20 22 NOVEMBER 2015 SWEDISH EXHIBITION & CONGRESS CENTRE GOTHENBURG

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1 20 22 NOVEMBER 2015 SWEDISH EXHIBITION & CONGRESS CENTRE GOTHENBURG READY FOR TAKE-OFF Games festival an all-new forum for everyone who loves digital gaming Exhibits and activities for everyone nerds, digital gaming professionals and fans of all ages Come and help us shape the future of gaming GOTHENBURGGAMES.SE

2 Expert development advice We aim to tailor the program, content and design of Gothenburg Games to the industry s needs. That s why we re working with a number of influential players, organizations and businesses in digital gaming. A WHOLE WORLD OF GAMING A WHOLE CULTURE OF GAMING A WHOLE FESTIVAL OF GAMING An all-new forum for digital gaming professionals and enthusiasts Gothenburg Games is a digital gaming festival that brings all parts of the gaming world together. A place for hardcore gamers and amateurs, developers and marketers, e-sport and demos, business and the community, parents and kids, the curious and the afraid. A place to try out, ask questions, demonstrate, learn, astound and admire. The Gothenburg Games vision is to represent all stakeholders with a direct or indirect interest in the digital gaming world. Our core mission is to highlight and promote games, gamers and the entire digital gaming industry. Pop-ups and touch-downs The gaming festival in November is the heart of Gothenburg Games, of course, but we ll also have a pop-up presence at other local events through out the year, including Meg (Gothenburg Media Days), the Volvo Ocean Race Welcome Home Expo, the Göteborg Book Fair, and the Gothenburg Culture Festival. Be there meet diehard gamers eager to discover your product! November 2015 is when it happens The gaming industry has grown like crazy these That s when the Swedish Exhibition & Congress Centre invites you to join us for Gothenburg Games. We ve put together a variety of ideas, activities and packages that we hope will provide you with inspiration and guidance as you consider taking part. We re offering a range of options, from active participation in designing the program and venue, to partnership, sponsorship and hosting arrange ments, to straightforward exhibition space. Tell us how you d like to be involved and together we can create a unique, innovative and unforgettable visitor experience. past few years, both in Sweden and globally. Swedish game producers have acquired millions of customers worldwide, and people are talking about a Swedish gaming miracle. Are you one of the many players in this exciting Gothenburg Games is a gaming festival for the public and innovative business? Do you develop new and a trade fair for the industry rolled into one. It takes games, manage a team of developers, sell and place at the same time as the Student & Knowledge supply hardware, or work in skills development Fair, ConFusion, and the MiG (Gothenburg Marketing and training? Associ ation) Future Convention. We look forward to seeing you! We need a games and computer trade fair in Gothenburg. We know there s plenty of demand to try out or simply touch the latest products, and the opportunity to meet some of the big names in e-sport is a big draw. Gothenburg is an important city on the world gaming map home to research, education, gaming events, traditions, and successful busi nesses that attract foreign investment and millions of customers. It s high time that Gothenburg had a worldclass gaming festival, and I expect Gothenburg Games to be just that. Johan Wahlberg, marketing manager, Inet Per Strömbäck, spokesman, Swedish Games Industry Revenue in the Swedish games industry grew by 76 per cent in 2013, reaching SEK 6.6 billion. Source: Dataspelsbranschen Swedish Games I ndustry No-one disputes that the gaming industry is growing like crazy. But how fast? According to a recent study by the Entertainment Software Association (ESA), the industry in the United States is growing four times faster than the American economy.

3 FOR NERDS, GAMING INDUSTRY PROFESSIONALS AND FANS OF ALL AGES Gothenburg Games will offer a wide selection of activities for professionals and amateurs, young and old alike. Something for everyone, in fact. Visitors to the show will be able to ask questions, experience, try out, learn, compete and discover. Topics and activities at Gothenburg Games: Learn-Do-Share One-to-One Talk Indie Scene E-Sport Cup Game Zone Modding Area Board Game Corner LAN Party Dragons Den Gamification Serious Games Hackathon Cosplay Game Jam Game Launches Test A whopping 87% of children aged 9 12 now play digital games. Besides being a form of play and entertainment, games are also a social activity. The social aspect is central to many popular games a fact many adults are unaware of. Visitors the general public, families, adults and children, businesses, and technology, computer and gaming enthusiasts, including: Gamers, players, bloggers Competitive gamers Gaming Knowledge Room on-stage presentations DIY Game developers and researchers and much more Programmers, graphic designers Representatives of businesses in the retail, IT, transport, communication and education sectors Political and economic decision makers Designers, engineers, architects & Shop Area Retro Games Role-Playing Games Cloud Participants individuals and businesses with activities or interests in the digital gaming industry, including: Game developers, game companies, producers, programmers, graphic designers Bloggers, players, celebrity gamers and gurus Gaming gear, hardware and software Gamification, serious gaming IT companies and ISPs Retailers and home electronics companies Schools, colleges, universities, researchers Training and recruitment companies Investment and venture capital firms Banks and insurance companies Publishers, media companies and distributors Public figures and trade unions Political institutions, government agencies, business leaders and opinion formers Payment systems and solutions Food and drink businesses

