Community Cycle Clubs

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1 Community Cycle Clubs Sustainable Cycling in the Community Community Cycle Clubs is a programme that has been developed by CTC to support established community groups, it is particularly effective with groups that have formed to tackle issues associated with social, economic and health inequality. Copyright 2013 CTC

2 Contents Our Aim...2 An Introduction to CTC...2 Why Community Cycle Clubs?...3 Programme Choices and Pricing...7 Our Experience...8 Case Study Testimonials...9 CTC Community Cycle Clubs - Copyright 2013 CTC Page 1

3 Our Aim CTC, the national cycling charity, has evidenced that cycling can play a major role to address the impact of social, economic and health inequalities across the United Kingdom. CTC believes that to get more people cycling across the UK there is need to deliver tailored community projects and introduce cycling to communities across geographical regions in an inclusive and sustainable manner. This document details how CTC Community Cycle Clubs can achieve these outcomes. A CTC Community Cycle Club represents a group of people who organise and participate in a regular cycling activity for the benefit of their existing members or as a service to the wider community. The cycling activity can be on-road, off-road, cycle maintenance or even arts based. The group of people may already meet for reasons specific to their common interests or local needs e.g. a special interest club or society, a youth support group, or have formed as a result of their desire to establish a regular cycling activity for benefit of their local community. An Introduction to CTC CTC, the national cycling charity, is committed to promoting cycling, and inspiring and protecting cyclists. As the UK s leading cycling charity, CTC works tirelessly to protect and promote cycling to create a healthier, cleaner world, now and for the future. We want the UK to be a place where it s easy and safe for people of all ages to cycle, whatever their ability, background or income. We believe that cycling is more than just transport; it makes you feel good, gives you a sense of freedom and creates a better environment for everyone. CTC encourage all types of cycling, on the road or off it. We support those who already ride, or would like to ride, to work or school, for health, touring, sport and leisure or simply because it s fun! We ve been working for cycling for over a century. Nationally and locally, we use our knowledge to influence decision makers and help people discover how cycling can change lives. Our activities are designed to enhance the cycling opportunities for existing cyclists and promote the benefits of cycling to new members of the community. This includes activities to promote the health, environmental and social benefits of cycling, to provide advice and best practice on all cycling matters and to campaign for cyclists' rights. CTC is passionate about engaging community groups to ensure that cycling is taken up in an inclusive manner and strongly believe that cycling is a great way of ensuring that everyone has a transport choice. Cycling also provides a fun, safe and effective way to lead a more active lifestyle. CTC has over five years experience of community engagement reaching over 90,000 beneficiaries. CTC Community Cycle Clubs - Copyright 2013 CTC Page 2

4 Why Community Cycle Clubs? The report Transport and Health Resource: Delivering Healthy Local Transport Plans coauthored by the Department of Transport and the Department of Health in 2011 looks at the health impacts of transport modes and provides guidance for Transport Planners and Public Health Departments. Table 1: A segment of the Transport and Health Screening Tool Determinant of Health Lifestyle Economic Health Increased access to social networks and Health Pathway Increase in physical activity Reduced transport costs and increased disposable income Improved social cohesion and interaction Outcome Cardiovascular benefits (prevention and recovery) Respiratory benefits Obesity management Diabetes (type 2) minimisation & management Improvement in life expectancy Reduced stress levels (mental health) Improved emotional wellbeing Strengthen bones/muscles/joints Reduced cancer prevalence (some types) Reduced cost to health care and society Relatively improved socio-economic health and coping skills Improved pedestrianisation of streets and increased patronage/viability of community resources, amenities and facilities leading to healthy and more vibrant communities Generally improved social, mental and physical health destinations Crime prevention Design out crime and the perception of crime through improved and more frequent use of surrounding areas/ community facilities The report highlights that the Active Transport Mode of cycling can help support a broad range of positive outcomes associated with the health pathways that can improve lifestyle choices, economic health and access to social networks and destinations. See Table 1 above. To deliver these outcomes, revenue interventions are required, in addition to improving the built environment, to engage the people that stand to benefit the most from active travel, increased leisure activity and participation in sport. There is an abundance of evidence regarding the behaviour change interventions most likely to succeed and to what extent they can deliver health, social and economic benefits. Those least likely to succeed are interventions such as information based campaigns, written materials, messages for the whole population or programmes requiring individual agency. CTC Community Cycle Clubs - Copyright 2013 CTC Page 3

