Lesson Plan. Preparation

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1 Principles of AAVTC Printing & Imaging-Print Broker: The Middleman Arts, AV Technology & Communication Lesson Plan Performance Objective Upon completion of this lesson, the student will develop an understanding of what a Print Broker is and how they facilitate printing for medium to large companies. Specific Objective Students will learn about the Print Broker s role in business and specialty printing. Students will participate in an exercise acting as a Print Broker. Terms Print Broker Print Shop Print Store In house printing Time When taught as written, this lesson should take approximately 2 class periods to teach. Preparation TEKS Correlations: This lesson, as published, correlates to the following TEKS. Any changes/alterations to the activities may result in the elimination of any or all of the TEKS listed (c) Knowledge and Skills (2) The student applies professional communications strategies. The student is expected to: (D) give formal and informal presentations; (E) apply active listening skills to obtain and clarify information; (10) The student applies technical skills for efficiency. The student is expected to employ planning and timemanagement skills to complete work tasks. (11) The student develops a basic understanding of the Arts, Audio/Video Technology, and Communications cluster. The student is expected to: (A) research the scope of career opportunities; (B) develop an understanding of the elements and principles of art; (C) develop an understanding of the industry by explaining the history and evolution of cluster career fields and defining and using related terminology; 1

2 Interdisciplinary Correlations: English-English I (b)(1). Reading/Vocabulary Development. Students understand new vocabulary and use it when reading and writing (b)(11). Reading/Comprehension of informational text/procedural texts. Students understand how to glean and use information in procedural texts and documents (b)(2)(B) employ precise language and technical vocabulary to communicate ideas clearly and concisely Occupational Correlation (O*Net Job Title: Print Broker O*Net Number: Reported Job Titles: Account Executive, Account Manager, Outside Sales, Outside Sales Representative, Sales, Sales Consultant, Sales Director, Sales Rep, Sales Representative, Salesman Tasks: Contact regular and prospective customers to demonstrate products, explain product features, and solicit orders. Recommend products to customers, based on customers' needs and interests. Answer customers' questions about products, prices, availability, product uses, and credit terms. Estimate or quote prices, credit or contract terms, warranties, and delivery dates. Consult with clients after sales or contract signings to resolve problems and to provide ongoing support. Provide customers with product samples and catalogs. Identify prospective customers by using business directories, following leads from existing clients, participating in organizations and clubs, and attending trade shows and conferences. Prepare drawings, estimates, and bids that meet specific customer needs. Monitor market conditions, product innovations, and competitors' products, prices, and sales. Perform administrative duties, such as preparing sales budgets and reports, keeping sales records, and filing expense account reports. 2

3 Accommodations for Learning Differences It is important that lessons accommodate the needs of every learner. These lessons may be modified to accommodate your students with learning differences by referring to the files found on the Special Populations page of this website. Preparation Review the concepts of the lesson and how the game will be played. Print the game scenario sheets and prepare to cut on the dotted lines. Have materials and websites ready to go prior to the start of the lesson. References Adams, B. (2013). Print broker blueprint: Your A to Z guide to becoming a successful print broker. Printed by CreateSpace Independent Publishing Platform. Instructional Aids Lesson Plan: Print Broker: The Middleman Slide Presentation: Print Broker: The Middleman Print Broker Grading Rubric Instructor computer and projection unit Becoming a Print Broker game instructions and scenario sheets Online websites (teacher directed) Pencils and paper Introduction 1. Ask students where they think businesses get their big print jobs printed. 2. Explain that there is a middleman, called a Print Broker, who helps businesses find Printers that will print their larger print jobs. 3. Tell students that they will get to act as a Print Broker in a class game at the end of the lesson. 3

