Orland O City rlando City SOCCEr ClUB BrinGinG the BEaUtiFUl GaME to the City BEaUtiFUl BrinGinG the BEaUtiFUl GaME to the City BEaUtiFUl

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1 ORLANDO CITY SOCCER CLUB Orlando City BRINGING THE BEAUTIFUL GAME TO THE CITY BEAUTIFUL BRINGING THE BEAUTIFUL GAME TO THE CITY BEAUTIFUL 1

2 THE WORLD S GAME Soccer is the world s most popular sport 3.2 billion people saw some of the 2010 World Cup in South Africa [1] 270 million people playing worldwide [2] Sources: [1] The Associated Press [2] FIFA Big Count 2

3 U.S. SOCCER #1 participation sport [1] Fastest growing sport [2] Changing demographics Young adults and Hispanics USA purchased more World Cup tickets in 2006 & 2010 than any other nation Sources: [1] US Soccer [2] NY Times

4 U.S. SOCCER 4

5 ORLANDO CITY SOCCER CLUB WHO WE ARE Currently play in USL PRO Equivalent to Triple AAA baseball League winners in 2011 & 2012 Leading the league in 2013 Average attendance 7,918 Highest in minor league soccer 4,300 season ticket holders Goal to become next Major League Soccer expansion team 5

6 PROVEN PATH USL TO MLS ATTENDANCE Last USL Season attendance First MLS Season Attendance PERCENTAGE INCREASE Montreal Impact 11,507 23, % Portland Timbers 10,727 18,827 76% Vancouver Whitecaps 5,149 20, % * *sold out every MLS home game 159% AVERAGE GROWTH IN ATTENDANCE Orlando City 7,918 20, % 6

7 ORLANDO CITY SOCCER CLUB YOUTH CLUB Commitment to youth development Over 2,000 kids Work with Arnold Palmer Hospital US Soccer Development Academy & ECNL status 7

8 ORLANDO CITY SOCCER CLUB FOUNDATION Over 1,000 hours of community service in 2012 Orlando City Soccer Foundation Promoting healthy eating and exercise Building community soccer fields Offering soccer scholarships to kids in need 8

9 ORLANDO CITY SOCCER CLUB WHO WE SUPPORT 9

10 MAJOR LEAGUE SOCCER OVERVIEW #3 highest average attendance in US pro sports Sample MLS attendances Kansas City - 19,504 Salt Lake City - 18,547 Portland - 20,674 Season runs March - November 16 of 19 teams now in Soccer Specific Stadiums Extensive TV coverage 0 MAJOR LEAGUE SPORTS AVERAGE ATTENDANCE NFL MLB MLS NHL NBA 10

11 MAJOR LEAGUE SOCCER SOUTHEAST EXPANSION Maximum of 4 expansion franchises Two in the Southeast Competitors include; Southeast Atlanta Tampa Miami Nashville National Minneapolis Sacramento San Antonio Oklahoma City 11

12 MAJOR LEAGUE SOCCER EXPANSION REQUIREMENTS Proven Marketplace Ownership Group MLS Compliant Stadium 18,000-25,000 seats Grass field Covered stands Urban location 12

13 STADIUM PLAN PROPOSED SITE 1/2 MILE DISTANCE FROM PROPOSED OCSC STADIUM (10-MINUTE WALK) SUNRAIL METRO LINE (ROUTE & STATIONS) NEARBY GAME-DAY PARKING (578) (164) (839) (73) (1,116) (116) (851) LYMMO BUS ROUTE (EXISTING) LYMMO BUS ROUTE (PROPOSED) (1,500) (1,300) (1,300) (127) (425) PROPOSED OCSC STADIUM TO ANCHOR EASTERN EXTENSION OF EXISTING DOWNTOWN ENTERTAINMENT CORRIDOR (1,300) (55) (250) (1,045) (95) (530) (476) (1,602) (1,000) (75) (1,056) (381) (139) (480) (167) (582) (1,400) (300) (1,460) (1,919) (1,283) YOU ARE HERE (860) (2,000) (2,213) (5,500) PARKING SPACES WITHIN 1/2 MILE DISTANCE: 16,302 TOTAL SPACES SHOWN: 34,957 (400) FUTURE PERFORMING ARTS CENTER 13

