More Customer Scott Sports. Petra Gutknecht Julian Hobbs June 19, 2015
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1 More Customer Scott Sports Petra Gutknecht Julian Hobbs June 19, 2015
2 Agenda SCOTT SPORTS Overview AUGUSTA REEVES Overview SCOTT SPORTS C4C Project Business Requirements Scope Methodology Architecture Demo 2015 SAP (Schweiz) AG. All rights reserved. 2
3 SCOTT SPORTS Overview
4 Scott Sports SA Founded 1958 in the USA 800 Employees / 220 Sales Reps 10 Branches / 72 Distributors Products in 82 Countries and Shops 2015 SAP (Schweiz) AG. All rights reserved. 4
5 SCOTT SPORTS Overview Scott-Sports SA Organization Headquarter Switzerland Givisiez (FR) Subsidiaries Belgium: SSG Distr. Center SA Italy: SPF SpA (Skipoles) Branches Germany France Austria Sweden USA: DFG Subsidiaries Other Brands Syncros Powderhorn Switzerland Italy 2015 SAP (Schweiz) AG. All rights reserved. 5
6 SCOTT SPORTS Overview Product Divisions Bikes Wintersport Motosport Running 2015 SAP (Schweiz) AG. All rights reserved. 6
7 Augusta Reeves Overview
8 Augusta Reeves Overview 2015 SAP (Schweiz) AG. All rights reserved. 8
9 Augusta Reeves Overview Our Customers 2015 SAP (Schweiz) AG. All rights reserved. 9
10 SCOTT SPORTS C4C Project Business Requirements
11 Business Requirements SCOTT Sports requirements are to INTEGRATE and OPTIMIZE their current Marketing, Sales and Services processes INTEGRATION between the Marketing, Sales and Service TEAMS FACILITATING the OPERATIONS of the SALES REPRESENTATIVES 2015 SAP (Schweiz) AG. All rights reserved. 11
12 Business Requirements SMOOTH & FAST internal Communication for a BETTER appearance to our Customers STRATEGY per CUSTOMER with FACTS MEANINGFUL use of MARKETING Data 2015 SAP (Schweiz) AG. All rights reserved. 12
13 Business Requirements Better SUPPORT for SALES, MARKETING & SERVICE activities Scott MULTIPLE MARKET can be CONNECTED MOBILE Sales Execution in ONLINE and OFFLINE mode 2015 SAP (Schweiz) AG. All rights reserved. 13
14 SCOTT SPORTS C4C Project Scope
15 Project Scope Marketing Implementation of STRUCTURED MARKETING METHODOLOGY: Campaign Segmentation and Targeting Campaign Automation Automated actions based on customer behavior Lead Generation 2015 SAP (Schweiz) AG. All rights reserved. 15
16 Project Scope Sales Implementation of STRUCTURED SALES METHODOLOGY including the following: Visits and Visit Planning Surveys Opportunities (with multiple sales phases) Quotes Sales Orders 2015 SAP (Schweiz) AG. All rights reserved. 16
17 Project Scope After Sales Implementation of STRUCTURED AFTER SALES METHODOLOGY including the following: Service Level Agreements Service Requests / Complaints 2015 SAP (Schweiz) AG. All rights reserved. 17
18 Project Scope ERP Integration INTEGRATION with Enterprise Resource Planning PROCESSES: Sales and Distribution (AFS) Billing GSM GPRS HTTP(S) HTTPS HTTPS HTTPS Logistics SAP ECC 1 Server ABAP Stack Internal Firewall MS IIS or APACHE External Firewall Hana Cloud Integration Cloud for Customer 3G Wifi 2015 SAP (Schweiz) AG. All rights reserved. 18
19 Project Scope ERP Integration SAP C4C SAP ECC 1 Account 2 Account Group Account Hierarchies 3 Account Hierarchies Activities Opportunities Products 4 Products Leads Quotes Sales Orders Sales Orders Logisitcs Billing 2015 SAP (Schweiz) AG. All rights reserved. 19
20 Project Scope E-Commerce Integration INTEGRATION with E-COMMERCE: Hybris E-Commerce Integration SAP (Schweiz) AG. All rights reserved. 20
21 Project Scope Analytics 360 VIEW of CUSTOMERS and PROSPECTS: Real Time Analytics 2015 SAP (Schweiz) AG. All rights reserved. 21
22 Project Scope Mobile Online and Offline Implementation of MOBILE ONLINE and OFFLINE Sales Processes 2015 SAP (Schweiz) AG. All rights reserved. 22
23 SCOTT SPORTS C4C Project Methodology
24 Project Methodology The project methodology had to take into account the following constraints: Key Users must be able to view in C4C the design choices made during the design process Key Users must be able to configure and develop custom enhancements in C4C by the project Go- Live date 2015 SAP (Schweiz) AG. All rights reserved. 24
25 Project Description & Methodology Agile & V-Model In order to meet these requirements, a 'MIXED' methodology of AGILE and classic V-MODEL: 2015 SAP (Schweiz) AG. All rights reserved. 25
26 Project Description & Methodology Key Dates Project Start Date: February 2015 Project Scope: C4C Marketing, Sales and Services Pilot Go-Live: July 2015 Pilot Scope: Project Go-Live: C4C Visit Planning and Execution TBC 2015 SAP (Schweiz) AG. All rights reserved. 26
27 SCOTT SPORTS C4C Project Architecture
28 2015 SAP (Schweiz) AG. All rights reserved. 28
29 SCOTT SPORTS C4C Project Demo
30 Project Demo C4C Marketing Demo C4C Sales Demo C4C Analytics Demo 2015 SAP (Schweiz) AG. All rights reserved. 30
31 SCOTT SPORTS C4C Project Feedback
32 Feedback & Win!. Give us your feedback and take the chance to win a brand new SAMSUNG Galaxy S6 smart phone. The Event App can be downloaded for free at the following shops: Vote now win at the end of the day! 2015 SAP (Schweiz) AG. All rights reserved. 32
33 Thank you Contact information: Julian Hobbs Associate Director SAP (Schweiz) AG. All rights reserved.
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