THEGAMESGROUP 2013 MEDIA KIT OFFICIAL XBOX MAGAZINE

Transcription

1 THEGAMESGROUP 2013 MEDIA KIT OFFICIAL XBOX MAGAZINE

2 100 Digital editions and bespoke apps on tablet 6m Customer magazines produced every month 89 Future magazines exported or licensed to 90 countries No.1 For games magazines worldwide 9.6m More than 9.6 million monthly global users of Future s games websites 45m 3.6m Future sells 3.6 million magazines a month Unique monthly visitors to Future websites REACHING 29 MILLION US *Source: comscore Sept 2012, Pub Statement H12012, Facebook, Twitter, AppFigures ENTHUSIASTS EVERY MONTH Games GamesRadar GameFly PC Gamer Official Xbox Magazine PlayStation: The Official Magazine CVG (Computer and Video EDGE Tech TechRadar Mac Life MaximumPC T3 Cycling BikeRadar CyclingNews ProCycling ChopMTB Lifestyle Crochet Today!

3 *Source: OXM Publisher Statement 1H2012 and comscore Sept 2012

4 We could not be more pleased on our partnership with Future on their creation of an extension we see as one of the vital brands at Microsoft. -Matt Bartow, General Manager,, Xbox Marketing OXM is the essential accessory for fans of the Xbox 360. The official title brings behind-the-scenes information from Microsoft that readers can t find elsewhere. OXM debuted in 2001 simultaneously with the original Xbox and continues to be one of the most successful launches in publishing history. OXM has reigned as North America s only print media source devoted to everything Xbox, reaching influential and impassioned gamers dedicated to video gaming. READERSHIP STATISTICS Median age: 28 years old 100% own an Xbox 360, and 92% are members of Xbox Live Spend an average of $1,700 annually on games; 272% higher than the average consumer spends on video games Advise a total of 7 people/month on everything gaming 80% consider OXM to be their favorite magazine *Source: OXM Publisher Statement 1H2012 and OXM Reader Study, Nielsen 2010: Value of a Gamer, NPD: Entertainment Trends in America

5 4 COLOR DISPLAY 1X 3X 6X 12X 24X 36X 1 PAGE 1/2 PAGE 1/3 PAGE $16,100 $11,270 $8,050 $15,640 $10,948 $7,820 $15,180 $10,626 $7,590 $14,270 $10,304 $7,360 $14,260 $9,982 $7,130 $13,800 $9,660 $6,900 PREMIUM POSITIONS (4/C ONLY) Special PRIcing Inside Front Cover Inside Back Cover Back Cover 1st 3rd of Magazine Guaranteed Position 4/C Rate + 45% 4/C Rate + 40% 4/C Rate + 50% 4/C Rate + 15% 4/C Rate + 10% Two Color Black & White Inserts Fractional 4/C Rate - 15% 4/C Rate - 20% Available upon request May be stacked or banked *Rate are net

6 2013 ISSUE AD SPACE CLOSE AD MATERIALS DUE SHIP DATE ON SALE JANUARY FEBRUARY MARCH APRIL MAY JUNE JULY AUGUST SEPTEMBER OCTOBER SPECIAL NOVEMBER DECEMBER HOLIDAY 16-October 20-November 18-December 15-January 12-February 12-March 09-April 07-May 04-June 02-July 16-July 30-July 27-August 24-September 23-October 27-November 25-December 22-January 19-February 19-March 16-April 14-May 11-June 09-July 23-July 06-August 03-September 01-October 14-November 19-December 16-January 13-February 13-March 10-April 08-May 05-June 03-July 31-July 14-August 28-August 25-September 23-October 04-December 08-January 05-February 05-March 02-April 30-April 28-May 25-June 23-July 20-August 3-September 17-September 15-October 12-November *Cancellations will not be accepted after space closing dates

7 All of the following requirements must be met in order to receive digital file services from Future US. Any missing information or deviations from these specs will result in inaccurate reproduction from your digital files. Future US will not be held responsible for errors if files are sent incorrectly or incomplete. SUBMITTING ADS Future US prints all of its publications using CTP (Computer to Plate) technology. Please submit all print ads as SWOP-approved file format of PDF-X1A. Future US will not accept application-specific files such as Adobe Illustrator, InDesign, Photoshop, etc, for any advertisements. All colors must be CMYK, not RGB, and without any spot colors. Double check all placed artwork and final files for CMYK color. Preferred image resolution 266 dpi minimum to 300 dpi maximum. All ad files must be below 300% maximum ink density. Failure to submit as such will cause the file to be returned. PROOFS SWOP-approved color proofs of your ad must be supplied with your files. Future US cannot and will not guarante accurate color without one. If an ad is sent electronically, a proof must be mailed. Files may be accepted without a proof but no quality or reproduction liability can be held against Future US. AD SIZES All files must be created according to the correct size specifications. Call your Future US Sales Representative for ad sizes. Files will be returned if sized incorrectly. ELECTRONIC FILE SUBMISSION Files can be uploaded to our File Transfer site displayed on this page, or by linking from Official Xbox Magazine s page on our corporate website Please compress your files using either Stuffit or Zip file format. REGULAR AD PAGES x Trim Size 16 x 10.5 Live Area 15.5 x 10 2 Page Spread 17 x 5.25 (Live Area 15.5 x 4.75 ) Non x /2 Page Spread 8.25 x Trim Size 8 x 10.5 Live Area 7.5 x 10 Full Page 5.5 x (Live Area 4.25 x 10 ) Non x 10 2/3 Page Vertical FILE TRANSFER INFORMATION User name: pxbox Password: Adv3rts5 4 x (Live Area x 10 ) Non x 10 1/2 Page Vertical 2.75 x (Live Area x 10 ) Non x 10 1/3 Page Vertical 8.25 x 5.25 (Live Area 7.5 x 4.75 ) Non- 7.5 x /2 Page Horizontal x (Live Area 3.5 x 4.75 ) Non- 3.5 x /4 Page

