CONSUMER ELECTRONICS AND APPLIANCES RETAIL IN RUSSIA. 16 января 2013 г.

Transcription

1 CONSUMER ELECTRONICS AND APPLIANCES RETAIL IN RUSSIA 16 января 2013 г.

2 CONSUMER ELECTRONICS AND APPLIANCES RETAIL IN RUSSIA CONTENTS MACROECONOMIC REVIEW TECHNICAL CONSUMER GOODS MARKET IN RUSSIA CONSUMER ELECTRONICS AND APPLIANCES RETAIL IN RUSSIA CONSUMER ELECTRONICS AND APPLIANCES RETAILERS: BASIC DATA TOP 10 CONSUMER ELECTRONICS AND APPLIANCES RETAILERS 2

3 CONTENTS (1) 1. CONTENTS 2. MACROECONOMIC REVIEW Gross domestic product (GDP) Comparison with foreign economies Inflation rate Nominal personal income and real disposable income Unemployment rate Retail turnover Global Retail Development Index 3. TECHNICAL CONSUMER GOODS MARKET IN RUSSIA Technical consumer goods (TCG) market segments Technical consumer goods market value Comparison of Russian TCG market with foreign countries Growth rates of TCG market segments in Russia Major domestic appliances (MDA) market in Russia and foreign countries Small domestic appliances (SDA) market in Russia and foreign countries Russian MDA and SDA markets value forecast 3

4 CONTENTS (2) 4. CONSUMER ELECTRONICS AND APPLIANCES RETAIL IN RUSSIA Types of consumer electronics and appliances (CE&A) chains in Russia CEA chains in Russian regions Types of CEA stores in Russia CEA neighbor stores in Russia CEA hypermarkets in Russian regions CEA cybermarkets and office sales terminals in Russian regions CEA supermarkets in Russian regions A. APPENDIX #1: CONSUMER ELECTRONICS AND APPLIANCES RETAILERS: BASIC DATA B. APPENDIX #2: TOP 10 CONSUMER ELECTRONICS AND APPLIANCES RETAILERS IN RUSSIA 4

5 CONSUMER ELECTRONICS AND APPLIANCES RETAIL IN RUSSIA CONTENTS MACROECONOMIC REVIEW TECHNICAL CONSUMER GOODS MARKET IN RUSSIA CONSUMER ELECTRONICS AND APPLIANCES RETAIL IN RUSSIA CONSUMER ELECTRONICS AND APPLIANCES RETAILERS: BASIC DATA TOP 10 CONSUMER ELECTRONICS AND APPLIANCES RETAILERS 5

6 In Russian economy has shown significant signs of recovery after great decline in In Russian Ministry of Economic Development forecasts stable growth with Compound Annual Growth Rate (CAGR) at..,.% in current prices and.,.% in constant prices GDP (current prices)* +..,.% trln. RUR ,.% +..,.% +..,.% +..,.% +..,.% +..,.% CAGR +..,.% ,.% F 2013 F 2014 F 2015 F Cumulative Index of GDP actual volume GDP 2003 = 100% 180% 160% 140% 120% 100% +.,.% +.,.% Cumulative index of GDP actual volume (constant prices)* +.,.% +.,.% +.,.% +.,.% +.,.% F 2013 F 2014 F 2015 F *The forecast is based on Forecast of socio economic development of Russian Federation till 2015 MED RF, adjusted according to the results of 2011.,.% CAGR +.,.% Sources: Federal State Statistics Service of the Russian Federation (FSSS RF), Ministry of Economic Development of the Russian Federation (MED RF) 6

7 At the same time recovery rate of Russian economy is much slower than in other BRIC countries 15% GDP growth rate (constant prices) 10% 5% CAGR China +.,.% India +.,.% Brazil +.,.% The impact of financial crisis on Russian economy was the most significant compared to other BRIC countries: GDP of Russia has decreased by.,.% in 2009 while GDP of China has shown growth of.,.% y o y, % Russia +.,.% 0% 5% F 2013 F 2014 F 2015 F According to the International Monetary Fund forecast economies of China and India will increase in.,. times in , while economies of Brazil and Russia will grow.,. times. 10% Sources: International Monetary Fund, European Central Bank 7

