who we are M to 500 m2 to 800 m2 up 800 m2 S to 300 m2
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- Alexina Atkinson
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2 who we are The goal of EXIsport is to become a leader in sporting retail in Central-Eastern Europe. We want to bring a real value to our customer. Our customer is a person with active lifestyle who enjoys doing sports. EXIsport is an operator for active lifestyle people who are not performance sportmen or professionals, but would like to do sports on the recreational level several times a month and to look trendy when doing sport activity. Shoes Hardware 60% Textile 40% Private labels EXIsport is a leader on sport and sportfashion retail market in Slovakia and I believe that will stay for a long time. Our whole team is doing the best. Share on turnover STORE SIZE S to 300 m2 M L XL to 500 m2 to 800 m2 up 800 m2 Peter Vaľo CEO Chief Executive Officer
3 products EXIsport sells apparel, footwear, fitness, skates, outdoor equipment, bicycles, equipment for water sports, tennis, squash, balls for football and volleyball, winter equipment as skis and snowboards, etc. EXTERNAL SUPPLIERS Famous world brands are located in the shop in shop concept with high level of merchandising. Majority of product designs are specialy created for our network as SMU. BUSINESS MODEL Technology atribute Sport expert Mono brands Mid price level Active lifestyle I am a member of the Exisport team. My task is to create, name and communicate the idea, in which the entire EXIsport will be unity. Only in this way we are able to give experience, more movement and sport. Gabriel GALEŠTOK CCO Chief Commercial Officer Discounter Sport-fashion positioning Fashion atribute
4 private brands EXIsport sells apparel, footwear, fitness, skates, outdoor equipment, bicycles, equipment for water sports, tennis, squash, balls for football and volleyball, winter equipment as skis and snowboards, etc. PRIVATE LABELS: OWN PRODUCT LINE Today privat labels are recognized as a quality brand with a great correlation ratio between the price and the value. With the strong team of designers and managers we are able to develop wider variety of products. At present, more than 40 % of all items sold in the stores are a private brand. The product line includes sport and sport-fashion garments, t-shirts, shirts, jackets, bags, handbags, pants, accessories, collection for kids and young people, where the style and fashion is combined together with high quality materials suitable to leisure time, sports and all outdoor activities. Authority is one of most popular mass market brands in Slovakia. SOFTSHELL 5000mm 5000mvp SOFTSHELL 5000mm 5000mvp 0000mm 0000 mvp 0000mm 0000 mvp 0000mm 0000 mvp I manage the project of private brand collections with more than 280 styles per season. It is a labor of love. Every season there are new challenges and opportunities for us to grow in more segments. With external and internal support we have developed more and more styles, accessories, bags and also products for children. Natália Liptáková Project manager
5 exisport stores 2 2 Trencin Zilina Povazska Martin Bystrica Liptovsky Mikulas Poprad 3 3 Bratislava Piestany Trnava 2 Banska Bystrica Zvolen 3 Nitra Dunajska Streda Nove Zamky 2 Presov 3 Humenne Michalovce Kosice Trebisov Lucenec 32 stores (up to 206/) The total value of revenues of EXIsport Ltd. from sales of goods and services in 205 amounted to EUR 27.4 million EUR net.
6 supply chain Distribution centre, Logistic department, Claim department, Back office THE SECOND STAGE OF DC LAUNCHED IN OCTOBER 20, KOŠICE - SLOVAKIA A modern central warehouse at the company site provides distribution and logistics services for projects EXIsport and E-Commerce designed to become a sport-fashion multi-brand leader in the CEE region. The area of m 2. The release of the goods are provided for by a qualified team of 28 employees, who contribute to the trouble-free operation of the entire company for 7 days/6 hours. In such way, they provide the supply of our stores with the goods 2 3x a week. By continuous improvement of the warehouse processes, implementation of new systems and everyday responsible work, the warehouse ranks among to the top ones in the segment. area: 4300 m 2 free headroom: 0 m number of stored items (ean s): component parts: bonded warehouse, marketing & office warehouse, operators room, 8 automated gates including available: handling area 800 m 2 pallet positions: number of levels: 4 shipping levels pallet levels shelf system: adjustable steel shelf (shelf system for cardboard + trabeated system for pallets) handling & loading equipment used: el. preparing trucks, el. handling trucks, fork lift trucks, el. reach trucks, high lift trucks SW used: warehouse management system including manual terminals special equipment: heating of the warehouse space, camera system I am a supply chain manager and I have assumed a key role in the project. The right goods in the right time at all stores. Also thanks to it, our customers can do more sport. Juraj Baláž COO Chief Organisation Officer / Supply Chain Manager
