Visible Results in 24 hours.

Transcription

1 Visible Results in 24 hours.

2 Why did we change RE9? We ve updated the NutriMinC RE 9 product line to reflect better ingredients, more powerful claims and more visible results. Now, new RE9 Advanced is competitive with other antiaging products. Clinically proven, visible results Advanced ingredients Sophisticated and more functional packaging Powerful claims

3 The Aging Process External and internal factors that contribute to the aging process: Biological Aging Intrinsic = internal Genetics, our diet Our overall nutrition Environmental Aging We are the sum total of these external and internal factors Actinic = extrinsic Sun exposure What we use on our skin/how we cleanse our skin

4 The Aging Process As skin cells age, they become sluggish and less efficient in the production of collagen Collagen and elastin slow down 65% between ages 20 and 80 Thickness of skin decreases 6% every 10 years Sun can cause 90-95% of wrinkles, lines and skin discolorations Skin loses its ability to hold moisture, becomes drier

5 What can RE9 Advanced do for you? Visible results in 24 hours Age-defying elements and botanicals Clinically proven Internal/external approach

6 The Science Behind RE9 Advanced Arbonne continues to be at the forefront of anti-aging technology. Vitamin C at a high concentration and stable form o o Penetrates the skin better and helps support collagen, critical for skin strength and elasticity. Helps provide antioxidant protection against free radical damage. Algae extract enhances the activity of vitamin C on the skin s outer layer, dramatically diminishing the appearance of fine lines and wrinkles

7 The Science Behind RE9 Advanced RE9 Advanced Elements: Enhanced with all the goodness of NutriMinC RE 9 preserved! Algae Extract Stabilized Vitamin C Bio-Hydria Complex Vitaspheres Elhibin and Stimu-Tex * Alpha Lipoic Acid Copper Alpha and Beta Hydroxy Acids Peptides supports collagen through moisturization, to help diminish the appearance of fine lines and wrinkles supports moisture framework of skin softens and conditions deliver antioxidants for smooth and supple skin support moisture balance antioxidant softening properties reveal next layer of skin, reduce the signs of aging, and improve texture of skin enhance skin smoothness, while diminishing the appearance of fine lines and wrinkles *Elhibin and Stimu-Tex are registered trademarks of Centerchem, Inc.

8 The Science Behind RE9 Advanced RE9 Advanced Botanicals: Enhanced botanicals Sea Buckthorn Oil Kudzu Marine Lavendar Hydrolyzed Lupine Protein and Alfalfa Seed Extract Beech Tree antioxidants, including beta-carotene, support supple tone and smooth skin improves the appearance of skin firmness and tone helps reduce the appearance of wrinkles visibly diminish under-eye bags and puffiness, and increases the appearance of skin tone and firmness improves skin moisturization and smoothes the appearance of wrinkles

9 The RE9 Advanced Difference New Pump Engineering Airless packaging = Better evacuation Strokes to Evacuation Prime Rate Day Crème % Eye Crème % Serum % *Current pumps have a stroke to prime average of 9 with an 80% evacuation rate.

10 The RE9 Advanced Difference FSC Certified Packaging FSC is an independent, non-governmental, not-for-profit organization established to promote the responsible management of the world s forests. The FSC label provides a credible link between responsible production and consumption of forest products, enabling consumers and businesses to make purchasing decisions that benefit people and the environment as well as providing ongoing business value.

11 How does RE9 Advanced stack up to the market? Better results, while still pure, safe, beneficial

12 Clinical Study Third party research group. Clinical performance and user preference evaluation for three test cells over 8 weeks: Group I: RE9 Advanced with oral supplement Group II: RE9 Advanced without oral supplement Group III: NutriMinC RE 9 without oral supplement Use instrumentation to measure hydration or moisturization levels of the skin. Use clinical photos to document the change in fine lines and wrinkles, also use silicone replicas to make impressions for measurements.

13 Remarkable Results 83% of participants reported increased skin firmness within 24 hours 92% reported a reduction in the appearance of fine lines and wrinkles within 1 week 96% reported a refinement in skin texture and smoothness within 1 week 96% reported an improvement in skin moisturization within 24 hours 100% would recommend RE9 Advanced to their friends and family

14 See for yourself visible results!

15 See for yourself visible results!

16 See for yourself visible results!

17 See for yourself visible results!

18 What if you ve been using NutriMinC RE 9? *8 weeks with NutriMinC RE weeks with RE9 Advanced demonstrated an improvement in results faster than in new users! Significantly improved texture and smoothness of skin. Significantly reduced the appearance of fine lines and wrinkles. Increase in skin hydration. Increase in skin firmness.