5 Those most likely to succeed are interventions such as structural changes in the environment, fiscal policy, welfare support, improving accessibility of services and intensive input for disadvantaged groups. (Prof. Dame Sally Macintyre for Equally Well, 2008) Community Cycle Clubs provide communities with access to services that encourage greater use of the built and natural environment through increased cycle use and deliver tailored cycling activities to suit the needs of community groups in an inclusive manner. In addition to the benefits of cycling as a mode of transport, cycling as a sport presents an opportunity to boost participation, increase levels of activity and provide access to social networks. The Community Sports Strategy for Wales sets out the case for focus, collaboration and new approaches to boost participation at a national level. It places a strong emphasis on creating opportunities to develop a much wider, more appealing offer through more informal and recreational opportunities, capable of engaging children, young people and adults of all abilities, and successfully attracting people to re-join the world of sport. It also talks of a particular challenge to address the decline in the number of young girls and women taking part. The Sport strategies for England (DCMS Creating A Sporting Habit for Life) and Northern Ireland (Sport Matters - The Northern Ireland Strategy for Sport & Physical Recreation ) express similar goals to engage people within their local communities as a way to increase participation levels in sport. Community Cycle Clubs are established in an engaging and informal manner. They primarily result in recreational and leisure activities that present pathways to cycling as a sport rather than being focused on sporting activity alone as the way to deliver the benefits associated with regular cycle use. The term third sector is increasingly being replaced by the term Civil Society or more usually the term Big Society, which featured prominently in the Conservative Party's 2010 election campaign. With a growing number of non-profit organizations focused on social services, the environment, education and other unmet needs throughout society, the non-profit sector is increasingly central to the health and well-being of society. The National Association for Voluntary and Community Action (NAVCA) believes voluntary and community action offers solutions to the challenges we face and that action rooted in communities brings local people together to campaign, volunteer and provide services. Community Cycle Clubs are created by working closely with established community groups so that cycling can be brought into context and tailored to meet the interests and needs of local people that have already come together for a common reason. CTC Community Cycle Clubs - Copyright 2013 CTC Page 4

6 Delivery Model Consulting with established community groups, to determine how cycling can play a role in their current activities, results in cost effective and sustainable Community Cycle Clubs with local leaders, community volunteers or paid officers, trained to deliver a broad range of activities. The cycle clubs can be evolved to support wider community engagement and leaders can become part of a network of local providers offering support for cycling. The clubs can also join together to form cluster groups that share resources and activities across geographic boundaries. The members (project beneficiaries) of each cycle club are supported to increase their cycling activities to deliver social, health or economic benefits. The club members are also encouraged to learn new skills and can play a role in the delivery of the cycling activities. This proven approach to cycling development works particularly well with community groups that have been established to support deprived communities, minority groups or as an extra curricular activity for young people. It can also be used to target disengaged youth. CTC can be commissioned to deliver all three stages of the delivery model; personalised engagement, capacity building and sustainability. A typical programme focused on a geographical region will identify and develop a minimum of fifteen Community Cycle Clubs per year. Clubs typically engage fifty projects beneficiaries in year one, some considerably more than this if they provide a more broadly accessible public service. Some clubs can evolve to support several thousand beneficiaries while some will restrict their support to the number of people associated with the existing community group. CTC Community Cycle Clubs - Copyright 2013 CTC Page 5

