ABOUT THE INDEX RETAIL DESIGN COMPETITION

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1 INDEX RETAIL DESIGN COMPETITION 2016

2 ABOUT THE INDEX RETAIL DESIGN COMPETITION The INDEX Retail Design Competition offers architects and interior designers an opportunity to create a retail space concept. All entries received will be vetted by a panel of judges. The design should reflect the following elements: Flexible spaces In-store retail technology Multi-functional furniture Environmentally friendly products Innovative visual merchandising. Shortlisted designers will be given the opportunity to showcase their interpretation of a Retail Space Design at INDEX HOW THE COMPETITION WORKS: Design professionals wishing to enter the competition are required to submit their entries by the submission deadline. The judging panel will select the four finalists who will be tasked with building their retail design set at INDEX The judges will visit each entry at the show and choose their winner. BENEFITS OF ENTERING THE RETAIL DESIGN COMPETITION: Entrants of the INDEX Retail Design Competition will benefit from extensive pre-event and onsite promotion, not limited to marketing, PR and website promotion to the extensive INDEX audience. You ll have excellent networking opportunities with many key design stakeholders from the region s design community during your time at INDEX. Winners will also receive a trophy as recognition of their design and all finalists will receive a certificate of participation. COMPETITION DEADLINES & TIMELINE: 18 February: Deadline for submissions 3 March: Finalists of the Retail Design Competition announced 3 March 5 May: Finalists to source all materials required for build 5 May: Provide final stand plan to organisers May: Finalists build room sets 23 May: Judges visit room sets and the winner is announced.

3 JUDGING CRITERIA: Judges will assess all valid entries based on the following criteria: Brand enhancement: The design of the retail space should ensure that due consideration has been given to the individual product or brand needs; and that the design allows for optimal brand enhancement. Design innovation and originality - concepts should be original (i.e. not previously commissioned for any other commercial or non-commercial project) and truly push the boundaries of creative retail design. Creative use of materials create a design using interesting, unusual or innovative textiles, materials, furnishings and techniques that not only bring originality to the design but enhance the overall aesthetics. Practicality and usability of the design create a concept that, should you be shortlisted as a finalist, can realistically be created within the space provided at the event without any detrimental effect on the practicality and usability of the space as a functional retail space. Finalists concepts would have to fit into a space that is 6m in length, 4m in width and 2.4m in height. Useage of up-cycled and recycled materials concepts should integrate upcycled and recycled materials into the design PROJECT BRIEF Create an original design concept for a retail space that fully addresses and conforms to the judging criteria for the INDEX 2016 Retail Design Competition. The concept should clearly illustrate your understanding and interpretation. of the brief. Concepts should be presented in the format(s) detailed in the Submissions section of this fact sheet. The 2015 edition of INDEX Contemporary Majlis Design

4 THE ENTRY CRITERIA 1. Applicants must be either a qualified interior designer or interior architect or final year/post-graduate design student. 2. Applicants must submit their entries by the submission deadline 3. Applicants must ensure that their submission contains all information requested in the brief and is supplied in the required format 4. All applicants must abide by the rules of the competition and also the terms and conditions associated with being shortlisted as a finalist NOTE: Finalists will be provided with free space to build their retail set at INDEX Finalists will be responsible for all costs associated with creating their retail set, including but not limited to: all products and materials required to create the retail set; all costs associated with designing, transporting, assembling, decorating and dismantling their set. SUBMISSIONS ABOUT YOU: Send a brief personal biography outlining your career history and projects you have completed, either individually or as part of a team, and also send a photograph of yourself. If you are participating on behalf of a company then please also send a corporate profile, with a summary of projects completed in the past three years, along with the company s logo. Biographies and profiles to be sent either in word or PDF format. Photos and logos to be sent in JPEG file format. ABOUT YOUR CONCEPT: Send a brief illustration of the concept design based on the criteria outlined in the Project Brief Provide a narrative, set layout and execution methodology with the concept design to clearly illustrate the thought process of the design and how it best fits the Project Brief. All concept collateral to be provided in electronic form only in either presentational form (PowerPoint) or PDF format. ALL ENTRIES MUST BE SENT TO THE FOLLOWING ADDRESS:

5 IMPORTANT INFORMATION! All finalists chosen to showcase their designs at this year s INDEX Exhibition will be required to sign an agreement that contractually binds them to build and display their retail space at the event. Below is an example of the agreement: The purpose of this agreement is to define theworking relationship between [Contestant] (the Contestant ) and dmg events (the Organiser ) in relation to the INDEX Retail Design Competition The finalists of the Retail Design Competition will be tasked with building their design concept at this year s event. dmg :: events agrees to: Provide free space of 24sq.m. (6m x 4m) with 1 open side ( x3 walls of 2.4m height) Provide a list of exhibitors that the Contestant may wish to approach to source products and services to assist in building their design concept Provide Contestants with access to their stands from 3.00pm, 21st May to 10pm, 22nd May to build their room sets The judges will visit your room set from 1pm on 23 rd May The judges may want to speak to you during this time, therefore it is mandatory for you to be present at your room set from 12.30pm to 2pm Allow visiting trade professionals to view your Retail Design room set for the duration of INDEX 2016 an event that receives over 25,000 international visitors Include details of the Contestants and their designs in the PR and marketing campaign pre-, during and post show in local, regional and international press articles Provide trophies and certificates for finalists and winning Contestants Invite the winners to judge the 2 nd Annual INDEX Retail Design Competition in 2017 [Contestant] agrees to: Use all of the 24sq.m. free space (6m x 4m, with 2 open sides plus 3walls of 2.4m height) provided by the Organisers, to design and decorate his/her Retail space Organise and source all products and materials needed for the creation of his/her Retail Space. Products can also be sourced from INDEX exhibitors - contact the Organisers for assistance. (If products and materials cannot be sourced on a barter basis then any relevant costs are to be borne by the Contestant) Provide a plan of the design to the Organiser by 5th May 2016 Organise and manage the decoration of his/her Retail room set during the tenure of the exhibition Complete build and dressing of his/her stand by 10.00pm on 22nd May 2016 Be responsible for any relevant costs involved in designing, decorating and dismantling your Retail room set, should you not have barter arrangements in place for these activities Be present at his/her room set from 12.30pm to 2pm on 23rd May 2016 for the live judging process Clear the stand space provided of all materials used to build and dress his/her retail design by 6.00pm on the 27 th May, 2016.

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