19 Pilot Batch Survey Results Percentage of very satisfied Consultants is MORE THAN DOUBLE the percentage of very satisfied Consultants with the current line. 58% very satisfied with new RE9 Advanced vs. 28% with current line. I absolutely love these products!!! I didn't believe that my skin could improve any more, but after 2 3 days of using the entire line, my pores seemed smaller, my fine lines were less apparent and my skin was more hydrated. I love the way my skin looks and feels when I wake up each morning! I feel like I had a genie take a few days off my face every day! I'll be carded soon (and I'm 54!). The RE9 Advanced Restorative Day Crème SPF 20 is amazing! The moisture penetrates and protects my skin, leaving it feeling fabulous all day and the SPF at a higher level still seems as if it's barely there! Well done, Arbonne!

20 Pilot Batch Survey Results How early were results visible?

21 How are we going to use these clinical results? Catalogue and Brochure copy DVD Online/Web Sample Packs AU Module Public Relations

22 Visible results in 24 hours. It s time to outgrow aging. RE9 Advanced synergizes not one, but 9 major age-defying elements and botanicals in a powerful system of products clinically proven to start working within 24 hours. The RE9 Advanced breakthrough approach addresses skin health by pairing targeted topical treatments with an age-defying supplement that accelerates results twice as fast. See for yourself outgrow aging with RE9 Advanced.

23 Smoothing Facial Cleanser Step 1: Provides effective smoothing and renewing of the skin surface for soft, supple skin. Enhanced with algae extract to help support collagen and sea buckthorn oil rich in beta-carotene. Vitamin C promotes antioxidant protection. 3 fl.oz. $40 Differences? center dispensing cap for easy shower use helps support collagen production

24 Regenerating Toner Step 2: Antioxidant-rich, ph-balanced mist with vitamins A, C and E regenerates skin tone and firmness to deliver younger-looking skin. Enhanced with algae extract to help support collagen and sea buckthorn oil rich in beta-carotene. Vitamin C promotes antioxidant protection. 1.7 fl.oz. $35 Differences? improved mister helps support collagen antioxidant protection

25 Intensive Renewal Serum Step 3: A powerful blend of clinically proven, collagensupporting ingredients that visibly firm and lift skin, while diminishing the appearance of fine lines. Algae extract helps support collagen, and sea buckthorn oil rich in beta-carotene. Vitamin C promotes antioxidant protection. Kudzu improves the appearance of skin firmness and tone, stabilized vitamin C restores skin s youthful glow, and marine lavender diminishes the appearance of fine lines and wrinkles. 1 fl.oz. $58 Differences? helps support collagen improves skin moisturization, skin firmness and tone reduces fine lines luxurious creamy texture vs. clear gel

26 Corrective Eye Crème Step 4: Exclusive blend supports collagen, reducing puffiness and diminishing dark circles. Algae extract helps support collagen, stabilized vitamin C helps restore skin s youthful glow, marine lavender helps diminish the appearance of fine lines and wrinkles, and a botanical renewing complex helps reduce the appearance of under-eye puffiness and dark circles. 0.5 fl.oz. $55 Differences? reduces under-eye puffiness and dark circles helps support collagen

27 Restorative Day Crème SPF 20 Step 5 Day: High concentrations of advanced moistureenhancing ingredients support collagen, and protect and restore skin's youthful appearance. Zinc oxide delivers SPF protection, algae extract helps support collagen, and sea buckthorn oil rich in betacarotene and vitamin C promote antioxidant protection. 1 fl.oz. $50 Differences? higher SPF protection more natural version of zinc oxide

28 Night Repair Crème Step 5 Night: Ultra-hydrating blend of botanicals and concentrated vitamin C supports collagen and helps repair skin to restore a youthful appearance. Algae extract helps support collagen, sea buckthorn oil rich in beta-carotene and vitamin C promotes antioxidant protection, kudzu improves the appearance of skin firmness and tone, stabilized vitamin C restores skin s youthful glow, marine lavender diminishes the appearance of fine lines and wrinkles, and beech tree moisturizes and smoothes. 1 oz. $85 Differences? suitable for all skin types better moisturization helps support collagen

29 Collagen Support Dietary Supplement Works to promote collagen production with an exclusive blend of rejuvenating skin-supporting nutrients, including the Arbonne Antioxidant Skin Support Blend, with vitamins A, C and E. Bilberry fruit extract, quercetin, alpha lipoic acid, coenzyme Q10, vitamins A, C, D and E give your skin the nourishment it needs on the inside to maintain a more youthful appearance on the outside. 30-day supply $48 Differences? no flaxseed more anti-aging skin care focus

30 Nourishing Body Wash Intensive moisturizing wash, with vitamins and antioxidants, nourishes skin and enhances radiance and tone. Algae extract helps support collagen and sea buckthorn oil rich in beta-carotene and vitamin C promote antioxidant protection. 6.7 fl.oz. $36 Differences? center-dispensing cap for easy shower use collagen-supporting ingredients and antioxidants for smooth skin 91% of subjects said their skin felt softer immediately after first use and after 7 days of use 82% felt their skin felt more toned and smooth immediately after first use

31 Instant Lift Gel Works quickly to make skin feel tighter and firmer. Algae extract supports collagen building and micro algae extract polymer promotes immediate skin tightening. 1 fl.oz. $46 Differences? new, sophisticated airless tube pump added algae extract to support collagen 95% of subjects felt tightening and firming immediately after application 70% would recommend the product to friends and family

32 Why do we need a Firming Body Cream? Big product in the anti-aging market 2 steps combined into 1 Formulated to produce better results than the current NutriMinC RE 9 Body Lotion and Serum together! Advanced peptide technology improves elasticity and smoothness The Result? Firmer, more toned skin.

