Apprenticeships in Sport

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1 Apprenticeships in Sport

2 Apprenticeships Work based learning programmes earn while you learn Underpinned by nationally recognised qualifications Government flagship programme for getting people into employment Public resource to train and qualify individuals with employer commitment to employ individuals Steady growth of numbers in sectors 2020 commitment 400k people on apprenticeships Single biggest opportunity for the sector to change the way it recruits and develops talent

3 Sport / Leisure Sector New qualifications, new jobs/careers, attracting and recruiting talent, avoiding churn of staff Predominance of delivery is in fitness centres 9 of the big 10 fitness / leisure operators all use Apprenticeships Issued record number of completions during = 2970 in sport and active leisure 2009 = 4329 in sport and active leisure 2010 = 7241 in sport and active leisure 2011 = 9342 in sport and active leisure

4 SkillsActive frameworks Intermediate Level frameworks Advanced Level frameworks Playwork Instructing Exercise and Fitness Leisure Operations Spectator Safety Activity Leadership Coaching (tennis and swimming only) Advanced Playwork Advanced Fitness Leisure Management Advanced Spectator Safety Sports Development Outdoor Programmes Coaching (in development for tennis only) Sporting Excellence*

5 Core roles covered by our frameworks Level 2 (intermediate level) Playworker Activity Leader Fitness Instructor Coach Rec Assistant Steward Outdoor Leader Lifeguard Level 3 (advanced level) Playworker Outdoors Programme Leader Advanced Fitness Instructor (PT) Coach Sports Development Officer Leisure/Duty Manager Senior Steward

6 Roles covered by other frameworks Level 2 (intermediate level) Level 3 (advanced level) Business administration Personal Assistants Marketing Assistants IT User Customer Relations Officer Team Leader Membership Sales Consultant PR Officer Advertising Exec Market Researcher Web Designer Team Manager Payroll Manager Business Development Executive Mentor

7 Employment Opportunities Coaches delivering coaching in clubs and schools Officials / Organisers / Leaders / Activators Administrators organising the office functions Activators delivering new programmes Marketing staff promoting the club Communication staff selling the good news Collaborations with employers Web developers new or improved web sites Social networkers facebook, twitter, youtube Event staff leading up the delivery of a competition or event Facilities staff shared with the host (eg Operators)

8 Success stories Ian Perkins, once a gang member at a very young age, knows only too well the tragedy of taking the wrong path in life and losing friends due to crime and unrest. Looking for a second chance in life and to prove the people who once doubted him wrong, Ian s determination and will to succeed led him to Lifetime. Enrolling into the Lifetime Fitness Academy and with the support of tutor Mark Pemberton, Ian successfully completed his Level 2 Fitness Instructor Apprenticeship; not only could Ian earn while he learned, but he was able to gain on the job skills and a true understanding of the industry. Ian says: I have turned my life around, influenced people and shown never to give up on anyone. In the space of just 20 months I have come from just an apprentice to becoming the youngest ever Health and Fitness Manager of the largest Fitness First club in Europe. I have received two awards from my employer on consecutive months, which has never been achieved by anyone in the company. I always aimed high from the very start and never gave up on that goal.

9 Success stories A bright future awaits Ian; he now teaches PT Business courses and has worked hard to establish himself in the fitness industry. Eventually I want to have a say in how the industry is run. I feel that my passion behind health and fitness can influence change; my ambition is to aim high! Fitness First Cluster Manager Simon Latham says: Fitness First is committed to supporting the continued professional development of all our staff towards performance excellence and as our training provider we are delighted that Lifetime is recognising the achievements of these people through the Lifetime Learner Achievement Awards. We are extremely proud that from a difficult place in his life, Ian has demonstrated how much someone can achieve with hard work and dedication. Not only that, but that he is also now helping others to achieve. From a new start with the Lifetime Fitness Academy, through to his recent achievements, his is a story to be celebrated and we hope to use it to inspire others within the Fitness First team and we will continue to support anyone that has the development of others at heart.

