About us so far. Reta and Profess ona B2B and Industr a Press, Med a and Vo ce Home Balboni Advertising All Rights Reserved

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1 About us so far Reta and Profess ona B2B and Industr a Press, Med a and Vo ce Home Ba bon Advert s ng LLC.. The Bookstore Bu d ng 1383 Ma n Street, Su te Spr ngf e d, MA USA Ph (US) Fx (US) bon advert s ng.com 2013 Balboni Advertising All Rights Reserved Trademarks and creatives displayed are the property of the companies represented.

2 About us so far C ear and nte gent og c s the key to our success. Through educat on and exper ence we have earned that there are often s mp e, e egant so ut ons to comp ex cha enges. Our recommendat ons ve n the rea wor d, where creat v ty must coex st w th compet t on and market behav or. We have a genu ne w ngness to take the t me to understand each c ent's bus ness, from the mu t -b on-do ar g oba ndustry eaders we work w th, to sma er oca and reg ona enterpr ses. Our team s expert at de ver ng creat ve, know edge-based so ut ons that ut ze every major d sc p ne of commun cat ons: Pr nt, Broadcast, D rect Market ng, Internet, Brand Deve opment, Corporate Ident ty, Interna /Externa Commun cat ons, Pub c Re at ons, Med a Re at ons and Consu tancy. Co ect ve y and nd v dua y, we br ng va ue. John Murphy, Jr., Art D rector. Contact for creat ve and product on nqu r es. Lor Lusn a, Med a Spec a st. Contact for med a and ed tor a nqu r es. About us so far Reta and Profess ona B2B and Industr a Press, Med a and Vo ce Home Ba bon Advert s ng LLC.. The Bookstore Bu d ng 1383 Ma n Street, Su te Spr ngf e d, MA USA Ph (US) Fx (US) bon advert s ng.com 2013 Balboni Advertising All Rights Reserved Trademarks and creatives displayed are the property of the companies represented.

3 Reta Sector: FINE JEWELRY Cha enge: Introduce the young, modern, fema e consumer to the f rst North Amer can concept store for an nternat ona fash on brand expand ng nto reta jewe ry sa es. Reta Sector: OUTDOOR POWER EQUIPMENT Cha enge: D fferent ate a mu t -generat ona outdoor power equ pment dea er from b g box reta ers by appea ng to fam es through humor and the human touch. Resu t: "The Or g na Lawnmoower"

4 Serv ces Sector: REAL ESTATE Cha enge: Comp ete y re nvent the mage for a arge, pr vate y owned company of agents w th a ongstand ng reputat on for qua ty but tt e d fferent at on from compet t on. Serv ces Sector: FINANCIAL Cha enge: Reshape the member demograph cs of a commun ty cred t un on to nc ude a younger component up to age 30 by offer ng a re atab e message and ncent ve.

5 Serv ces Sector: FINANCIAL Cha enge: Create a un que ook for a woman-owned f nanc a adv sory f rm w th cu tura t es to ts marketp ace, ref ect ng the va ue the company p aces on nd v dua ty and commun ty. Non-Prof t Sector: PUBLIC SCHOOL SYSTEM Cha enge: Encourage vo unteers to support the programs of a major urban pub c schoo system by commun cat ng the s mp c ty and exc tement of mak ng a d fference.

6 Serv ces Sector: FINANCIAL Cha enge: Deve op a fresh v sua framework that separates a commun ty cred t un on from trad t ona banks w thout tr v a z ng the mportance of ts rate offer ngs. Reta Sector: FINE JEWELRY Cha enge: Use broadcast to pos t on a mu t -state, fam y-owned f ne jewe ry reta er on the bas s of the owners persona conv ct ons about the mportance of qua ty, ntegr ty, ove and fam y.

7 Industr a Sector: EQUIPMENT RENTAL Cha enge: Commun cate the strength and stab ty of a wor d eader n the presentat on of ts f nanc a resu ts, wh e rema n ng sens t ve to the econom c env ronment. B2B Market Sector: VERTICAL SOFTWARE Cha enge: Brand and aunch a new bus ness management system n the Un ted States and Canada us ng magery su tab e for an estab shed company serv ng a conservat ve vert ca.

8 Industr a Sector: SCRAP METAL Cha enge: D fferent ate a arge, reg ona meta s recyc er by us ng ts truck f eet, bu d ng exter ors and other non-trad t ona means to combat the percept on of a ow-tech ndustry. Channe Sector: GREEN INDUSTRY Cha enge: Promote supp ementa products that can be cross-so d to profess ona growers and home gardeners, manufactured by a company known pr mar y for so m xes.

9 B2B Market Sector: ARCHITECTURAL DESIGN Cha enge: Create a d rect market ng campa gn to showcase a ser es of ach evements n arch tectura and nter or des gn w thout be ng over y commerc a. Industr a Sector: ENGINEERING Cha enge: Commun cate, through copy, the va ue-added ntegrat on of serv ces offered by a g oba eader at ts techn ca campus n Mex co s free trade zone.

10 B2B Market Sector: COMMERCIAL HORTICULTURE Cha enge: Deve op a mu t - eve market ng strategy, nc ud ng trade shows and pr nt advert s ng, to appea to commerc a growers on the bas s of the r ma n concern: that nfer or so m xes affect crop performance and prof tab ty. B2B Market Sector: INTERNATIONAL TRADE DATA Cha enge: Promote the pract ca and compet t ve va ue of trade nte gence to food who esa ers, reta ers and mporters, w th the object ve of se ng database subscr pt ons.

11 Messag ng: MULTI-MEDIA STORYTELLING Cha enge: P an and prov de a med a serv ces to dep oy mu t -m on-do ar nat ona med a budgets n pr nt, broadcast, po nt of purchase, trans t and e-channe s. Messag ng: INVESTOR RELATIONS Cha enge: Commun cate the strateg c v s on of the ch ef execut ve off cer of a ead ng pub c company w th c ar ty and cons stency, us ng mu t p e nvestor re at ons channe s.

12 Messag ng: CORPORATE CITIZENSHIP Cha enge: Imp ement a oca zed market-by-market press campa gn to promote a c ent s nat ona partnersh p w th the award-w nn ng te ev s on show "Extreme Makeover: Home Ed t on" as each house s bu t. Messag ng: EDITORIAL AND PRESS RELATIONS Cha enge: Leverage press re at onsh ps to ach eve corporate and product coverage, expert-source ed tor a s, b ogs and news coverage, wh e prov d ng authorsh p and ghostwr t ng as needed.

13 Messag ng: INTERNAL COMMUNICATIONS Cha enge: Produce cons stent and cred b e nterna messag ng for a mu t -nat ona company, nc ud ng management-to-emp oyee commun cat ons, news etters, Intranet content and human resources d rect ves. Messag ng: EXTERNAL COMMUNICATIONS Cha enge: Create a oca c ent s f rst Internet presence from the ground up, w th separate porta s and pathways through the s te for commerc a and consumer v s tors.

14 Messag ng: SPEECHWRITING Cha enge: Prov de persona speechwr t ng and coach ng for company execut ves, w th a focus on themes that resonate w th emp oyees, nvestors, ndustry stakeho ders and customers. Messag ng: MEDIA BUYING AND PROCESSING Cha enge: Rev ta ze the nat on s o dest seed company by us ng pr nt advert s ng, pub c re at ons and d rect market ng to promote ts her tage as re evant to today s va ues.

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