4 WANT TO BE PART OF GOTHENBURG GAMES? Gothenburg Games is all about fun, innovation, creativity and inspiration. By taking part, your business can reach a wide target audience in the course of this unique event. Partnership and sponsorship opportunities your chance to get involved, raise your profile, entertain visitors and shape the program In selecting partners and sponsors for Gothenburg Games, we re looking at it from our visitors perspective: What will our partners and sponsors do to enhance the visitor experience? Each of our participants is unique, and we ll work with you to create a tailor-made sponsorship or partnership package. The sample packages below may give you an idea of how you can be involved. PROGRAM AND CONTENT PARTNERS As a Program and Content Partner, you can create your own sessions and content to inform, entertain and educate show visitors. The package includes: stage space; stage time including use of technical facilities; technician s upport; exhibition space as contracted; access to VIP lounge; promotion on big screens and in program booklet; marketing package. PUBLIC INTERACTION Exhibitor spaces will be available in all areas of the show. Would you like to exhibit your products and services, demonstrate your games, or give a seminar or workshop during the festival? The festival will consist of several different zones, with numerous opportunities for companies and developers to show off their latest products. Please contact us for more information. OFFICIAL SPONSOR As Official Sponsor, you can show your support for the initiative and promote the ongoing development of Gothenburg Games. You can achieve special prominence by inspiring, informing and motivating visitors young and old, encouraging curiosity, enterprise and fun. Official Sponsorship is designed primarily for companies that wish to be associated with Gothenburg Games the brand, the target audience and the event. We view our partnerships as twoway relationships and will work with you to develop content, communications and marketing. The package includes the Marketing Package: the right to use Gothenburg Games marketing channels and branding, and the Gothenburg Games logo in your own marketing activities; exposure at all pop-up events; space and exposure on stage; activity areas, big screens and direction signs during the event; exhibition space; access to VIP lounge; your logo on host and hostess uniforms; Knowledge Room passes; ticket and hotel packages. STAGE OWNERSHIP AND KNOW- LEDGE ROOM OWNERSHIP Gothenburg Games offers you the opportunity to promote your brand at the heart of the festival venue. As Stage Owner or Knowledge Room Owner, you have exclusive branding rights to the festival stage or the Knowledge Room during the event. Your brand will be promoted prominently in the program and on stage, in the Knowledge Room, on the big screens, and in surrounding spaces. You will have the right to distribute promotional material and will be featured in all relevant marketing material and press kits. You will be mentioned at every presentation, be allocated a slot in the program, and have access to the VIP lounge, technical facilities, technician support, ticket packages and more. STYLING OWNERSHIP To help visitors find their way around, and to create an inviting and captivating atmosphere, we are using technology, installations and materials to design inspirational settings with the right ambience. All with the aim of enhancing the visitor experience. The styling projects we have in mind include project mapping, fabric sculpture and interactive game worlds. Interested? Contact us to find out more! ACTIVITY AREA OWNERSHIP We are offering exposure opportunities and branding rights for a number of popular activity, event and themed spaces at Gothenburg Games. Examples include Retro Games Zone, Board Game Corner, Modding Area, E-Sport Fan Shop, Entrance Arcade, VIP Lounge, Indie Scene, Gothenburg Game Jam, and LAN Party. In each of these spaces, you will have the opportunity to prominently promote your brand, products and services.

5 GOTHENBURGGAMES.SE Accent Branding When and where? November 2015 Gothenburg, Hall B (main entrance) Swedish Exhibition & Congress Centre, Gothenburg Information and reservations Beatrice de Maré Peterson Creative Content Manager, Business Manager Tel beatrice.demare.peterson@svenskamassan.se Hotel accommodation Gothia Towers Gothia Towers features 1,200 tastefully decorated rooms, most with magnificent views of the city. We offer everything from wellappointed double rooms to spacious suites. With comfortable beds, a wide selection of TV entertainment, a delicious breakfast and everything else you might need for an enjoyable stay, we hope you will feel at home with us. Klas Pettersson Sales and Sponsorship Tel klas.pettersson@svenskamassan.se Monika Ölund Sales and Sponsorship Tel monika.olund@svenskamassan.se Hotel reservations Tel room@gothiatowers.com Book your room online at info@gothiatowers.com Reception Swedish Exhibition & Congress Centre Mässans Gata/Korsvägen SE Gothenburg, Sweden Telefon Samarbetspartners: