Introduction of Shanghai International Tourism and Resorts Zone. Administrative Commission of Shanghai International Tourism and Resorts Zone

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1 Introduction of Shanghai International Tourism and Resorts Zone Administrative Commission of Shanghai International Tourism and Resorts Zone April 2014

2 1 Profile 2 Regional Plan 3 Main Project 4 Industrial Orientation 5 Authority

3 Shanghai International Tourism and Resorts Zone One of Shanghai s Six Key Development Zone in Shanghai s Twelfth-five-year-period Driver of Urbanization of Pudong s middle area Forefront in Shanghai s quest to become World-class Tourism City Functional platform to materialize Innovation-driven And Industryrestructuring policy

4 Location Located at southeast of the main city of Shanghai (outer ring) Located at the "cross intersection" of backbone network traffic of Pudong With the planning area of about 25 square kilometers

5 Goals of Development World-Class Tourism Destination Model Modern Tourism City Experience Center of Entertainment Trends in Contemporary China

6 Principle of Development Aiming High, Top Class Globally Region and City Integrated, Elements Clustering Inheritance, Fusion, Integration, Innovation People-Centric, Smart and Low-carbon Planned and Coordinated Growth

7 Timing of Development Short-term Framework Construction ( ) Priority given to Disney project and infrastructure, functional projects started Medium-term Functions Clustering ( ) Priority given to functional projects, Disney Resort Project smoothly proceeding, brand-creation of tourism destination accelerated Long-term Functions Elevated ( ) Diverse functions integrated, regions coordinated and interacting

8 Quick and convenient transportation around Close to the transport hub 12KM away from Pudong International Airport 30KM away from Hongqiao International Airport Two Rails Recent No. 11; forward No. 2 (Branch) Highway network connection Municipal: S1, S2, S20, S30 Trans-provincial : S32 (Shenjia Lake), G15 (Shen Hai)

9 Relying on the comprehensive advantages of Pudong New Area Infrastructure Facility Advantage Industry collecting functions Human Resources Advantage Supportive Policy Advantage

10 1 Profile 2 Regional Plan 3 Main Project 4 Industrial Orientation 5 Authority

11 Regional Planning Core Area 7 km 2 Development Functional Area 17.7 km 2 Coordinated Development Area 82.4 km 2 Control Area of Shanghai International Tourism and Resorts Zone

12 Regional Planning Core area: Shanghai Disney Resort Northern area: High-end Headquarters Leisure Area Southen area (Phase I): Comprehensive Commerce Entertainment Area Western area: Ecological Preservation Tourism Area Eastern and Southern area (Phase II): Future Comprehensive Development Area

13 Ecological Tourism Zone Shanghai Hengmian Ancient Town The typical water town in southern Yangtze River Rich resources in wetland ecosystem

14 Surrounding water resources Shanghai Huaxia Culture Tourism Zone Significant development of ecological cultural and leisure tourism area in the eastern part of Pu Dong 10 KM away from Shanghai International Tourism and Resorts Zone

15 1 Profile 2 3 Regional Plan Main Project 4 Industrial Orientation 5 Authority

16 The opening date is planned to be in the end of 2015! The 6th Disney Resort in the world The Walt Disney Company's largest overseas investment project The total investment is about RMB 24.5 billion Yuan The site area is about 3.9 square kilometers on the park opening date

17 Core area in Shanghai International Tourism and Resorts Zone (Phase I ) Main Construction Contents Theme Park Theme Hotel Retail dining and entertainment facilities Public transport hub Central Lake Perimeter Canal Utility Yard

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19 British Value Ratail group set shopping - catering leisure - entertainment - service - tourism as one of the European garden shopping plaza 100 brands in more than 80% for the first-line brand

20 Outlet by Shanghai ShenDi group with British Value Retail group Joint venture construction, building area about square meters, will be gathered domestic and international famous brands and shopping, catering, leisure, entertainment, services and tourism, and other forms of european-style garden shopping plaza.

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22 1 Profile 2 3 Regional Plan Main Project 4 Industrial Orientation 5 Authority

23 Industry Positioning 1 Core Industry Tourism Recreation 7 Extended Industry Trade Accommodations andcatering Creative Industry Convention and Exhibition Sports Education and Training Medical 6 Support Industry Retailing Finance IT RealEstate Logistics Professional Service

24 Core Industry : Tourism Recreation

25 Extended Industry Trade, Accommodations and Catering, Creative Industry, Convention and Exhibition, Sports, Education and Training, Medical

26 Supportive Industry Retailing, Finance, IT, Real Estate, Logistics, Professional Service

27 Two platforms Destination ( International, brand, high-end, characteristic ) Resource Configuration ( Investment, planning, navigation, trade and communication )

28 1 Profile 2 3 Regional Plan Main Project 4 Industrial Orientation 5 Authority

29 Administrative Commission of Shanghai International Tourism and Resorts Zone Dispatched Agency of Shanghai Government Director General: Vice Mayor, Mr. Ai Baojun

30 Main Duties Coordinate and promote the development and construction of Shanghai Disneyland project Coordinate and guide industry development within surrounding areas Entrusted by relevant Authorities, fulfill administrative functions according to laws and regulations Coordinate relevant departments to provide public services

31 Thank you!