Online Ad Formats. Handbook

Transcription

1 Online Ad Formats Handbook

2 Visibility Guarantee Following the recommendation of the VOeZ the ad visibility guarantee 60/1-30 applies to all ads on derstandard.at. An ad is considered delivered when at least 60% of its pixels are in view for at least one second. After 30 seconds the depicted ad may change. 2

3 Flash the end of an era The good performance of HTML5 and its advantages, especially on mobile devices, have made the language very popular over the last few years. Which is why many operating systems (e.g. ios or Android) no longer support the former Flash standard. In order to continously guarantee a good performance of your ad campaigns (that means being able to display your ads to all our users), derstandard.at has decided the following: From January 1st 2016 on we no longer accept Flash advertisements. Upon request we can produce your HTML5 ad (at extra costs). 3

4 Overview: Static Ad Placement On The Homepage Everything starts here. Advertise on our homepage. These ad formats have a static/permanent position on our homepage and are visible to all visitors to the page. Your ad will be visible for 24 hours 400,000 AIs guaranteed.* Wallpaper / Wallpaper XL Leaderboard + Skyscraper or Billboard + Sitebar Sitebar sticky Billboard Medium Rectangle (left/right) Promotion Teaser/Sitelink Insert Button * The guarantee includes all Ad impressions on the homepage for 24 hours. Potentially missing AIs based on the given guarantee will be supplemented dynamically ROS with FC4 either the same or the following days. the guarantee does not apply for the Insert Button 4

5 Overview: Dynamic Ad Placement No matter the size: your ad always has an impact Throughout the booked timespan your ad is evenly distributed across the page views of our website. We offer two pricing options for each product: Wallpaper Leaderboard + Skyscraper Sitebar sticky Billboard Leaderboard Medium Rectangle Skyscraper, Half Page Ad a) Run of Site your ad is distributed among all pages of our website (incl. FC4/week). b) Targeted advertising your ad is delivered only to sites that are of interest to your target audience. Targeting options conatin share of voice (unique user targeting), editorial environment (sections, subjects), time (e.g. Wednesday., 6pm), socio-demographic criteria (e.g. age, gender, salary), buyer s interest (e.g. mobile phones, cars, travel). Combining up to three criteria is possible. Banner Promotion Teaser/Sitelink In-Read-Video 5

6 Overview: Special Formats Leave your mark on our website Your brand and derstandard.at a match made in heaven: Surprise our users with creative ad solutions and profit from the image transfer that goes along with this special form of advertising. Mutation full Homepage Mutation light Homepage Channel Mutation Please contact us for your individual concept/offer! Please, ask us also about: - Raffles - Features - And other individual solutions Article Page Exclusive eflyer Live Ticker 6

7 Overview: Mobile Ad Formats Reach our users on the road Banner (sticky) Medium Rectangle e.g. with video or cube integration Mobile ads accompany our readers on their personal gadgets: everywhere all day long. Advertise with little distribution losses and reach your exact and highly involved target group with our targeting options.* Promotion-Teaser/Sitelink Mutation Advertising on Tablets Leaderboard Medium Rectangle * Mobile targeting options: Channel or operating system targeting only. Due to technical circumstances we are presently unable to offer any mobile visibilty readings. 7

8 Wallpaper und Wallpaper XL Communicating ad formats for impressive effects A wallpaper combines two ad units that are visually connected and communicate with each other. The Sitebar and Skyscraper are sticky formats that always stay in the user s view. Placement on the webpage: The right side of the Leaderboard/Billboard touches the left side of the Skyscraper/Sitebar. Static placement on homepage Placement Static on homepage Dynamic in channels and articles (Wallpaper only) Artwork Picture, animation, video Wallpaper Wallpaper XL Leaderboard: 960 x 100 px Skyscraper: max. 300 x 600 px.jpg/.gif, HTML5 Billboard: 960 x 250 px Sitebar: min. 300 x 600 px (scaling).jpg/.gif, HTML5 and dynamic placement in article. The combination of Leaderboard + Sitebar and Billboard + Skyscraper are also possible. 8

9 Sitebar The large ad format for diverse, creative ad solutions The Sitebar is our largest ad format. For an ideal depiction, it automatically adapts to the browser s size (artwork needs to be scalable). As soon as the width of the depicted website in a browser exceeds px, the Sitebar is displayed with at least 250 px width. Placement Static on homepage Dynamic on overview pages and in articles Artwork Dimensions and Formats Frequency Capping Picture, animation, video Min. 300 x 600 px (scalable artwork adapts to browser s size).jpg/.gif, HTML5 FC1/5 minutes 9

