Market Manager, International Student Recruitment (Full Time/Fixed-term) Sydney

Transcription

1 Market Manager, Internatinal Student Recruitment (Full Time/Fixed-term) Sydney SAE is the wrld's leading educatr in creative media industries. Established in 1976 we have 53 campuses in 27 cuntries ffering certificates, diplmas and degrees. Our students get practical, hands-n training with experienced and dedicated teachers in wrld-class facilities. At SAE we aim t unleash the ptential f ur students s they are industry-ready and eager t launch their career in Animatin, Audi, Design, Film, Games, Web & Mbile. SAE Australia has campuses lcated in Brisbane, Sydney, Melburne, Adelaide, Perth and Byrn Bay. The Rle: The Market Manager, Internatinal Student Recruitment is respnsible fr driving B2B based internatinal student recruitment t key SAE Institute campuses wrldwide frm Suth East Asia and the Sydney nshre / educatin markets and als t drive internatinal B2C lead generatin and cnversin in-bund t Australia and ther SAE Suthern campuses. Duties & Respnsibilities: B2B a) Cuntry/market sales respnsibilities Under the directin f the Directr f Sales and Admissins and Directr f Internatinal Student Recruitment, ensure effective sales results in designated markets by: Implementing the internatinal sales and marketing plan Managing sales activities fr defined cuntries/markets as agreed with DISR including multiple verseas sales/marketing trips p/a Defined territries fr primary respnsibility: Suth East Asia & Australia (Sydney) nshre internatinal. Sales/marketing trips t ther territries may als be required as necessary at the instructin f the Directr f Sales and Admissins and Directr f Internatinal Student Recruitment Recmmending and implementing sales tactics (including attendance at exps, wrkshps, events, advertising etc.) fr specific cuntry/markets Wrking clsely with ther sales and marketing staff t advise n the apprpriate marketing mix fr a cuntry/market Liaising with and actively prmting all SAE Institute s prducts, services and expertise in relevant prfessinal frums and t apprpriate rganisatins and clients b) Custmer Relatinship Management Ensures effective CRM utilisatin by: Prvisin f input and supprt fr Custmer Relatinship Management (CRM) systems develpment and implementatin Planning and crdinatin f CRM cmmunicatins Crdinatin, implementatin and mnitring f CRM based marketing campaigns Day-t-day liaisn and cmmunicatin with students, clients, and ther stakehlders utilising a range f authrised cmmunicatin channels, including fficial scial media sites, in accrdance with cmpany plicy c) Educatin Agent and Articulatin Partner Institutin relatinship management Build an effective channel f distributin thrugh educatin agents and articulatin partner institutins by: Develping and maintaining an effective netwrk f business t business relatinships Establishing, negtiating and implementing cllabrative pprtunities and leveraging applicable cmmercial terms with ptential partner institutins in Suth East Asia Prcessing requests fr agreements with prspective business partners Ensuring regular training and prduct knwledge t agency netwrks thrughut Suth East Asia Maintaining precise recrds f all agent agreements/cntracts

