PRIDE IN THE JOB 2016 Media pack

Transcription

1 PRIDE IN THE JOB 2016 Media pack

2 2016 Congratulations your site manager is a winner! NHBC is delighted to have announced this year s Pride in the Job Quality Award winners. For over 35 years, our Pride in the Job Awards have played a pivotal role in NHBC s work to raise standards across the industry through the celebration and sharing of best practice. Site managers that win an award are creating houses of an outstandingly high standard. Your site manager has been selected from around 16,000 site managers across the UK to win just one of 450 Quality Awards. Judging for the awards is meticulous, beginning a year before the announcement of the first round of winners. As well as undergoing spot checks of the day-to-day running of their site, each site manager is assessed across many areas of site management, including their technical knowledge, consistency in the build process, leadership and organisational skills. Winning a Pride in the Job Award is a visible demonstration of your site manager s and company s overall commitment to high standards. To ensure you receive all the plaudits associated with winning such a prestigious award, it is important to maximise the PR and promotional opportunities available. This media pack provides suggestions on how to publicise your Quality Award winner, from advertising campaigns to involving the local press. If your company has a marketing department or PR agency, be sure to pass this pack on to them to promote your winner s achievements. Congratulations and good luck in the forthcoming rounds! Only site managers who demonstrate exceptional standards in every aspect of their work on site and in the homes they build are considered for a Pride in the Job Award.

3 The awards NHBC inspectors have been visiting and assessing sites throughout the UK since July last year, and only those site managers who achieve the highest standards will be considered for a Pride in the Job Award. Site managers are placed into one of four builder categories: Small Builder Category For site managers employed by a company (or group of companies) who build between 1 and 50 homes with NHBC warranty cover per year. Large Builder Category For site managers employed by a company (or group of companies) who build 1001 or more new homes with NHBC warranty cover per year. Multi-storey Builder Category For site managers working on multi-storey projects (i.e. structures five storeys or more for multi occupancy) with NHBC warranty cover. This category recognises the different skill set required to run this type of site. Medium Builder Category For site managers employed by a company (or group of companies) who build between 51 and 1000 homes with NHBC warranty cover per year. Quality Awards Around 450 site managers across the UK receive an award. These winners then go forward to the next stages of the awards. Seal of Excellence Awards Regionally based, around 130 awards are presented to previous Quality Award winners at a series of award ceremonies held throughout the UK in the autumn. Regional Awards Around eleven Regional winners are announced in each builder category. These winners become UK finalists for the Supreme Awards. Supreme Awards Five site managers are announced as overall Supreme winners at a gala ceremony in London in January each year.

4 2016 Awards ceremonies dates and venues Among the highlights of the Pride in the Job calendar are the Regional Awards events hosted by NHBC during the autumn. If you would like to attend, you can reserve seats by calling and asking for the appropriate contact below. Wales - Friday 2 September Cardiff City Hall (lunch) Pauline Lawson North East Friday 9 September York Racecourse (lunch) Helen Anson East Friday 16 September Athena, Leicester (lunch) Sophie Redman Southern Friday 23 September Newbury Racecourse (lunch) Amanda Leigh-Lancaster Scotland - Friday 30 September Hilton Glasgow (lunch) Helen Anson West Friday 7 October ICC, Birmingham (dinner) Pauline Lawson North West Friday 14 October Hilton Manchester Deansgate (lunch) Nicola Thompson South West Friday 21 October Sandy Park, Exeter (lunch) Pauline Lawson South East Friday 28 October Hilton Brighton Metropole (lunch) Sophie Redman London Friday 4 November Park Plaza Riverbank London, (lunch) Amanda Leigh-Lancester Northern Ireland and Isle of Man Friday 11 November Culloden Estate, Belfast (dinner) Nicola Thompson Supreme Awards Gala The Gala will take place on 13 January 2017 at the Park Plaza Westminster Bridge Hotel in London. The event is a black-tie dinner dance and each UK finalist, and their partner or guest, is invited. Tickets for this event can be ordered via the NHBC Events team - prideinthejob@ nhbc.co.uk or

