Case- draft: American Management Association AMA, Content Provider for Executive Education and Training Solutions

Size: px

Start display at page:

Download "Case- draft: American Management Association AMA, Content Provider for Executive Education and Training Solutions"

Rosalyn Watts
8 years ago
Views:

1 WP1 MuMuMeSe DELIVERABLE Case- draft: American Management Association AMA, Content Provider for Executive Education and Training Solutions Taideteollinen korkeakoulu Riikka Siuruainen, Laurea

2 Case AMA American Management Association American Management Association is a corporate training and consulting group that provides a variety of educational and management development services to businesses, government agencies, teams and individuals With over 85 years of experience delivering over 170 training seminars and courses throughout the country (US), AMA has refined their training programs to meet today s true challenges. AMA also have offices and educational partners world wide. AMA promotes the goals of individuals and organizations through a comprehensive range of solutions, including for example: business seminars, blended learning, Webcasts and podcasts, conferences, Books (Amacombooks), whitepapers, articles.. 2

has refined their training programs to meet today s true challenges. AMA also have offices and educational partners world wide.

3 AMA - World wide AMA operates in world wide with local Executive Education Centers (Co-operation Agreements). Today, AMA's global reach extends from Management Centre Europe in Brussels to Management Center de Mexico in Mexico City and from Canadian Management Centre in Toronto to AMA-Japan in Tokyo. Since 1995, AMA has served the Chinese market through the Asia Pacific Management Institute in Shanghai. Abu-Dhabi Athens Atlanta Bangalore Bangkok Barcelona Beijing Brussels Budapest Calgary Cebu Chicago Guangzhou Istanbul Jakarta Kuala Lumpur London Madrid Manila Mexico City Milan Monterrey Montréal Moscow Mumbai Munich New York Ottawa Paris Penang San Francisco São Paulo Seoul Shanghai Singapore Tokyo Toronto Vancouver Warsaw Washington, D.C. Zurich 3

Tokyo. Since 1995, AMA has served the Chinese market through the Asia Pacific Management Institute in Shanghai.

4 AMA Partners License for AMA Online Learning and Training Solutions (AMA is also licensing and educating companies to be a AMA online Partners to use AMA s Methods and Tools) : Case Company: FlexStudy.com Online Management Training (only online) Course Topics ( 5-6 topics / 390 US. Dollars = 10 credit points, each course 1-3 credit points) Accounting communications Customer Service Finance For Managers Human Resources Leadership Management Manufacturing/Operations Manufacturing/Quality Marketing Negotiation Skills Personal Development Project Management Purchasing Strategic Planning Team Building Time Management Other online parners ( licensed partners) for example : Global Knowledge inc., OnlineTraining inc., CMS Training Inc. Training Partner Inc.. 4

Dollars = 10 credit points, each course 1-3 credit points) Accounting communications Customer Service Finance For Managers Human Resources Leadership Management Manufacturing/Operations

5 AMA Learning and Training Solutions : For: - Individuals (public seminars, open training programs etc. MBA, emba certificated programs) - Companies (customized training programs and solutions, open programs) - Government Agencies ( customized training programs and solutions, open programs) Learning and training solutions (for example): In class seminars and courses Online training courses In-class online in-class training solutions Most popular topics ( TOP -10, May 2011) - Strategic Planning -Leadership -Marketing and Sales - Customer Service -Finance -Personal Development -Negotiation skills -Team Building -Project Management 5

and solutions, open programs) Learning and training solutions (for example): In class seminars and courses Online training courses In-class online in-class

6 AMA MyAMA and Memebership Free MyAMA Connect to over 1,000 informative articles. Access more than 200 Webcasts and 50-plus podcasts. Free newsletters and learn about special seminars. Membership and full membership To gain access to exclusive research, whitepapers, newsletters, and significant discounts on seminars, have to have AMA Membership (more you pay, more you get :). Company may also be a research-partner, survey-participant or sponsor in seminars. 6

