1 1 TÉCNICAS DE COMUNICAÇÃO VISUAL PARA EMPREENDEDORES São Paulo, 30 de Outubro, 2013 Professor, Universidade de St. Gallen
3 3 AGENDDA Introdução Os benefícios da visualização Visão geral Métodos e exemplos Avisos & Conclusão
4 4 INTRODUCTION: VISUAL TOOLS FOR ENTREPRENEURS Charts/Graphs Diagrams Sketches Visual Metaphors to innovate: 1. Empathy Map 2. Persona to grasp client needs 3. Customer Journey 4. Sweet Spot Diagram 5. Strategy Canvas to find niches & ideas 6. Paths to Success to decide, plan and manage 1. Sketchmarks 2. Dashboards 3. Business Model Canvas 4. Roadmapping quantitative visualization qualitative visualization to convince and sell: 1. Stop & Go Movies for Product Illustration 2. Visual Elevator Pitch 3. Visual metaphors 4. Stakeholder Map to prepare to deliver
5 5 YOUR EXPERIENCES & QUESTIONS
6 6 AGENDDA Introdução Os benefícios da visualização Visão geral Métodos e exemplos Avisos & Conclusão
7 7 VANTAGENS DE VISUALIZAÇÃO C A R M E N Captivating: The moment you start drawing, people give you all of their attention. Automatic: Simple sketches are automatically understood, even by a diverse audience. Revisable: Sketches invite modifications and thus support creative group work and rapid improvement cycles. Memorable: Sketching creates memorable experiences sketches are remembered much better than bullet points. Energizing: Drawing activates people s creative and analytical potential and keeps them focused and engaged. Natural: Everybody knows how to draw simple sketches and can thus participate in sketching or extend an existing one.
8 8 AND: SKETCHING IS EVERYWHERE On walls, desks, napkins, Flipcharts, screens,.. even on your ipad.
9 9 AGENDDA Introdução Os benefícios da visualização Visão geral Métodos e exemplos Avisos & Conclusão
10 10 THREE MAIN TYPES OF SKETCHES: LOGICAL FOR THINKING, EMOTIONAL FOR WINNING, PRAGMATIC FOR DOING Source: D. Gray at
11 11 TYPES OF SKETCHES Mayer Verstijnen Ferguson Domain psychology design design Principle sketching content sketching function sketching function Categories conceptual sketches metaphorical sketches configurational sketches idea sketch presentation sketch thinking sketch prescriptive sketch talking sketch
12 12 VISUAL TOOLS FOR ENTREPRENEURS
13 13 OUR ONE-STOP-SHOP FOR VISUAL TOOLS:
14 14 AGENDA Introdução Os benefícios da visualização Visão geral Métodos e exemplos Avisos & Conclusão
16 16 EMPATHY MAP EXAMPLE (WITH LETS-FOCUS.COM)
17 17 PERSONA
18 18 CUSTOMER JOURNEY
19 19 SWEET SPOT INNOVATION DIAGRAM
20 20 STRATEGY CANVAS
21 21 SKETCHMARKS
22 22 TIMELINE AND ROADMAPS
23 23 SIMPLE STAKEHOLDER MAPPING
24 24 STAKEHOLDER RANKING
25 25 STOP-N-GO VIDEOS
26 26 INTERACTIVE CHARTS
27 27 CANVASES FOR IDEA REFINEMENT IN ENTREPRENEURSHIP Blue Ocen Strategy Canvas BMI Canvas Source: Mauborgne/Kim; Source: A. Osterwalder
28 28 AGENDDA Introdução Os benefícios da visualização Visão geral Métodos e exemplos Avisos & Conclusão
29 29 ENSURE THAT YOUR IMAGES ARE C.L.E.A.R. TO EVERYONE C L E A R Concise Keep the sketch simple and focused. Logical Make sure your sketch has an obvious, logical structure that is easily accessible. Easily understandable Say what you intend to show in the sketch and why you draw it, give it an explicit context. Ambiguity-free Label ambiguous symbols such as arrows or boxes. Revisable Help others to extend or modify your sketches by inviting them to revise or modify them.
30 30 CONCLUSION Visualization is a powerful entrepreneurial tool for innovation, planning, and sales. It offers cognitive, emotional, and communicative advantages. It s fast, engaging, and authentic. Sketching can support creativity, problem solving and presentations both electronically or on paper. It s not about pretty pictures, but about visualizing communicaton with the help of simple templates. Templates can be diagrammatic, visual metaphors, or depicting people in action. Example: Sweet Spot Venn Diagram, Timeline, Empathy Map, Stakeholder Map Use it in your next meeting, workshop, or presentation!
31 31 TOOLS FOR (E-) SKETCHING AUTODESK ALIAS SKETCH PRO (for elaborate sketches) EN.LETS-FOCUS.COM (let s you sketch on templates) Adobe Ideas (freeware) [for ipad] DRAWEZ! (also records the drawing process as a movie) Paint.NET (freeware, very powerful and yet easy) PPT PRES. MODE (for sketchmarks on slides) simple joint remote drawing (sketching for ipad) (to turn walls into whiteboard) (good joint online skeching, does not work well with ipad) Bamboo Paper [for the ipad]