ACTIVATION 1: GALAXY RADIO (WEBSTER UNIVERSITY) PRIZE PACK GIVEAWAY

Transcription

1 Market: St. Louis, Missouri Field Representative: Brandon Dennis Universities Reached: Webster University ACTIVATION 1: GALAXY RADIO (WEBSTER UNIVERSITY) PRIZE PACK GIVEAWAY Venue: Galaxy Radio s Facebook Page Description: The Galaxy Radio of Webster University promoted CONCUSSION on their radio station and the station s Facebook page (717 likes). The station asked callers to call-in to win a prize pack from CONCUSSION by answering the question, What was the name of Will Smith's popular sitcom in the 90s? The first person to call in won the prize pack. On the Galaxy Radio s Facebook page, they held a trivia contest for a prize pack from CONCUSSION which included promotional items. 1

2 ACTIVATION 2: CONCUSSION WILD POSTINGS Venue: Webster University, Fontbonne University, Saint Louis University, St. Louis Community Colleges,Washington University St. Louis and University of Missouri St. Louis Description: CONCUSSION was promoted on campuses in the St. Louis area including St. Louis Community Colleges, Webster University, St. Louis University, Washington University St. Louis, Fontbonne University, and the University of Missouri St. Louis. CONCUSSION mini posters were displayed on campus bulletin boards in various resident buildings, class buildings, quads, student centers and dining halls. College radio stations at Webster University, St. Louis University, and the University of Missouri - St. Louis distributed mini posters to listeners at their locations. 2

3 ACTIVATION 3: WUTV (WASHINGTON UNIVERSITY) PRIZE PACK GIVEAWAY Venue: WUTV Facebook Page Description: WUTV of Washington University promoted CONCUSSION on their TV station and the station s Facebook page (524 likes). The station asked viewers to -in to win a prize pack from CONCUSSION by answering the question, What was the name of the film in which Will Smith and Jaden Smith played a father and son role? The first person to call in won the prize pack. On the WUTV s Facebook page, they held a trivia contest for a prize pack from CONCUSSION which included promotional items. 3

4 ACTIVATION 4: SIMON RECREATION CENTER ENTER TO WIN BOX Venue: Simon Recreation Center, Saint Louis University Description: The Simon Recreation Center is the main recreation center located on Saint Louis University s campus. The center is very popular among SLU students and within walking distance of several of the on campus dorms and apartments. A rep dropped off an Enter To Win box at the recreation center for students to enter for a chance to win a prize pack from Concussion which included a #ForThePlayers hoodie, CONCUSSION mini-poster, #ForThePlayers eye black and a pair of passes to see CONCUSSION at the advanced screening in St. Louis. 4

5 ACTIVATION 5: WASHINGTON UNIVERSITY MEN S BASKETBALL GAME Venue: Washington University Description: The Washington University Men s Basketball team had a home game on December 12 th and a rep was there with a CONCUSSION booth at the last home game of the semester. The Washington University Men s Basketball team is a Division -1 team and generally draws a big crowd of both alumni and current students to the games. The rep handed out #ForThePlayers hoodies, eye black, CONCUSSION mini posters and screening passes to students in attendance who participated in the #ForThePlayers challenge. 5

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7 ACTIVATION 6: CONCUSSION SOCCER LEAGUE FINALE Venue: Vetta Sports Complex Description: Vetta, a recreation center located near St. Louis Community College Meramec, hosted a CONCUSSION college soccer night to promote CONCUSSION. Vetta houses three turf soccer fields and a full weight room/gym that is open to the community. It is a popular place among college students at St. Louis Community College - Meramec and usually draws a large student crowd. The complex holds a college soccer league and a rep was there at the last night of games for the season handing out #ForThePlayers hoodies and eye black and encouraged the students to take the challenge and post their best touchdown celebration or selfie to their social media channels. Screening passes for our St. Louis advanced screening were given to the students who participated in the #ForThePlayers challenge. Students were very excited to hear about the movie and get the opportunity to go see it before it came out in theaters. 7

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