe CHAMONIX Chamonix is located at

More information

Tourist price sensitivity and the elasticity of demand: The case of BC ferries

Tourist price sensitivity and the elasticity of demand: The case of BC ferries Mark P. Pritchard Department of Recreation Management and Tourism Arizona State University Tourist price sensitivity and the elasticity of demand: The case of BC ferries This paper explores how transportation

More information

Look at Leisure. Participation. No. 50. Introduction

Look at Leisure. Participation. No. 50. Introduction No. 50 Look at Leisure Participation Inside this issue: Introduction 1 Overview of Participation Participation by Category A Closer Look at Walking and Cycling 1 3 9 Introduction This bulletin examines

More information

Ensuring Success with Your UK Customer Overview of what the UK client is looking for in their perfect Massachusetts holiday

Ensuring Success with Your UK Customer Overview of what the UK client is looking for in their perfect Massachusetts holiday Ensuring Success with Your UK Customer Overview of what the UK client is looking for in their perfect Massachusetts holiday Kirsty Dillury, Julie Greenhill & Sara Ellis, UK Office for MOTT Ensuring Success

More information

The Path Forward. International Women s Day 2012 Global Research Results

The Path Forward. International Women s Day 2012 Global Research Results The Path Forward International Women s Day 2012 Global Research Results Research objectives Accenture conducted its global research study, The Path Forward for release on International Women s Day to gain

More information

Bendigo Visitor Profile and Satisfaction Survey

Bendigo Visitor Profile and Satisfaction Survey Bendigo Visitor Profile and Satisfaction Survey Tourism Research Australia GPO Box 1564 Canberra ACT 2601 Phone: 6243 7745 Email: tourism.research@ret.gov.au Web: www.ret.gov.au/tra This work is licensed

More information

Understanding the Competitive Structure of the Overseas Holiday Industry

Understanding the Competitive Structure of the Overseas Holiday Industry Understanding the Competitive Structure of the Overseas Holiday Industry Case Study Briefing 115 million holidays are taken each year by UK consumers both in the UK (domestic) and abroad. The industry

More information

Tropical North Queensland. Destination Tourism Strategy

Tropical North Queensland. Destination Tourism Strategy Tropical North Queensland Destination Tourism Strategy 2012 2016 Tropical North Queensland Adventurous by nature Tropical North Queensland is the best sustainable tropical visitor destination in the world,

More information

EASA Part-66 Category B1.1 Licence

EASA Part-66 Category B1.1 Licence EASA Part-66 Category B1.1 Licence Agenda Introduction to Shannon Aerospace Lufthansa Technik EASA 147 Training Accommodation Lifestyle Shannon Aerospace was founded by GPA, Swissair and Lufthansa in 1992.

More information

24.99% 24.55% Important details. Prime location. Just 35 minutes drive to Auckland s CBD, 1 hour flight to Wellington and 3 hours flight to Sydney.

24.99% 24.55% Important details. Prime location. Just 35 minutes drive to Auckland s CBD, 1 hour flight to Wellington and 3 hours flight to Sydney. Fast Facts Important details Name: Auckland Airport. Date of birth: 24 November 1965. Address: The airport is located south of Auckland city centre in Mangere, just 20kms from downtown Auckland. Prime

More information

PROMOTING NEW ZEALAND S PREMIUM CYCLE TOURISM EXPERIENCES TO THE WORLD

PROMOTING NEW ZEALAND S PREMIUM CYCLE TOURISM EXPERIENCES TO THE WORLD Nga Haerenga, The New Zealand Cycle Trail Product Directory Prospectus 2012/2013 Photo: Hawke s Bay Trails PROMOTING NEW ZEALAND S PREMIUM CYCLE TOURISM EXPERIENCES TO THE WORLD Photo: Hawke s Bay Trails

More information

OUTDOOR RECREATION PARTICIPATION STUDY TELEMARK SKIING

OUTDOOR RECREATION PARTICIPATION STUDY TELEMARK SKIING OUTDOOR RECREATION PARTICIPATION STUDY TELEMARK SKIING Have you gone Telemark skiing? (downhill with Telemark bindings that allow a free-heeled skiing experience) TELEMARK SKIING TELEMARK SKIING: 3.5 MILLION

More information

4 edition. LUxURY TRAVEL TRENDS. march 2014

4 edition. LUxURY TRAVEL TRENDS. march 2014 march 2014 WHO WE ARE p 3 THE STUDY p 4 MARKET p 6 LERS PROFILE CONCLUSION p16 p24 The Pangaea Network Who we are Pangaea Network is an international organization of independent agencies offering consultancy,

More information

Tourist Attitudes towards Sustainable Tourism: Empirical Evidence From Malaysian National Park, Taman Negara

Tourist Attitudes towards Sustainable Tourism: Empirical Evidence From Malaysian National Park, Taman Negara 2010 International Conference on E-business, Management and Economics IPEDR vol.3 (2011) (2011) IACSIT Press, Hong Kong Tourist Attitudes towards Sustainable Tourism: Empirical Evidence From Malaysian

More information

Publishing information

Publishing information SwitzerlandMobility Usage Survey 2013 Publishing information Published by SwitzerlandMobility Foundation, Bern Content-related collaboration Swiss Hiking Federation, Bern Support Federal Roads Office,

More information

Travel market. Briefing notes and sales support for newspaper media sales teams

Travel market. Briefing notes and sales support for newspaper media sales teams Travel market Briefing notes and sales support for newspaper media sales teams What s in this deck? This deck is split into two sections: Section 1 An overview of the Australian travel market The 2015