5 How to promote your winner There are lots of things you can do to celebrate and promote winning an NHBC Pride in the Job Award. A few suggestions on how to leverage coverage with the media are outlined below. If you would like support in this area, please contact the NHBC media team on or via at moffice@nhbc.co.uk. Send a press release Local stories are the mainstay of many regional newspapers, so the Pride in the Job Award is likely to be of interest to local journalists. Make them aware of the achievement by putting together a snappy and concise news release. A locally/regionally focused NHBC press release template is displayed on page 7 of this document along with some notes to editors that you can use. The template can be easily adapted for your purposes using this structure. Here are some tips for writing your press release: Caption any photographs sent to journalists with names and job titles. Focus on the award and include information about the development in notes to editors. Try to keep the headline no more than 10 words. Ask the NHBC media team for a NHBC Pride in the Job Awards 2016 logo to accompany the release. Make sure that when sending your press release to the local newspaper(s) that you also send them an image of the NHBC Pride in the Job Awards 2016 logo and suitable photographs. Social media Social media is perfect for spreading the word of your achievement to your customers, stakeholders, employees, and beyond. It offers valuable opportunities to reach a wider audience and help to build and/or cement your reputation locally. Here are some tips for promoting your award socially: Use NHBC s graphics and banners in your social media updates Take photographs and/or video of your winning site and nomination Create an animated GIF for Twitter and Facebook Remember that NHBC will also post on Twitter and Facebook, so do share any announcements that relate to you or your company. You can find NHBC on Facebook (NHBC), LinkedIn (NHBC), Instagram (NHBCUK) and Twitter (@NHBC). Through your social media channels, follow or like local journalists as well, as they may follow you back and see your posts in addition to your press release. Organise a party You may choose to celebrate the achievement of your winner by hosting a site party. It s s an ideal opportunity for you to promote and engage your local community Invitations could be sent to colleagues, the local MP, the local Mayor, business contacts in your town/city, local celebrities, and homeowners who may have moved onto the site and don t forget the local media (newspapers, radio, television and digital). As part of this event, you could arrange to formally hand over the award certificate and ensure professional photographs are made available for both PR and social media purposes. Not everyone you invite from the media and community will be able to attend the event, but that doesn t mean they are not interested or won t cover it. For those that can t or don t attend, make sure you send them a postevent news release along with good photography. Promote your success in-house There s nothing like a good story to boost the morale of employees, so promote the achievements of the award in internal magazines and online. Adding prominent news articles and logos to your website is an especially important tool for communicating your success, as it is often the first place consumers will go to for information on your company.

6 2016 Advertising A Pride in the Job Award is a recognised sign of quality and a great way of showing potential new home buyers that your site manager has been recognised for their high standards on site and contribution to building quality new homes. It is important to mention your site manager s Pride in the Job success in the advertising that you do particularly advertisements aimed at attracting potential homebuyers to your developments. The fact that your homes were overseen by a winning site manager is a big plus, and can also give your company the edge over the competition. Remember The golden rule is that it is the site manager who wins the award, not the company for which he or she works, the site on which he or she works, or the site team; although everyone benefits by association. What you can t say: We have won nine NHBC Pride in the Job Quality Awards this year. Our company has nine Pride in the Job Quality Award winning sites. All statements made about the awards must refer to the site manager, and only to the site during the time he or she managed it. Any reference made to the awards in your marketing must also clearly state the stage of awards and year in which it was won. If you refer to your overall number of winning site managers, the year or years in which they won their awards must be clear. What you can say: We employ three NHBC Pride in the Job Quality Award winning site managers. We employ three site managers who have received Quality Awards in NHBC s Pride in the Job campaign this year.

