Tailwind Analytics & Publishing Affiliate Program

Transcription

1 Tailwind Analytics & Publishing Affiliate Program

2 Table of Contents Affiliate Program Overview... page two Suggested Strategies... page three Bonus Commission Program... page five Grab-n-Go Talking Points... page six Platform Comparisons... page seven Get Started NOW... page nine

3 Thank you for Becoming a Tailwind Affiliate! We re looking forward to building our businesses together. Now or any time in the future, please don t hesitate to reach out with questions or suggestions on how we can improve the program: marketing@tailwindapp.com. Please take 5 minutes to read this guide. We ve included lots of strategies to help you easily earn more money by driving more referrals. Affiliate Program Objectives and Guidelines Our objective for this affiliate program is simple: we want to grow the Tailwind user base and reward you generously for helping make that happen. Our goal in everything we do is to create organic, viral growth for our platform. That means we need to recruit the right users (who need us) and arm them with the right knowledge of the platform to help them have a great Tailwind experience. Below, we ve outlined some suggested strategies but we welcome you to try new ideas, too. It s important to note, though, that we are not a grow at all costs type of company. We welcome you to be aggressive in how your promote and position Tailwind, but we will not allow any dishonest, spammy or questionable marketing practices to be associated with our brand. Remember that your readers / followers / customers are people with real needs and try to solve those needs first. Sometimes Tailwind will be a fit, sometimes we won t- and that s ok. To get your creative juices flowing, we ve outlined 15+ affiliate strategies ranging from marketing to ideas for your site, starting on page 3 of this guide. We are also offering some strategic bonuses for content that we believe will be particularly helpful, found on page 5. Commission Breakdown With this program, you will be promoting Tailwind s Pinterest analytics and publishing tool. As a Tailwind affiliate you have the opportunity to earn a recurring 15% commission from each referral that results in a conversion within 90 days of the user purchasing a plan from your affiliate link. For each Plus, Lite or Pro tier signup you refer, you ll earn 15% of the lifetime revenue from that user. That amounts to the following commission over a year s time: Plus: $15/mo * 12 = $180 revenue (15% commission = $27) Lite: $149/mo * 12 = $1,788 revenue (15% commission = $268.20) Pro: $399/mo * 12 = $4,788 revenue (15% commission = $718.20) two

4 15+ Suggested Affiliate Strategies 1. Client Referrals This one is easy: if you work with clients or other marketers as a consultant, simply use your affiliate link to help them set up their account and you know you ll get your commission. Note: Typically we recommend the Plus plan for bloggers and very small businesses, Lite for mid-sized businesses and Pro for any business over $20M/year in revenue. This tends to align well with their needs and budget. 2. Publish Blog Posts & Guest Blog Posts (See Bonus #1 Below) A great blog post can drive targeted affiliate traffic and signups for years to come. Blog posts give you a chance to go in-depth about the values and virtues of the product. Strategy 1: SEO-focused posts. SEO-focused posts are best written to be informative and helpful; if you land a 1st page spot on Google, the value can be massive. Think about the keywords you want to target for organic search and incorporate them throughout the post and title: what would you search for if you were looking for Tailwind, e.g. schedule pins, pinterest management tool, free pinterest scheduling. Post types that tend to rank well: Product Reviews, or Comparisons, How To Posts, Top Five or Top Ten Lists, Comprehensive Guides to, How I doubled my repins using Tailwind, etc. Strategy 2: Share-worthy Posts. What title/framing will grab peoples attention and make them want to share this article? Also- think about designing a simple but pinnable image for the post to gain traction on Pinterest. When seeded on the right community boards, you can quickly access the perfect target market through repins. Strategy 3: Guest Blog. Guest blogging can be an easy way to drive clicks to your affiliate links using other peoples traffic. Search Google for the top ranked sites for social media and Pinterest related topics and offer to guest blog. Include you affiliate links in the posts without being overly salesy or promotional. Be informative first; sell second. Strategy 4: Comment on Popular Articles / Blog Posts. Include your affiliate link in your comment to drive traffic from top-ranking, relevant blog posts. For example, try commenting on articles on the first few pages of Google results for searches like pinterest tools, schedule pins, pin scheduling or our competitors names. 3. Social Shares Straight-up sales pitches don t work in 140 characters. If you re going to lean into Facebook, Twitter, LinkedIn, Google+, etc. you ll want to make Tailwind a part of your ongoing conversation with users. Strategy 1: Schedule Pins in advance. Using Tailwind, you can design and pin content that includes your affiliate link over time. An easy way to do this could be to pin our blog posts and include your affiliate link in the description and/or comments on Pinterest. three