7 AMA Learning Solutions for Companies: Extending Training AMA Experts can conduct any of company s open enrollment courses at the location of company s choice Tailored Training Modifying AMA courses for organization's specific needs Includes: pretraining analysis aligns course content, activities and examples with organization's strategies, culture, and objectives to deliver a program tailored for the company Customized Training For more specific or complex training initiatives, AMA s design team can specify organization's needs, then create a learning solution that is uniquely achieving business goals of the company. 7

examples with organization's strategies, culture, and objectives to deliver a program tailored for the company Customized Training For more specific or

8 Corporate Learning Solutions -Process: results-driven design process 1. Analysis 6. Evaluatio n 2. Design 5. Impleme nttation 3. develop ment 4. Engagem ent 8

9 Corporate Learning Solutions -Process: results-driven design process 1. Analysis: Focus Groups Individual Assessment Tools such as, 360 Feedback, MBTI, DISC, etc. Organizational and Individual Predictive Talent Audits Executive Interviews 2. Design Learning Methods and Features: Customized Training: Anything from an onsite seminar to a multifaceted, multimedia program Action Plan: Outlines company goals and the tailored AMA solution for achieving those goals Tune-Up Content: Equips employees with pre- and post-virtual training events, e-learning, and action planning 3. Development Performance Support Tools: AMA Learning Portal: web-based application will help manage the action plan. Articles, Research Reports, Webcasts, Podcasts, Books, and more: AMA has a library of timely, instant-access information to support the learning and development of company s employees. 9

Design Learning Methods and Features: Customized Training: Anything from an onsite seminar to a multifaceted, multimedia program Action Plan: Outlines company goals and the tailored AMA solution for

10 Corporate Learning Solutions -Process: results-driven design process 4. Engagement Blended Learning: Combines instructor-led training with pre- and post-seminar online assessments, tune-up courses and other resources to provide a more compelling, more comprehensive experience for the learner. How it Works: 1 Planning & preparation Prior to the live seminar, on-line pre-seminar materials prepare and align the individual for learning through an assessment of subject knowledge and the creation of a targeted learning plan. 2 Live Interaction Instructor-led seminar. The bulk of new learning is acquired during a live seminar led by an Instructor who is an expert in the field. During this phase, learners will refer to and apply the results and learning plan they developed in the pre-seminar course work. 3 Put into action After live training has concluded, participants complete an on-line post-seminar assessment to measure what they have learned and any remaining knowledge gaps identified in the post-seminar knowledge assessment are eliminated with targeted online tune-up courses. 10

11 Corporate Learning Solutions -Process: results-driven design process 5. Implementation Solutions May Include: Job Aids: A repository for information, processes, and perspectives designed to support AMA solutions before, during, and after delivery. Case Studies: In-depth investigations of relevant instances or events.an AMA subject matter expert educates program participants on the "cause and effect" and underlying principles of each case to solidify the real-world application of program content. Role Plays: The simulation of real-world circumstances gives participants an invaluable opportunity to practice the learned skills. 6. Evaluation The evaluation process is as much of a beginning as it is an end. Critical Questions: 1. Did the participants enjoy the seminar and the instructor? 2. Did their knowledge of the subject increase? 3. Has their performance improved as a result? 4. How has their improved performance effected the bottom-line? 5. ETC. -> By asking the right questions, get information needed to move forward. Evaluation Concepts: Reaction: Measure the impact of course content, and course leaders from the perspective of the participant. Knowledge Transfer: Use pre-/post-assessments to measure the amount of knowledge transferred. Performance: Use both informal and formal techniques to measure the impact training had on performance. Return-On-Investment: Identifying measures of success and then develop the tools to capture critical data. 11

Case Studies: In-depth investigations of relevant instances or events.

12 Next Steps 1. Case examples ( Customized Learning and Training Solutions): Siemens Whirlpool -> Autumn Content and methods on different topics and courses What is the optimal combination?: In-class training or online training or both Pricing? -> Autumn AMA Europe? -> Autumn

at the pace of business Leadership development In-house programs available! The Leadership Express Series Ottawa, ON

at the pace of business Leadership development In-house programs available! The Leadership Express Series Ottawa, ON Africa Cape Town Johannesburg Pretoria Asia Bangkok Beijing Ho Chi Minh City Hong Kong Jakarta Kuala Lumpur Mumbai New Delhi Seoul Shanghai Shenzhen Singapore Tokyo Europe Amsterdam Athens Barcelona Berlin