MEDIA KIT. Reach millions of users Our network connects you with millions of unique visitors, including many that you won t find anywhere else.

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1 EN MEDIA KIT Reach millions of users Our network connects you with millions of unique visitors, including many that you won t find anywhere else.

2 TrafficFactory is an ad agency that specializes in selling premium quality traffic from all over the world. Our unique filtering system allows us to sell traffic at the granular level, helping to increase conversions and allowing advertisers to display their campaigns to the users most likely to convert for them. We can increase the value proposition to the end user by targeting their country, device, and category with relevant products. The TrafficFactory network generates over 2.5 Billion ad impressions daily. The sheer size of the TrafficFactory network allows advertisers to target users from all over the world. With a mix of desktop, smartphones, feature phones and tablet traffic, users connect to TrafficFactory s network from most of the available devices on the market today. TrafficFactory offers two high conversion solutions for your online advertising campaigns: BANNERS Cost per click (CPC) POP UNDERS Cost per Mille (CPM) Our INNOVATIVE REAL TIME BIDDING SYSTEM allows advertisers to bid for placement with a number of banner spots (sold via CPC) and one very lucrative with pop under zone (sold via CPM)

3 Ad Units There are 4 ad zones in our network to choose from. Each one is displayed the same exact way on each device used to access the internet. The technology we use to display banners allows each zone to be uploaded in the same size. That means no duplication of work for the advertiser when trying to target mobile, tablet, and web users. The TrafficFactory engine displays banners throughout the day based on our AdRate system; however if a user clicks on an ad it will not be displayed again for 24 hours to that same user. Banners You have the possibility to select the display that works best for you and control which banner is displayed, from our easy-to-use admin. Banner ads can be GEO targeted, which helps our advertisers customize ads and target users from countries specific to each advertiser s needs, but this isn t all, you can also target users per region/state/ province, and even cities and their surroundings, per video categories, time, devices. Each display uses the CPC advertising model and the CPC price is determined by the user s country and the competition for the target. Our click cap is 1:24, which means that even if a unique IP user clicks on your banner several times in 24 hours, we will only charge you for the very first click your banner gets. Pop Under The pop under is displayed based on the user s action. When a user clicks play on a video, the pop under is triggered. We display the pop unders once per 24 hours to each user in our system. This means that by default, our pop under frequency cap is 1:24. This highly competitive zone in our network is great for branding! Tower (180x1030) Tower ads run on the right hand side of the page and are placed above the fold for better visibility. These ads tend to be on the home page of the sites within our network. Footer (928x244) Located at the bottom, this creative gives good exposure for a larger than average banner on all pages within the TrafficFactory network. Square next to video (338x235) Large square ads give you the possibility to showcase your product on some of the most visible pages in our network.

4 TrafficFactory is able to target users that are more likely to convert for your advertising campaigns As an advertiser, you will have access to some of the highest converting traffic on the web. Creating and managing a campaign is simple with our banner organizer. There are 3 sizes to choose from, and when you access the site, it is displayed correctly for the size of the user s device. This is truly a one size fits all solution. The TrafficFactory proprietary campaign positioning system, called AdRate, gives you a numeric gauge whereby you can judge where your campaign is relative to the top positioned campaign for each particular target. TrafficFactory is able to target users that are more likely to convert for your advertising campaigns. Our success relies heavily on our advertisers success. We work with our advertisers to make sure that we are serving up the most valuable traffic possible. We want to help advertisers grow! Mobile Traffic The TrafficFactory network generates between 40% and 45% of its daily impressions via mobile devices. As an advertiser, you will be able to target users by the mobile device they use to access our network. TrafficFactory s cutting edge filtering system allows advertisers to filter traffic by the popular iphone, Android, Windows Phone operating systems, as well as feature phones (old internet-capable phones produced before smartphones appeared). Categories Want to be able to target users by a specific category? Do you have a niche product that will only be of interest to a smaller set of users in our network? TrafficFactory has added the ability to filter your campaign by the category the user is most interested in.

5 INCREASE YOUR REACH & CONVERSIONS HIGH PERFORMANCE TARGETING MANY CHANNELS TO CHOOSE FROM DECIDE WHEN YOUR CAMPAIGN STARTS AND ENDS CUSTOMIZABLE PLATFORM Start your advertising campaigns today! Once your account is activated and funds deposited, you will be able to start creating your campaigns. Create campaigns and upload banners easily with quick links located in your admin. Add one or multiple targets to each campaign. A target is where you indicate the country, OS, and category filters. You will have 100% control over your campaigns total spend. Each campaign can be controlled with a daily max spending cap, life max spending cap, and time of day you wish for the campaign to run. Upon creation of your campaign, you will have the possibility to set your budget limits, which you can set according to the information you receive from your Account Manager regarding the average bids or minimum bids in the countries you will target. Your campaign will be ready to start receiving traffic once your targets are created, your banners linked and approved. The TrafficFactory engine is self-service. You will be able to ask your account manager for assistance, but it will be your responsibility to ensure that your campaigns have been set up properly while your campaign or banner is still pending for approval. While your campaign or banners are still pending approval, you will have the ability to make any desired change including activating and deactivating each campaign or banner. In the case of CPC banner ads, high bids are not enough to guarantee top positioning - we privilege performance. Once your campaign goes live, our engine will automatically insert it into rotation. You can expect traffic based on your bid to start shortly after it is live, assuming that your bid is high enough to compete with the other existing ones.

6 Main Rules & Information 1. All ad content must be legal for the country it is being advertised in 2. Banners for display zones and Pop under creatives will go through an approval/rejection process All traffic from TrafficFactory is 100% adultbased traffic 3. Prices for traffic vary depending on the mode of advertising and the user s country 4. No Audio in any creatives 5. We do not accept other tube sites 6. All images that portray underage individuals will be refused Banner Rules Acceptable banner formats:.jpg.gif.png Banners should not exceed 1024 KB per ad Banner effects deemed to be disturbing to the user based on their actions are subject to rejection Pop Under Rules Please, NO exit confirmations (such as: Are you sure you want to leave this page?) No automatic sound and video, these should only start when the users hits the play button Page resizing is not acceptable No additional pops Do it yourself or get dedicated support every step of the way Work with a dedicated account manager to help you create your campaigns CONTACT US Contact us for further information or to chat about how we can work together, we look forward to helping you succeed! support@trafficfactory.biz