TOP PLAYERS IN GLOBAL B2C E-COMMERCE MARKET 2016

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1 PUBLICATION DATE: JULY 2016 PAGE 2 GENERAL INFORMATION I PAGE 3 KEY FINDINGS I PAGE 4-10 TABLE OF CONTENTS I PAGE 11 REPORT-SPECIFIC SAMPLE CHARTS I PAGE 12 METHODOLOGY I PAGE 13 RELATED REPORTS I PAGE 14 CLIENTS I PAGE FREQUENTLY ASKED QUESTIONS PAGE 17 ORDER FORM I PAGE 18 TERMS AND CONDITIONS 1

2 PRODUCT DETAILS Title: Type of Product: Category: Covered Regions: Covered Countries: Language: Formats: Number of Charts: Top Players in Global B2C E-Commerce Market 2016 Market Report B2C E-Commerce Global Japan, South Korea, Australia, New Zealand, China, Taiwan, India, Singapore, Indonesia, Malaysia, Thailand, Philippines, Vietnam, Kazakhstan, UK, Germany, France, Spain, Italy, Netherlands, Belgium, Sweden, Austria, Russia, Poland, Turkey, Greece, Czech Republic, Ukraine, Romania, Hungary, Belarus, USA, Canada, Brazil, Mexico, Argentina, Colombia, Chile, Peru, UAE, Saudi Arabia, Iran, Israel, Kuwait, South Africa, Nigeria, Egypt, Morocco, Kenya English PDF & PowerPoint 135 PRICES* Single User License: Site License: Global Site License: 2450 (exc. VAT) 3675 (exc. VAT) 4900 (exc. VAT) QUESTIONS ANSWERED IN THIS REPORT Which are the largest online retailers worldwide by officially reported sales in 2015? What are the market shares of the world s largest online retailers? Which companies dominate the online shopping landscape in advanced and emerging markets? What are the most popular E-Commerce websites worldwide? How do international and local E-Commerce websites rank in various countries? SECONDARY MARKET RESEARCH Our reports are exclusively based on secondary market research. Our researchers derive information and data from a variety of reliable published sources and compile the data into understandable and easy-to-use formats. ADVANTAGES Maximum Objectivity Reliable Sources Up-To-Date Analysis Boardroom-Ready PowerPoint Presentations Guidance For Strategic Company Decisions 2 2

3 AMAZON REMAINS AHEAD OF COMPETITION IN GLOBAL B2C E-COMMERCE The global growth of B2C E-Commerce attracts online pure-play retailers, multichannel merchants and marketplace operators who compete for a share of online shoppers spending. Despite fierce competition, Amazon.com remains the global leader of online retail, with an 8% share of global B2C E-Commerce product sales in 2015, according to the ystats.com research. Amazon s global revenues of nearly USD 80 billion outstrip the sales of China-based JD.com, who ranked second, by a factor of three. Overall, the global top five features two U.S.-based and two China-based companies and one company from Europe. Combined, they accounted for 14% of global online retail sales in Besides online and store-based retailers, online marketplaces are also popular online shopping destinations. In fact, a 2015 survey cited in the ystats.com report showed that on a global average, online consumers were more likely to purchase from marketplaces than from retailers websites, to the advantage of marketplace operators such as ebay, Alibaba and Rakuten. Another market trend that the largest global E-Commerce companies benefit from is the rise of cross-border online retail. In search for better deals and a wider product range, online shoppers worldwide increasingly explore out-of-country offerings, driving up the website traffic of Aliexpress.com, ebay.com and Amazon.com. Nevertheless, the position of local and regional players is also strong in many markets. For example, in India, Flipkart and Snapdeal are the major rivals of Amazon; in Poland, Allegro has a solid two-digit market share; and in the Middle East, Souq.com is the definitive leader of online retail in the UAE and Saudi Arabia. More regional and country insights are disclosed in the ystats.com report. 3