7 The primary barriers to increasing levels of cycling in any community are: (1) Access to suitable equipment, cycles and cycle accessories (2) Knowledge of how to deliver safe cycling activities on or off the road. To overcome these barriers CTC has evidenced that a small budget of up to 2000 per community group can provide a small fleet of cycles and the leadership training to start up cycling activities. The supplied funds are typically matched in excess of 100% to help scale the programme to fit local demand. There is also a large volume of staff and volunteer hours attributed to the resultant cycling activities. Table 2: Programme Outcomes The Programme can: Provide Access to Cycling Integrate with established cycling resources e.g. cycle training providers, local retailers and established clubs Run a funding programme to seed new community cycle clubs with cycles and accessories Develop clubs and their leaders to run their own activities and support wider community participation Build a Network of Cycling Activity Establish an online presence for the community club through CTC club affiliation Adopt a collaborative approach by integrating with and signposting to established cycling communities; e.g. local cycling clubs, schools and sports programmes Where appropriate set up local hubs to provide communities with access to shared cycling resources or specialist equipment Target Behaviours Support behaviour change interventions and social marketing campaigns to help address local priorities CTC will deliver: Personalized Engagement Identify and engage with local community groups Support funding applications and the delivery of services to get the clubs up and running Arrange or support cycling activities, events and interventions to help recruit club members Capacity Building Identify and support cycle leaders within communities Train leaders by arranging the appropriate qualifications to run cycling activities (see Table 3) Work with local partners and cycling providers to support wider community participation Provide access to local cycling information, maps, routes and guides Sustainability Develop sustainability plans in all community cycle clubs Identify and train community volunteers to run cycling activities Seek additional funding to extend the reach and scope of established clubs and activities CTC Community Cycle Clubs - Copyright 2013 CTC Page 6

8 Table 3: CTC Leader Training Course Portfolio Area Course Aim / Content Ride Manager Leading and managing health rides, learn to ride sessions Road Mountain bike Ride Supporter Trail Leader Technical Leader Young Leader Assisting Ride Managers (volunteer development) Leading groups on mountain bike rides non technical environments. Includes games and engaging skill learning Leading groups on mountain bike rides in technical environments includes skill acquisition and development Assisting leaders on road and mountain bike MTB skills Go-mtb Awards Fundamentals Trailside / Roadside Advanced Curriculum oriented, fun participatory awards scheme across 5 levels and 4 subject areas The basics giving confidence to go and ride Bike check, and a wide range of on route repair techniques everything you can do with a trail tool Using bike specific tools, home and workshop maintenance know how Maintenance Fleet Maintenance Managing bike fleets and provision Programme Choices and Pricing Stage 1: Personalised engagement. Stage 2: Capacity Building Stage 3: Sustainability Programme choices (to develop up to 15 community clubs per annum): 80k, CTC will deliver stages 1-3 with a budget for the purchase of cycles, leader training, activity insurance and affiliation to the CTC Community Cycle Club network. 50k, CTC will deliver stages 1-3 without a budget for cycle purchase. It includes a budget for the delivery of a cycle leader training programme, activity insurance and affiliation to the CTC Community Cycle Club network. Up to 10k, CTC will support stages 2 & 3 with a club development toolkit, a tailored leader training programme, access to ride leader or activity provider insurance and affiliation to the CTC Community Cycle Club network. CTC Community Cycle Clubs - Copyright 2013 CTC Page 7