7 Notes to editors About NHBC NHBC s primary purpose is to help raise standards to protect homeowners. NHBC is an independent, non-profit distributing company, reinvesting all resources in further research and work to improve the construction standard of new UK houses for the benefit of homeowners. It was established in 1936 to tackle sub-standard building practices following government slum clearances. NHBC is the leading warranty and insurance provider for new homes in the UK. NHBC s 10-year Buildmark warranty covers around 80% of new homes built in the UK, having covered nearly eight million homes since it began and currently protecting around 1.6 million homes. Buildmark has evolved over the years, expanding to cover more areas, offering a greater scope of protection for homeowners. NHBC media contacts For further information about NHBC Pride in the Job Awards, please contact Media and Communications Officer, Nadia Bedra, on or via to nbedra@nhbc.co.uk. Quality Awards The UK s top builders honoured by NHBC DRAFT PRESS RELEASE DD/MM/YYYY Prestigious award win recognises house-building site manager s success [Local area] site manager, [name of winner], has been announced as a winner in the Single Plot category in the first round of the annual Pride in the Job Awards organised by NHBC (National House-Building Council), and is now shortlisted for a regional title. Award-winning site managers display the utmost care, professionalism and attention to detail in their work. [Name of winner] s win for their site, [name of site] in [location], demonstrates [name of winner] s success in building high-quality houses for homebuyers and their families. DRAFT PRESS RELEASE DD/MM/YYYY [Name of winner] beat off intense competition to bag the accolade, with only 450 Pride in the Job Quality Award and Single Home first-round winners shortlisted from over 15,000 UK site managers working on housing projects registered with NHBC, the UK s leading warranty and insurance provider and standards setter for new build homes. [Name of winner], talking about their win, said: National award win flags up local building site manager s success Commenting on [name of winner] s achievement, [company name] s [spokesperson title], [name of spokesperson], said: Homebuyers can be assured of the quality of new houses built by [company name] in [local area], following the announcement of site manager [name of winner] as a winner in the first round of the annual Pride in the Job Awards organised by NHBC (National House-Building Council). Mike Quinton, NHBC Chief Executive, said: A Pride in the Job Award marks recipients out as top performers, showing their true diligence and commitment to producing the best quality Award-winning site managers display the utmost care, professionalism and attention to homes possible. By recognising exceptional site managers, NHBC promotes best practice in detail in their work. [Name of winner] s site, [name of site] in [location], is marked out by house building, bettering the construction quality of new homes year on year for special on-site NHBC flags and display boards, demonstrating [name of winner] s success in homeowners and their families. being recognised for building high-quality houses for homebuyers and their families. [Name of winner] beat off intense competition to bag the accolade, with only 450 Pride in the Job first-round winners shortlisted in June from over 15,000 UK site managers working on housing projects registered with NHBC, the UK s leading warranty and insurance provider and standards setter for new build homes. [Name of winner], talking about their win, said: Commenting on [name of winner] s achievement, [company name] s [spokesperson title], [name of spokesperson], said: Mike Quinton, NHBC Chief Executive, said: A Pride in the Job Award marks recipients out as top performers, showing their true diligence and commitment to producing the best quality homes possible. By recognising exceptional site managers, NHBC promotes best practice in house building, bettering the construction quality of new homes year on year for homeowners and their families. ENDS

8 Artwork This leaflet has been printed on material which is produced from well-managed forests and is fully recyclable and biodegradable, ECF (elemental chlorine free) and is made to ISO Environmental Certification. We are happy to provide Pride in the Job logos for use in your publicity. To obtain a logo and advice on usage, please contact NHBC s Events Team on events@nhbc.co.uk Four colour Pantone Gold Pantone 7531C Silver Pantone 422C Bronze Pantone 4715C Blue Pantone 7546C NHBC, NHBC House, Davy Avenue, Knowlhill, Milton Keynes, Bucks MK5 8FP Tel: Fax: Four colour Gold C16% M28% Y36% K51% Silver C20% M13% Y13% K35% Bronze C17% M64% Y60% K50% Blue C71% M43% Y23% K63% One colour Tint values for process black from top left corner clockwise 100% 75% 50% 30% J245 06/16