Research & Analysis on Indian E-Commerce Handicraft Companies

Transcription

1 Arihant Jain PGDM (Finance) IMT Ghaziabad ( )

2 1 Executive Summary India s cultural diversity provides for remarkable art and craft products. Indian handicraft industry is presently around USD 100 billion. In the world s handicraft. Indian handicraft industry is labour intensive and is generally decentralized and spread all over the country. Handicraft industry employs around millions of artisans. Although the above said figure is huge, it is still miniscule with respect to the global industry. India s market share is around 1.2% in the global market. This scenario is changing with the advent of many websites promoting the e-commerce of Indian handicraft industry. This report focuses on the websites selling Indian handicrafts majorly in Indian, US and European market. This report specifies the product range offered by these e-commerce websites and the general price range for these products. It also provides the estimated sales figure for these websites as per the product/country form.

3 2 Contents Executive Summary... 1 Websites that are selling Indian handicraft items within India, to the United States and to continental Europe... 3 Products offered by these websites... 4 Handicraft Items Purchased for Everyday Use... 4 Handicraft Items Purchased as Decorative Items... 5 Price Range for the Products Offered... 6 Average monthly sales of Indian handicrafts through websites 7 Indian handicrafts sales through websites as per the location 8 References... 9

4 3 Websites that are selling Indian handicraft items within India, to the United States and to continental Europe

5 4 Products offered by these websites Handicraft Items Purchased for Everyday Use Clothing Sarees Lehenga Suits Shawls Jewellery Earrings Bracelets Bangles Necklaces Precious Stones Accessories Bags/Wallets Key Chains Stoles Scarves Footwear Sandals Kolhapuri Chappals Mojaris Bath & Beauty Herbal Creams & Soaps Hair Oils Fruit Based Face Packs/Scrubs Fragrances/Perfumes Food & Health Tea/ Spices Dry Fruits Homemade Chocolates Unani & Ayurvedic Medicines Jams and Chutney

6 5 Handicraft Items Purchased as Decorative Items Home Decor Paintings Photo Frames Terracotta Art Resin Art/ Metal Art/ Marble Art Wooden Items/ Glass Products Ceramic Pottery Feng Shui Craft Spiritual Birth Stones Spiritual Idols Incense Sticks Diyas & Candles Coins and Bells House Amulets Hanging Ingot Miscellaneous Musical Instruments Ek Tara Tumbi Traditional Wooden Flute Flowers Books Nameplates Keyholders

7 6 Price Range for the Products Offered S. No. Product Category Price Range (Rs.) 1 Jewellery Price ranges from Rs.100 (for imitation/artificial jewellery) to lakhs of rupees 2 Apparel Price ranges from a Rs. 2,000-10,000 sarees to upto Rs. 40,000 worth of bridal lehenga 3 Accessories It consists of very cheap hair accessories of Rs. 50 to clutches and bags worth around Rs. 2,000 It consists of Rs. 500 worth of hand embroided 4 Footwear 5 Bath & Beauty chappals and sandals to around Rs. 3,500 worth of Kolhapuri chappals Price ranges from a Rs. 40 soap to around Rs. 5,000 worth of makeup kits The medicines are generally in the range of Rs. 100 to 6 Food & Health 7 Home Decor Rs. 10,000 for a kit and assorted chocolates range between Rs. 500 to Rs. 1,800 These are generally expensive items amounting to lakhs of rupees for artifacts and paintings These are expensive items, most expensive being the 8 Spiritual 9 Miscellaneous idols of gods and deity and can amount to lakhs of rupees It generally consists of cheap items, most expensive being the musical instruments upto Rs. 500

8 7 Average monthly sales of Indian handicrafts through websites AVERAGE MONTHLY HANDICRAFT SALES IN 2014 (IN CRORES) *Calculated on the basis of data collected from Export Promotion Council for Handicrafts and Indian Handicraft Exporter

9 8 Indian handicrafts sales through websites as per the location HANDICRAFT SALES IN 2014 (AS PER COUNTRIES) Other Countries 26% U.S.A 26% Australia 2% Canada 2% France 4% Germany 8% UAE 9% U.K. 10% Italy 3% Japan 2% Netherland 3% LAC 4% Switzerland 1% *Calculated on the basis of data collected from Export Promotion Council for Handicrafts and Indian Handicraft Exporter

10 9 References [Last accessed on December 12, 2014] [Last accessed on December 11, 2014]