ACQUISITION OF GARAGE ENTERTAINMENT & PRODUCTION 12 NOVEMBER 2015

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1 ACQUISITION OF GARAGE ENTERTAINMENT & PRODUCTION 12 NOVEMBER 2015

2 2 TRANSACTION OVERVIEW The SurfStitch Group has entered into definitive agreements to acquire Garage Entertainment Pty Aust Ltd and TMG Media Pty Ltd (collectively, Garage Entertainment and Production or the Acquisitions ) The Acquisitions Total consideration for the Acquisitions of A$15 million (a combination of cash and deferred shares) Garage Entertainment and Production both accelerates and increases SurfStitch Group s exposure in the strategically important content production and digital video on demand world Garage Entertainment and Production produces and digitally distributes premium action and extreme sports long form films and TV content The Companies Combines the youthful edge of MTV with the premium best in class programming of HBO in the action extreme sports space Garage Entertainment Pty Ltd forms the SVOD and distribution arm of Garage Entertainment and Production while TMG Media Pty Ltd focuses on long form productions which Garage Entertainment has sole exclusive lifetime rights to distribute Consolidates the SurfStitch Group s digital ecosystem by creating a full media and content spectrum to support SurfStitch Group s strategy Strategic Rationale Garage Production and Entertainment allows SurfStitch Group to fulfil the mass appeal of SVOD Significantly enhances customer engagement levels among the three types of action sports consumers (core, enthusiast and mass)

3 ENTERTAINMENT & PRODUCTION 3

4 GARAGE ENTERTAINMENT & PRODUCTION OVERVIEW 4 Company Overview Produces and digitally distributes premium action and extreme sports films (long form) and TV content Award winning TV & Film Highest grossing Australian documentary of all time 3 seasons of 10 x 26 minute TV episodes commissioned by Fox Sports & Channel 9 Overview Distributes through proprietary digital platform & dedicated channels across Pay TV, Telco s and devices manufactured by Sony & Samsung Largest library of action sports on the web with dedicated TV channels (over 3,000 titles) Top 5 in itunes charts in 17 countries Key Partnerships AACTA Award for Best Director and Best Cinematography in a documentary SVOD membership and one-time rentals Revenue model Library distribution to third parties Advertising revenue Branded content creation and partnerships Production (Live events, Film & TV) Significant partnership synergies (endemic & non-endemic) Key Demographics Other Headquarters in Sydney, Australia GENDER 11% 89% Women Men AGE 12% 27% 22% 39% <

5 5 EXTENSIVE CONTENT DISTRIBUTION CHANNELS Steaming across multiple devices Streaming films & TV at anytime, anywhere across all platforms Transaction video on demand & Subscription video on demand Apps Pre-loaded Garage app on Sony Smart TVs Dedicated channel through Samsung Fearless App (phones, tablets and smart televisions) Linear television Dedicated linear cable channel on NZ SKY TV Launched in May 2015 On track to do over 750k unique viewers by end of year Syndications in Australia/Asia expected in FY16 Global ambitions for cable/iptv syndications

6 6 STRATEGIC RATIONALE Role of content Capture the global action sports audience from core to mass market and monetize that relationship through our commerce platforms and marketing partnerships Why acquire Garage Entertainment Our acquisitions of Magicseaweed and Stab provided SurfStitch Group with access to user generated content and short form content creation capabilities that appeals to the core and enthusiast audience The mass market also engages heavily now through TV and digital subscription (SVOD). Garage Production and Entertainment allows SurfStitch Group to fulfil the mass appeal of SVOD Consolidates the SurfStitch Group s digital ecosystem by creating a full media and content spectrum to support SurfStitch Group s strategy Mass appeal Monetization Opportunities Consumers can engage by watching films and television, even when they themselves don t participate in the sport SurfStitch Group consumer demographic watch video. Mobile video traffic represents more than 50% of all mobile traffic today. In the next five years, global mobile traffic is expected to increase 10 fold with three quarters of that growth expected to be video. SurfStitch Group demographic spends 1.2 hours / day on online TV, second only to social networking Compelling content from which we can create a subscription model to bolster loyalty among customers become the Netflix / Amazon of action sports Appeals to the three types of action sports consumers (core, enthusiast and mass) Leverage content creation through Stab across our dedicated video and TV network Strong marketing capabilities to lock brands into full circle of marketing to purchasing

7 7 DIGITAL MEDIA APPEALS TO OUR CUSTOMER DEMOGRAPHIC & PARTNERS Significant shift in how core demographic gets their information & entertainment Avg min/day using media growth since % -36% Source: J.P. Morgan Media Report Global average online purchase intentions 31% -10% 3% -84% Other media Print Radio TV Digital Media 17% Apparel 46% Travel 27% Lifestyle Technology Other 30% Automotive 46% 5% 15% 32% and advertising is taking notice 11% 38% 5% 28% 20% 10% 38% TV Radio Print Outdoor Digital Media Source: J.P. Morgan Media Report Average hours/day our consumer spends on: Social networking Online TV Online press Online radio Ad Spend by Medium Engaging in apparel, technology, lifestyle and travel through media, the SurfStitch Group is the voice of our core demographic Engaging millennials in their preferred digital medium Capturing their wallet by offering products that appeal to their interests Source: Nielson Global E-Commerce Report Source: Global web index. Brand Advocates. Q3 2015