33 Firming Body Cream Luxurious cream supports collagen and elastin to help promote a firmer and smoother look and feel to skin. Algae extract helps support collagen production, kudzu improves the appearance of skin firmness and tone, an advanced peptide for firming, improved elasticity and smoothness, and oat kernel extract to promote firming and immediate lifting. 6.7 oz. $68 Differences? improves skin firmness, tone, elasticity firming and immediate lifting formulated to deliver better results than using current Lotion and Serum

34 Why do we need a Neck Cream? Skin on the neck is thinner, more sensitive. Skin on the neck shows your age, but is overlooked. Specially designed proteins help to reverse the appearance of aging skin and lessen the appearance of wrinkles. This peptide technology, together with algae and polysaccharide polymers, helps to visibly lift, tighten and firm the entire area of the neck.

35 Age-Defying Neck Cream Visibly firms and tightens the décolleté and neck to smooth the appearance of fine lines and wrinkles. Algae extract helps support collagen, calcium and essential amino acids promote tightening of the skin for neck and décolleté, and an advanced peptide promotes firming, improved elasticity and smoothness. 1.7 oz. $82 Differences? addresses special area of neck

36 RE9 Advanced Set Comprehensive anti-aging skin care regimen for a youthful appearance; the set offers all six products for face, plus a complimentary travel-size Age-Defying Neck Cream. $323 Enjoy $20 off when you buy two RE9 Advanced Sets! $626 (646 RV)

37 Travel Set PwP Take RE9 Advanced on the go, with a Travel Set of 10 face and body products in a convenient travel bag. $45 with every $250 SRP purchase

38 RE9 Advanced Special Offer Duo Receive $20 off when you purchase two RE9 Advanced Sets together!

39 What NutriMinC RE 9 products will discontinue? Deep Pore Cleansing Masque Pores should be refined, not cleansed in an anti-aging product New Masque to address anti-aging skin will launch fall 2010 Exfoliating Facial Scrub Facial scrubs too harsh for aging skin

40 What NutriMinC RE 9 products will discontinue? Body Lotion Does not have firming and toning properties Low sales volume Body Serum Extra step in body care regimen, not needed Low sales volume The NutriMinC RE 9 Body Lotion and Body Serum are being replaced by a higher performance product!

41 What NutriMinC RE 9 products will discontinue? Enzyme Peel Developing new technologies to address similar need Low sales volume Wrinkle Filler Packaging issues Low sales volume RE9 positioning about long-term results, not short-term

42 How long will the products last? All product sizes are consistent and on same usage schedule Only 2 product sizes were adjusted (Restorative Day Crème and Regenerating Toner) Pumps were changed to airless More efficient evacuation = More product comes out = Lasts longer

43 Will there be marketing tools to support the launch? YES! RE9 Advanced Web site RE9 Advanced DVD RE9 Advanced Brochure RE9 Advanced Sample Packs AU Module FAQs Public Relations

44 Marketing Launch Plan Web Beautiful model and product photography Easy navigation through products Product detail pages featuring: Product benefits and usage/directions Ingredient listing Clinical data FAQs RE9 Advanced Videos arbonne.com/re9advanced

45 RE9 Advanced DVD Comprehensive DVD features: RE9 Advanced Teaser Spot Marketing Launch Plan Product Overview with Sr. VP Product Development, Peter Matravers Testimonial Video Field Leaders

46 RE9 Advanced Brochure Marketing Launch Plan 20-pg comprehensive brochure features: Beautiful model and product photography Clinical data with before and after photos Written testimonials Product descriptions, key ingredients Pricing

47 RE9 Advanced Samples Face Sample Pack 6 products for face Clinical data Body Wash/Body Cream Sample Pack Nourishing Body Wash and Firming Body Cream Duo Neck Cream/Instant Lift Sample Pack Age-Defying Neck Cream and Instant Lift Gel Duo Marketing Launch Plan

48 Marketing Launch Plan FAQs Consumer FAQs Available on RE9 Advanced product detail pages at arbonne.com/re9advanced Consultant FAQs Available online Internet Consultant site

49 Marketing Launch Plan Arbonne University Module Educational Module features: Detailed product overview Science behind RE9 Advanced How to sell RE9 Advanced FAQs

50 Marketing Launch Plan Public Relations Golin Harris Full-service public relations firm Generate awareness and trial among target consumers Utilize media relations to educate consumers about Arbonne RE9 Advanced Media Press Kits Media Events Media Outreach: beauty and lifestyle stories

51 Visible Results in 24 hours.