FOOD TRENDS AND OPPORTUNITIES IN ORGANIC POULTRY PRODUCTION SEARCA PROFESSORIAL CHAIR LECTURE ANGEL L. LAMBIO

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1 FOOD TRENDS AND OPPORTUNITIES IN ORGANIC POULTRY PRODUCTION SEARCA PROFESSORIAL CHAIR LECTURE ANGEL L. LAMBIO Professor Animal and Dairy Sciences Cluster College of Agriculture, UPLB 1

2 OUTLINE OF LECTURE Introduction The Organic Production System Trends in World s Organic Production Organic Poultry Production in the Philippines Summary and Conclusion ostrich muscovy mallard turkey chicken goose pigeon POULTRY SPECIES quail 2

3 GAME/SPORTS FANCY/ORNAMENTAL 3

4 CHICKEN EGGS AND MEAT NATURAL CONDITION 4

5 NOW, IT IS MOSTLY LIKE THESE WHAT HAVE WE DONE TO CHICKENS? 5

6 MEAT TYPE CHICKENS FAST GROWTH RATE EFFICIENT FEED CONVERSION NON CONVENTIONAL FEEDSTUFFS CONTROLLED CONDITIONS DRUG DEPENDENT CARCASS CONDITIONING WHAT WE HAVE TODAY Age LW M LW F FE M FE F 35 d d Consequences LEG PROBLEMS ASCITES SUDDEN DEATH SYNDROME LOW DISEASE RESISTANCE LOW TOLERANCE TO EXTREME WEATHER 6

7 EGG TYPE CHICKENS HIGH EGG PRODUCTION LARGE EGG SIZE NON BROODY REQUIRES LIGHTING NON CONVENTIONAL FEEDS DRUG DEPENDENT WHAT WE HAVE TODAY Egg production: eggs /cycle Average egg size: g Feed consumption: g/d Consequences LOST BROODINESS OSTEOPOROSIS DRUG DEPENDENT 7

8 Figure 1. Chicken population inventory ( in 000 hd ) and growth rate, by world region, Average growth rate: Africa 2.22 % Asia 4.00 % Europe 0.99 % North America 1.23 % Central America 4.47 % South America 3.26 % Caribbean 5.70 % Oceania 2.28 % World 3.05 % Africa Asia Europe N. America C. America S America Caribbean Oceania Figure 2. Chicken meat production (in tons) and growth rate, by world region, Ave growth rate: Africa 2.69 % Asia 4.14 % Europe 3.29 % North America 2.24 % Central America 4.46 % South America 6.03 % Caribbean 3.61 % Oceania 3.78 % Africa Asia Europe N Amer C Amer S Amer Caribbean Oceania

9 Figure 3. Chicken egg production (in tons) and growth rate, by world region, Average growth rate: Caribbean 4.23 % South America 3.56 % Central America 3.28 % Africa 3.07 % Oceania 2.84 % Asia 2.25 % North America 0.84 % Europe 0.68 % North America 0.84 % Africa Asia Europe N America C America S America Caribbean Oceania Figure 4. Per capita meat consumption, by world region, kg/year, 2000 &

10 Figure 5. Per capita egg consumption, kg/year, by world region, 2000 & Figure 6. Chicken population, by sub sector, in million head, Philippines, % 8.99 % 6.24 % Total Total Native Broiler Native Layer Broiler 37.78% Proportion of total, % 48.24% Native Broiler Layer

11 Figure 6. Per capita meat and egg consumption, kg/year, Philippines, Meat consumption: kg kg Average growth rate 2.47 % Egg consumption: kg (50 eggs) kg (62 eggs) Average growth rate 2.52 % Chicken meat Chicken eggs ISSUES AND CONCERNS

12 ALTERNATIVE SYSTEM: THE ORGANIC WAY ORGANIC LABEL 12

13 OVERVIEW OF WORLD MARKETS FOR ORGANIC PRODUCTS (SQL SURVEY) Country Retail Sales (US$ M) % of Total Food Sales Expected Growth (%) Germany 2,200 2, UK 1,000 1, Italy 1,000 1, France Switzerland Denmark Austria Netherlands Sweden Other Europe Subtotal 7,000 United States 8, Japan 2,500 Total 17,500 ORGANIC CERTIFICATION ASSURE QUALITY PREVENT FRAUD PROMOTE COMMERCE 13

14 BASIC REQUIREMENTS FOR ORGANIC POULTRY PRODUCTION 14

15 HEIRLOOM OR RARE BREEDS Free range colored chickens 15

16 ORGANIC FEEDS 16

17 17

18 PHILIPPINE BASIC STANDARDS FOR ORGANIC AGRICULTURE AND PROCESSING Based on the International Federation of Organic Agricultural Movements (IFOAM) Basic Standards THE ANIMAL WELFARE ACT OF 1998 Republic Act 8485 AN ACT TO PROMOTE ANIMAL WELFARE IN THE PHILIPPINES 18

19 EXECUTIVE ORDER 481 (December 2005) PROMOTION AND DEVELOPMENT OF ORGANIC AGRICULTURE IN THE PHILIPPINES ORGANIC CHICKEN PRODUCTION PHILIPPINES The Organic Certification Center of the Philippines (OCCP) Research program Organic Production of Chickens Research project Evaluation of the Philippine Native Chicken and Field Testing and Multiplication of the Improved Stocks Improvement, utilization and conservation project for the Philippine chickens (Darag Type) in Western Visayas MASIPAG Native Chicken Program 19

20 Free range chickens producer in the Philippines Ever Rich Farms Solraya Enterprises Teresa Farms Forest Hill Nature Farms Krukukuk Farms Herbana Farm Philippines Villegas Organic and Hobby Farms Full of Grace Organic Agriculture Producer Why the Philippine Native Chicken has the potential for ORGANIC EGG AND MEAT PRODUCTION? 20

21 GENETIC GROUPS OF PHILIPPINE NATIVE CHICKENS Genetic Groups of Philippine Native Chickens BANABA BOLINAO CAMARINES DARAG PARAOAKAN BASILAN 21

22 PERFORMANCE SUITS TO ORGANIC REQUIREMENTS Slow growing Ranging ability Adaptive and productive under free range organic management system Preferred by consumers Grows the organic way Utilizes for home consumption Commonly marketed as live GROWTH POTENTIAL GENETIC GROUP BW 6wks,g BW 8wks,g BW 12wks,g BANABA(BB) PARAOAKAN (PN) COMMERCIAL BROILER(CB) F1 of BB x CB F1 of PN x CB

23 GENETIC GROUP PRODUCT QUALITY % CRUDE PROTEIN % ETHER EXTRACT BANABA BOLINAO PARAOAKAN CAMARINES (EGON) BROILER OTHER QUALITY ATTRIBUTES Strong/distinct flavor Degree of leanness Pigmentation Suitability to most oriental cooking recipes No harmful chemicals 23

24 MARKET OPPORTUNITIES Special niche market Product identity e.g. inasal, native chicken longganisa, etc. Market demand: Example in Batangas market Traded native chickens ranges from 3,000 to 7,000 head SUMMARY AND CONCLUSION World Trend: Production and consumption rates of organic chicken meat and egg are increasing Philippine Trend: At its infancy stage Opportunities: Legal framework Business opportunities To address food safety To address poverty and malnutrition 24

25 25

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