REVERSE PRODUCT TRAINING This advanced training establishes the link between the conditions of dull skin, dark marks, and sun damage.

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1 REVERSE REGIMEN

2 REVERSE PRODUCT TRAINING This advanced training establishes the link between the conditions of dull skin, dark marks, and sun damage. Nine years ago Dr. Rodan and Dr. Fields clinically proved that the Rodan + Fields REVERSE Regimen reversed dullness and dark marks associated with sun damage and they have been revealing naturally radiant skin ever since. Discover how Multi-Med Therapy targets all aspects of sun damaged skin and yields clinically proven results. Learn product tips, demonstrations, and how to answer Frequently Asked Questions.

3 EXCESS DARKNESS Dull Skin, Loss of Radiance Dark Patches

4 EXCESS DARKNESS Freckles, Age Spots, Sun Damage Melasma; Symmetrical Dark Patches

5 SUN DAMAGE-THE NEW FRONTIER Dr. Katie Rodan + Dr. Kathy Fields are on a crusade to educate that these conditions are NOT a natural process of aging Dull skin, lack of radiance, and dark marks can be effectively treated and reversed What the Doctors did for acne with Proactiv Solution, they are now doing for sun damage with REVERSE Regimen

6 WHAT CAUSES DULLNESS/BROWN SPOTS? Past sun damage Cumulative and daily sun exposure Sunbathing, sunburns, and tanning beds Incorrect use of sunscreens Hormonal influences Pregnancy Birth Control Pill/Patch Hormone Replacement Therapy

7 SUN DAMAGE On and in multiple layers of the skin: Dull uneven tone Freckles Liver or age spots Melasma mask of pregnancy Dark patches

8 SUN DAMAGE UVA (aging) rays Strong everyday; sun up to sun down Penetrate clouds, snow, and glass Stimulate excess pigment UVB (burning) rays Strongest 10-2PM in summer Dry skin s surface Inflame skin and capillaries

9 IT ADDS UP Daily unprotected and incidental sun exposure adds up, whether you re walking the dog or resting on the beach. Time in the sun without protection causes damage. = 20 min/day incidental sun exposure in a year 2 week, 8 hours/day baking in the sun

10 AN ENORMOUS SKINCARE PROBLEM Estimated 50 million people in the U.S. suffer from acne At least twice as many suffer from sun damage. Sun damage results from everyday UV exposure. It affects everyone!

11 SUN DAMAGE-IT S WHAT YOU DON T SEE The small dark mark that you see on the skin s surface is just the tip of the iceberg More damage lurks below and will reveal itself over time

12 DARK MARKS CAN DULL SKIN A muddy lake contains small particles that absorb and scatter sunlight, making the lake look murky Dark marks below skin s surface absorb light making skin appear dull Light is reflected off the surface of a clear lake, resulting in a translucent appearance, just like when your skin is clear of dark marks

13 EVEN TONE SKIN A digital photo shows radiant luminous skin that is even toned and free of excessive darkness The ultraviolet (UV) photo reveals the clear complexion below the skin s surface The Rodan + Fields REVERSE Regimen can assist you in getting youthful, radiant, healthy skin that reflects natural light evenly Digital Photo UV Photo

14 EVEN TONE SKIN A digital photo shows faint, tan areas of uneven color not strikingly visible on the surface The ultraviolet (UV) photo reveals the damage hidden below in the form of dark brown spots These discolorations cause dull skin because they absorb rather than reflect natural light Digital Photo UV Photo

15 AGE SPOTS CAN ADD YEARS Different pigmentation patterns were laid on a photograph of a woman s face that of a 12, 42, and 55 year old. A clinical study revealed that the pigment distribution resulted in up to a 20 year span in older age estimates. The left side of the model s face has overlay of pigment.

16 IT S NOT WHAT YOU SEE, IT S WHAT YOU DON T SEE.

17 IT S NOT WHAT YOU SEE-IT S WHAT YOU DON T SEE The origin of any skin condition is complicated. Our scientifically engineered products address that complexity through effective easy to use regimens. -Dr. Katie Rodan

18 THE SOLUTION FOR SUN DAMAGED SKIN REVERSE Regimen for Brown Spots, Dullness and Sun Damage

19 MULTI-MED THERAPY The key to Rodan + Fields skincare includes these two fundamental truths: 1. It takes real OTC medicines to achieve real results 2. It takes more than one ingredient or product to effectively treat a complex skin condition thus Multi-Med Therapy

20 THE REVERSE REGIMEN Deep Exfoliating Wash Exfoliates Skin Lightening Toner Lightens Skin Lightening Treatment Brightens Dullness UVA/UVB SPF 15 Sunscreen Protects from Sun Damage

