COURSE INFORMATION PACK DIPLOMA IN EVENT MANAGEMENT

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1 COURSE INFORMATION PACK DIPLOMA IN EVENT MANAGEMENT

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3 REGISTRATION AND ACCREDITATION Prestige Academy (Pty) Ltd is a widely recognised and credible institution. Prestige Academy is registered with the Department of Higher Education and Training as a private higher education institution (PHEI) under the Higher Education Act (Act No 101 of 1997), registration number 2001/ HE07/005. We offer exclusive career-orientated and vocational training of a very high quality standard. All qualifications are accredited by the Council on Higher Education and registered by the South African Qualifications Authority (SAQA). CONTACT DETAILS PRESTIGE ACADEMY CAMPUS BUILDING Bellville Business Park D J Wood Street Bellville 7530 POSTAL ADDRESS P O Box 2220 Bellville 7535 GPS CO-ORDINATES S E Tel: Fax: ADDRESS: info@prestigeacademy.co.za WEB ADDRESS: FACEBOOK: TWITTER:

4 All South African applicants must meet the following list of entry requirements to be eligible for admission. The minimum admission requirement is a National Senior Certificate (NSC) with a minimum of 30 39% in the language of learning and teaching of the institution (in our case it is English) coupled with an achievement rating of 3, 40-49% or better in four recognised subjects. Subjects such as Hospitality studies, Tourism and Computer Applications Technology, Design are recognised national senior certificate subjects. All recognised subjects have a credit value of 20, except Life Orientation (10) and thus therefore not count. Refer to the Higher Education Act, 1997 (Act 101 of 1997), Government Gazette Appendix: Group A and B Government Gazette (Refer to our Website for Namibian admission requirements) GENERAL INFORMATION The Diploma is provisionally registered with the South African Qualifications Authority (SAQA) on the National Qualifications Framework as: Diploma: Event Management Duration: 3 Years NQF Level: 6 Exit Level Credits: 360 SAQA ID No.: OVERVIEW OF THE PROGRAM South Africa has become a popular venue for staging international sporting events in codes such as football, cricket, and rugby. The wedding industry alone is known to be a multi-billion rand market. Qualified students will be able to follow a career in wedding planning and co-ordination, or other fields of specialisation such as adventure event management, sporting or political event management, exhibitions and trade shows and various other events. The student will also be able to plan tourism events and run a branding and promotion events campaign. There is a need for wider access to event management studies amongst students who do not meet the admission requirement for studies at a university. This program enables such candidates to obtain a higher education qualification of excellent standard. Once qualified, the graduate will be able to function as a Professional Event Manager, either within an organisation or as an entrepreneur. YEAR 1 SUBJECT 1: EVENTS COMMUNICATION (NQF LEVEL 5) This subject will equip students with the necessary knowledge and skills to understand and apply key concepts in effective verbal and non-verbal communication within the business work environment. Particular attention is paid to the nature and dimensions of verbal and non-verbal communication, as well as internal and external communication within organisational structures. Secondly, attention is paid to effective presentations within event management context, developing an understanding of the purpose of presentations, techniques for ensuring a dynamic presentation, planning of a presentation, and using suitable presentation media. SUBJECT 2: EVENT PRACTICE 1 (NQF LEVEL 5) (PRIVATE / WEDDING EVENTS MANAGEMENT) This subject will equip students with knowledge and skills on managing private event and wedding planning. Specific attention is paid to the nature and scope of such events, the role of culture, career options, South Africa as a wedding destination, and attributes of a wedding planner. The main focus emphasises the principles and procedures regarding actual wedding planning, covering aspects such as wedding programming, contingency plans, the key role players, the wedding ceremony, activities before and after the ceremony, and legal matters. Finally, candidates are provided the opportunity to plan and stage a private event, accompanied by quality assurance steps such as evaluation of the success and steps for improvement of future events. SUBJECT 3: EVENT PLANNING AND STAGING (NQF LEVEL 5) (WORLD OF EVENTS ) (EVENT PLANNING AND STAGING) This subject will equip students with knowledge of event planning and staging to establish a platform for event management practice. Specific attention is paid to the emergence and dynamics of the event industry, local and global trends, the event life cycle, principles and processes of event planning, and aspects of event programming including the vital requirements as well as monitoring and evaluation of the event program. Other aspects that receive specific attention include event themes, suitable event sites, venue contracts, registration, admission control and guest greeting systems, seating arrangements, coordinating attendee and VIP services and related protocols, catering, licensing, parking arrangements, transportation, infrastructure requirements, and an adequate labour force. In respect of event staging aspects covered include the structuring of an effective event experience, options for entertainment, entertainment logistics, visual effects and communication tools to enhance the event theme.

