BACHELOR OF LEISURE MANAGEMENT

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1 TOURISM EVENT SPORTS MARKETING HOSPITALITY BACHELOR OF LEISURE MANAGEMENT

2 SPORTS HOSPITALITY EVENT TOURISM MARKETING STAGING AN EDUCATIONAL EXPERIENCE The Experience Economy/Dream Society Turning unique experiences and dreams into products has become a necessary value-added feature. As the goodsbased economy is declining, survival in the experience economy is all about creating dreams, hopes, adventures and staging authentic experiences. The Leisure Industries The leisure industries have become a vitally important part of western economies. We demand more of our precious leisure time than ever before: adventures, travel, sporting events, music festivals, theatre visits, weekend breaks, visits to amusement parks etc. The Bachelor of programme (BLM) focuses on the areas where the experience economy has made its greatest impact, i.e. tourism, hospitality, events, sports and marketing. The leisure industries and the experience economy are among the fastest growing sectors of the world economy. Insightful, skilled and competent managers are in high demand. BLM provides its graduates with an understanding of the unique aspects of the leisure industry and the skills to manage tasks in marketing, management and economics. Throughout the programme we emphasise the importance of combining theoretical and practical skills. BLM aims at graduating highly qualified, experienced and competent problem solvers. It is hard to imagine a better way to jumpstart your career! NO TUITION FEES FOR EU STUDENTS 2 3

3 Programme structure * HAVE A CLOSER LOOK The programme has been in operation since 2004 and the first students graduated in There is an annual intake of up to 100 students. KEY FACTS OF BLM Language of instruction: English Duration: 7 semesters (3 1 2 years) Workload per week: Full time - 37 hours Internship: 1 semester ECTS: 210 E-learning Programme: Lectures on the campus: 1-2 days a month Entry requirements: Same as for the ordinary programme Application Deadline for international students: March 15. Entry Requirements Danish or foreign upper secondary exam (corresponding to a Danish Studentereksamen) with: Math: intermediate level, corresponding to Danish B-level English: intermediate level, corresponding to Danish B-level Application You apply for admission through where you will be guided through the electronic application. Sending an application requires preparation, and it is your responsibility to make sure that the application is correct. For more information on application procedures please refer to Tuition Fees EU-citizens: no tuition fee Non-EU-citizens: must pay tuition fee. You can find up-to-date information about tuition and application fees at Cost of Living The standard of living in Denmark is high, and the cost of living is therefore also somewhat expensive. However, student discounts are often available. On our website you can find information about what funds you can expect to need in order to cover a normal standard of living for an international student in Denmark. Exams Most exams relate to projects carried out by students and real-life case studies of specific problems in the leisure industries, thus enhancing the development of theoretical understanding as well as practical problem solving skills. Teaching Throughout the programme a diverse number of teaching and learning approaches are employed to increase your theoretical knowledge alongside your practical problem-solving abilities. These are crucial prerequisites for any decision maker in the leisure industries. Additionally to traditional lectures, you will experience group project work, seminars, guest lectures, topic days, excursions, innovation camps, casework, practical training (internship), use of elearning elements and many more. SEMESTER 1 SEMESTER 2 SEMESTER 3 SEMESTER 4 SEMESTER 5 SEMESTER 6 Accounting incl. Excel Service Management Innovation and Entrepreneurship Corporate Finance Pre-Internship Internship Experience Economy in the Leisure Industries in the Leisure Industries Branding Macroeconomics Introduction to the Leisure Industries Microeconomics Event Management Attraction and Destination Organisation Theory and SEMESTER 7 Research Methods I Leisure Marketing Leadership - Career Development Management Human Resource Management Electives Personal Leadership Research Methods II Marketing Communication and Impacts in the Leisure Industries Bachelor Thesis Statistics Sponsorship Electives 4 *Sequence of courses is subject to change. 5

