BEER MATS & CREATIVE IDEAS

Transcription

1 BEER MATS & CREATIVE IDEAS

2 PRODUCT PORTFOLIO The beverage coaster, or beer mat, originated in Germany s Black Forest province in 1903 but it is far more cosmopolitan than its humble origins may suggest. Its functional role is impressive enough a drinks mat capable of absorbing up to 300 percent of its net weight in liquid but it also has plenty of other talents. One example is the potential it offers for advertising in the form of promotional coasters and interactive beer mats beer mats interactive Coasters door hangers decorations 3D puzzles football coaster ideas postcards games If you can t find the information you need here, simply get in touch and we ll be happy to help.

3 FINISHING Can a beer mat really be classy? Yes, it can! One glance at the finishing options we offer for our beer mats and creative ideas and you will understand just how classy and attractive this classic KATZ Group product can be. letterpress printing lamination hot foil imprinting special colours UV varnish relief varnish scented varnish scratch panels We would be delighted to hear from you by phone ( ) or (office@thekatzgroup.com).

4 CUTTING DIES We see the design of beer mats or creative ideas as a crucial matter in forming the end result. If you feel the same way, then simply choose the best option for your brand communication strategy from our wide selection of dies and shapes. Our standard formats are 107mm round, and 93x93mm square and can be ordered with a minimum order quantity of 5,000 pieces. Of course, we also offer a wide range of special formats the minimum order quantity varies depending on blanks per sheets.

5 ENVIRONMENTAL AWARENESS Taking sustainability seriously because we care about tomorrow Material Our base material is 100 % pure nature! It s not difficult to count the basic ingredients from which it s produced: wood and starch, mixed with water. As green as you can get We take an eco-friendly and sustainable approach to our production process, using a stateof-the-art heat recovery system and two in-house hydro plants to maximize energy efficiency, plus a closed water loop to conserve resources. Regionally sourced Local wood from sustainably managed forests and water that flows past our gates we make our special wood pulp-based material from raw materials that come straight from the Black Forest. Thumbs up for composting KATZ non-laminated beer mats are biodegradable, so they can be composted after use. And we use vegetable oil-based dyes and paints in our offset printing presses, so our products are free from mineral oils. Guaranteed certified quality PEFC Certification The PEFC label promotes sustainable and responsible forest management. Only companies granted this seal of approval can market wood or wood products with the PEFC label. DIN CERTCO Certification DIN CERTCO certification entitles products to be labelled as compostable.

6 COASTER STUDY The studies commissioned by The KATZ Group have confirmed what we always knew to be the case: people just can t get by without coasters! You might call it the perfect camouflage, because coasters seem to be habitually underestimated even though, in reality, they are of tremendous interest. Popular among customers... 85% find coasters appealing 52% of people said they also like to see other types of advertising on coasters 59,7% always read the advertising messages on coasters 53% of people sometimes take coasters home with them

7 and a huge hit among restaurateurs ha ha ha ha ha ha 1 1 ha ha ha ha ha ha ha ha ha ha ha ha 80% of bar and restaurant owners like using coasters because they see them as an integral part of the drinking and dining experience 79,2% love coasters, because they are useful 69% of the bar and restaurant owners surveyed pay attention to the quality 74% want coasters that match their ambience and target group Source: Swift Research Ltd. England, 2008 Coaster study Germany, 2012 Coaster study USA, 2014

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