21 REVERSE DEEP EXFOLIATING WASH Fine smooth polyethylene beads and lactic acid exfoliate Prepares skin for better penetration of the active ingredients

22 REVERSE SKIN LIGHTENING TONER FDA allowed OTC (over the counter) Hydroquinone 2% lightens dark marks Hydroquinone is the only FDA recognized skin lightener Kojic Acid, Bearberry Extract, and Vitamin C brighten the skin

23 REVERSE SKIN LIGHTENING TREATMENT A second layer of Hydroquinone 2% helps increase efficacy to lighten unwanted dark marks Retinol and Lactic Acid renew skin More ingredients brighten to enhance results

24 REVERSE UVA/UVB SPF 15 SUNSCREEN FDA allowed OTC Zinc Oxide and Octinoxate Protect against the return of dark marks and dullness from UVA (aging rays) Helps prevent sunburn and future damage from UVB (burning rays)

25 REVERSE CLINICAL STUDY RESULTS Clinically-proven to deliver brighter, smoother, youngerlooking, and more even-toned skin.* 98% 98% 90% BONUS!! Showed visible improvement in brightness Reported smoother skin texture Showed visible reduction in brown spots and dullness 30% Reported visible reduction in fine lines *An independent evaluator was secured to conduct a study of women, ages 29-72, over 2 months. The subjects skin conditions were recorded on Day 1, and evaluated on Day 60 by both the subjects themselves and the independent evaluator. Percentages are of women who showed or reported improvement.

26 60 DAY RESULTS Polaroid Photos UV Photos

27 60 DAY RESULTS Polaroid Photos UV Photos

28 60 DAY RESULTS Before After

29 6 MONTH RESULTS Before After

30 REVERSE PRESS Journal of Cosmetic Dermatology: OTC regimen for dyschromia and pigment disorders Allure Magazine January 2006: Most Popular Skincare Product: REVERSE Regimen

31 TREAT FULL FACE, FULL REGIMEN More sun damage and darkness lurk below the skin s surface only visible as skin dullness. Treating only the dark spot that you see may result in a halo effect around the mark and uneven skin tone. Spot treating your face is like spot cleaning a dingy sofa you need to treat the entire surface for best results. Exfoliation prepares the skin for the lighteners and brighteners. The right sunscreen protects against future damage-every step has a purpose and builds upon the last.

32 START SLOWLY REVERSE instructions for new users: Week one: use the first 3 products of REVERSE Regimen every other morning and the UVA/UVB SPF 15 Sunscreen every morning for the first week Week two: Use all four steps every morning. Week three: Continue to use REVERSE Regimen every morning and use REVERSE Deep Exfoliating Wash, Skin Lightening Toner, and Skin Lightening Treatment in the evening as tolerated. If skin becomes dry, layer SOOTHE Sensitive Skin Treatment over REVERSE Skin Lightening Treatment.

33 TIPS, DEMONSTRATIONS, AND FREQUENTLY ASKED QUESTIONS

34 DEMONSTRATION: THE SPOT LIGHT The Rodan + Fields Spot Light demonstrates dull skin and dark marks: Clean face of all makeup and skincare products Examine skin in a mirror and identify brown spots In a dark room, turn on The Spot Light Examine skin and identify hidden marks

35 EXPLORE OTHER SKIN ISSUES Use the Spot Light to educate others on the relationship between dull skin, dark marks, and sun damage. Also, observing the skin together in the mirror will open the door to discuss other concerns: Sensitivity, irritation, and facial redness Lines, wrinkles, and lack of collagen Acne and post-acne marks Two concerns can be addressed simultaneously utilizing the Solution Tool for customized recommendations.

36 DEMONSTRATION: THE SPOT LIGHT Examine skin for dullness and dark discolorations Dullness Dark Spots

37 EXAMINE OTHER AREAS Neck Décolleté Hands Ears Scalp Back of the neck

38 NATURALLY DARK SKIN Naturally dark skin has a higher concentration of pigmentation cells and may not easily translate dark marks with the Spot Light. It is recommended to use natural light to discuss dullness and dark marks in this case. The REVERSE Regimen can be used on all ethnicities as it lightens EXCESSIVE pigmentation to reveal the natural skin tone.

39 FREQUENTLY ASKED QUESTIONS Why should I try the REVERSE Regimen? The REVERSE Regimen utilizes Multi-Med Therapy with two FDA allowed OTC monographs for: Skin Lightening: Hydroquinone 2% Sunscreen: Zinc Oxide and Octinoxate The doctors are on a crusade to educate people how to treat and help prevent sun damage which causes 80% of skin aging and also causes skin cancer. REVERSE Regimen is clinically proven to treat dullness and dark marks associated with sun damaged skin.