More information

Tourism in figures 2012

Tourism in figures 2012 Tourism in figures 2012 the Belgian market in Flanders July 2013 toerisme vlaanderen TABLE OF CONTENT A. THE BELGIAN MARKET IN FLANDERS 5 1. Key figures 5 2. Distribution within Flanders 5 3. Trends 8

More information

food tourism october 2014 Culinary experiences as a means of travelling and discovering countries

food tourism october 2014 Culinary experiences as a means of travelling and discovering countries Culinary experiences as a means of travelling and discovering countries october 2014 WHO WE ARE p 3 THE STUDY p 4 SCENARIO p 6 TRENDS THE CULINARY TRAVELLER CONCLUSIONS p12 p21 p26 Pangaea network Who

More information

Data Validation for the Regional Tourism Indicators

Data Validation for the Regional Tourism Indicators Data Validation for the Regional Tourism Indicators 1 Contents Purpose... 3 Extent of data validation... 3 Key findings... 4 International data... 4 Domestic data... 10 Other findings from data validation

More information

Finns travelled in Finland as well as to Central Europe in the cool summer of 2015

Finns travelled in Finland as well as to Central Europe in the cool summer of 2015 Transport and Tourism 015 Finnish Travel 015, Summer (1 May to 1 Aug 015) Finns travelled in Finland as well as to Central Europe in the cool summer of 015 According to Statistics Finland's preliminary

More information

Watersports Participation Survey 2014 Full Report

Watersports Participation Survey 2014 Full Report Watersports Participation Survey 2014 Full Report Introduction The research has been continuously conducted by Arkenford since 2002 with BMF and RYA our original partners, MCA and RNLI joining in 2005

More information

2017 US Masters Tour Packages. Exclusive Sports Pty Ltd www.exclusivesports.com.au email: info@exclusivesports.com.au ph: +61 2 9555 5195

2017 US Masters Tour Packages. Exclusive Sports Pty Ltd www.exclusivesports.com.au email: info@exclusivesports.com.au ph: +61 2 9555 5195 2017 US Masters Tour Packages ` Masters Week - Package 1 3 Days at the US Masters + 3 Games of Golf All accommodation close to Augusta National Golf Club 7 nights in private housing from Monday 3 rd to

More information

Visit Finland Visitor Survey 2014

Visit Finland Visitor Survey 2014 2 Visit Finland Visitor Survey 2014 Visit Finland Studies 1 Finpro, Visit Finland Helsinki 2015 3 Table of Contents Abstract... 5 Introduction... 6 Trips to Finland... 8 Day visitors, tourists staying

More information

IS CYCLING A SAFE MODE? COMPARING APPLES WITH APPLES

IS CYCLING A SAFE MODE? COMPARING APPLES WITH APPLES University of Leeds, ITS Seminar IS CYCLING A SAFE MODE? COMPARING APPLES WITH APPLES Dr Glen Koorey Senior Lecturer in Transportation Dept of Civil and Natural Resources Engineering University of Canterbury

More information

SCOTLAND VISITOR SURVEY 2011 and 2012 SUMMARY OF NATIONAL RESULTS

SCOTLAND VISITOR SURVEY 2011 and 2012 SUMMARY OF NATIONAL RESULTS SCOTLAND VISITOR SURVEY 2011 and 2012 SUMMARY OF NATIONAL RESULTS Overview The Scotland Visitor Survey was conducted for VisitScotland by TNS in July to October of 2011 and 2012. Over this period, 3,309

More information

Visitors to Ireland and Northern Ireland 2014:

Visitors to Ireland and Northern Ireland 2014: Visitors to Ireland and 2014: A Statistical Profile of Tourism A Joint Publication Material jointly compiled, edited and presented by the Central Statistics Office, Ireland and Statistics & Research Agency.

More information

Dutch hiking tourism. Terje Rakke/Nordic life - Visitnorway.com

Dutch hiking tourism. Terje Rakke/Nordic life - Visitnorway.com Dutch hiking tourism Terje Rakke/Nordic life - Visitnorway.com Index Chapter page Executive summary 3 1 Introduction 4 2 The Dutch hiking segment 5 3 Mapping Phase I 6 4 Survey Phase II: Selection and

More information

SPRING 2013 VISITOR SURVEY REPORT: GREENLAND A FULL REPORT ON INTERNATIONAL TOURISTS IN GREENLAND

SPRING 2013 VISITOR SURVEY REPORT: GREENLAND A FULL REPORT ON INTERNATIONAL TOURISTS IN GREENLAND SPRING 2013 VISITOR SURVEY REPORT: GREENLAND A FULL REPORT ON INTERNATIONAL TOURISTS IN GREENLAND AUGUST 2013 SPRING 2013 VISITOR SURVEY REPORT: GREENLAND Published by Visit Greenland Nunatsinni Takornariaqarnermi

More information

Vienna Tourism Statistics

Vienna Tourism Statistics Vienna Tourism Statistics Users perspective in supply and demand side statistics Wolfgang J. Kraus & Katrin Heintschel Vienna Tourist Board Strategy Dept. 2 April 28 The Demand Side The Supply Side Benchmarking

More information

Capacity and Turnover in Public Accommodation Establishments in Hungary

Capacity and Turnover in Public Accommodation Establishments in Hungary Capacity and Turnover in Public Accommodation Establishments in Hungary According to Act I of 1978 on domestic trade, in Hungary all establishments operated as a business for overnight accommodation and

More information