Website Relaunch & Mobile App Development. April 9, 2015
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1 Website Relaunch & Mobile App Development April 9, 2015
2 INTRODUCTION
3 About FUSION FUSION is about strengthening your corporate / brand messaging with your audience to create a great experience and increase engagement. Boutique Full Service Interactive Digital Agency with corporate headquarters in Connecticut. Our CEO, Keith Atchinson, has over 15 years of experience in global employee engagement campaign strategy and execution Client experience includes: Diageo, Heineken, Harley-Davidson, The Dannon Company, Hershey s, Tory Burch, Rite Aid and Aetna Our core strengths include: Responsive Web Development Custom Web Applications Mobile Application Development Marketing Strategy and Brand Strategy Custom ecommerce Solutions Sharepoint Intranet strategy and development
4 The FUSION Team Keith, CEO Chris, President & VP Search Josh, VP Creative Services Annie, VP Client Services Christian, VP Interactive Julie, Account Manager
5 The FUSION Approach Strategy + Execution + Customer Experience + Brand Strength = FUSION FUSION leads all of our projects with a sound digital strategy leading to achieving your end goal. Through sound execution and creating a unique and engaging customer experience, we help you strengthen your brand and message. Customer Experience Strategize Execution Strengthen
6 Relevant Experience
7 PROJECT Overview
8 Project Overview play safe! be safe! Bic Corporation s award-winning play safe! be safe! program has been around for a long time, won countless awards and has educated thousands of children on the topic of fire safety over the last 20+ years. While the content of the program is still great, the digital assets and the way the program content is communicated to today s children, parents, teachers and fire safety educators needs a refresh. That s where FUSION comes in We thank you for the opportunity to present our recommendations for upgrading the program content and materials and for allowing us to showcase our capabilities for this exciting project.
9 STRATEGY & Branding
10 Web Strategy Recommended Site Map
11 Branding Color Scheme
12 Branding Fonts
13 Branding Photography Style
14 WEBSITE Designs
15 Version 1 Bic Branded psbs.fusioninteractivegroup.com
16 Version 2 Rebranded psbs.fusioninteractivegroup.com
17 MOBILE App
18 Our Approach to Mobile App Development 4 Phases Structure Design Build Measure Strategize Analysis Create storyboards Wireframes Create visuals Work on User Interface Game Mockups Front end Development Back end Development Final Assessment for Launch Preparation Testing across browsers and mobile operating systems
19 Mobile App and Game Concept Safe Place Maze Game In following the style and approach to fire safety games that Bic has created as part of the play safe! be safe! program, we are recommending adding another educational and entertaining game Safe Place. Objective One proper way to prepare for a potential fire is to know where your Safe Place is and to get there as quickly, and safely as possible. In this mobile app game, children will be able to drag their finger through the paths of the maze to find their way to their Safe Place outside of the house. Children will have to avoid hazards along the way. Alternatively children could be driving the fire truck to the firehouse as shown below in an unbranded version. All games can either be designed to be Bic branded or play safe! be safe! branded.
20 Mobile Apps for Children: brainstrong Project: Create adult and kid edition Brainstrong IQ tests.
21 Mobile Apps for Children Samples Project: Create a series of apps for children. From babies to Elementary aged children. Little Neuron for Babies A Visual/Audio Brain Center stimulator app for babies! Little Neuron SightWords SightWords is designed to help your child learn & recognize words on sight. Little Neuron MathFacts MathFacts, makes the learning process more enjoyable for kids & easier for teachers and parents.
22 SEARCH ENGINE Marketing
23 SEARCH ENGINE OPTIMIZATION (SEO) Paid & Natural Search Expertise proprietary techniques for consistent high rankings Digital Marketing Integration OUR TEAM 60+ combined years of SEO/SEM experience Experts in Pay-Per-Click, Natural SEO, Conversion Analysis, & Marketing Strategy SEM OUR SEO/SEM MANAGERS Certified by Google as ADWORDS PROs Attend Leading National Search Conferences THE RESULTS SEO CRO Hundreds of Page 1 Rankings Doubled and Tripled Visits for Clients Reduced Cost Per Click by Half Search Engine Marketing Search Engine Optimization Conversion Rate Optimization
24 SEO Keyword Rankings Keyword Monthly Searches Competition Rank Ranking URL fire safety for kids fire safety tips for kids fire safety video for kids fire for kids fire safety activities for kids fire safety videos for kids kids fire kids fire safety fire safety for kids video fire safety kids fire safety books for kids fire safety games for kids fire safety rules for kids fire safety crafts for kids fire safety for kids lesson plans fire safety plan for kids fire safety presentation for kids fire safety quiz for kids kids fire safety video teaching fire safety to kids teaching kids about fire safety teaching kids fire safety fire safety checklist for kids fire safety for kids activities fire safety information for kids fire safety pictures for kids fire safety posters for kids fire safety powerpoint for kids fire safety slogans for kids fire safety songs for kids free fire safety materials for kids home fire safety for kids kid fire safety kids fire safety tips teaching children about fire safety
25 Click Through Rate SEO Rank Importance Average Rank CTR % % % % % % % % % % % % % % % % % % % % 40.00% 35.00% 30.00% 25.00% 20.00% 15.00% 10.00% 5.00% 0.00% Average CTR Rank
26 Recommendations Social and
27 Project Fees Website Redesign and Mobile App Development...$72,000 Website Two responsive design concepts Up to 5 rounds of revisions to the Home page concepts to arrive at approved design Development of up to 12 pages English, French and Spanish languages Bic to provide translations SEO keyword research and writing of meta data and site tags Google Analytics setup Website Hosting (optional) Mobile App & Gamification Five games suitable for 3-5 year old children. Specific games to be determined in kickoff meeting and/or brainstorming session with our team Games developed will be part of the mobile app and website Two design concepts per game Up to 5 rounds of revisions to each concepts to arrive at approved design Mapping and Wireframes for each game provided FUSION s approach to mobile app development falls in to 4 phases: Structure, Design, Build and Measure Programming will be done in HTML5 and will be tested across ios and Android operating systems and tested across multiple browsers including latest versions of IE, Chrome, Safari & Firefox
28 Capabilities Interactive Marketing Services Communications and Newsletters Corporate and Employee Comms Digital Video and Animation Digital Educational Training Brand Ambassador Programs Gamification Mobile Apps Mobile Communication Programs Augmented Reality Development Social Media Strategy and Execution Digital Sales Toolkits Digital Lead Generation Corporate to Store Communications Change Management Communications Corporate ecommerce Store Custom Application Development Creative Services Website Design and Development Responsive Website Design ecommerce Site Development Branded Content Generation Intranet Design & Development SharePoint Development ecommunications Design Portal Design Infographic Design Augmented Reality Programming Banner Ad Design Multimedia & Video Corporate Identity & Branding Print Design (ads, brochures, etc) QR Code Design In House Signage Strategic Services Corporate Rebranding Digital Marketing Strategy and Execution Social Media Strategic Plan Development Customer Engagement Programs Communications Strategy and Planning Search Engine Marketing Sales Presentation Development epr (Electronic Public Relations) Technical Services Application Hosting Database Import/Export Corporate Asset Portal Hosting
29 Thank you for your consideration. We look forward to your decision. Please let us know if you have any questions. Keith Atchinson, CEO E: P: (860)
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