10 Billboard Large canvas above the pages content The billboard is one of the largest and most prominent online ad units. It is as wide as the pages content, placed just under the horizontal site navigation and is therefore visible to all visitors of the page. Placement Static on homepage Dynamic in articles Artwork Dimensions and Formats Picture, animation, video 960 x 250 px.jpg/.gif, HTML5 10

11 Medium Rectangle A true all-rounder The Medium Rectangle offers the possibility of placing your ad flexibly on all (sub-)sites of derstandard.at (homepage, overview pages, article pages) Static placement on homepage Placement Static on homepage (left/right) Dynamic on overview pages (left/right) and in articles (left) Artwork Dimensions and Formats Picture, animation, video Article: 300 x 250 px (max. 300 x 300 px optional) Homepage/overview pages: 300 x 250 px or HD 420 x 240 px (left only).jpg/.gif, HTML5 and dynamic placement in article. 11

12 Promotion-Teaser Corporate Content on derstandard.at This ad format offers the ideal solution to present your message in our look & feel. The Promtion Teaser links to an article, a slideshow or an entire promotion page with numerous articles. You provide the contents (texts, pictures, links etc.) upon request we can support you with writing the texts and supplying pictures (at extra costs). Static placement on homepage and/or dynamic placement in article. The Teaser either links to a promotion page Placement Static on homepage Dynamic in channels and articles Teaser Format Article Picture: Left/middle 200 x 133 px Right: 133 x 89 px Copy text: 200 characters (incl. spaces) max characters (incl. spaces) or a single article. 12

13 In-Read Video Extend your TV campaign successfully online For an affective user experience the video unit is embedded in our forum s content a place of high involvement and interactivity. The video automatically starts when the better part of it is visible. Visibilty Guarantee: An AI will only be charged when at least 50 % of the video s pixels were viewable for 25 % of its duration. Placement after 3rd post (unless there are fewer posts) Video length max. 30 seconds (min. 10 seconds) At first, the forum appears without any alterations. Counts as delivered Dimensions/ Quality when 25 % of the video have been viewable on screen 16:9, HD As soon as the user scrolls down far enough for the video to open out, it is displayed (per usual after the third post) and starts to play. It only pauses when less than 50 % of the ad are viewable on screen. File Weight Formats Sound max. 2 MB MP4/MOV/FLV at mouse roll-over 13

14 Sitelink Your message in our Look & Feel links to your website This ad format is surrounded by editorial content and leads the user directly to a landing page of your choice. The contents of that extrenal web page are provided by you. Static placement on homepage Placement Static on homepage Dynamic on overview pages and in articles Teaser Format Picture: Left/middle: 200 x 133 px Right: 133 x 89 px Copy text: 200 characters (incl. spaces) and dynamic placement in article. 14

15 Insert Button Short message, high impact The Insert Button is part of the skyline element at the end of the breaking news section on our homepage. In spite of its size, it catches the reader s eye due to the special ad position. Placement Artwork Static on homepage (environment: infotainment) Picture or animation Dimensions and Formats 180 x 150 px.jpg/.gif, HTML5 15

16 Leaderboard The classic online banner on large scale The leaderboard is the width of the page and placed between site navigation and content. It holds a rather prominent position and thus falls into view immediately upon loading. Placement Artwork Dynamic on overview pages and in articles Picture or animation Dimensions and Formats 960 x 100 px or 728 x 90 px.jpg/.gif, HTML5 16

17 Skyscraper/Half Page Ad Large canvas meets long contact periods The Skyscraper is placed on article pages (to the left of the content). This is where our users spend the longest periods of time on our website. Placement Artwork Dynamic in articles Picture, animation, video Dimensions and Formats max. 300 x 600 px.jpg/.gif, HTML5 17

18 Banner The classic online banner unit The Banner is placed at the point of the highest user involvement: between article and forum. Placement Artwork Dynamic in articles Picture or animation Dimensions and Formats 468 x 60 px.jpg/.gif, HTML5 18

19 Mutations Our website in the look of your choice DEMO Mutate our homepage or our channel overview pages for one day and dress our website to your liking. DEMO Mutation full homepage DEMO Mutation full homepage Our homepage is adapted to your campaign design for one day your creativity knows hardly any bounds (e.g. special ad formats, background color/background picture etc.) Mutation light homepage Mutation light homepage This Mutation contains a Wallpaper (XL), a Medium Rectangle (left) as well as a matching background color behind the Wallpaper and the derstandard.at logo. Channel Mutation This Mutation contains the elements of a Mutation light on channel overview pages + a Medium Rectangle on article pages. Channel Mutation 19