4 TABLE OF CONTENTS (1 OF 7) MANAGEMENT SUMMARY GLOBAL DEVELOPMENTS Top 5 Retailers by Officially Reported Global B2C E-Commerce Sales, in USD billion, 2015 B2C E-Commerce Sales Growth of the Top 5 Retailers by Officially Reported Global B2C E-Commerce Sales, in % Year-on-Year Change, 2015 Market Shares of the Top 5 Retailers by Officially Reported Global B2C E-Commerce Sales, in % of Global B2C E-Commerce Sales, 2015 Top 20 B2C E-Commerce Retailers, by B2C E-Commerce Sales, incl. Rank among Top Online Retailers, Rank among Top Retailers, Company Name, Country of Origin, Retail E-Commerce Sales, in USD million, Share of Total Retail Revenues, in %, Growth Rate, in %, 2014, and CAGR, Share of Online Shoppers Who Would Consider Purchasing from Marketplaces and from Retailers Websites, by Global Average and Top 3 Countries, in %, August 2015 ASIA-PACIFIC 3.1 ADVANCED MARKETS JAPAN Top 15 Retail Websites, by Total Unique Visitors, in millions, October SOUTH KOREA Overview of Top 10 Local E-Commerce Websites, by Website Rank, October AUSTRALIA Top 10 Online Retail Websites, by Weekly Visits, in millions, September NEW ZEALAND Top 5 Online Retail Websites, by Monthly Visitors, in thousands, July EMERGING MARKETS CHINA B2C E-Commerce Player Overview, September 2015 B2C E-Commerce Sales of Top 5 B2C E-Commerce Companies by Market Share, in CNY billion, 2014 Breakdown of B2C E-Commerce Market Share by GMV, in %, 2014 & Q E-Commerce Brand Awareness, in % of Online Shoppers, TAIWAN Top 10 Local E-Commerce Websites, by Website Rank, incl. Website Visits, Time Spent on Website, Page Views and Bounce Rate, August

5 TABLE OF CONTENTS (2 OF 7) 3 ASIA-PACIFIC (Cont.) 3.2. EMERGING MARKETS (Cont.) INDIA B2C E-Commerce Player Overview, September 2015 Breakdown of the Preferred E-Commerce Brands, by First Choice and Second Choice, in % of Online Shoppers, August 2015 Top 3 E-Commerce Websites, by Unique Visitors, in millions, May 2014 & May SINGAPORE E-Commerce Player Overview, August 2015 Top 10 Local E-Commerce Websites, by Website Rank, incl. Website Visits, Time Spent on Website, Page Views and Bounce Rate, July INDONESIA E-Commerce Player Overview, August 2015 E-Commerce Websites Purchased From, in % of Online Shoppers, 2014 Top 10 Local E-Commerce Websites, by Website Rank, incl. Website Visits, Time Spent on Website, Page Views and Bounce Rate, July MALAYSIA E-Commerce Player Overview, August 2015 Top 10 Local E-Commerce Websites, by Website Rank, incl. Website Visits, Time Spent on Website, Page Views and Bounce Rate, July THAILAND E-Commerce Player Overview, August 2015 Top 10 Local E-Commerce Websites, by Website Rank, incl. Website Visits, Time Spent on Website, Page Views and Bounce Rate, July PHILIPPINES E-Commerce Player Overview, August 2015 Top 10 Local E-Commerce Websites, by Website Rank, incl. Website Visits, Time Spent on Website, Page Views and Bounce Rate, July VIETNAM E-Commerce Player Overview, August 2015 Most Visited E-Commerce Websites, in % of Respondents, 2014 Websites Most Often Used for Online Shopping, in % of University Students Who Shop Online, February 2015 Top 10 E-Commerce Websites by Website Rank, August 2015 Breakdown of E-Commerce Marketplaces, by Market Share, in %,

