UTILIZING SOCIAL MEDIA PLATFORM: Presented by:
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1 UTILIZING SOCIAL MEDIA PLATFORM: Presented by: 1
2 OUTLINE What is Yelp? Yelp Statistics What s the Big Deal? How Does this Affect You? The Difference Business Owners Yelp Mobile App Reviews Yelp Advertisements Q&A 2
3 WHAT IS YELP? Yelp is an online urban city guide A guide to find anything and everything you need Includes: Searching Features: Ex: Realtors, Real Estate Agents Locations/Directions: Mapping Features Creating Events: Ex: Open House? Reviews Advertise Honest reviews from friends and locals Option to Filter by: Price, Reviews, and Categories 3
4 YELP STATISTICS: First Quarter: As of March 31, 2012 Yelp had a monthly average of 71 million unique visitors That means in one quarter an average of 213 million unique visitors Total reviews: 27.6 million Active local business accounts grew to 27,300 4
5 WHAT S THE BIG DEAL? Yelp is leverage to getting your business known How many do you guys buy advertising? This is exposure for your business! Yelp is here, it s staying, so embrace it Positive reviews can impact your business A positive reputation is priceless The more reviews, the higher the average The more reviews, the more credibility you receive Yelp Takes Average Rating 5
6 HOW DOES THIS AFFECT YOU? If your business is not on Yelp, people cannot search your business Yelp has a monthly average of 71 million unique visitors that is 71 million unique visitors not being able to search business information Yelp is SEO friendly An Inactive Yelp Listing vs. Proactive Yelp Listing 6
7 7
8 QUICK GLANCE 8
9 YELP: BUSINESS OWNER Increment of Time Amount of User Views 9
10 YELP: BUSINESS OWNERS 10
11 YELP: BUSINESS OWNERS Business Information: 11
12 YELP MOBILE APP There are 3.2 million unique visitors using the Yelp Mobile App Yelp will be the future Yellow Pages 12
13 YELP: MOBILE APP FEATURES Badges You can view your badges by opening the Yelp mobile app for iphone, Android, or BlackBerry, and tapping the About Me section. From here you can see how many badges you've earned. You can also view other peoples' badges by viewing their user profile from the mobile app. 13
14 REVIEWS ON MOBILE APP 14
15 BUSINESS OWNER FEATURES Summary of Yelp features for Business Owners: View Yelp Insights (User View & User Actions) Update Business Information Upload and Manage Photos Message Your Customers Share Yelp on EVERY Social Media Platform You could test these features for FREE 15
16 INFLUENCE OF REVIEWS 16
17 WHAT DO YOU DO WITH: A NEGATIVE REVIEW Showcase your Customer Service Send Private Message Send Public Comment Allow Others to View How You Deal with Complaints Value Customers Opinions Problem Solver Responsive 17
18 HOW TO GET POSITIVE REVIEWS: Pro-actively ask your customers to write Yelp reviews Message your customers personally or publically in order to resolve an issue or express gratitude Ask vendors and business partners to write a Yelp review Stay active on Yelp 18
19 YELP ADVERTISEMENTS Profile Enhancements: Photo slideshow Video Targeted Local Advertising: Advertise on Yelp Search: Yelp Ads are placed on search result pages, so that users searching in your area will see your business above Yelp s natural search results. Advertise on Related Businesses: Ads are also placed on the business pages of nearby businesses in your category Removal of Competitor Ads on your Yelp business page. Account Manager Packages to Fit your budget- advertising packages typically range from $300 to $1,000 per month, depending on how aggressively you want to attract customers. 19
20 RECAP: What is Yelp? Yelp Statistics What s the Big Deal? How Does this Affect You? The Difference Business Owners Yelp Mobile App Reviews Yelp Advertisements Questions & Answers? 20
21 About Us: Website Development Social Media Management Search Engine Optimization Contact Us: Sing Yi ext. 303 Visit our website: 21
22 HAPPY ING! 22
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