5 Strategy 2: Monitor Twitter. People frequently ask for advice on tools to use on twitter or announce they re trialing a product. Monitor terms like schedule pins, pin scheduling, pinterest analytics, or our competitors names to find quick and easy referral opportunities Strategy 3: Use LinkedIn and Facebook Groups. Marketers hang out on Facebook and LinkedIn all day and love to share tips. Groups can be a powerful way to get the word out to many people at once. Strategy 4: Brand Yourself as part of Team Tailwind. Your referral will seem more authentic if you mention Tailwind on a semi-regular basis. Share articles from the Tailwind blog, re-tweet from us on occasion, reply to our social posts with comments/questions, etc. Strategy 5: Lean into Thought leadership platforms. Google+ and LinkedIn are great because they allow you to submit full thought leadership pieces. You can write longer posts and they are welcomed by users. Strategy 6: Twitter Chats. Use your affiliate link when sharing to Twitter chats or posting positive tweets. Popular twitter chats can generate a good number of retweets over time and take minimal time to participate in. 4. Marketing If you have a big list, you ll want to start recommending products to your readers. This is often the single biggest driver of conversions for affiliate marketers. Strategy 1: Personal Invitations. Nothing is more powerful than a personal recommendation. people you know who Tailwind would be relevant to and share a sincere recommendation based on your experience. SEE BONUS #2 BELOW. Strategy 2: Product reviews. Give an honest, in-depth review of our product in order to help guide your subscribers toward a decision / solving a problem. Strategy 3: Special coupons codes / offers. Don t want to run these non-stop, but we can help you get one ready easily. Strategy 4: Include a P.S. in your signature. This could point straight to Tailwind using your affiliate link or to a blog post you ve crafted to drive traffic. You could be surprised how quickly signature clicks can add up! 5. Event-based Promotion If you travel to events such as industry conferences, it can be a great time to spread the word. You ll want to prepare some materials in advance to drive people toward your affiliate link. An example could be an invitation to a special offer or pointing to a link on your blog. 6. Promote On Your Own Blog or Site If you already get a lot of traffic to your site, you can increase earnings by placing banner ads on your site, promoting content that is converting well for you or using special pop-ups to drive people toward conversion. All of these strategies are valid, but you ll need to focus on what will work best for your specific audience. For an easy start: Include the Tailwind logo (see affiliate assets) on your site s Partners page with your affiliate link as the href. four

6 Bonus Program Earn Bonuses for High Value Actions We will pay special bonuses for helping execute high-value strategies. Here are a few bonusearning actions: 1. Use Blog Posts to Convert Users of Other Platforms Many users may already be trialing or using other platforms. Converting them can be tough, but also highly lucrative. Since we already know they re good target leads, all you have to do is convince them to start a free trial to see if the grass is greener. Example Blog Posts: Pin Scheduling: Why I left ViralTag for Tailwind Five Reasons I switched from Ahalogy to Tailwind Comparing Three Top Pin Scheduling Platforms Piqora vs. Tailwind Which is Right for You? TO HELP YOU: We ve created speaking points on how Tailwind favorably compares to other platforms in the market. Read Tailwind s Key Selling Points. BONUS: For each original blog post you publish that explains why YOU switched from to Tailwind, earn either give you four free months of Tailwind Plus service OR an immediate $35 bonus. 2. Publish and In-Depth Case Study of Your Success Story Showing people hard evidence of the benefits you ve seen since you ve started using Tailwind can be very effective. A few of our favorite examples include: -How to Schedule Pins on Pinterest with Tailwind by Natalie of Tastes Lovely -The Smartest Way to Schedule Pins on Pinterest... by Gretchen of Retired by Reason To Use Tailwind for Scheduling Pins by Britni of Play. Party. Pin BONUS: For publishing your Tailwind case study, you ll earn either four free months of Tailwind Plus service OR an immediate $35 bonus. 3. Your Personal Recommendation to High-Value Targets We have identified set of leads that would be high-value targets for us. ing a limited number of these people to make a personal recommendation could really help drive referrals. TO HELP YOU: We can work with you to identify high-value targets in your network, so you ll know who to target. BONUS: Send up to 100 recommendations to high-value targets via and we ll pay a $1 bonus per . five

7 Grab-N-Go Talking Points Tailwind By The Numbers Tailwind is trusted by more than 35,000 users with ~20,000 followers on average. Within 6 months of introducing the publishing product, Tailwind has created more than 20 million pins and repins on Pinterest. Within the first few weeks of users submitting content to be seen in our suggested pins, 50 bloggers saw a 1,000 repin increase on their images. On average, Tailwind users see a 30% increase in repins after they start using our product. Tailwind is one of the few companies listed as a Pinterest s Marketing Developer Partner. If Pinterest trusts us, shouldn t you? Favorite Features Schedule an unlimited number of pins each month with the annual plan. Schedule from around the web with Chrome, Safari, and FireFox browser extentions. Track your Pinterest account s progress with Tailwind s industry-leading analytics. Sync your domain to track trending images from your website. Discover which pins are performing the best and re-queue them for extra virality. Create pins in app with Canva and ShareAsImage integration. Direct Pinterest integration keeps your account safe. No need to give us your Pinterest password. Sync your Instagram account with the Tailwind dashboard to schedule pins from your images. Schedule pins on the go by sending pins from your Pinterest mobile or tablet app directly to your draft queue. Submit content to be seen as suggested pins by Tailwind s 35,000 members. We LISTEN to our users. We reply, engage, and have our users ideas guide our roadmap. There is NO risk in trying Tailwind. Your trial lasts until you schedule 100 pins! The Truth About Non-Partner Apps Non-Pinterest Marketing Developer Partner Apps require you to provide your and password to schedule pins, which is a violation against Pinterest s Terms of Service. Not only is it a violation of their ToS, giving a non-partner app your password also sets your account up for security threats. If that company has a data breech, all of your sensitive information is now compromised. Is a penny a pin really worth the risk? six

8 TRUSTED PINTEREST PARTNER Tailwind uses Pinterest s own API to securely connect yo your account, protecting sensitive information - no password needed. INDUSTRY LEADING ANALYTICS Track follower growth, repins, likes, comments, virality, individual board metrics, and domain insights all on your Tailwind dashboard. CONTENT DISCOVERY Curate your own content discovery feed based on RSS feeds, board suggestions and keyword search. SHARING IS CARING Submit your domain to be shared as suggested content to Tailwind s 35,000. Current domains have received more than 1,000 repins on a single post! SHUFFLE POSTS Avoid repetitive posts with the shuffle queue option. CUSTOMER SERVICE Tailwind actually listens to you - your suggestions are what we base our product roadmap on! SCHEDULE SMARTER Tailwind empowers you to create a schedule based on when your audience is actually active. INSTAGRAM Sync your Instagram account with Tailwind to schedule images as pins. NON-PARTNER ViralTag does not have API access, which requires them to take your Pinterest password. This opens you up to security threats and goes against Pinterest s Terms of Service. NO ANALYTICS OFFERED CONTENT DISCOVERY Limited RSS feed support only. SMALL NETWORK ViralTag s content library and network are much smaller than Tailwind s. NO SHUFFLE OPTION LACK-OF CUSTOMER SERVICE ViralTag has a bad reputation for not answering the concerns of its users. TIME SLOTS ViralTag only offers manual time slots and interval pinning, meaning you could be missing your fans. INSTA-WHO? ViralTag offers no Instagram support. PRICE Only $15/month or $9.99/month when paying annually. Join our affiliate program and earn even more. PRICE $29/month or $24/month when paying annually. seven

9 CONTROL YOUR SCHEDULE With Tailwind, you control your publishing schedule. Know which times work best for your followers? Great! Don t know? We ll recommend times and you can choose the ones you like. NO DAILY LIMITS Tailwind gives you the freedom to pin as often as you d like, whenever you would like. TOOL INTEGRATION Tailwind Integrates with your favorite content creation tools - Canva and ShareAsImage. YOUR CONTENT IS YOURS Submit your domain to be shared as suggested content to Tailwind s 35,000. Your content will be shared from the original link - not repurposed. SHUFFLE POSTS Avoid repetitive posts with the shuffle queue option. CUSTOMER SERVICE Tailwind actually listens to you. Our Customer Success manager, Emily, is the absolute best around. PIN ACROSS MULTIPLE BOARDS Tailwind allows you to select multiple boards when scheduling a draft, then shuffle your queue so the pins are never repetitive. INSTAGRAM Sync your Instagram account with Tailwind to schedule images as pins. PRICE Only $15/month or $9.99/month when paying annually. Join our affiliate program and earn even more. AUTO-SCHEDULE Ahalogy provides mystery auto-schedule timeslots with no option to adjust when your pins go out. LIMITED NUMBER OF POSTS Ahalogy limits the number of pins you can post each day. LIMITED INTEGRATION Ahalogy only integrates with PicMoney. GIVES AWAY YOUR CONTENT Ahalogy makes you license your content FOR FREE to use their tools. Is it worth giving away $1,000 s worth of content to save $10 a month? NO SHUFFLE OPTION CUSTOMER SERVICE? You know what Ahalogy does not have? Emily. Don t take our word for it - check out what our users are saying. ONLY AUTO-SCHEDULE Ahalogy doesn t provide users with any control on their schedules. No shuffle, no new times slots, only auto-schedule. INSTA-WHO? Ahalogy offers no Instagram support. PRICE You have to be waitlisted to even be considered as a customer. eight

10 Six Ways To Get Started NOW ONE Write a review of your experience with Tailwind. Use Tailwind s analytics to show real data on how your profile has grown over time, and share how you utilize Tailwind on a regular basis. TWO Create a comparison of Tailwind to another platform. Tell the world about your experiences with other scheduling platforms and why you ve chosen to stick with Tailwind. THREE Create pins using the Canva plugin to promote the different reasons why you use Tailwind. Schedule those pins to go out with your affiliate link. FOUR 20 friends who might be interested in Tailwind. Explain why you love scheduling pins through Tailwind and use your own affiliate link. FIVE Leverage the power of Facebook and LinkedIn groups to share your affiliate link. Tell your fellow pinner about scheduling pins with Tailwind. SIX Promote Tailwind on your different social platforms. Use the pre-made messages found in your Ambassador dashboard, or create your own message. nine