6 TABLE OF CONTENTS (3 OF 7) 3 4 ASIA-PACIFIC (Cont.) 3.2. EMERGING MARKETS (Cont.) KAZAKHSTAN Overview of E-Commerce Players, November 2015 Overview of Top 10 B2C E-Commerce Companies, Ranked by Revenue, 2014 EUROPE 4.1 ADVANCED MARKETS UK B2C E-Commerce Players Overview, February 2016 Top 10 Retailers by B2C E-Commerce Sales, in GBP billion, FY 2014/2015 Top 10 E-Commerce Websites, by Website Visits, in millions, GERMANY Top 15 Online Shops, by Sales, in EUR million, FRANCE Top 15 E-Commerce Websites, by Average Monthly Unique Visitors, in thousands, Q SPAIN Top 10 E-Commerce Websites, by Number of Unique Visitors, in millions, July ITALY Top 10 E-Commerce Websites, by Number of Unique Monthly Visitors, in millions, February NETHERLANDS Ranking of Top 10 Online Retailers, by Sales, in EUR million, BELGIUM Top Two B2C E-Commerce Market Players, in % Market Share, SWEDEN Top 10 E-Commerce Websites, by Website Rank, February 2016, incl. Total Visits, in millions, and Share of Visits from Sweden, in %, January AUSTRIA Top 15 Online Shops, by Sales, in EUR million,

7 TABLE OF CONTENTS (4 OF 7) 4 EUROPE (Cont.) 4.2 EMERGING MARKETS RUSSIA B2C E-Commerce Players Overview, December 2015 Top 10 Online Shops Purchased from, in % of Online Shoppers, 2014 & 2015 Top 20 Online Shops, Ranked by Sales, incl. E-Commerce Sales, in RUB billion, Number of Orders, in thousands, Average Check, in RUB, and Main Product Category, H POLAND E-Commerce Player Overview, December 2015 Top 5 Most Recognized E-Commerce Websites, in % Internet Users, April 2015 Foreign Online Merchants Purchased from, in % of Cross-Border Online Shoppers, 6 Months to April TURKEY B2C E-Commerce Players Overview, March 2016 Breakdown of B2C E-Commerce Market Shares, by Players, in %, 2014 Top 15 E-Commerce Websites by Page Views, incl. Page Views, in millions, and Real Users, in millions, January GREECE Top 10 E-Commerce Websites, by Website Rank, incl. Website Type and Website Visits, December CZECH REPUBLIC B2C E-Commerce Players Overview, January 2016 Breakdown of Online Shops Market Share by Product Category, in %, H UKRAINE Breakdown of Online Shops by Market Share, by Electronics & Household Appliances and Clothing & Shoes, ROMANIA Top 10 Most Visited E-Commerce websites, by in % Internet Users, September HUNGARY Top 15 E-Commerce Websites, by Website Rank, incl. Website Type and Website Visits, November BELARUS Top 10 E-Commerce Websites by Website Rank, January

8 TABLE OF CONTENTS (5 OF 7) 5 NORTH AMERICA 5.1. USA B2C E-Commerce Player Overview, November 2015 Top 10 U.S. Retailers by Global B2C E-Commerce Sales, incl. B2C E-Commerce Sales, in % Year-on-Year Change and in % Share of Total Retail Revenue, 2013 Top 9 Fastest Growing B2C E-Commerce Retailers, incl. Sales in the USA and Worldwide, in USD million, 2014, % Year-on-Year Growth 2013/2014, % share of USA in Worldwide Sales, 2014 Top 10 U.S. Retailers by Unique Monthly Visitors, by Devices Used to Access, incl. Desktop, Mobile and Mobile-Only, in millions, and Share of Mobile Only in Total, in %, January CANADA B2C E-Commerce Player Overview, November 2015 Market Shares of Top 3 E-Commerce Companies, in %, 2013 & 2014 Top E-Commerce Websites by Share of Total Website Visits, in %, September 2014 & September 2015 Overview of the Top 10 E-Commerce Websites, by Website Rank, November 2015, incl. Website Traffic, September 2015 LATIN AMERICA 6.1. BRAZIL B2C E-Commerce Players Overview, March 2016 Overview of Top 15 E-Commerce Companies, by Revenues, incl. E-Comm. Websites, Company Type, Category, Gross E-Commerce Revenues, Total Revenues, and E-Commerce Share of Revenues, 2014 Top 5 Online Retailers by Online Revenues, in USD million, 2013 & 2014 Top 10 E-Commerce Websites, by Number of Unique Visitors, in millions, July MEXICO Market Shares of Top 10 B2C E-Commerce Companies, by Company, in %, 2014 Top 10 E-Commerce Websites, by Number of Unique Visitors, in thousands, January ARGENTINA Top 10 E-Commerce Websites, by Number of Unique Visitors, in thousands, January COLOMBIA Top 10 E-Commerce Websites, by Number of Unique Visitors, in thousands, January CHILE Top 10 E-Commerce Websites, by Number of Unique Visitors, in thousands, January PERU Top 10 E-Commerce Websites, by Number of Unique Visitors, in thousands, January