4 MI Outline Outline Instructor Notes Go through the slide presentation with students. Discuss the following: I: What is a Print Broker? a. Definition b. Other things II: Why outsource printing? a. Cost effective b. Access to Specialty Print Shops c. Print Stores vs Print Shops III: What happens after contract is signed? a. Shops network of Specialty Printers b. Picks best Printer for project c. Manages print project d. Delivers completed print project IV: What Print Brokers do most of the time a. Cold call new Print Shops b. Call Print Shops; manage projects c. Cold call potential customers d. Call customers; printing s progress V: What else Print Brokers do a. Take printing customers to lunch b. Take Print Shop customers to lunch c. Give gifts to printing customers d. Give gifts to Print Shop customers e. In a word, Marketing! VI: Hard work is its own reward a. The Print Broker works hard to get the printing projects back to their customers quickly, because that is how they get paid. VII: Becoming a Print Broker game Ask: Does it sound like it is easy to be a Print Broker? Why do you think Print Brokers need to know Graphic Design? Note: Printing in house means a company does its own printing. Ask: Can you name a popular Print Store? Note: Be sure the students understand the Print Broker s process diagram. Ask: Why do you think a Print Broker takes customers out to lunch and buys them gifts? Note: Instructions are included for the Print Broker game. Be sure to reinforce that each group is trying to make a profit in each round by adding to the cost before quoting a price. The accumulated profit from the 4 rounds will determine which group is the winner. 4

5 Multiple Intelligences Guide Existentialist Interpersonal Intrapersonal Kinesthetic/ Bodily Logical/ Mathematical Musical/ Rhythmic Naturalist Verbal/ Linguistic Visual/ Spatial Application Guided Practice The teacher will go through the lesson and slide presentation, reinforcing how the Print Broker acts as a middleman between businesses and Print Shops. The teacher will then divide the class into 4 groups and prepare the students for the Becoming a Print Broker game. Independent Practice The teacher will review the instructions for the Becoming a Print Broker game. Students participation will be assessed on understanding the concepts of a Print Broker, as well as cooperation and leadership skills using the Print Broker Grading Rubric. 5

6 Summary Review Review talking points and key terms from slide presentation. Review the instructions for the Becoming a Print Broker game. Evaluation Informal Assessment Students may be informally assessed through the following methods : Instructor observation during Guided Practice and Independent Practice Question and Answer during the Review Formal Assessment Students participation in the game may be assessed using the Print Broker Grading Rubric. Enrichment Extension Students may also write an essay about the Print Broker industry. The essay should also include research into current career opportunities for Print Brokers. 6

7 Becoming a Print Broker Game Instructions Teacher: Divide the class into 4 groups. Explain that the teacher will be the customer during the game. Group 1 will be the Print Broker; Group 2 will be Print Shop A ; Group 3 will be Print Shop B ; Group 4 will be Print Shop C. The game will have 4 rounds so each group will get a chance to participate as a Print Broker once. Remind students that the accumulative profit earned during the 4 rounds will earn one group the victory. *Teacher Note: The first 3 scenarios are 'weighted' for a specific print shop to win. They may not win based on the choices they make, but all things being equal, each print shop should win one round. The last round is purposefully set with the same amounts for each team. This allows their choices to determine the round winner and the game winner. The teams will not know that they are playing with the same information as the other teams. They will think that each print shop will have different amounts to work with, just like the previous 3 scenarios. This adds another level of complexity to the game to keep the kids guessing. Game Play: Each round will have a scenario that the groups will use to figure out how to maximize their profits. The group acting as the Print Broker will be given a print project and the total amount that the customer (teacher) is willing to spend. The groups acting as the Print Shops will be given different costs for the various printing specialties that their Print Shop offers. The teacher will hand out the Print Shop information to each group, reminding the groups to keep the information secret. (Cut the strips from the Scenario sheet for each round, and give them to the appropriate group.) The Print Broker will then negotiate with each Print Shop in order to choose which one to do the print project. During negotiations, the Print Shop will be calculating the cost of printing the project, plus their desired profit, in order to give the Print Broker a quote. The quotes will be kept secret from the other Print Shops. Once the Print Broker decides which Print Shop will get to do the print project, they will announce it to the class. However, the amount will remain a secret. The Print Broker will then report back to the customer with the amount the Print Shop charged, plus the Print Broker s profit. The teacher will record the profit earned by the groups and start the next round, with each group rotating to the next assignment. 7

8 Becoming a Print Broker Scenario One Print project: The customer needs 2,000 full color posters printed for a tradeshow. The posters are 30 inches tall by 20 inches wide and classify as a large-format print. The customer is willing to spend a total of $5,000 on this printing project. Print Broker copy of the print project: The customer needs 2,000 full color posters printed for a tradeshow. The posters are 30 inches tall by 20 inches wide and classify as a large-format print. Print Broker: The customer is willing to spend a total of $5,000 on this printing project. Print Shop A : The total cost to print a large-format, full color poster is $2.05 per page. Add your profit to the total, and give your quote to the Print Broker. Print Shop B : The total cost to print a large-format, full color poster is $2.00 per page. Add your profit to the total, and give your quote to the Print Broker. Print Shop C : The total cost to print a large-format, full color poster is $2.10 per page. Add your profit to the total, and give your quote to the Print Broker. 8

