The Home of Commercial Interior Design in the Middle East. Za abeel Halls 2 & 3. Post
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1 The Home of Commercial Interior Design in the Middle East Za abeel Halls 2 & Post Show Report
2 B a global gathering of innovative design. As the only exhibition in the Middle East & North African region dedicated to commercial interior design, workspace at INDEX has held an exclusive position as a leader, innovator and pioneer in the advancement of design and interiors for the commercial, retail, educational and healthcare industries for 16 years. This year was no exception, officially inaugurated by H.H Sheikh Hamdan bin Rashid Al Maktoum, Deputy Ruler of Dubai and UAE Minister of Finance, workspace at INDEX welcomed over 14,000 members of the design community for 4-days of networking and product sourcing. workspace at INDEX is the business platform of choice for companies looking to gain a foothold into an interiors market worth in excess of $9bn, and in 2016 our exhibitors will generate over $1.4bn * in new business as a result of participating in the exhibition. ( * source: Explori, independent research). workspace at INDEX is the commercial, retail, educational and healthcare design pillar of the INDEX Design Series, and as part of this prestigious role it offers all participants a truly unique experience that goes beyond the traditional exhibition format. The Design Talks, Retailspace, the Middle East Interior Design & Architecture Awards and Retail Design Competition are examples of how workspace at INDEX goes above and beyond to educate, collaborate, grow, celebrate and develop the Middle East commercial interior design industry. For Boostmee, workspace 2016 has been important in several ways: we were able to strengthen the bonds created from last year s exhibition as well as successfully introduce 2 new unique products (Lina and Beatnik) to the market. We reached out to new potential clients and partners from GCC region. We are proud to be part of an evolving market that has such a great potential and workspace is a prime place to showcase your company/brands. Our business is about relationships, and so is workspace - we are working on a long run goal to position Boostmee as a strong partner in the office furniture sector that delivers quality, sustainability and innovation. Ahmed AlZaabi Managing Director boostmee
3 About our exhibitors: workspace at INDEX brought together over 150 of the world s finest suppliers and brands to the Middle East to showcase groundbreaking design and state-of-the-art solutions for the commercial, retail, educational and healthcare projects. How international are our exhibiting companies? KUWAIT iran TURKEY BAHRAIN QATAR UK USA Germany china india Italy pakistan nigeria oman egypt UAE saudi arabia LEBANON JORDAN kenya the top 5 reasons to exhibit at workspace: Generating New Sales Leads Promoting company or brand in the Middle East Meet existing clients Launch new product or service Recruit new agents What did our exhibitors think of the event? 69% of exhibitors achieved most or all of their exhibiting objectives US$971,707 is the amount on average each exhibitor expects to make in sales as a result of participating in workspace at INDEX % of exhibitors do not exhibit at any other trade event in the MENA region
4 positioning dubai as a design destination. About our VISITORS: workspace at INDEX is a gathering of the most influential, creative and forward thinking members of the region s design community who come together to innovate, product source and grow their knowledge on commercial interior design. What industries do they represent? Agent - distributor - supplier Architectural Firm Building Consultancy Consultancy Contractor Design Education Facilities Management FMCG Distributor FMCG Retailer General Trading Government / Municipality Healthcare Hospitality Hotels & Accommodation Interior Design MEP Contractor Property Developer Property Management Property Owner Real Estate Research & Development Retail & Malls Trade Association
5 Why did they attend workspace at INDEX? Product research 43.56% Sourcing potential suppliers for future projects 21.43% Researching the event as a potential future exhibitor 9.39% Buying products for specific projects 9.01% To become an agent/distributor 5.05% Producing specifications 4.11% Buying products for resale 3.96% Reviewing tenders 3.49% How influential are they? Influencer 44.77% Decision maker 25.81% End user 19.68% Purchaser/Buyer 9.75% How important are they? Manager 29.64% Director/VP 15.35% Architect 14.06% Head/Senior Manager 12.84% Executive 9.10% Chairman/Board Member 9.06% Assistant 6.57% C Level Executive 2.25% Diplomat 0.68% Minister 0.44% 72% of visitors said workspace at INDEX is important for their business 70% of visitors will return for workspace at INDEX 2017 How much budget do they have? What products were sourced? Up to US$50, % Up to US$100, % Up to US$250, % Up to US$500, % Up to US$1,000, % Up to US$5,000, % Up to US$10,000, % Up to US$25,000, % Up to US$50,000, % Up to US$100,000, % Up to US$100,000, % healthcare Furniture & Furnishings HR & training companies Office ceilings and floors commercial, educational healthcare or retail TECHNOLOGIES educational Furniture & Furnishings Outsourcing Solutions Office design and Fit out office management solutions & services Office Storage Solutions Fit-Out Solutions Storage Solutions Management Solutions commercial Interiors Products commercial Furniture & Furnishings retail Interior Products & Solutions Technology Solutions I think events like workspace at INDEX are really important to bring quality vendors, quality influence into the region, maybe that aren t here on a regular basis. It s definitely a really important venue for the design community in Dubai. Doug Shaw, CallisonRTKL