14 WHAT WE BRING Direct economic impact of stadium construction and operation Opportunity to host new events that drive visitation Incremental visitation, spending & tax revenue Elevating Central Florida s brand through national and international exposure 14

15 WHAT WE BRING ECONOMIC IMPACT Annualized Direct Spending Adjustments (30-Year Accumulation) Gross direct spending $1.271 billion % of Spending Occurring Locally (Leakage Adjustment) City: $855.1 million (67%) County: $1.045 billion (82%) State: $1.184 billion (93%) New Spending (Displacement Adjustment) City: $710.5 million (83%) County: $463.3 million (44%) State: $281.4 million (24%) Source: CS&L Economic Impact Study Oct

16 WHAT WE BRING HIGH PROFILE SOCCER EVENTS MLS All-Star Games Economic impact Average $5.7 million per match INTERNATIONAL GAMES Economic impact Average $5.5 million per match Games over 25,000 attendance to be played at the Citrus Bowl 16

17 WHAT WE BRING NEW SPORTING EVENTS Event Economic Impact Room Nights Total Attendance NCAA Women s College Cup* $1,200,000 1,800 9,000 NCAA Men s College Cup* $1,200,000 1,800 9,000 FHSAA State Boys/Girls Soccer Finals* $450, ,000 ECAC Lacrosse League Championships $600, ,500 NCAA Div II & III Women s LAX Championships $1,050,000 1,000 1,500 ACC Women s Soccer Championships* $890,000 1,200 2,000 SEC Women s Soccer Tournament* $1,110,000 1,500 2,500 Big East Men s Soccer Tournament* $1,110,000 1,500 2,500 Projected Totals $7,610,000 10,100 36,000 *Impact in low tourism months (Sep - Early Dec) Source: Central Florida Sports Commission, factored using Visit Florida industry standards 17

18 WHAT WE BRING Brazilian visitors FLORIDA Florida is the top destination in the U.S. for Brazilian travellers (1.5 million per year) [1] CENTRAL FLORIDA Average stay: 9 days [2] Average spend per traveller: $1,800 [2] Primary reason for coming: Entertainment Source: [1]Visit Florida 2011 [2]Visit Orlando

19 WHAT WE BRING TOP BRAZILIAN PLAYER A single soccer superstar has the ability to put a franchise on the map Brazilian Beckham Awareness in key international markets in Brazil and around the globe 19

20 WHAT WE BRING REDIRECTING MIAMI TOURISM THE POWER OF 1% In 2011, Brazil was the top feeder market for tourists into Miami, bringing 634,000 [1] visitors. Should Central Florida divert 1% of those visitors due to the interest in soccer, that would bring an estimated 6,340 new visitors to Central Florida. At $1,800 per traveller, that would equate to $11,412,000 in incremental spending. Source: [1] Visit Florida 20

21 WHAT WE BRING VISIT ORLANDO Proposed promotional campaign Joint programs to increase Brazilian tourism Over $5 million in generated media exposure/media relations in Brazil 21

22 STADIUM PLAN PROPOSED FUNDING MLS Expansion Fee Phase I Team Contributions Cash Revenues generated by stadium for construction City of Orlando Orange County Other Sources Total (including land) Phase II State - Sales tax rebate $70 million (est.) $30 million $10 million $15 million* $20 million $5 million $85 million** $30 million *Does not include up to $5M of funding related to items such as owner direct purchase savings and interest earnings from the City. **Cost overruns covered by team 22

23 SUMMARY What we bring Tangible - Economic Impact CS&L Study $1.2 billion International Games $5.5 million each MLS All-Star Games $5.7 million each 1% incremental Brazilian visitors $11.4 million / yr Visit Orlando Partnership $5 million + OUR REQUEST Contribution from Tourist Development Tax - $20m Cash investment by team $100 million + Intangible Second major league sports team Improved quality of life Increased global brand exposure for Central Florida Creation of new jobs 23

24 FORMAL REQUEST Approve the expansion of the Interlocal Agreement to provide an additional $20 million funding for new Major League Soccer stadium 24

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