The inception of MAISON&OBJET arose from an original idea:

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2 Paris The inception of MAISON&OBJET arose from an original idea: To gather in Paris, at one event, the most talented individuals of the Home markets, to seduce worldwide professionals looking for excellence, innovation and emerging trends. Over the years, this cross-sectional vision of the market, shared by an increasing number of brands and creators, has grown and is now known as a major international platform and meeting place.

3 Singapore Now we seek to create an event that will give visibility to talents and brands in the most dynamic region in the world: MAISON&OBJET ASIA. SINGAPORE was chosen after close analysis of other suitable locations. An economic and financial hub in South-East Asia, SINGAPORE offers a powerful business platform, nestled in the heart of the free trade area of ASEAN with its 600 million inhabitants. The ambition of MAISON&OBJET ASIA is to propose an annual professional meeting to Asian visitors. It will gather a selection of 150 companies showcasing the unique spirit at the core of MAISON&OBJET PARIS s success.

4 ASEAN Made up of a global market of 592 million persons (2009), the ASEAN (Association of South-East Asian Nations) is an organization established in 1967 by five countries (Indonesia, Malaysia, the Philippines, Singapore and Thailand). Since 2003 they have had exceptional and continuous growth, at above 5.5% per year. Since January 1 st, 2010, this great zone of potential merged into a single market by the application of the AFTA agreement (ASEAN Free Trade Area), which allows free circulation of goods amongst those five founding countries and Brunei (integrated in 1984). As of 2015, this agreement will apply to Burma, Cambodia, Laos and Vietnam.

5 ASEAN Key figures : Population: 592 million inhabitants GDP: 1.8 trillions USD (2010) Inflation rate: 2.65% (2009) Imports: millions USD ASEAN % China. 13.3% Japan 11.4% EU % USA 9.3%

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7 Singapore A former British colony, this country became independent in Characterized by a strong and stable democracy, Singapore has benefitted from an almost continuous economic dynamism.

8 The GDP per capita exceeds 49,000 USD for a population of 5.2 million people. An international commercial platform and the 3 rd financial centre in Asia, Singapore is a very open economy (the foreign exchange rate is 3 times the GDP). Re-exportations are very important due to its highly convenient regulatory framework for business and the importance of its port (2 nd in the world in transhipment of containers). Singapore is ranked at 1 st place by the World Bank for its ease to do business, and is at 2 nd place in terms of competitiveness according to the World Economic Forum. In December 2012, the European Union and the government of Singapore reached an agreement for free exchange, an act that facilitates commercial opportunities even more.

9 Singapore, the new capital for Home fashion in Southeast Asia, is to become a major player on the international scene. As a business platform, a creativity center and a bridge for the new urban consumers, Singapore concentrates the increasing wealth of this region. Classified as one of the ten most trendy destinations in the world, Singapore is also an exceptional place bringing together important professional events in Southeast Asia: International Furniture Fair, Food & Hotel Asia (restoration and hotel business), Asia Television Forum (audiovisual), TFWA Asia Pacific (duty free), Singapore Air Show (aeronautics), Sea Asia and more.

10 The Show For over 15 years, twice a year, MAISON&OBJET has become the meeting point between art of living and creation. Due to its unique, sophisticated and creative atmosphere, the show seduces a large number of international visitors. Such will be the atmosphere at MAISON&OBJET ASIA. MAISON&OBJET ASIA is entirely managed and organised by the original team: the MAISON&OBJET PARIS team. The show is being capped at 150 exhibitors in order to guarantee the quality and presentation of an offer that is sure to entice professional visitors. Candidates will have to be approved by the selection committee against certain criteria: range level, notoriety of the brand, commercial presence in the region, stand display, etc. The collection presented will be a showcase of a range of products and decoration concepts seen at MAISON&OBJET Paris (furniture, objects, lighting, tableware, furniture textile, linen, technical materials, and global concepts of decoration & display).