7 FINANCIAL RESULTS RESULTs & PLANs E-commerce Delivered pcs Unique visitors Amount of showed pages Web exisport.com became the latest buzz in last few years with highest growth. Fast prototyping, new technology testing, redesign and modern smart online marketing brought fresh ideas to mostly brick and mortar company. Our vision is to bring you seamless online experience on any device and make Exisport visible in virtual world. We continue to bring to life new projects like zdravsieslovensko.exisport.com, lyze.exisport.com, authority.sk... I am a member of the Exisport team. My task is to create, name and communicate the idea, in which the entire Exisport will be in unity. Only in this way we are able to give experience, more movement and sport. Martin KMAK e-commerce manager
8 marketing The idea of marketing support refers to focused customer communication. We want to be personalised and prefer one to one communication. The strategy is to be closer to the people. FOCUS Our leaflets make thousands people to shop on monthly basis.. IN-LINE KORČULE platné od do news Focusing on marketing communication with target customer group. Target group: active, sport oriented people: 4 50 years old. VYHRA fitw &IN COL ATTENDANCE FILA A PEGASUS, LX Attendance per Slovak chain in 204: 9.2 mil. people. len za,99ɓ ,99,99 EXIray PILAR -52 FILA SHA ADOW W, Páns LEAFLET PROMOTION Sprav akýkoˎvek nákup a tieto šˎapky máš len za,99 (inak platí bežná cena 9,99 ) :22:3 Ponuka platí do vypredania zásob. Dostupných viac ako párov obuvi vo výpredaji v celej sieti. platné od do news šatka Wilona -50 % 9,99 / 9,99 ATIA DÁMSKE TRIČKO -50% 9,99 / 9,99 dámska kabelka Bag-Evory -33% 29,99 / 9,99 drevený náramok Woony 4,99 dámske nohavice Flowy -33% 29,99 / 9, :39:0 The leaflet Exisport NEWS on 8-2 pages is issued periodically every month. The leaflet is distributed to households in Slovakia 4 times per year. ONLINE PROMOTION active communication on Facebook. Mobile marketing, regular mailing lists to registered customers. OUTDOOR PROMOTION citylights cityboards billboards megaboards INSHOPPING CENTRE PROMOTIONS / SC (inside shopping centre marketing): banners and posters entrance door stickers floor stickers in SC passages poster stands clipframes in passages and toilets light boxes (citylights) graphics for escalators wall graphics leaflet holders distribution of promo leaflets in SC passages 2/ PARKING AREA (lightboxes, posters, navigating promo arrows) Total marketing cost per year refers to 3,55% of total turnover (,5 mil. EUR in 206) We create and coordinate two-shift customer communication. Thanks to this communication our customers have more movement, experience and sport. Jana OLENIČOVÁ Marketing manager *K +Z
9 regular brandbuilding campaigns with our partners Our outdoor campaigns don t leave people indifferent. KOLEKCIE 202. EXTRA VÝBER ŠPORTOVEJ OBUVI NAKÚP OBUV Z NOVÝCH KOLEKCIÍ A RUKSAK MÁŠ ZA,99 EUR. Fitness Running Water Sports Outdoor After Sport Pohybovať sa prirodzene je jednoducho príjemné. ff.exisport.com Grisport Pulfero -3 % 54,99 IN-STORE PROMO WEB / LANDING PAGE: banners, safeguard, floor stickers, product promo, posters A3 Landing page, dedicated to the promoted product, link in all promo materials SHOPPING CENTER PROMO FACEBOOK Posters, A-pilons and other types of promo in SC Facebook promo OOH: MAILING LIST billboards and citylights outside the SC Extra mailing list to all EXI database clients 79,99 Vibram = viac stability a istoty GriTex = viac sucha, tepla a pohodlia LEAFLET page in leaflet, households distribution
10 zdravšie slovensko project More Health for Slovakia EXIsport started project Zdravšie Slovensko (More Health for Slovakia) in March 204, the aim was to support mass sport in Slovakia. On the web pages and people could register to connect to the communities and started to receive weekly training plans in following sport activities: RUNNING, CYCLING, TREKKING and INLINE SKATING, during the spring 204 almost participated in trainings. Except individual training plans EXIsport and project Zdravšie Slovensko supported mass sport for Slovaks in different sport activities. Customers and partners highly appreciated the project and EXIsport plans to continue in Zdravšie Slovensko during the next years.
11 sponsorship we think green Our mission is support of mass sport and active lifestyle in Slovakia. EXIsport regularly supports different sport activities accross Slovakia. Other activity, very important from our view, is support of bike trails in Slovakia. EXIsport does not use plastic bags but ecological paper bags, from which we invest to the cycling paths development.
12 Opatovská cesta 4, Košice info@exisport.com, tel.: +42 (55) 788 4, fax: +42 (55)
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