8 CLICKABLE PAGE SKIN LEADERBOARD MPU1 MPU2 SPONSORED POST INTERSTITIAL OXMONLINE HOMEPAGE ROADBLOCK ($12,000 / DAY FOR ALL UNITS) SIZE FF/ NET VALUE 1920X x250 PLATFORM HOMEPAGE ROADBLOCK ($10,000 / DAY FOR ALL UNITS) SIZE FF/ NET VALUE 1920X X250 TARGETED MEDIA SIZE FF/ NET VALUE $16.00 $ X250 $ X200 $ X400 $25.00 RUN OF SITE MEDIA SIZE FF/ NET VALUE $14.00 $ X250 $ X200 $ X400 $25.00 RUN OF NETWORK MEDIA SIZE FF/ NET VALUE $12.00 $ X250 $ X200 $ X400 $ RD PARTY TECHNOLOGY RATES PROVIDER MEDIAMIND (EXPAND) MEDIAMIND (FLOATING) POINTROLL EYEWONDER KLIPMART SERVING FEE $3.00 $5.00 $5.00 $3.00 $0.00 >Pre-roll videos: Pre-roll Video (4:3 or 16:9) available at $ *Targeting Options: Genre, Title, Geo, Demo. *Roadblocks include the following units: skin, leaderboard, skyscraper, and MPU. *Roadblock packages are sold as a whole. *Source: Google Analytics Oct 2012

9 LEADERBOARD SKYSCRAPER MPU 300x250 SPONSORED POST 580X200 INTERSTITIAL GIFs OR JPEGs MAX. KB SIZE MAX. # OF ANIMATION LOOPS HEADLINE TEXT : 50 CHARS BOD Y TEXT : 370 CHARS 1, :15MAX FLASH MAX. KB SIZE MAX. # OF ANIMATION LOOPS NOTES CLICK TAG INSTRUCTIONS UP TO FLASH 10 (PROVIDE.GIF &.FLA FILES) FILES SHOULD USE A CLICKTAG INSTEAD OF HARD-CODING THE URL. MAX FRAME RATE IS 24 FPS. PLEASE INCLUDE BACK UP GIF/JPG. 1, :15MAX 3RD PARTY RICHMEDIA AD TAG MAX. LOOPING ANIMATION EXPAND DIRECTORY PIXEL SIZE NOTES DOWN/OUT 970x418 / 728x90 LEFT 600X600 LEFT 600X600 AUDIO/EXPANDING ADS MUST BE USER INITIATED. A STOP/CLOSE BUTTON IS REQUIRED.NO POP-UP ADS. 1, :15MAX >PRE-ROLL VIDEOS: :15 OR :30 PRE-ROLLS: UNCOMPRESSED VIDEO FILES IN.AVI,.MPG, OR.MOV FORMAT. 16:9 OR 4:3 ASPECT RATIO. MUST BE SITE SERVED. 1X1 TRACKING OK. >DEADLINE FOR CREATIVE MATERIALS + URL 3 BUSINESS DAYS PRIOR TO START DATE.

10 PREMIUM ROADBLOCK Clickable Page Skin Size: 1920 x 1200 Max file size: 275KB File format: image Created by: Future US OPA Pushdown Size: 970 x 66 Expandable: 970 x 418 Max file size: KB File format: Flash, or 3rd party rich media Created by: Future US or advertiser MPU Size: 300 x 250 Expandable: 650 x 250 Max file size: KB File format: Image, Flash, or 3rd party rich media Created by: Advertiser STANDARD ROADBLOCK Clickable Page Skin Size: 1920 x 1200 Max file size: 275KB File format: image Created by: Future US Leaderboard Size: 728 x 90 Max file size: KB File format: Flash, or 3rd party rich media Created by: Advertiser MPU or Tower Size: 300 x 250 or 300 x 600 Expandable: 650 x 25 / 600 x 600 Max file size: KB File format: Image, Flash, or 3rd party richmedia Created by: Advertise NOTES Skin Middle plain white background: 970 px width Gutters: 361 x 1200 px Skin is clickable, please provide click thru URL Site-served (accept 1x1 tracking) Recommended no text (Logos OK) Creation lead time: If OXM design team creates, the leadtime is 2 weeks (inc. approval) Sound Sound must be User-initiated Deadline Creative is due at least 3 business days prior to start date OPTIONAL IN-CONTENT STREAM UNIT Customizable MPU Size: 350 x 250 or 600 x 300 Max file size: KB File format: image, Flash, or 3rd party rich media Created by: Future US or advertiser Expandable Units Automatic expansion must be capped at 1 user per 24 hours 7 seconds auto expansion, 30 seconds max for subsequent user initiated expansions Max File Size: 45k initial load max, k subsequent load max Close button must be present on expandable unit and reminder ad at all times, must be clearly visible, contain the word CLOSE, and be at least 50 x 16 (width x height). An X is optional Close button colors should be highly contrasting to ad and not be covered at any time by the ad Sponsored Post Size: 580 x 200 Max file size: KB File format: Image or text Text limit: 50 characters max for headline, 370 characters max for body Created by: Future US

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