10 Success stories Back to back Apprenticeships have helped Lexine McAuley scale her way to a manager role in the Outdoors. After finishing school, Lexine, 26, toyed with a career in hospitality but was interested in doing something a bit more active. I was keen to work with young people and gain some different experience, she says. In 2006, Lexine began working at PGL, the UK's leading outdoor education provider, in Surrey as a group leader but wanted to continue learning. So when she was offered the chance to complete a level 2 Apprenticeship in Sport and Recreation with the company, she grabbed it. The Apprenticeship offered me the chance to gain qualifications while still progressing in my career at PGL, she says. Lexine completed her first Apprenticeship in just nine months, fitting her course work around her hours of work.

11 Success stories She enjoyed the experience so much that in 2010, Lexine - who by then had been promoted to assistant central operations manager decided to take up a level 3 Apprenticeship in Sport and Recreation. She is on track to complete the Apprenticeship by April With the help of Apprenticeships, Lexine has risen from activity instructor to assistant chief instructor, chief instructor, house manager and central operations manager. If you're passionate about an industry, capable and keen to progress, there's no reason not to take up an Apprenticeship, she says. PGL Apprenticeship Programme Manager Jo Mortimer says PGL's 180 current apprentices have helped the organisation achieve a more flexible and qualified staff base. Apprenticeships provide those who may not have travelled the academic route with the skills and qualifications we require. They show new and prospective staff the development opportunities on offer. Many of PGL's apprentices, like Lexine, have developed their management skills and gone on to work at higher levels within the organisation. In future, PGL would like to be able to offer every member of staff the possibility of doing an Apprenticeship - even those at management level.

12 Success stories In the first of a series of blogs, Jill Eaton, director of Stevenage Sporting Futures Team, tells us about her experience of hiring apprentices in the sport and active leisure sector. Stevenage Sporting Futures Team has been passionate about developing a home-grown coaching workforce ever since it was established as a Schools Sports Partnership in We are based in a community which is renowned for low aspiration of our young people, and we believe we can make a difference to lives through our provision of Quality PE and school sport sessions. In 2007, we started our Partnership Coach programme. We employ 18 year olds and provide them with a year of experience and qualifications. At the end of the programme, our recruits have more confidence and a better feel for the career pathways available to them in sport.

13 Success stories We decided to take the concept further last year after working with SkillsActive on the Future Jobs Fund programme. The experience opened our eyes to the possibility of transforming the Partnership Coach programme into a sporting Apprenticeship. We now have 12 pilot apprentices working at Stevenage, including one who we retained from the Future Jobs Fund programme. We work with Sporting Futures Training cic, a training provider specialising in school-based, work-based learning to support our apprentices. Our team of experienced PE specialists and coaches provide our apprentices with in house training. They also undertake a Level 2 NVQ Activity Leadership and a level 2 NGB award. Working with people, life-skills, employability comes with the turf. The increased workforce provided by Apprenticeships has had a great impact in our schools and community - improving participation and providing positive role models for our youngsters. Apprenticeships have also enabled us to have a club based apprentice at Stevenage Scorpians - a level 2 Coach who works developing basketball within the town. We hope through Sporting Futures Training we can take the model to other areas, as the value for our apprentices and the young people who work with them is immense.

14 Employer Expectations / Benefits Employing the 2.60 per hour for at least 30 hours per week (rate goes up when apprentices are over 19)(increase to 2.65 from October 2012) Commitment to deliver a positive experience Offering management and mentoring opportunities for existing staff Fill your skills gaps & motivate your workforce Improve your bottom line - return on investment Pipeline of future talent - sustainability of organisation Apprenticeship Golden Handshakes up to 1500 Youth Contract and wage Subsidies up to 2275

15 SkillsActive - Group Training Association Employer networks Enables sharing of apprentices across employers Collective purchases of training Access to quality assured training provision Access to SFA funds through contracted providers Networking events

16 SkillsActive Commitment Brokerage of starts with quality assured provider Hand holding local and national Sharing of best practice Group Training Association Contact emma.forward Account Manager krisztina.biliczky Apprenticeships Manager

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