9 TABLE OF CONTENTS (6 OF 7) 7 MIDDLE EAST & AFRICA 7.1. UAE B2C E-Commerce Players Overview, April 2016 Top 10 Brands in the UAE, incl. Two E-Commerce Companies, in % of Residents, 2015 Market Share of Top 3 B2C E-Commerce Companies, in %, 2014 & 2015 Top 2 E-Commerce Websites Purchased From, in % of Online Shoppers, Q Top 10 E-Commerce Websites, by Website Rank, incl. Category, Website Visits, in millions, and UAE s Share of Website Visits, in %, March SAUDI ARABIA B2C E-Commerce Players Overview, April 2016 Top 10 E-Commerce Websites, by Website Rank, incl. Category, Website Visits, in millions, and Saudi Arabia s Share of Website Visits, in %, April IRAN B2C E-Commerce Player Overview, April 2016 Top 5 E-Commerce Websites, by Website Rank, incl. Category, Website Visits, in millions, and Iran s Share of Website Visits, in %, April 2016 Top 10 E-Commerce Websites, by Website Rank, incl. Description, April ISRAEL Top 10 E-Commerce Websites, by Website Rank, incl. Category, Website Visits, in millions, and Israel s Share of Website Visits, in %, April KUWAIT Top 10 E-Commerce Websites, by Website Rank, incl. Category, Website Visits, in millions, and Kuwait s Share of Website Visits (Where Available), in %, April 2016 AFRICA 8.1. SOUTH AFRICA B2C E-Commerce Players Overview, April 2016 Top 10 E-Commerce Websites, by Website Rank, May 2016, incl. Category, Website Visits, in millions, April 2016, and Share of Traffic from South Africa, 3 Months to May NIGERIA B2C E-commerce Player Overview, May 2016 Most Popular E-Commerce Websites, by Usage and Awareness, in % of Online Shoppers, March EGYPT Top 10 E-Commerce Websites, by Website Rank, May 2016, incl. Category, Website Visits, in millions, April 2016, and Share of Traffic from South Africa, 3 Months to May

10 TABLE OF CONTENTS (7 OF 7) 8 AFRICA (Cont.) 8.4. MOROCCO Top 6 Most Known Moroccan E-Commerce Websites, in % of Internet Users, February KENYA Most Popular E-Commerce Websites, by Used and Favorite, in % of Online Shoppers, June