8 CONSUMER ELECTRONICS AND APPLIANCES RETAIL IN RUSSIA CONTENTS MACROECONOMIC REVIEW TECHNICAL CONSUMER GOODS MARKET IN RUSSIA CONSUMER ELECTRONICS AND APPLIANCES RETAIL IN RUSSIA CONSUMER ELECTRONICS AND APPLIANCES RETAILERS: BASIC DATA TOP 10 CONSUMER ELECTRONICS AND APPLIANCES RETAILERS 8

9 TECHNICAL CONSUMER GOODS (TCG) comprise of a wide range of home appliances and other electronic devices AIR CONDITIONERS WATER HEATERS REFRIDGERATORS WASHING MACHINES STOVES TV/VIDEO AUDIO/VIDEO ACCESSORIES MEDIA STORAGE CAR AUDIO CONSUMER ELECTRONICS MAJOR DOMESTIC APPLIANCES SMALL DOMESTIC APPLIANCES COOKING EQUIPMET KITCHEN APPLIANCES PERSONAL CARE HOME COMFORT TELECOMMU NICATION TECHNICAL CONSUMER GOODS INFORMATION TECHNOLOGY COMPUTERS NOTEBOOKS ACCESSORIES MOBILE PHONES SMARTPHONES ACCESSOIRES DIGITAL CAMERAS LENSES DIGITAL FRAMES PHOTO OFFICE EQUIPMENT PRINTERS SCANNERS MULTI FUNCTIONAL DEVICES 9

10 In 2011 TCG market has surpassed pre crisis levels and reached bln. RUR in retail prices. This year market will continue to grow but the growth rate is predicted to be at about % TCG GOODS MARKET VALUE + +.% By 2009 TCG market grew steadily with CAGR In 2009 serious drop in consumer demand led to a significant reduction in the market. bln. RUR CAGR + CAGR + Key growth market in : Increased consumer demand; Resumption of consumer lending. 200 In 1 2Q 2012 TCG market grew only by F trln. RUR RETAIL LOANS GRANTED + + % CAGR + + CAGR It s extremely low rate in comparison with the growth rate in the same period last year. But rapid growth in 2011 was driven by pentup demand. Since TCG market has traditionally shown the greatest growth in the second half of the year, for the current year we expect TCG market to grow by. Sources: Federal State Statistics Service of the Russian Federation (FSSS RF), GFK Russia, Euromonitor International 10

11 Structure of the Russian TCG market is fully consistent with the structure of Eastern Europe and very similar to Western Europe RUSSIA Information Technology (IT) Consumer Electronics (CE) Telecommunication (TC) Major Domestic Appliances (MDA) Small Domestic Appliances (SDA) Photo (PH) Office Equipment & Consumables (OE) Sources: GFK Russia, Euromonitor International, McKinsey, Wikipedia,

12 CN JP BR DE FR RU UK IT KR TR AU ES NL SE AR BE ID Russian MDA market is among the largest in the world and is also one with high growth rate MDA MARKET VALUE 2011, mln. EUR CAGR 1Q 2012/2011 CAGR 2011/2010 Sources: International Monetary Fund, GFK Russia, Euromonitor International 12

13 CONSUMER ELECTRONICS AND APPLIANCES RETAIL IN RUSSIA CONTENTS MACROECONOMIC REVIEW TECHNICAL CONSUMER GOODS MARKET IN RUSSIA CONSUMER ELECTRONICS AND APPLIANCES RETAIL IN RUSSIA CONSUMER ELECTRONICS AND APPLIANCES RETAILERS: BASIC DATA TOP 10 CONSUMER ELECTRONICS AND APPLIANCES RETAILERS 13

14 Media Markt is the only global chain on the Russian market which operates of all consumer electronics and appliances chain stores in Russia and accounts for of total revenue CEA chain retail CEA CHAINS BY NUMBER OF STORES, 2012 GLOBAL Retail chain, operating stores in different countries. Chain sales are implemented in several countries and number of stores in different countries is comparable stores FEDERAL Russian company operating in several federal districts of Russian Federation Chain sales are implemented in several districts and number of stores in different federal districts is comparable stores GLOBAL FEDERAL REGIONAL CEA CHAINS BY RETAIL TURNOVER REGIONAL Company operating in one or several regions (cities) or in one federal district stores # Number of chains Sources: company data, BIR Analytics, Inventica estimations 14