40 FREQUENTLY ASKED QUESTIONS Can the REVERSE Regimen be used on all skin types? Products are oil-free and do not clog pores REVERSE Regimen does not contain a moisturizer so if your skin is dry, layer the SOOTHE Sensitive skin Treatment over the REVERSE Skin Lightening Treatment

41 FREQUENTLY ASKED QUESTIONS I have a natural dark complexion. Can I use the REVERSE Regimen? Will it make my skin too light? REVERSE Regimen contains Hydroquinone 2%, which lightens only abnormal pigmentation allowing the natural skin tone to be revealed Dullness and dark marks will fade away and skin will appear more radiant and healthy-looking

42 FREQUENTLY ASKED QUESTIONS My skin is sensitive; can I use the REVERSE Regimen? Although skin may be sensitive, REVERSE Regimen may be used when paired with SOOTHE products. Please visit the Solution Tool located in PULSE for a customized routine REVERSE Regimen is not recommended for extremely sensitive skin. The skin may become stronger while using the SOOTHE Regimen and you can transition to ANTI-AGE or REVERSE Regimen overtime.

43 FREQUENTLY ASKED QUESTIONS Can I use the REVERSE Regimen to lighten my dark marks while I maintain my tan as well? Do not sunbathe or use a tanning bed while using the REVERSE Regimen The UV rays stimulate pigmentation and your dark marks will return It s like going up a down escalator

44 FREQUENTLY ASKED QUESTIONS When should someone begin using the REVERSE Regimen? At the first sign of dull skin or dark marks Children under 12 years of age should not use the REVERSE unless approved by their pediatrician REVERSE Regimen is also effective for all skin types and both men and women It is not recommended for extremely sensitive skin

45 FREQUENTLY ASKED QUESTIONS Can I use the REVERSE Regimen if I m pregnant or nursing? We suggest that you do not use the REVERSE Skin Lightening Toner or Treatment during these times You may use the ANTI-AGE or SOOTHE Regimen or any ENHANCEMENTS or ESSENTIALS skincare products (except Maximum D3)

46 DOCTORS TIPS Use gentle, even massage as you cleanse the face; overly aggressive exfoliation can result in red, irritated patches. The REVERSE Regimen does not contain a moisturizer. If skin feels dry, allow the REVERSE Skin Lightening Treatment to dry down and then layer SOOTHE Sensitive Skin Treatment. To maintain your brighter, lighter complexion, use your sunscreen every day; rain or shine.

47 DOCTORS TIPS Use ENHANCEMENTS Mineral Peptides SPF 20 to shield the skin against environmental aggressors, even skin tone, and provide more sun protection. Seek shade whenever possible, and wear a broadbrimmed hat and sun glasses. For a sunburn, use the SOOTHE Regimen to gently cleanse, calm, hydrate and protect from further sun damage.

48 DOCTOR S TIPS Vitamin D is essential for bone health and overall wellness. Take ESSENTIALS Maximum D3 as directed and have a dose of Vitamin D that s equivalent to a day at the beach minus the tan and damaging UV rays. While you are on your journey to radiant healthy-looking skin, even out your complexion and provide more UV protection with ENHANCEMENTS Mineral Peptides SPF 20. This treatment also shields skin against environmental aggressors that trigger inflammation and aging.

49 RODAN + FIELDS SUPPORT Utilize these additional tools and resources for more product information, training, and support: The Solution Tool Customized skincare routines available in PULSE. RF Connection Nurses and product experts to answer your questions Online Product Training in PULSE. Basic Product Training Advanced Product Training Expert Product Training

50 ADDITIONAL ADVANCED TRAINING Check out these other presentations available in PULSE for more advanced product training: SOOTHE Product Training ANTI-AGE Product Training UNBLEMISH Product Training ESSENTIALS and ENHANCEMENTS Product Training

51 RODAN + FIELDS DERMATOLOGISTS We are proud to bring you clinically-proven, safe products that create visible results guaranteed.

52 DISCLAIMER The information provided in this training material is presented for educational purposes only and is not intended to create a doctor-patient relationship. Nothing contained in this presentation is intended to be used for medical diagnosis or treatment. The information should not be used in place of the advice of your physician or other qualified health care provider. This information has been provided to assist you in your personal research on skincare issues. Results from the use of Rodan + Fields products may vary depending upon the individual and Rodan + Fields makes no guarantee as to the results that you may you experience.

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