11 REPORT-SPECIFIC SAMPLE CHARTS 11 11

12 GENERAL METHODOLOGY OF OUR MARKET REPORTS Secondary Market Research The reports are compiled based on secondary market research. Secondary research is information gathered from previously published sources. Our reports are solely based on information and data acquired from national and international statistical offices, industry and trade associations, business reports, business and company databases, journals, company registries, news portals and many other reliable sources. By using various sources we ensure maximum objectivity for all obtained data. As a result, companies gain a precise and unbiased impression of the market situation. Cross referencing of data is conducted in order to ensure validity and reliability. The source of information and its release date are provided on every chart. It is possible that the information contained in one chart is derived from several sources. If this is the case, all sources are mentioned on the chart. The reports include mainly data from the last 12 months prior to the date of report publication. Exact publication dates are mentioned in every chart. Definitions The reports take into account a broad definition of B2C E- Commerce, which might include mobile commerce. As definitions may vary among sources, exact definition used by the source (if available) is included at the bottom of the chart. Chart Types Our reports include text charts, pie charts, bar charts, rankings, line graphs and tables. Every chart contains an Action Title, which summarizes the main idea/finding of the chart and a Subtitle, which provides necessary information about the country, the topic, units or measures of currency, and the applicable time period(s) to which the data refers. With respect to rankings, it is possible that the summation of all categories amounts to more than 100%. In this case, multiple answers were possible, which is noted at the bottom of the chart. Report Structure Reports are comprised of the following elements, in the following order: Cover page, preface, legal notice, methodology, definitions, table of contents, management summary (summarizing main information contained in each section of report) and report content (divided into sections and chapters). When available, we also include forecasts in our report content. These forecasts are not our own; they are published by reliable sources. Within Global and Regional reports, we include all major developed and emerging markets, ranked in order of importance by using evaluative criteria such as sales figures. Notes and Currency Values If available, additional information about the data collection, for example the time of survey and number of people surveyed, is provided in the form of a note. In some cases, the note (also) contains additional information needed to fully understand the contents of the respective data. When providing information about amounts of money, local currencies are most often used. When referencing currency values in the Action Title, the EUR values are also provided in brackets. The conversions are always made using the average currency exchange rate for the respective time period. Should the currency figure be in the future, the average exchange rate of the past 12 months is used. METHODOLOGY OF OUR TOP PLAYERS IN GLOBAL B2C E-COMMERCE 2016 REPORT Report Coverage This report covers the global B2C E-Commerce market with the focus on market players. The market players include pure-play online retailers, store-based retailers that sell online, online marketplaces and online classifieds platforms. All global regions are covered in this report, including Africa, Asia-Pacific, Europe, Latin America, the Middle East and North America. Report Structure The global chapter opens the report, including an overview of global market players. Two rankings are included: a ranking of online retailers by officially reported worldwide B2C E-Commerce sales and a ranking of online retailers by global B2C E-Commerce sales including officially reported numbers and third-party estimates. The rest of the report is divided by regions. The regions are presented in the order of descending B2C E-Commerce sales. Where applicable, the countries in the regions are grouped by advanced and emerging markets. The countries are also presented in the order of descending B2C E-Commerce sales. Where no comparable B2C E- Commerce sales data was available, the related criteria, such as online shopper penetration, Internet penetration and population size were considered. For each country, a ranking of major E-Commerce players is included. The type of ranking differs by country due to varying data availability. Where no ranking of companies by online retail sales or market shares was available, a ranking of top E-Commerce websites by website rank was included as an indication of market leadership. The rankings of E-Commerce websites in a country may include not only retailers websites, but also marketplaces and online classifieds websites, as well as foreign and local websites. The time period referenced also varies by source and country. The emerging B2C E-Commerce markets were covered in a larger scope than advanced markets due to higher market dynamism. For selected major and fast growing emerging B2C E-Commerce markets, a text chart was also included with a qualitative overview of competition and important news about players, such as recent investment and expansion efforts. 12

13 Online Retail in Emerging Markets 2016 June ,450 Global Online Shopping Snapshot 2016 June Global B2C E-Commerce Market 2016 June ,950 Africa B2C E-Commerce Market 2016 May ,950 Middle East B2C E-Commerce Market 2016 May ,950 BRIC B2C E-Commerce Markets 2016 March ,950 Latin America B2C E-Commerce Market 2016 March ,950 Europe B2C E-Commerce Market 2016 February ,950 North America B2C E-Commerce Market 2015 November Central Asia & Caucasus B2C E-Commerce Market 2015 November ,450 Asia-Pacific B2C E-Commerce Market 2015 November ,450 Southeast Asia B2C E-Commerce Market 2015 September ,950 South Africa B2C E-Commerce Market 2016 May Saudi Arabia B2C E-Commerce Market 2016 April UAE B2C E-Commerce Market 2016 April Turkey B2C E-Commerce Market 2016 April Russia B2C E-Commerce Market 2015 December Canada B2C E-Commerce Market 2015 November China B2C E-Commerce Market 2015 September India B2C E-Commerce Market 2015 September Indonesia B2C E-Commerce Market 2015 August Global Online Payment Methods: Full Year 2015 February ,950 Global B2C E-Commerce Delivery 2015 October ,950 Global Cross-Border B2C E-Commerce 2015 August ,950 UPCOMING RELATED REPORTS REPORT Global Clothing B2C E-Commerce Market 2016 Global Online Payment Methods: First Half 2016 PUBLICATION DATE July 2016 July 2016 PRICE* 2,950 1,950 13

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