5 SUBJECT 4: ENTREPRENEURSHIP (NQF LEVEL 5) This is a generic subject, and thus applicable to a range of programs. The primary aim is to introduce the student to the entrepreneurial world, and to provide a basic understanding of key entrepreneurial principles and concepts. It creates a platform for more advanced studies in this field. Students will explore the unique characteristics of the Entrepreneur as an individual who seizes opportunities to develop new products and services which satisfy the multiple needs of consumers with limited resources. Specific techniques for releasing creativity in the development and growth of new business ventures will be presented in practical terms. This subject finally introduces the student to the requirements of a structured mini-business plan. The role of women as emerging entrepreneurs is also highlighted, accompanied with baseline knowledge of the advantages and disadvantages of the existing legal business forms available to entrepreneurs in South Africa. SUBJECT 5: INFORMATION ADMINISTRATION SYSTEMS (NQF LEVEL 5) This is a generic subject. It was originally developed for potential employees in the business or public services sector. The trend in business today is to computerize business tasks such as administration, accounting, information systems, communication, marketing etc in all fields of work. Basic computer literacy is a prerequisite for any learning program in the ICT field. SUBJECT 6: PUBLIC RELATIONS (NQF LEVEL 5) This subject will equip students with the knowledge and skills concerning the public relations industry. Specific aspects that receive attention include key concepts and principles of public relations, requirements for the PR practitioner, public relations within the event management context, the public relations function in internal business communication, public relations program, social skills and protocols in public relations, interpersonal relationships and corporate identity and media relations. YEAR 2 SUBJECT 1: BRANDING AND PROMOTION (NQF LEVEL 6) This subject deals with brand management. Branding is gaining more attention in business marketing and is regarded as one of the most important aspects when it comes to successfully managing a product/service within today s competitive marketplace. The student will develop an understanding of why brands are so important and what they represent to consumers. It will also examine how firms should manage these valuable assets. The specific aspects explored in this module include brands and brand equity, customer-based equity, brand elements and brand identity, the system of brand management, new products and brand extensions, as well as corporate branding. SUBJECT 2: COMMERCIAL EVENT MANAGEMENT (NQF LEVEL 6) (SPORT & CELEBRITY EVENTS MANAGEMENT) (EVENT SPONSORSHIP) This subject will equip the students with knowledge and skills related to sporting events, celebrity events and sponsorship. Aspects that receive specific attention include the scope of sporting event management, stakeholders in sporting events and their roles, the planning, preparation, and evaluation of sporting event, contingency plans to address potential risks, celebrity events, and the process of acquiring a sponsorship. SUBJECT 3: EVENTS PRACTICE (NQF LEVEL 6) (CONFERENCE & EXHIBITION MANAGEMENT) (POLITICAL EVENT MANAGEMENT) This subject will equip students with knowledge of corporate events and meetings, conference events, ancillary events, exhibitions and trade shows as well as political event management. Specific aspects that receive attention include organizing and staging successful meetings, using events to enhance corporate pride and values, different types of conferences, administrative, logistical and financial requirements related to a conference, developing companion programs and activities, exhibition objectives, exhibition trends, actors that impact on exhibitions, the scope of political, government and civic events, as well as planning and preparation of political events. Various event venues are also analysed to ensure that the students are able to perform an in-depth venue analyses. SUBJECT 4: EVENT PLANNING AND STAGING (NQF LEVEL 6) (EVENT SAFETY AND RISK MANAGEMENT) (EVENT IMPACT ASSESSMENT) This subject will equip students with knowledge of safety and risk management related to event management, as well as event impact assessment. Specific aspects covered include safety and risk management concepts and principles, the safety, security and health requirements of a public event, the purpose, scope and principles of event impact assessment, the event impact and review process, as well as knowledge management related to event assessment. SUBJECT 5: ENTREPRENEURIAL VENTURES (NQF LEVEL 6) This subject will equip the student with knowledge on certain aspects of entrepreneurial practice on an intermediate level. It builds on knowledge acquired in Entrepreneurship 1 in year 1. Specific aspects that will receive attention include starting an entrepreneurial venture, financing an entrepreneurial venture, the resource and legal requirements, labour legislation governing employment in South Africa, the product and services liability, networking and support for the prospective entrepreneur, alternative routes to entrepreneurship, post-start-up challenges, as well as business failure and turnaround measures.