9 Our Experience CTC has over five years of experience delivering Community Cycle Clubs across the UK. CTC received 5 million over four years up until 2012 to employ project officers in thirteen locations under the title Cycle Champions. Each of the officers identified, delivered and supported local cycling projects and promoted cycling in cooperation with voluntary sector organisations, local authorities and the health sector. The primary focus was to work with community groups you would not typically associate with cycling. The programme engaged over 60,000 beneficiaries across England. Bike Club is an innovative programme designed and led by three national charities CTC, UK Youth and ContinYou. The programme was funded by Department for Transport (DfT) and Asda s Pedal Power Campaign until CTC employed cycling officers to engage community groups across the UK with the overarching aim of encouraging groups of young people, who do not traditionally participate in cycling or physical activity. Over three years Bike Club established over 300 clubs across the UK benefiting over 18,000 people. The Lancashire County Council Gateway fund appointed CTC to deliver Community Cycle Clubs across the county s priority focus areas of high depravation and alongside their Healthy Streets initiative until June In the first eighteen months the project identified and developed twenty three community groups by engaging youth groups (statutory and voluntary), schools, colleges, adult community groups and leisure trusts. CTC s experience delivering community focused programmes has evidenced that Community Cycle Clubs can successfully engage: older people black and minority ethnic groups girls and young women people with poor health people with disabilities socially excluded groups people in deprived communities children in care ex-servicemen people at risk of domestic violence school children young people not in education, employment or training social housing trusts leisure trusts Photo: Lancashire Youth Challenge; cycled from Lancaster to Edinburgh over 3 days during May-June 2013 covering 220 miles with 10 young people whilst raising money for Unique Kids & Co. With the support and funding from CTC, Lancaster Children Trust and the Lancaster Youth Strategy group, the Young People Service, Sportivate, Lancaster Round Table and Maxwell Gillot Solicitors, they recruited 10 young people from deprived areas of Lancaster to undergo a six month training programme in order to complete the 3 day cycle ride. CTC Community Cycle Clubs - Copyright 2013 CTC Page 8

10 Case Study Testimonials Our project work in Blackpool is an example of how cycling engaged a wide range of young people through tailored and innovative project activity, and showed how a flexible delivery approach can deliver multiple benefits for young people. The project established 20 clubs and reached 900 young people, including young mothers (pictured left), young people with mental health needs, young people with Special Educational Needs and young people who are not in mainstream education. The activities led to improvements in physical and mental health, skills development, increased mobility and created employment opportunities for those taking part. The project also demonstrated the ability to deliver longer term benefits such as reducing crime and anti-social behaviour, improving social cohesion and reducing levels of obesity. A Community Cycle Club, is not all about yellow bibs and helmets. It is on the ground and able to offer a range of different options. It offers different solutions for different organisations needs (Blackpool City Council) Establishing community cycle clubs for young people, It s an opportunity to learn more about their local area by going on the bike trails. Merthyr has a poor reputation and young people and the community don t realise the positive elements of the area so the Club will help to overcome these negative perceptions (Community Leader, Merthyr Tydfil) Establishing community cycle clubs in North Belfast successfully attracted women into cycling. Some people have said you could make this a women s cycling club, but making this a club would ruin it, it would be too advanced for many of the women. There are hundreds of clubs for athletes. There is no way my sister would have come anywhere near it if it were a registered cycling club. (Community leader, Belfast) Running cycle club activities at park locations in Greater Manchester changed how the council resources were used, This park wasn t used as much before and the area had a lot of bad press. Now young people are taking ownership of the track and park with less anti social behavior; it is safer and cleaner. (Project partner, Manchester) Setting up a community cycle club in Sheffield presented an important opportunity to access funds for non-core activities, and as a result the club has reached new volunteers and participants. We have our day-to-day stuff we could roll on and do that for the next 150 years, but it gave us a project, a focus. (Community Leader, Sheffield) CTC Community Cycle Clubs - Copyright 2013 CTC Page 9

11 For more information: Cyclists' Touring Club (CTC), a company limited by guarantee, registered in England (no ). Registered as a charity in England and Wales (no ) and in Scotland (no. SC042541) whose registered office is at CTC National Office, Parklands, Railton Road, Guildford, GU2 9JX. CTC Community Cycle Clubs - Copyright 2013 CTC Page 10

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