2 B2C Maintaining apprpriate cmputerized recrds and databases d) Lead Generatin, Cnversin and CRM Under the directin f the Directr f Sales and Admissins - Suthern, ensures effective lead generatin and cnversin f inbund internatinal B2C business by: General Prvisin f input and supprt fr Custmer Relatinship Management (CRM) and Lead Management Autmatin (LMA) systems develpment and implementatin Planning and crdinatin f CRM and LMA cmmunicatins Crdinatin, implementatin and mnitring f CRM and LMA based marketing campaigns fr lead generatin Ensuring that all direct leads are effectively fllwed up within agreed SLA parameters, including crdinating/distributing and/r respnding t direct enquiries Maximising lead cnversin t enrlment wrking with Admissins / Sales team, Australia Day-t-day liaisn and cmmunicatin with students, clients, and ther stakehlders utilising a range f authrised cmmunicatin channels, including fficial scial media sites, in accrdance with cmpany plicy e) E-Marketing and Scial Media Marketing Ensures effective engagement with relevant market segments thrugh: Prviding input t and develpment f emarketing and Scial Media initiatives and campaigns Internatinal engagement with sectr cmmunities thrugh Scial Media apprpriate t designated markets f) Cllateral & PR Assist with the effective develpment and efficient use f cllateral in Suth East Asia by: Crdinating the distributin f SAE grup prmtinal materials t agents, students and fr exps etc. Ensuring brand integrity fr all internal and external Sales and Marketing cmmunicatins Develping and implementing an effective PR cmmunicatins plan in the internatinal educatin cntext g) Marketing Intelligence Prvide market intelligence frm the Suth East Asia regin, specifically by: Prviding the team with timely and accurate marketing research and perfrmance infrmatin Prviding and cllating regularly updated cmpetitr and market intelligence Prviding regular high quality reprts n markets etc. as required Ensuring up t date knwledge f all prducts and brands and cmmunicating this infrmatin t the Marketing team h) Budget Cntrl Ensures marketing spend is within clearly defined limits as directed by the Directr f Sales and Admissins - Suthern i) Cmpliance Ensures: Understanding f Health & Safety, Anti-Discriminatin, Sexual Harassment, Access and Equity, Privacy principles and practices and ther relevant legislatin; Familiarity with SAE plicies and prcedures; Cmpliance with industry regulatry envirnment and framewrks that may apply e.g. ESOS Act, Natinal Cde etc. Skills & Experience: Undergraduate r Pstgraduate qualificatin Experience f esales/ecmmerce/scial Media marketing envirnment Freign languages (t an advanced written & spken level) Experience with Salesfrce CRM

3 If this sunds like yu, please a cver letter utlining hw yur skills and experience meet all the requirements f the jb, alng with yur resume, t the hiring manager. Questins pertaining t the psitin may be addressed t the Directr f Sales and Admissins, Andrew Gabriel, a.gabriel@sae.edu. Applicatins clse Mnday 28 Nvember 2016.

4 Psitin Descriptin: Market Manager, Internatinal Student Recruitment Lcatin: Sydney Operatinally reprts t: Directr f Sales and Admissins Suthern Functinally reprts t: Directr, Internatinal Student Recruitment (DISR) Primary Objective/s: The primary bjectives f the rle are t: a) drive B2B based internatinal student recruitment t key SAE Institute campuses wrldwide frm Suth East Asia and the Sydney nshre / educatin markets; and; b) drive internatinal B2C lead generatin and cnversin in-bund t Australia and ther SAE Suthern campuses c) Establish and manage partnership arrangements Key Respnsibilities: B2B a) Cuntry/market sales respnsibilities Under the directin f the Directr f Sales and Admissins and Directr f Internatinal Student Recruitment, ensure effective sales results in designated markets by: Implementing the internatinal sales and marketing plan Managing sales activities fr defined cuntries/markets as agreed with DISR including multiple verseas sales/marketing trips p/a Defined territries fr primary respnsibility: Suth East Asia & Australia (Sydney) nshre internatinal. Sales/marketing trips t ther territries may als be required as necessary at the instructin f the Directr f Sales and Admissins and Directr f Internatinal Student Recruitment Recmmending and implementing sales tactics (including attendance at exps, wrkshps, events, advertising etc.) fr specific cuntry/markets Wrking clsely with ther sales and marketing staff t advise n the apprpriate marketing mix fr a cuntry/market Liaising with and actively prmting all SAE Institute s prducts, services and expertise in relevant prfessinal frums and t apprpriate rganisatins and clients b) Custmer Relatinship Management Ensures effective CRM utilisatin by: Prvisin f input and supprt fr Custmer Relatinship Management (CRM) systems develpment and implementatin Planning and crdinatin f CRM cmmunicatins Crdinatin, implementatin and mnitring f CRM based marketing campaigns Day-t-day liaisn and cmmunicatin with students, clients, and ther stakehlders utilising a range f authrised cmmunicatin channels, including fficial scial media sites, in accrdance with cmpany plicy Persn Specificatin: Qualificatins & Experience Undergraduate r Pstgraduate qualificatin Experience f esales/ecmmerce/scial Media marketing envirnment Freign languages (t an advanced written & spken level) Experience with Salesfrce CRM Cre Cmpetencies Gd level f knwledge f Creative Media industries Highest level f written and spken cmmunicatin skills able t present ideas and infrmatin tailred t audience and mde f presentatin Ability t establish and implement apprpriate, clear plans and curses f actin t accmplish the achievement f gals and pririties Understanding f the cmmercial drivers f the internatinal educatin sectr Ability t think creatively and laterally t identify new pprtunities and ways t take the business frward The ability t wrk autnmusly Willingness t travel verseas