15 CEA chain retail in Russia is presented by 5 store types, differing in the area, service and ordering format STORE AREA sq. m STORE LOCATION WIDTH OF PRODUCT ASSORTMENT DEPTH OF PRODUCT ASSORTMENT TRADITIONAL STORE TYPES HYPERMARKET SUPERMARKET NEIGHBOURHOOD STORE CYBERMARKET* MODERN STORE TYPES * Purchase is through terminals installed in the sales area. Products are available immediately after purchase the store is located in a warehouse with product tes ng and warranty department. OFFICE SALES TERMINAL** ** Office for order and delivery of the goods with the warranty department. For cities with a population of less than one million inhabitants. 15

16 Moscow and Leningrad regions are the leaders in the number of CEA hypermarkets Moscow St Petersburg Nizhny Novgorod Krasnodar.. Samara Kazan Novosibirsk no CEA hypermarkets CEA hypermarkets CEA hypermarkets CEA hypermarkets Over CEA hypermarkets Sources: Inventica estimations 16

17 CONSUMER ELECTRONICS AND APPLIANCES RETAIL IN RUSSIA CONTENTS MACROECONOMIC REVIEW TECHNICAL CONSUMER GOODS MARKET IN RUSSIA CONSUMER ELECTRONICS AND APPLIANCES RETAIL IN RUSSIA CONSUMER ELECTRONICS AND APPLIANCES RETAILERS: BASIC DATA TOP 10 CONSUMER ELECTRONICS AND APPLIANCES RETAILERS 17

18 CEA CHAIN STORES IN RUSSIA STORES BRAND CHAIN TYPE* ALL HYPERMARKET CYBERMARKET SUPERMARKET NEIGHBOR STORE OFFICE SALES TERMINAL FEDERAL DISTRICTS REGIONS TURNOVER** mln. RUR Sources: БИР Аналитик, «Коммерсантъ», company data, Inventica estimations 18

19 CONSUMER ELECTRONICS AND APPLIANCES RETAIL IN RUSSIA CONTENTS MACROECONOMIC REVIEW TECHNICAL CONSUMER GOODS MARKET IN RUSSIA CONSUMER ELECTRONICS AND APPLIANCES RETAIL IN RUSSIA CONSUMER ELECTRONICS AND APPLIANCES RETAILERS: BASIC DATA TOP 10 CONSUMER ELECTRONICS AND APPLIANCES RETAILERS 19

20 M.VIDEO CHAIN TYPE OPERATOR S SHARE RUSSIAN MARKET ENTRY REGIONAL PRESENCE NUMBER OF STORES STORE TYPES AVERAGE STORE AREA (sq. m) TCG MARKET VALUE '10 TCG MARKET VALUE '11 CEA CHAIN RETAIL TURNOVER TOP 10 TURNOVER PRODUCT RANGE TURNOVER DEVELOPMENT PLANS CEA CHAIN STORES TOP 10 STORES Until now, M.VIDEO has opened hypermarkets in towns with a population over people In summer of the company has changed its strategy: now it will focus on the new format with store area up to sq. m. This format is specially designed for small towns with populations of less than people Sources: БИР Аналитик, «Коммерсантъ», company data, Inventica estimations 20

21 M.VIDEO: PRESENCE IN FEDERAL DISTRICTS CEA STORES, % of chain stores in federal district CFD VFD UFD SibFD NWFD FEFD SFD NCFD HYPERMARKETS, % of hypermarkets in federal district CFD VFD UFD SibFD NWFD FEFD SFD NCFD Sources: БИР Аналитик, «Коммерсантъ», company data, Inventica estimations 21

22 M.VIDEO: REGIONAL COVERAGE St. Petersburg Moscow Nizhny Novgorod Rostov na Donu Saratov Kazan Yekaterinburg Krasnodar Volgograd Samara Chelyabinsk.. Novosibirsk no M.VIDEO stores M.VIDEO stores M.VIDEO stores M.VIDEO stores Over.. M.VIDEO stores Sources: БИР Аналитик, «Коммерсантъ», company data, Inventica estimations 22

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