6 where buyers come to source. workspace at INDEX has 3 exclusive networks for its most esteemed buyers and VIP s attending the event. Members are hand-selected by our dedicated Membership Manager to ensure that the exhibition is the sourcing platform for the biggest commercial and retail interior buyers in the Middle East. In 2016, workspace at INDEX welcomed over 600 Design Buyers, Retail Buyers and VIP s to the exhibition to network with our exhibitors of workspace at INDEX. US$1,436,695,000 * of new business was generated as a result of WORKSPACE AT index * Source: Explori, independent research How much budget do our buyers have? How senior are our buyers? Up to US$50, % Up to US$100, % Up to US$250, % Up to US$500, % Up to US$1,000, % Up to US$5,000, % Up to US$10,000, % Up to US$25,000, % Up to US$50,000, % Up to US$100,000, % Up to US$100,000, % Manager 25.35% Director 23.47% Architect 14.08% Head/Senior Manager 13.61% Chairman 8.45% Board Member 7.91% Executive 4.22% C Level Executive 2.81% Our network of buyers includes influential procurement specialists for the following companies: Homes R Us Home Centre the ONE Total Home Experience DAMAC Properties Wilson Associates Loci Architects & Design Kingsman Abu Dhabi Investment Bank CHALHOUB GROUP RETAIL EMAAR FlyDubai Etisalat Al Futtaim Marina Bay Sands
7 developing the ultimate retail experience at Retailspace. Launched in 2016, Retailspace is a dedicated area on the show-floor that showcases a selection of global suppliers of retail solutions and technologies that meet the demand of the 117% growth in retail construction projects across the region in This was coupled with a dedicated Retail Design Day at Design Talks to further facilitate knowledge sharing in retail design, plus the launch of the Retail Design Competition to demonstrate creative application of contemporary interiors in a retail environment. 2,253 visitors came to source retail products The following retail companies attended Retailspace at workspace at INDEX: Al Habtoor Group Al Tayer Group Chalhoub Group Dubai Duty Free Dune Homecentre Landmark Group Laura Ashley Majid Al Futtaim ME Furniture Pan Emirates Sephora Our presence at RetailSpace gave us the opportunity to talk about our success in the retail and restaurant design sector with the visitors and explain to them exactly what is that makes 4SPACE Interior Design, such an award winning company. We really had a great time and enjoyed the experience and are looking forward to next year. 4space A new feature in 2016, the Retail Design Competition invited participants to create an innovative retail space that would influence the consumer. Entries were judged by a panel of industry influencers and the competition was won by Glamheels Retail Store, designed by Rosha Ehsan. The prize included a Masters curtesy of the National Design Academy.
8 helping design stateof-the-art commercial interiors across the mena region. workspace at INDEX is more than an exhibition, it offers participants the chance to interact at all levels and through different mediums with design for commercial and retail interiors. DESIGN TALKS workspace at INDEX Design Talks brought to you by OFIS Over 300 delegates joined us for 4-days of inspiring seminars hosted in a bespoke theatre in Za abeel 3 and heard from international though-leaders including: James Farnell, Retail Design Institute, Gavin Philips, workspace consultant, Steelcase. Sponsored by OFIS, the Design Talks are free-to-attend and are aimed at the region s architecture and design community; they are an essential component of workspace at INDEX and included topics such as, Sustainability in the Workplace, Captivating Customer Experience and Design Human Experience. The Trend Tour In 2016, the Trend Tour was curated through our Style Guides and international trend forecasters, Scarlet Opus. Featuring 9 of the most innovative products at the show, the Trend Tour is a self-guided tour featuring only onsite exhibitor products that is promoted to the full audience as well as selected media. Middle East Interior Design & ArCHITECTure Awards (MEIDA) The MEIDA Awards celebrate and recognise outstanding achievements in architecture and interior design, and workspace at INDEX invites hundreds of companies from around the region to enter their completed and future projects for the competition. From this, our esteemed judging panel select their shortlisted finalists and winners. This year s winners included Pallavi Dean Interiors, Allen Architecture Interiors, Broadway Interiors, Brand Creative and many more
9 connecting, & communicating with the global design community. workspace at INDEX invests heavily in producing a complex and multi-channelled marketing and promotion campaign to ensure that the exhibition and all its participants reach the furthest corners of the world. Social Media workspace at INDEX reached over 1,165,369 people globally through social media advertising and has considerable levels of engagement with followers across all our channels. All exhibitors get a dedicated photo album on Facebook when they submit product pictures. This year we began live streaming key show features and broadcasting interviews with exhibitors and buyers. Facebook Likes: 26,460 Twitter Followers: 709 Digital Marketing To ensure full global reach, a comprehensive digital campaign is deployed across and the Google ad-network to retarget and remarket the event to our targeted audience. The scope of our digital campaign extended to over 3,781,338 people globally. Print Advertising Through a network of esteemed media partners selected for their influence within the design industry, our printed advertising and advertorial campaign ensures that we are featured in a range of industry leading publications. Our advertising campaign featured sponsors, key exhibitors, features and keynote speakers and was seen by over 62,049 professionals. Public Relations workspace at INDEX is a content driven platform that extends beyond the traditional exhibition format. This ensures that our 12-month campaign is highly covered in features, editorials and news stories around the Middle East and beyond. The reach of our PR alone for the 2016 campaign was 214m and a highlight of just some of the publications we featured in, include: Construction week, Commercial Interior Design and Middle East Architect.
10 The Home of Commercial Interior Design in the Middle East PART OF To discuss your requirements and be a part of workspace at INDEX 2017, please contact: Esha Elawadhi, Sales Manager sales@workspace-index.com Tel: Stand Rates at workspace at INDEX are: Regular Space only Boulevard Space only Traditional Shell Scheme Boulevard Traditional Shell Scheme Premium Shell Scheme Boulevard Premium Shell Scheme $428 per sqm $448 per sqm $510 per sqm $536 per sqm $561 per sqm $577 per sqm Organised by
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