DIGITAL TECHNOLOGY FOR 360 RETAIL
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1 DIGITAL TECHNOLOGY FOR 360 RETAIL THE PREMIUM EVENT FOR RETAIL INNOVATIONS 21 > 23 SeptembER 2015 Paris expo Porte de Versailles HALL 1 an event by #DIS15
2 EQUIPMAG*, the leading retail event in France launches the 1 st edition of the trade show DIGITAL TECHNOLOGY FOR 360 RETAIL Mobility E-retail In/off store experience Digital technology can achieve the 3 main in-store objectives Source: Observatoire du Digital Store * Figures certified by OJS: 480 exhibitors 23,617 attendees Generating turnover by creating traffic and improving the conversion rate Releasing brands from certain constraints Enhancing brand image A trade show in tune with its market Point-of-sale digitisation is a necessity today 85% of buyers in France today are cross-channel. 1 59% of store employees say that a tablet would help them offer customers a better service. 2 56% of buyers spend more money at the physical store following online research. 3 1 ROPO Observatory (Research Online-Purchase Offline) - 2 Motorola Solutions, NRF 2013: Rise of the Connected Consumer and Enabling Store Associates - 3 GigaOm, Is the Future of Retail Showrooming?
3 A premium event { A venue shared with E-commerce Paris: free circulation of visitors between the 2 events. A show that is relevant to current issues in the industry. A Start-up Village aimed at companies offering innovative solutions and wishing to raise their profile among retail decision-makers. Targeted business meetings scheduled before the show through a dedicated platform. Special events to decode today s and tomorrow s major trends in retail. Alongside the show, there will be a programme of conferences with contributions by top retail experts from France and abroad. An event expected by its business environment A key event to ensure retail has a bright future. Isabel POUS, Marketing Dpt. T-CUENTO An event that comes just in time to provide an insight into a major issue in retail. David CHANRION, Communication and Marketing Manager MEGAMARK Digital marketing is a must for POS promotion! Franck BORYS, Digital Marketing Retail GLOBALPOS A new event for retailers in search of innovation. Mireille REICHERT, Marketing & Communication Manager CYLANDE Strong communication Promotion harnessing the power of 2 well-known trade shows: EQUIPMAG and E-Commerce Paris. A targeted communication plan International promotion Targeted campaigns in Germany, Belgium, Italy, Spain, the Netherlands, United Kingdom Direct Marketing E-news and phone campaigns on targeted database (88,000 contacts) Website / Mobile site / Mobile App digital-in-store-event.com Media relations Over 500 journalist contacts Social media Press and institutional partnerships Partnerships with recognised players in the sector
4 Who is exhibiting? MARKETING & DISPLAY Sales management (Incentive / Games / Digital couponning / Loyalty CONSULTING AGENCIES TECHNOLOGY EQUIPMENT EXPERIENTIAL FITTINGS CUSTOMER RELATIONSHIP SERVICES Who is visiting? Decision-makers in retail and e-retail looking for products and services to help them increase productivity, reduce costs, attract more customers and improve the customer experience Directors of stores and E-commerce websites Brand CEO / MDs Marketing and Communication Merchandising Data / CRM Information Systems Digital / E-Commerce / M-Commerce Logistics / Supply Chain Customer Experience
5 PRÉSENTE The new event dedicated to 360 retail including the on- and offline retail ecosystem, serving the global shopper. Synergy of 2 trade shows under one roof for an optimal view of tomorrow s commerce issues 12 th edition of the major cross-channel gathering for e-merchants, an acclaimed cross between a trade show, congress and discussion space (over 300 speaking slots). The whole connected commerce value chain will be represented there, offering a comprehensive range of services in the fields of cross-channel technology and customer experience in digital marketing and logistics. Launch of the new premium event built around business meetings and innovative content. It will highlight point-of-sale technologies: digital marketing and mobility, social commerce, new payment systems and business intelligence, as well as smart furniture, innovative merchandising and special lighting. With 600 companies taking part and 35,000 visitors PARIS RETAIL WEEK will be a professional event of a kind never seen before proudly proclaiming the ambition of: bringing together retail and e-retail players, and being the unmissable, market-leading event of the autumn for store chains, brands and e-traders. PARIS RETAIL WEEK will also include special operations alongside the trade shows: store tour, networking, and special events in central Paris, the capital of experiential and connected commerce.
6 Your registration in 3 key steps 1 Save time! Discover our offers, run your simulations and register online at: services.digital-in-store-event.com 2 Benefit from a special rate before January 9, Be the first to join the 360 Digital community (limited number of stands) YOUR contacts Gracinda DE JESUS BRUNO Trade Show Deputy Director Tel : +33 (0) gracinda.dejesusbruno@comexposium.com Jérôme PRAUD Market Manager Tel. : +33 (0) jerome.praud@comexposium.com an event by Comexposium 70 avenue du Général de Gaulle Paris la Défense Cedex - France Tel : +33(0) contact@comexposium.com SAS au capital de euros RCS Nanterre
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