5 c) Educatin Agent and Articulatin Partner Institutin relatinship management Build an effective channel f distributin thrugh educatin agents and articulatin partner institutins by: B2C Develping and maintaining an effective netwrk f business t business relatinships Establishing, negtiating and implementing cllabrative pprtunities and leveraging applicable cmmercial terms with ptential partner institutins in Suth East Asia Prcessing requests fr agreements with prspective business partners Ensuring regular training and prduct knwledge t agency netwrks thrughut Suth East Asia Maintaining precise recrds f all agent agreements/cntracts Maintaining apprpriate cmputerized recrds and databases d) Lead Generatin, Cnversin and CRM Under the directin f the Directr f Sales and Admissins - Suthern, ensures effective lead generatin and cnversin f inbund internatinal B2C business by: General Prvisin f input and supprt fr Custmer Relatinship Management (CRM) and Lead Management Autmatin (LMA) systems develpment and implementatin Planning and crdinatin f CRM and LMA cmmunicatins Crdinatin, implementatin and mnitring f CRM and LMA based marketing campaigns fr lead generatin Ensuring that all direct leads are effectively fllwed up within agreed SLA parameters, including crdinating/distributing and/r respnding t direct enquiries Maximising lead cnversin t enrlment wrking with Admissins / Sales team, Australia Day-t-day liaisn and cmmunicatin with students, clients, and ther stakehlders utilising a range f authrised cmmunicatin channels, including fficial scial media sites, in accrdance with cmpany plicy e) E-Marketing and Scial Media Marketing Ensures effective engagement with relevant market segments thrugh: Prviding input t and develpment f emarketing and Scial Media initiatives and campaigns Internatinal engagement with sectr cmmunities thrugh Scial Media apprpriate t designated markets f) Cllateral & PR Assist with the effective develpment and efficient use f cllateral in Suth East Asia by: Crdinating the distributin f SAE grup prmtinal materials t agents, students and fr exps etc.

6 Ensuring brand integrity fr all internal and external Sales and Marketing cmmunicatins Develping and implementing an effective PR cmmunicatins plan in the internatinal educatin cntext g) Marketing Intelligence Prvide market intelligence frm the Suth East Asia regin, specifically by: Prviding the team with timely and accurate marketing research and perfrmance infrmatin Prviding and cllating regularly updated cmpetitr and market intelligence Prviding regular high quality reprts n markets etc. as required Ensuring up t date knwledge f all prducts and brands and cmmunicating this infrmatin t the Marketing team h) Budget Cntrl Ensures marketing spend is within clearly defined limits as directed by the Directr f Sales and Admissins - Suthern i) Cmpliance Ensures: Understanding f Health & Safety, Anti-Discriminatin, Sexual Harassment, Access and Equity, Privacy principles and practices and ther relevant legislatin; Familiarity with SAE plicies and prcedures; Cmpliance with industry regulatry envirnment and framewrks that may apply e.g. ESOS Act, Natinal Cde etc.

7 Perfrmance Framewrk Key Result Area Majr Activities Perfrmance Indicatrs Insert the area the psitin will be respnsible fr delivering results. Example: Increased Student Enrlments insert the assciated activities the persn will be required t carry ut t deliver n the key result area. Example: actively engage with prspective students at events and via cmmunicatins run marketing activities at lcal schls etc.. and generate leads insert what the individual will be measured against t shw their success in delivering n the key result area / majr activity Example: Enrlment numbers meet agreed targets fr each Trimester CRM reprts shw leads fllwed up within 48hrs