8 8 THE ECONOMIC BENEFITS OF COMBINING CONTENT AND COMMERCE ARE REAL Conversion is 700bps higher among Stab/MSW consumers that go onto the commerce sites 3% Rest 10% Core (Stab / MSW) AOV is 50% higher among Stab/MSW consumers that go onto the commerce sites A$120 A$180 Rest Core (Stab / MSW) Annual purchase frequency is 50% higher among Stab/MSW consumers that go onto the commerce sites Rest Core (Stab / MSW)

9 9 SURFSTITCH TO EVOLVE TO THE NETFLIX AND AMAZON OF ACTION SPORTS Capturing the Audience Monetisation Key Stats (USD) Unlimited, instant movie & television streaming with an emphasis on exclusive content (in key markets) 25 Sep 2015 Free two-day shipping Unlimited music streaming Dominant internet streaming video service Curated, robust library of movie & television International rights Exclusive content (own + 3 rd party) TV 23 Apr 2015 Early access to deals Free e-books 30 Jul 2015 Annual subscription USD$99 Television episode / season purchase Movie rentals E-commerce on Amazon platform Tiered subscription (ad free) Plan $/mo (USD) Quality Screens $7.99 SD 1 $9.99 HD 2 $11.99 Ultra HD 4 SWELL TV SVOD platform Exclusive content through publications / brands Action sports utility forecasting Exclusive products/ services to commerce platform million prime subscribers 15E Rev $106bn (retail + prime) 69 million subscribers 15E Rev $6.8bn 6+ million action sports audience Double digit revenue growth

10 LEADING INTEGRATED ACTION SPORTS NETWORK WAVES WHITE WATER Appeals to CORE demographic Represents smallest and pointiest audience across the content spectrum Appeals to ENTHUSIASTS Represents large user generated engagement MASS MARKET BEACH Represents To become the leader in action sports and youth lifestyle, our strategy is simple: link every aspect of the surf and action sports lifestyle, from impression to purchase Edgy content that appeals to the core audience Athlete engagement, brand inspiration and video/social user engagement Trusted source of product reviews and exclusive content Large engagement among users The core utility for surf and snow conditions leveraging content with commerce capabilities Largest opportunity (volume) to monetize content across the masses BACKCOUNTRY SLOPES SKI LODGE 10

11 DEFINING THE ACTION SPORTS NETWORK OF THE FUTURE 11 Customer Centric Internal Agency for Brands Mobile First Data Centric Scalable Tech Platform Category expertise Leveraging content to commerce: SVOD + Action Sports Utilities + News Social core Commerce Monetisation APP

12 12 SUMMARY Garage Entertainment and Production has the largest online library of actions sports film and TV on the web and has dedicated TV channels Acquisition provides the solution to mass appeal of SVOD market while still appealing to every type of consumer (Core, Enthusiast & Mass) Both accelerates and increases SurfStitch Group s exposure in the strategically important content product and digital video on demand world Consolidates the SurfStitch Group s digital ecosystem to catapult SurfStitch Group into the Netflix and Amazon of action sports Strong marketing capabilities to lock brands into full circle of marketing to purchasing through our channel

13 13 FY2016 OUTLOOK FY16 guidance + Outlook Reaffirm FY2016 guidance of A$15-$18m EBITDA (growth of 100%+) leveraging continued double digit revenue growth momentum Global content strategy delivering early signs of strong momentum in core markets. The Garage Entertainment & Production acquisition will complement our Stab and Magicseaweed investments and strengthen the delivery of our global content strategy Brand partnerships/ vertical product focus now a mid term priority No dividend currently planned. Cash will continue to be reinvested in growth given recognisable double digit growth opportunities

14 14 DISCLAIMER This presentation and information communicated verbally to you may contain certain projections and other forward-looking statements with respect to the financial condition, results of operations, businesses and prospects of SurfStitch Group Limited ( SurfStitch Group ). These statements are based on current expectations and involve risk and uncertainty because they relate to events and depend upon circumstances that may or may not occur in the future. There are a number of factors which could cause actual results or developments to differ materially from those expressed or implied by these forward-looking statements. Any of the assumptions underlying these forward-looking statements could prove inaccurate or incorrect and therefore any results contemplated in the forward-looking statements may not actually be achieved. Nothing contained in this presentation or communicated verbally should be construed as a profit forecast or profit estimate. Investors or other recipients are cautioned not to place undue reliance on any forward-looking statements contained herein. SurfStitch Group undertakes no obligation to update or revise (publicly or otherwise) any forward-looking statement, whether as a result of new information, future events or other circumstances. Neither this presentation nor any verbal communication shall constitute an invitation or inducement to any person to subscribe for or otherwise acquire securities in SurfStitch Group.

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