4 Six-Month Internship Study at one of our Partner Universities Accomodation Close to Campus E-LEARNING Flexibility Responsibility Freedom Choice of Specialisation BLM offers a varied curriculum within the field of leisure management. If you would rather specialise, you can choose between the following: Event Management Hospitality Management Marketing Management Sports Management Tourism Management Internship Theories, lectures, exams, reports all help you to obtain academic knowledge and skills. The six-month internship is an integrated part of the curriculum, which prepares you for the transition from student to employee. It offers a unique opportunity to combine academic skills with hands-on experience. The choice of internship company and thus ultimate outcome differs from student to student. Each student may want to search for the internship organisation by thinking about a desired career path and subsequently a brainstorming session focusing on one s personal learning objectives. As a student, you will gain a sense of purpose and direction as well as a means of measuring your overall progress during your internship. Going Abroad BLM offers you a unique opportunity to combine your studies in Denmark with a semester abroad (5th semester) at one of our partner universities. An increasing number of students take advantage of the possibility to improve their skills, enhance their international network and gain new perspectives for their studies. We also urge our students to seek internship positions in other countries. The leisure industries are truly globalised and many businesses require their employees to be able to see their jobs in an international context. BLM students are fully eligible for Erasmus grants for studying and taking internships within Europe (conditions apply). Further Education and Career Opportunities BLM gives access to some MBA and other master degree programmes in Denmark as well as abroad. The leisure industries have a wide wide range of potential job opportunities. BLM develops unique skills for specialist jobs within a wide array of fields in these industries. Furthermore, the programme is comprised by several different business administration elements that make it possible to use the acquired qualifications in organisations beyond the leisure industries as well. International Students Studying in a foreign country has many challenges, but is also very rewarding. We will provide you with as much assistance as possible, such as help with finding accommodation close to campus. International students, wishing to learn Danish, have the opportunity to take part in Danish lessons twice a week. Would you prefer to follow most of our lectures online? Our E-learning programme might be the perfect option for you. This study programme is designed in the same way as our traditional study programme. The only difference is that you can follow most of the lectures via the Internet. The programme takes 3 ½ years and incorporates a 37 hour workload per week. You will acquire the same skills and competences and will be able to take on the same job functions as if you were taking our traditional study programme. Structure of Study Programme E-learning is above all characterised by responsibility and flexibility. You are fully responsible for organising your study time and group work between some scheduled face-to-face teachings on campus. This programme will require self-discipline and responsibility and provides you at the same time with freedom and autonomy. The theoretical part of the study is organised as a combination of attendance seminars (face2face) and virtual periods in which students work independently and/or problem-oriented in study groups. 6 7

5 WHAT THEY SAY Jannis Klausch - German Student I think to study BLM was one of the best decisions I made in my life so far. I really like the practical orientation and real-life cases. It s also nice that everything is so small, because you actually get to known every single student sitting next to you. You can also talk to the teachers and other staff members whenever you want to, about the studies but also anything else...and you really feel they care about you. A Bright Future with Great Opportunities Our graduates find work in different areas within the leisure industries and many of them start at entry management level. This includes event management companies, airlines, tour operators, sport organisations, hotels and advertising agencies. Some students also used their gained knowledge to start their own businesses. Lisbeth Kallsoy - Danish Student When I started BLM, I was very nervous about going back to school after having worked for several years. After only 2 1/2 months, I can say that this is the best decision I have made. The diffenrent thinking tools, models and skills that I have got already give me a very positive outlook Maninder Kaur - Indian student Each course was taught in a different way to stimulate more participation of the students and guest lecturers provided golden opportunities to get details of the real leisure market. At present I am close to finishing semester 5 and I have already found an internship with the for the coming years of study, but also on my future career. I particularly enjoy working with people from diffenrent cultural backgrounds. Last but not least - it is a very good school with excellent teachers. They make sure that we have a lot of work! Maud Frommhold - German student Most of the exams are oral and based on a longer individual or group project - almost always designed in cooperation with a real organisation. I m happy that we had many real-life cases - I enjoyed Praxis Orientation Real-Life Cases Teamwork kind guidance from the internship advisor. I look forward to pursuing my career in the leisure (tourism) industry. so much organising a real-life event together with two fellow students. We had a great time doing it. We used to call the event our baby... It was an awesome feeling when it finally took place. Great Opportunies to go Abroad Small Classes 8 9

6 Good Friends Close to the Beach Cosy Location Nice and Green Campus WELCOME TO DENMARK The Location Student Life You will become part of a very active study environment. The campus is the home for several programmes of higher education, which combined form an inspiring environment for all students. We have a firm commitment of emphasising diversity and strongly believe that the mix of students makes the school a vibrant place to study. Studying BLM is much more than lectures, projects and exams. Students have access to the facilities and equipment 24/7, and often continue their project work long after classes have finished. This creates a strong social fellowship among students, and an inspiring learning environment. Our most important assets are our students University College Zealand is innovative, inspiring, student-oriented and characterised by a friendly and thriving atmosphere. We highly prioritise high academic standards, teaching is conducted according to the best European standards, and quality is measured against the best business schools. Though part of a large organisation (University College Zealand is the largest provider of higher education in Region Zealand) the international programme of is relatively small in size. Therefore the relationship between students and staff as well as industry representatives is close. We pursue an open door policy, which means that our students are always welcome if they have questions or need help, both in professional and personal matters. You will receive professional support and guidance from the point of application all the way to your graduation. Student life at BLM is inspiring, demanding, intellectually stimulating and characterised by a friendly and thriving atmosphere. We value your opinion and continually strive to improve the educational experience we offer. But we offer much more than that... come and experience it for yourself! The Town has it all Nykøbing Falster is a fascinating town situated in a beautiful setting on the two islands of Lolland and Falster in the southern part of Denmark. The town is situated approximately 1,5 hours from Copenhagen, and in close proximity to the ferries connecting Denmark with Germany. Though relatively small in size approximately 26,000 inhabitants - Nykøbing Falster is vibrant, cosy and always full of life. It is a small but very attractive part of the global leisure industries and a unique place for studying them

7 FURTHER INFORMATION Head of Studies: Marie-Josée Jensen, mj International Secretariat: Morten Pristed, Application:

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