Why a Half Marathon? Why Women? About Ultramax Sports

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1 2016 SPONSOR PACKET

2 About Ultramax Sports partners from across the region and nation. Ultramax Sports is diversified into all corners of the active lifestyle market. Ultramax Sports owns and operates three running retail specialty stores. A second division offers event production, event marketing, advanced chip timing, equipment rental services and logistics to more than 80 events around the region each year. The Ultramax Sports brand ranks among the most recognized and respected brands in the active lifestyle industry, attracting participants and Ultramax Sports is the largest most comprehensive event production and sports specialty company in the region. We encourage you to visit to review a comprehensive listing of our Shop, Train and Race properties. A Partnership With Ultramax Sports An investment with Ultramax Sports will position your company alongside a very large, highly targeted, active demographic. Ultramax Sports is in a terrific position to increase brand exposure for Your Company. This kind of personal touch exposure is not available with traditional mass media marketing methods. Ultramax Sports is very focused on the event experience. Quite simply, our events are the best of the best! Our reputation speaks for itself. Not many events match the energy, enthusiasm, emotion, and sense of accomplishment that Ultramax provides to its participants. This is especially the case with our Go Girl Run event concept. The Ultramax personal touch marketing approach is exactly what our partners are looking for. Ultramax Sports partnerships are one of the most cost effective and target specific marketing approaches available. An Ultramax impression will leave a positive and long lasting impression for Your Company. Ultramax Sports partnerships focus on our unique, highly targeted, results-driven, touch marketing approach. A partnership with Ultramax Sports will give your company direct and indirect exposure to hundreds of thousands of active lifestyle individuals. Why a Half Marathon? The half-marathon is the juggernaut distance in the sport as evidenced by its recent growth trend, and according to Running USA s 2011 National Runner Survey, the half-marathon is also the favorite distance to run for both genders (35% men and 39%) women Since 2003, the half-marathon has been the fastest growing road race distance in the United States In 2011, there were a record number of 30 U.S. half-marathons with 10,000 or more finishers. This has nearly doubled since 2009 when there were 17 with 10,000-plus finishers; in 2000, there was only 1 Why Women? Women-only events have surged in the last decade meeting the growing demand of female runners. In 2012, Running USA reports that there were more than 200 women-only events in the U.S. meeting the criteria of 95% female participation or more. In 2011, there were 18 women-only events with 2,000-plus finishers and 12 of the top 30 women-only events were half-marathons where females dominate the 13.1 distance with 59% participation.

3 Go Girl Run Concept Introduction The Go Girl Run Series is an all women's half marathon and 5K event. The Series has evolved into a true celebration of fitness, health, friendship and sisterhood! Every detail of this Series is planned with the woman in mind. Ultramax Sports launched the Go Girl Run concept in May In its first year, the event attracted over 2,500 participants and spectators. In 2015, we expanded to four cities had had over 10,000 participants and spectators. The women s running movement and the half marathon distance across the nation is exploding. Ultramax Sports has combined the two and will make the leap and expand the Go Girl Run Series to five or six cities by The Go Girl Run Series was specifically designed to celebrate women, health and fitness, and support the charity efforts for the chosen charity organizations. Over 50% of the 2015 participants registered and traveled as four person groups! The Go Girl Run and all related aspects of the event(s) are owned and operated by Ultramax Sports. The event will feature a 5K (3.1 miles) run/walk (open to women and couples) and a half marathon (13.1 miles) run that will be limited to women. Go Girl Run Event Details Event Name: Go Girl Run Half Marathon & 5K Distance(s): Half Marathon (13.1) and 5K (3.1 miles) Run/Walk Expected Average Spectators and Participation 3,000+ Website: Dates: Go Girl OKC - Sunday, March 26 Go Girl Springfield - Sunday, April 9th Go Girl Columbia - Saturday, May 21st Go Girl KC - Sunday, Sept. 4th Event Highlights

4 Each participant will receive a custom printed Go Girl Run shirt. Participants will have the ability to upgrade and purchase additional print-on-demand Go Girl Run shirts and custom designs. We expect this to be an extremely popular aspect of the event. This will be available at packet pickup and on event day. Ultramax Sports will host Half Marathon and Couch to 3.1 group training programs. Women s-focused health & fitness boutique expo during packet pickup & on race day. Unique Half Marathon Finisher Medal Custom-etched wine glasses for all finishers - both 5K and Half Marathon! Free race photos & photo backdrops on event day Live chip timed results provided by Ultramax Sports Go Girl Run Half Marathon finisher certificates printed on-site Overall & Age Division Awards Smoothies, Champagne, fruit, bagels, granola bars, and assorted beverages at post race More features to come! The Go Girl & Ultramax Sports Market Reach Ultramax Sports owns two retail stores in Columbia, and Springfield and event production in Columbia and OKC. Ultramax Sports is directly exposed to 220,000+ participants, spectators and volunteers at over 140+ events throughout the region. The Ultramax Sports event and retail websites average nearly 1 million page views and receive over 380,000 unique visitors each year. The Ultramax Nation Facebook pages has over 10,000 active fans and is growing at a pace of 200 per month. The Ultramax Sports Newsletter e-subscription is nearing 150,000 active lifestyle individuals. We send over 3.0 million electronic newsletters each year. Ultramax offers a variety of print and digital exposure opportunities throughout the season. We will distribute over 150,000 print items this season. Ultramax Sports directly owns and manages 15+ event properties. Over 30,000 people will be in attendance at those owned events.