9 Becoming a Print Broker Scenario Two Print project: The customer needs 6,000 plastic keycards printed with their logo to give to their employees. Each keycard also needs to have a programmable magnetic strip. The customer is willing to spend a total of $24,000 on this printing project. Print Broker copy of the print project: The customer needs 6,000 plastic keycards printed with their logo to give to their employees. Each keycard also needs to have a programmable magnetic strip. Print Broker: The customer is willing to spend a total of $24,000 on this printing project. Print Shop A : The total cost to print a logo and add a programmable magnetic strip is $3.84 per keycard. Add your profit to the total, and give your quote to the Print Broker. Print Shop B : The total cost to print a logo and add a programmable magnetic strip is $3.85 per keycard. Add your profit to the total, and give your quote to the Print Broker. Print Shop C : The total cost to print a logo and add a programmable magnetic strip is $3.86 per keycard. Add your profit to the total, and give your quote to the Print Broker. 9

10 Becoming a Print Broker Scenario Three Print project: The customer has 5,000 commemorative glass bottles that need to have a special barcode sprayed on them with a high-speed inkjet printer. The customer is willing to spend a total of $5,000 on this printing project. Print Broker copy of the print project: The customer has 5,000 commemorative glass bottles that need to have a special barcode sprayed on them with a high-speed inkjet printer. Print Broker: The customer is willing to spend a total of $5,000 on this printing project. Print Shop A : The total cost to print barcodes on the bottles with a high-speed inkjet printer is $0.84 per bottle. Add your profit to the total, and give your quote to the Print Broker. Print Shop B : The total cost to print barcodes on the bottles with a high-speed inkjet printer is $0.82 per bottle. Add your profit to the total, and give your quote to the Print Broker. Print Shop C : The total cost to print barcodes on the bottles with a high-speed inkjet printer is $0.80 per bottle. Add your profit to the total, and give your quote to the Print Broker. 10

11 Becoming a Print Broker Scenario Four Print project: The customer needs 12,000 labels for jelly jars. The labels are 3 inches tall by 3.5 inches wide, and 6 labels can fit onto a single sheet of paper. The customer is willing to spend a total of $1,500 on this printing project. Print Broker copy of the print project: The customer needs 12,000 labels for jelly jars. The labels are 3 inches tall by 3.5 inches wide, and 6 labels can fit onto a single sheet of paper. Print Broker: The customer is willing to spend a total of $1,500 on this printing project. Print Shop A : The total cost to print a sheet of 6 labels is $0.26 per page. Add your profit to the total, and give your quote to the Print Broker. Print Shop B : The total cost to print a sheet of 6 labels is $0.26 per page. Add your profit to the total, and give your quote to the Print Broker. Print Shop C : The total cost to print a sheet of 6 labels is $0.26 per page. Add your profit to the total, and give your quote to the Print Broker. 11

12 Print Broker Grading Rubric Criteria Understanding Concepts (30 points) Cooperation (30 points) Exceptional Above Average Below Average Unacceptable points points 1-14 points 0 points Actions and decisions indicated excellent understanding of concepts. Actions and decisions indicated a good understanding of concepts. Actions and decisions indicated a fair understanding of concepts. Actions and decisions indicated a poor understanding of concepts points points 1-14 points 0 points Demonstrated excellent cooperation with group members to complete the task. Demonstrated good cooperation skills with group members. Cooperation with group members was limited. Little or no cooperation with group members during activity points points 1-14 points 0 points Points Participation (30 points) Demonstrated excellent participation in the activity. Demonstrated good participation in activity. Limited participation was demonstrated. No evidence of participation in the activity points 5-8 points 1-4 points 0 points Leadership (10 points) Demonstrated excellent leadership during activity. Demonstrated good leadership skills. Demonstrate d fair leadership abilities. No evidence of leadership during activity. Comments: TOTAL POINTS: 12

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