20 Article Page Exclusive Place your brand exclusively on our article pages This ad format gives you the opportunity to book all available ad units on our article pages. We guarantee exclusiveness and high involvement on the page. Placement Artwork Formats Article pages Picture, animation, video Wallpaper (or Wallpaper XL), Medium Rectangle, matching background color behind Wallpaper and derstandard.at logo 20

21 eflyer Your interactive digital pamphlet The eflyer is advertised in a Sitebar and calls the reader to action (open the pamphlet). A click on the Sitebar opens the eflyer in an extra window (full display size) and invites the user to leaf through it. A click on the Sitebar Placement Sitebar Static on homepage Dynamic on overview pages and in articles Artwork Sitebar (Picture, animation, video) Pamphlet as pdf opens the interactive eflyer. 21

22 Live Ticker Communicate with our exceptionally active community Live Ticker are a popular form to publish ongoing current events in sports, politics, economics or culture and society. Constant user interaction and high invovlement are guaranteed. Sitebar next to Live Ticker. Placement Sitebar Medium Rectangle on Live Ticker page Picture, animation, video Dimensions: min. 300 x 600 px (scaling) Formats:.jpg/.gif, HTML5 Picture, animation, video Dimensions: 300 x 250 px or 420 x 240 px Formats:.jpg/.gif, HTML5 It is placed after the first editorial post in the second column and scrolls along with the content. After 30 seconds and some sort of user interaction (e.g. rating of a post), the Medium Rectangle reloads (a different ad may appear). Medium Rectangle in Live Ticker. 22

23 Live Ticker Special Ad Formats Seize the high involvement of our users while following a Live Ticker and place your ad right in the middle of the buzz. Special Ad 1: Results Banner Placement Resulsts Banner Posting Banner Formats All Live Tickers in a sub-section of a channel (e.g. Skiing, Football ) The background of the resulsts element may be adapted. Beneath the resulsts we place your banner. This banner is placed directly beneath the input box of our forum and reaches our users while typing a post. Upon request Special Ad 2: Posting Banner 23

24 Mobile Advertising Reach our users on the road. Medium Rectangle/ Video Rectangle Embedded in article, scrolls along with the content 300 x 250 px max. 20 kb / video max. 2 MB.jpg/.gif/HMTL5 Medium Rectangle Video Rectangle Cube Cube Sticky Banner combines four ad surfaces in one; spins around automatedly or on user interaction; video embedding possible; scrolls along with content 300 x 250 px max. 20 kb / video max. 2 MB.jpg/.gif/HMTL5 sticks to the lower part of the display 300 x 50 px, max. 20 kb.jpg/.gif/hmtl5 Promotion Teaser/ Sitelink Embedded in article; scrolls along with content Picture: 133 x 89 px, max. 20 kb Copy Text: 150 charachters (incl. spaces) Mutation Mobile homepage or a channel is branded in your design for 24 hours incl. Background color + Medium Rectangle/Promotion Teaser/ Sitelink/Banner Banner (sticky) Promotion Teaser/ Sitelink Mutation The mobile ad links to a landing page of your choice that ought to be optimized for mobile usage. Targeted Advertising for mobile ad formats = Channel or Operating System Targeting only. Due to technical circumstances we are currently unable to offer any mobile visibility readings. 24

25 Advertising on Tablets Be where our users are: relaxing at home or adventurous on the go Reach our tablet users by booking a Leaderboard or Medium Rectangle for tablet PCs. Increase the success of your campaign by considering the special interaction possibilities the tablet offers in your artwork. Leaderboard Medium Rectangle On overview pages and in articles; scrolls along with the content 2 sizes are to be delivered: 960 x 100 px x 90 px max. 20 kb,.jpg/.gif/hmtl5 On overview pages and in articles; scrolls along with content size: 300 x 300 px max. 20 kb,.jpg/.gif/hmtl5 25

26 unique users per month** cross media decission makers per day*** readers per issue* mobile unique users per month** You have ideas that go beyond? Please, contact us! Successful advertising. Sales Phone: Fax: DDI 485 Classifieds: Career stellenmarkt.anzeigen@derstandard.at Phone: Fax: DDI 327 Classifieds: Real Estate immo@derstandard.at Phone: Fax: DDI 9727 Sources: * MA 2015 ~ NRS, ** ÖWA Plus 2016-I, *** LAE 2015 ~ BMRS