5 Go Girl Run Partnership Opportunities Our partnerships are solely focused on the partner in mind. Each partnership is 100% customized to fit the sponsors goals. We are able to develop a partnership package that exceeds your marketing plans and objectives. We are devoted to creating a unique and highly results targeted package that exceeds your marketing plans and objectives. We do not believe in plastering a logo on a banner and calling that a sponsorship. 100% of the investment goes back into help growing the event and providing a more valuable experience to the participant. Below is a sampling of various types of sponsorship options that can be changed or customized to fit your needs. Title Sponsor The title partnership creates a custom, unique and year long message for the sponsor. The message will be directly presented to thousands of athletes throughout the nation. The sponsor will have indirect exposure to hundreds of thousands of active lifestyle individuals affiliated with and exposed to our retail marketing, exposition and event distribution targets. The Sponsor logo will be incorporated into the event logo. The event website will completely redesigned to fit the overall sponsor look. The logo will be clearly visible and presented on all website, print, medals, awards, signage and collateral materials associated with the event. Everywhere you see Go Girl Run you will see the Title Sponsor Presenting Sponsor The presenting partnership creates a custom, unique and year long message for the sponsor. The message will be directly presented to thousands of athletes throughout the nation. The sponsor will have indirect exposure to hundreds of thousands of active lifestyle individuals affiliated with and exposed to our retail marketing, exposition and event distribution targets. The Sponsor logo will be incorporated into the event logo and incorporated on all event shirts and marketing material. Athlete Event Shirt Sponsor We provide each half-marathon participant with a custom printed technical event shirt. The retail value for these shirts ranges from $15 to $25. We provide each of our 5K participants with a custom printed cotton event shirt with the ability to upgrade to the technical shirt. This is the most anticipated gift item associated with our events. Many of the participants will continue to wear these shirts as a badge of honor to proudly display their accomplishment. Your Company has the opportunity to be printed on the back of these shirts along with the Title Sponsor at a fraction of the perceived value. We will help create a custom message and design just for Your Company. Official Post-Race Results Station Sponsor The first stop after the race is the results tent. Participants and spectators are able to walk up to the results tent to print out personal result receipts and individual finisher certificates. This interactive and live service has quickly become our most popular timing feature. The Results Stations are the busiest and most visible place on race day. Participants and/or spectators simply walk up and directly print out their individual results and custom finisher certificates. This is a great opportunity to make that important last impression. Additionally, we have the control to customize the receipt printouts and certificates to include your company s information and/ or a promotional offer of call to action.

6 Official Race Photo Sponsor We provide FREE race photos to every participant. We customize these photos by applying a unique Go Girl photo banner on every picture. These photos are shared and downloaded through our Facebook and Flickr sites. In addition, we design and print a custom Go Girl photo backdrop to display at the race site. This is a very popular area after the race! Your company s logo will be integrated to the overall design of the backdrop and photo banner that will leave a unique and memorable impression to the participants Official Course Sponsor The Official Go Girl Course Sponsor will be represented on all maps downloads, website, pre and post race marketing efforts. On race day, your company s information will be clearly represented on all signage and aid station locations. In Kind Sponsor: If you have a product or service that can add value to the event while promoting your company, we d love to hear about it. A Custom Partnership to Meet Your Company s Objectives! Go Girl Run Partnership Details The Go Girl Run partnership will focus on our unique, highly targeted, results-driven, touch marketing approach. This kind of event driven exposure can t be found with traditional mass media marketing methods. Each partnership of the Go Girl Run includes: Free Expo Booth Space Free Promotional Inserts into Racer Bags Race Day Announcer Promotion Website Promotion Promotion in Pre & Post Race s Race Day Signage Complimentary Race Entries Ultramax Sports believes in what we can deliver. Your company can be assured you will be extremely proud to be associated with and integrated into an Ultramax Sports production. You will have the unique opportunity to: associate your company with the healthy lifestyle market, expose the brand, create positive regional PR, and garner direct and personal exposures in a wide variety of nontraditional and highly targeted markets.

7 THANK YOU FOR CONSIDERING A PARTNERSHIP WITH ULTRAMAX SPORTS It is our sincere pleasure to offer this comprehensive partnership. Of course we realize some of the information in this packet may need to be adjusted to fit your company s needs and objectives. Ultramax Sports would like to thank you for your time and consideration. We look forward to discussing the best way to move forward with this exciting partnership! Please don t hesitate to contact us. James Krajsa Go Girl Run Race Director cell

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