QUESTIONNAIRE MEASURING

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1 QUESTIONNAIRE FOR MEASURING CONSUMER ATTITUDES 179

2 180

3 Dear friend, I am doing a research study to know as to what the consumers think about the marketing activities of the firms. I shall appreciate if you can spare a few minutes to fill in the questionnaire and return it to me. May I assure you that the information provided by you shall be kept strictly confidential and will be used only for academic purposes. Please feel free to provide your opinion by ticking ( ) the alternative that you feel best describes your opinion. Parul Goel, Ph.D. Scholar (Department of Commerce) University of Delhi, Delhi SECTION Your name: 2. Your age (in years).tick ( ) the relevant alternative. ( ) Under 25 ( ) ( ) ( ) Above Sex: ( ) Male ( ) Female 4. Marital status: ( ) Married ( ) Unmarried 5. Monthly Family income (Rs.): ( ) Below 20,000 ( ) 20,000-40,000 ( ) 40,001-60,000 ( ) Above 60, Educational qualification: ( ) Under- Graduate ( ) Graduate ( ) Post- Graduate ( ) Others (please specify): 7. Occupation: ( ) Student ( ) Housewife ( ) Service ( ) Business ( ) Professionals ( ) Others (please specify): SECTION - 2 Indicate your level of agreement (Strongly Agree Strongly Disagree) with each of the following statements: 1. The quality of most products conforms to my expectations. 2. I am satisfied with most of the products I buy. 3. Most products I buy wear out too quickly. 4. Products are not made as well these days as they used to be earlier. 5. Too many of the products I buy are defective in some way. 6. Once the products are sold, companies do not bother as to how the products are performing. 7. The quality of products I buy has consistently improved over years. 8. Most products I buy are overpriced. 9. Firms can charge lower price and still be profitable. 181

4 10. Keeping in view prevailing wage and income levels, most consumer products are priced fairly. 11. Competition between companies keeps prices reasonable. 12. Companies are unjustified in charging the prices they charge. 13. Most prices are fair. 14. In general, I am satisfied with the prices I pay. 15. Most advertising provides consumers with essential information. 16. Most advertising is very annoying. 17. Most advertising makes false claims. 18. If most advertising was eliminated, consumers would be better off. 19. I enjoy most advertisements. 20. Most advertising is intended to deceive rather than to inform consumers. 21. Generally, advertised products are more dependable than unadvertised ones. 22. Most retail stores serve their customers well. 23. Because of the way retailers treat me, most of my shopping is unpleasant. 24. I find most retail salespeople to be very helpful. 25. Most retail stores provide an adequate selection of merchandise. 26. Prices of consumer goods are high primarily because wholesalers and retailers (middlemen) are making excessive profits. 27. When I need assistance in a store, I am usually not able to get it. 28. Most retailers provide adequate service. 29. Most firms operate on the philosophy that consumer is always right. 30. Most firms are guided by the philosophy that Let the buyer beware. 31. Most firms behave responsibly to their consumers. 32. Most firms usually fail to fulfill their responsibility to their consumers. 33. Most firms are more interested in making profits than in serving consumers. 34. Safeguarding consumer rights is an important issue today. 35. The exploitation of consumers by business firms deserves more attention than it receives. 36. In future, protecting consumer interest will be more important. 37. The government should exercise more responsibility for regulating the prices, advertising, sales and other marketing activities. 38. The government should set minimum standards of quality for all products sold to consumers. 39. The government should test competing brands of products and make the results of these tests available to consumers. 40. In general, self regulation by business itself is preferable to stricter control of business by the government. 41. A central agency of consumer protection at the national level is needed to protect and promote the interests of consumers. 42. Consumers are willing to pay higher prices for environmental friendly products. 43. Concern for the environment does not influence the product choices made by most consumers. 44. Many of the mistakes that consumers make in buying products are the result of their own carelessness or ignorance. 45. In most ways, my life is close to my ideal. 46. The conditions of my life are excellent. 47. I am satisfied with my life. 48. I have so far been able to get all the important things I want in life. 49. If I could live my life again (i.e., get a chance to once again live my life), I would change almost nothing. 182

5 SECTION - 3 Indicate your level of satisfaction (Very Satisfied Very Dissatisfied) with the following: a. Availability of goods you want in local/ close-by stores b. Quality of goods available in local/ close-by stores c. Prices charged in local/ close-by stores d. Attractiveness or ambience of local/ close-by stores e. Courtesy or helpfulness of store personnel f. Hours that the stores are open g. Store refund/ replacement policies for defective goods h. Satisfaction with activities required for getting the products ready. Satisfaction with possession of : a. Consumer electronics (e.g., mobile phone, TV, computer, refrigerator, camera, etc.) b. Personal transportation vehicle (e.g., bicycle, scooter, car, motorcycle, etc.) c. Clothing and clothing accessories (e.g., garments, watch, jewelry, etc.) d. Savings and investments e. House/ plot of land that you own Satisfaction with consumption of : a. Consumer electronics (e.g., mobile phone, TV, computer, refrigerator, camera, etc.) b. Personal transportation vehicle (e.g., bicycle, scooter, car, motorcycle, etc.) c. Clothing and clothing accessories (e.g., garments, watch, jewelry, etc.) d. Banking/ financial/ insurance services e. Taxi/auto f. Public transport (bus/ railways) g. Restaurants, cafeteria, canteen h. Health care services i. Telephone services (mobile/ landline) j. Electricity services. k. Cooking gas services l. Education services m. Entertainment services Satisfaction with : a. Maintaining/ repairing the products on my own b. Availability of repair service.in local/ close-by market c. Quality of repair services available in local/ close-by market d. Price/ charges paid for repairing e. Convenience and ease of disposing the products and their packages, etc. after their use. 183

6 SECTION - 4 Indicate your level of importance on the scale of 1 to Quality of most of the products available to buy in the market. 2. Prices you pay to purchase most products. 3. Advertising you read, see and hear. 4. Selling conditions, you encounter at most of the stores when you buy the products. THANK YOU 184

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