>>Emerging Markets for the Consumer Digital Imaging Industry: A Study of Brazil, Mexico, India and China

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1 A Questex Company >>Emerging Markets for the Consumer Digital Imaging Industry: A Study of Brazil, Mexico, India and China Consumer & Professional Imaging >> Detailed insights on tomorrow s buyers >> Demographic profiling by country >> End-to-end analysis of consumer imaging behavior (from capture to print) >> Identification of opportunities and potential strategies for vendors A Multi-Client Study

2 E m e r g i n g M a r k e t s I n f o Tr e n d s s t u d y e n t i t l e d E m e r g i n g M a r k e t s f o r t h e C o n s u m e r I m a g i n g I n d u s t r y A S t u d y o f B r a z i l, M e x i c o, I n d i a a n d C h i n a, i s d e s i g n e d t o h e l p d i g i t a l i m a g i n g v e n d o r s a n d s u p p l i e r s u n d e r s t a n d t h e d y n a m i c s o f t h e s e e m e r g i n g m a r k e t s a n d c l e a r l y u n d e r s t a n d w h a t i s n e c e s s a r y t o b e s u c c e s s f u l i n e a c h. >>Introduction The emergence and growth of developing economies across the globe comes at a critical time for the photo and imaging industries. The US and Western European digital camera markets in particular have matured, and digital camera unit shipments for both markets peaked in Consumer behavior in these established regions has continued to evolve at a rapid pace, as consumers themselves become more connected, more mobile, and more expressive with their images. Vendors that establish themselves early in emerging markets will have the opportunity to learn from the recent successes and shortcomings of the digital imaging evolution, and to influence the future direction of these nascent markets. For example, InfoTrends latest forecasts show China and India representing over 70% of Asia Pacific unit shares for digital cameras in 2014, while Smartphone shipments are growing rapidly in Latin America and Mexico. These geographies represent a huge opportunities for vendors, especially if they are able to influence consumers and their photo capture, sharing, workflow, and printing behavior. Consumers in each of these regions are unique, and understanding variations by country and by demographic segment is critical to business growth. Add to that the growing collections of consumer images and the bi-directional flow of images between devices and across the Web, and you have a category struggling to identify its best sources of future revenue at a critical InfoTrends study entitled Emerging Markets for the Consumer Imaging Industry A Study of Brazil, Mexico, India and China, is designed to help digital imaging vendors and suppliers understand the dynamics of these emerging markets and clearly understand what is necessary to be successful in each. time in its development.

3 >>Who Should Subscribe? Providers of Photo- Related: >> Hardware ( cameras, mobile devices, printers) >> Software (creative, editing, management, workflow) >> Services >> Online Solutions >> Accessories >> Enabling Technologies >>Project Objectives This study is designed to provide vendors with critical planning information needed to develop successful growth strategies in each key developing market. It will: >> Identify and profile current and future users of digital photography hardware, software, and services by country >> Consider behaviors associated with technology adoption, purchase, and use >> Analyze product preferences >> Examine digital camera and digital photo activities >> Study consumers use of mobile phones and smartphones: > Photo capture, transfer, sharing and printing behavior >> Look at the use of photo sharing sites >> Evaluate photo printing behaviors and variations by demographics and by channel: > Home, Retail, Online >> Identify unmet consumer needs >>Critical Questions Addressed by this Study Digital Cameras / Mobile/Smartphones >> Types of cameras (film, point and shoot, SLR, mobile phone/ smartphone) owned and used >> Technology used in the home / devices carried on a regular basis >> Digital camera brands owned >> Accessories owned >> Future purchase intentions >> Mobile phone/smartphone ownership and frequency of use >> Number of digital camera and mobile phone photos taken >> Use of video capture features Printing / Photo Gifts >> Frequency of printing >> Volume of printing >> Location of printing >> Purchase patterns and purchasing locations for photo merchandise Mobile and Online Behavior >> Mobile phone photos uploaded, edited, shared, saved, and printed >> Frequency of online photo service usage >> Reasons for sharing via online services >> Use of specific Web sites Digital Photo Activities >> Type of software currently used >> Editing behavior >> Sharing and storage methods >> Creative photo activities

4 >>Market Research This study is based on survey research with consumers in each country in order to determine the product / service requirements and opportunities for imaging vendors in these emerging markets. A structured survey was administered with a target of 500 qualified participants per country. The geographic focus in each country was on major cities with likely buyers of digital imaging products and services. Relevant internal global forecasts and related reports were leveraged where possible to provide additional market insights. Copyrights InfoTrends retains all copyrights. The reproduction of any materials is prohibited without written consent from InfoTrends. Confidentiality InfoTrends will use its best efforts to ensure that any confidential information obtained about the client and its business during the course of the proposed study is not, unless agreed otherwise in advance, disclosed to any third party without the prior written permission of the client. InfoTrends retains the right to re-use any non-proprietary information as part of its ongoing analysis of the office automation and printing and publishing industries. >>Analysis & Project Deliverables Survey results were used to outline the opportunities and issues within each country. Clients will receive the following for use by senior management, product managers and planners, and marketing executives: >> A written report providing analysis of survey data, key findings and overall recommendations >> PowerPoint summary slides with charts, graphs, and key findings >> Data cross tabulations for additional analysis of key questions and market segments >>Terms & Conditions Liability for Advice Although reasonable efforts have been made by InfoTrends to ensure the completeness and accuracy of the information contained in written and oral reports in connection with the proposed study, no liability can be accepted by InfoTrends for the results of any actions taken by the client in connection with such information, opinions, or advice.

5 >>Authorization Form D o n t m i s s t h e o p p o r t u n i t y t o p u r c h a s e a r e s e a r c h s t u d y t h a t w i l l d e f i n e w h e r e t h e m a r k e t t r a n s i t i o n i s t o d a y, a s s e s s w h a t i s n e e d e d t o m o v e i t f o r w a r d, a n d i d e n t i f y w h e r e t h e p r o f i t o p p o r t u n i t i e s r e s i d e. >>Subscribe Today! 4 Regions 1 Region Select one Country level analysis report( s) x x PowerPoint Presentation x x Data tabulations ( 2 sets per country) x x Subscribe $10, 995 $3, 500 All regions included: Please select region: Brazil Mexico India China Brazil Mexico India China Purchase order number: Signature Name Title Company Address City, State, Zip Country Telephone E- mail the completed form to or fax to

6 InfoTrends is the leading worldwide market research and strategic consulting firm for the digital imaging and document solutions industry. We provide research, analysis, forecasts, and advice to help clients understand market trends, identify opportunities, and develop strategies to grow their businesses. consumer & professional imaging Headquarters U.S. 97 Libbey Industrial Parkway Weymouth, MA USA Europe 960 Capability Green Luton, Beds LU1 3PE United Kingdom Japan Hiroo Office Building Hiroo Shibuya-ku Tokyo Japan

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