6 YEAR 3 SUBJECT 1: CORPORATE EVENT MANAGEMENT (NQF LEVEL 6) (ADVENTURE PROGRAM DESIGN) (TEAMBUILDING & FACILITATION) This subject will develop a better understanding of adventure program design. It commences with the philosophy of adventure programming, which includes the core principles of success and how these should be translated into the planning of an adventure experience. Other important aspects covered are the vital elements of adventure programs, an overview of outcomes-based education and learning, as well as common phases of structured program design within a systems approach. Finally, the subject covers aspects related to preparation to ensure that program implementation is efficient. The second section will develop a better understanding of team building through adventure programs and activities. The principles and processes covered are applicable to any target group, including corporate clients. In particular, the content deals with different types, principles, concepts and processes of facilitation. Other aspects covered in this subject include the attributes of effective teams, leadership, team building processes, group dynamics, and group member roles. SUBJECT 2: EVENT MARKETING (NQF LEVEL 7) This subject will equip students with knowledge of event marketing. Specific aspects that receive attention include: marketing activities of the event manager; the 4 P s of event marketing mix; factors to consider in event marketing, marketing techniques and strategies as well as customer care and media relations. SUBJECT 3: ENTREPRENEURIAL PLANNING (NQF LEVEL 7) This subject will equip the candidate with an in-depth understanding of a functional entrepreneurial business plan. The candidate will acquire detailed knowledge of the vital requirements of a well structured business plan. Such ingredients include the proposed products and/or services, the marketing plan, required infrastructure/facilities, and the management plan. Apart from that, attention will be paid to required financial matters, including the financial plan, start-up capital, projected income, projected balance sheet, projected cash flow statement, and projected capital equipment. This subject also covers ways in which sources such as the Internet can be used to compile business plans, the selection of a specific plan, and modification of a chosen plan to suit personal needs (customising). The candidate will also acquire advanced knowledge of the required documentation related to a business plan, including the presentation thereof by way of a structured document containing all vital information. Finally, the candidate will develop the ability to evaluate different entrepreneurial business plans, using critical thinking skills such as analysis and evaluation combined with evaluation criteria. SUBJECT 4: EVENT PRACTICE (NQF LEVEL 7) (CUSTOMER SERVICE) This subject focuses on professional practice within to the events management industry. Students will be equipped with knowledge and skills regarding excellent customer service, and various aspects in communication to ensure customer service of high standard, such as key interpersonal communication skills; telephone skills; etiquette. In addition, attention is paid to communication with supervisors, subordinators and colleagues within a given company culture. Other aspects covered in this unit include managing and improving service standards and customer loyalty, as well as aspects of business etiquette such as proper etiquette at business functions and business dining. SUBJECT 5: PERSONAL AND PROFESSIONAL DEVELOPEMENT (NQF LEVEL 6) Employers in all sectors have very specific needs, expectations and priorities when it comes to identifying the best candidate for a particular job, or vacancy. Efficiency and effectiveness in contributing to business growths are high on the agenda. The subject will equip students with knowledge of personal and professional development aspects. Specific topics that receive attention include personal and career development, evaluating progress towards achieving personal and profession development goals, certain transferable skills such as time managements and communication, as well as aspects of self-managed learning. SUBJECT 6: TOURISM EVENT MANAGEMENT (NQF LEVEL 7) The subject will equip students with knowledge of tourism event management. It firstly explores the scope and nature of events in relation to the tourism industry on the bases of the tourism product range, related services and costumer types. This is followed by an investigation into the appeal and motivation of customers for tourism-related event packages, with analyses against motivational theory. Finally, the promotion and management of tourism-related events are explored. Specific attention is paid to promotional methods, event management matters, common customer issues and ways of dealing with it, sources of information, planning and costing of events, specified requirements, as well as producing and presenting an itinerary.

7 SUBJECT 7: WORK-INTEGRATED LEARNING (NQF LEVEL 6) Work-integrated learning (also called internship or professional practicum) happens in your final year of study. It involves learning through placement at a company for the purpose of gaining hands-on experience through executing actual tasks and assignments (e.g. doing events for a customer, or planning and staging an event). Work-integrated learning is structured around a clear purpose, performance (outcome) targets and procedures in collaboration with the employer and lecturer(s) concerned. It provides students with an opportunity to acquire first-hand experience of the world of work in the industry concerned. Students should acquire an in-depth knowledge of workplace practices as well as a broad knowledge and understanding of how the host organisation operates. They should develop competencies that are impossible or highly unlikely in the classroom environment, for instance the ability to deal with challenges and problems within context of the workplace itself. They will also develop the ability to integrate knowledge and skills across all program subjects at practical level. CAREER OPPORTUNITIES\ Wedding Co-ordinator Event Co-ordinator Event Manager Banqueting Manager Floor Operations Manager Mega Event Manager Sport Events Manager Music Events Manager Conference & Exhibition Manager

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