11 Targeted visitors Architects and Interior Designers: The growth of the decoration markets in the ASEAN area is fuelled by real estate projects, both commercial (hotels, restaurants, resorts) and residential (condominiums programs delivered furnished and decorated, apartments, residences, marinas). Hotels, Restaurants, Hotel Groups: Several worldwide luxury hotel business leaders (Péninsula, Raffles, Oriental Mandarin, Shangri La) have established their headquarters in the region. This proximity creates great opportunities for high level contacts. Moreover, buyers, managers and administrators of those establishments are priority targets. Distributors / Importers: Distributors specialised in decoration, resort distribution, department stores, multi-brand showrooms and investors looking to build brands through franchise or master franchises in the region, are all key targets. Opinion leaders or Investors with strong purchasing power. Journalists: General public press and decoration trade press.

12 Actions targeting Visitors Invitation of Major Players: Owners and purchasing managers of hotel resorts, real estate agents, architecture and design studios, department stores, retail shops, etc., will be personally invited. We take care of their travel and accommodation, and we organise their visit agenda. ings and Mailings to professionals in the ASEAN area and close countries (Australia, New Zealand, India, China). Invitations sent to a selection of visitors recommended by the exhibitors. Business Meetings between exhibitors and professional visitors, and also between specifiers and hotel managers. Le Club, a business and meeting dedicated area for key visitors.

13 Our Assets MAISON&OBJET s communication power Twice a year, MAISON&OBJET PARIS attracts 80,000 professional visitors, of which 40% are international and 3,000 are journalists. Every year more than 700 visitors are from the ASEAN area, and 2,500 from its close neighbours (Australia, New Zealand, India, China). Established by MAISON&OBJET Paris, a database of 22,000 professional Asian visitors will assure the promotion of MAISON&OBJETASIA.

14 Our Assets MAISON&OBJET s communication power For the visitors promotion, the show will benefit from the support of our representative offices present in all the countries in the region. Partnership agreements are already established, within the framework of MAISON&OBJET PARIS with more than 50 press issues in the region notably SINGAPORE TATLER HOMES, MALAYSIA TATLER HOMES, ELLE DECOR INDIA, ELLE DECOR INDONESIA, ELLE DECOR THAILANDE, VOGUE LIVING AUSTRALIA and more.

15 Our Assets The synergies of the Reed Exhibitions group MAISON&OBJET - organised by SAFI, the subsidiary Ateliers d Art de France, and Reed Exhibitions - will also benefit from a synergy with the REED group. Indeed, the team of REED SINGAPORE will assure a local relay of information and actions for the good preparation of the show. Since REED organises shows such as Batimat, Equip Hotel, etc., it will use its databases to promote MAISON&OBJET ASIA. Synergies with the other professional events MAISON&OBJET ASIA will take place on the same dates as other major professional events in the furniture world, which attract several thousand professional visitors to Singapore.

16 Marina Bay Sands

17 Overlooking the Marina Bay, this extraordinary hotel is made up of three towers of 55 floors each, which are connected by a one-hectare sky terrace on the roof, home to the longest elevated swimming pool in the world. The hotel MARINA BAY SANDS Located a few steps away from the central business district, it features 2,600 rooms, 20 restaurants working with some of the most famous Chefs, a casino, a museum and an renowned exhibition centre. The complex is connected directly to the best mall in Singapore and to the subway station. The hotel offers free and frequent shuttles to the airport.

18 Location MARINA BAY SANDS

19 Show floor plan MARINA BAY SANDS Level 1 Non Contractual Plan

20 - Bare Stand 18 sqm minimum Stand Technical fittings Fully equipped stand 18 sqm (6 x 3 m)* *Non contractual - Fully Equipped Stand 18 sqm minimum, includes : - painted wooden stand structure - banner - technical floor (5 cm) -carpet -ceiling - stand name - electricity supply - lighting spots

21 Retroplanning Déc Jan Fév Mars Avril Mai Juin Juil Sept Août Oct Nov Déc Jan Fév Mars Sales Pre-Reservation Sales Approval of Applications Stand Proposals Marketing Save the Date Direct Marketing Actions Communication Communication Actions International Media Planning Production Logistics & Technical planning

22 CONTACTS International companies Frédéric Bougeard International Commercial & Development Director Tel : +33 (0) Frédéric Cerff International Sales Director Tel : +33 (0) French companies Franck Millot Commercial Director Tel : +33 (0) Guillaume Prot Sales Director Tel : +33 (0)

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