Global System for Telematics Implementation of an open in-car platform. Pascal Eijkelenbergh

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1 Implementation of an open in-car platform Pascal Eijkelenbergh

2 Introduction Pascal Eijkelenbergh TNO, business unit Mobility and Logistics Consultant / Researcher National and international project experiences in-car telematics Various EC funded projects Public sector projects / initiatives: Ministry of Transport, Public Works and Water Management Ministry of Interior and Kingdom Relations Private sector projects / initiatives: KPN ANWB 2

3 Agenda Drivers and restraints In-car Telematics Market project Examples Lessons learned TNO as business partner 3

4 Agenda Drivers and restraints In-car Telematics Market project Examples Lessons learned TNO as business partner 4

5 In-car telematics is an already existing market Telematics service packages offered by different car manufacturers in Germany Navigation and traffic information Dynamic route guidance Automatic e-call Manual e-call Breakdown call Remote diagnostics Security services Dynamic route guidance Stand alone traffic data Off-board navigation Point of Interest In-car In-car access to Download games, MP3 files, Safety & Security Roadside breakdown assistance Automatic emergency call Remote control/diagnostics Entertainment Internet access/ Telematics offer discontinued 5

6 Drivers In-car Telematics Market Legislation Reduction of road fatalities and casulaties White Paper European transport policy for 2010 Time to decide ecall available in Europe at 2009 Improve business / cost reduction Monitoring of vehicle functions Customer / Competition pressure Need to survive differentiation Develop closer relationship with driver 6

7 Market restraints In-car Telematics Limited use of services Expensive option Less competition Technology not available Services are custom made Own hardware needed Limited freedom of choice Life cycle of telematics is shorter than vehicle Services are out of date Driver awareness People not used to ICT in the car -> What is telematics??? 7

8 Agenda Drivers and restraints In-car Telematics Market project Examples Lessons learned TNO as business partner 8

9 project Integrated Project Start: March 2004; End: February 2007 Total budget: 21,5 M, EC-funded: 11 M Approximately 50 partners Coordinator: ERTICO / ITS- Europe 9

10 Vision of the project Avoid unduly high barriers of market entry Service Provider Service Provider Ease of Market Access Service Provider Open Telematics Market Freedom of choice in service consumption Ease of Market Access End User End User End User 10

11 Goals of the project More sensors, communication technology and in-car hardware available Gives possibilities to realise: Floating Car Data Vehicle <-> Vehicle and Vehicle <-> Infrastructure Communication Communicating directly with drivers Agreements necessary about communication stack GST realises common agreements about architecture and interface specifications 11

12 Is this the end? 12

13 Agenda Drivers and restraints In-car Telematics Market project Examples Lessons learned TNO as business partner 13

14 Examples Enhanced Floating Car Data Rescue 14

15 Enhanced Floating Car Data Increasing the number of floating car sensors to collect traffic safety related info High quality data at reduced costs necessary Open system preferred to realise services EFCD enriches the current data collection methods 15

16 EFCD Architectuur Control Centre Content Centre 16 End-User Billing Centre Payment Centre EFCD Service Activation Vehicle with Sensors User Subscriptions Client System Management I/O Device Service Platform Client System Telematics Control Unit EFCD In-Vehicle Framework Service Application EFCD Service Centre EFCD Service Centre Service Management Service Centre Communication Infrastructure Message Communication Manager Road Side Infrastructure Client System Vehicle 2 Telematics Control Unit Communication Infrastructure

17 Examples Enhanced Floating Car Data Rescue 17

18 Rescue Accident Virtual cones EFCD Blue wave E-CALL Value Added data Reception E-CALL Data Forwarding call 18

19 Other possible services support by GST The future is unlimited Tracking of stolen vehicles Temporary route navigation Parking place reservation Paying fuel and car wash facilities Games, chatting, etc. 19

20 Agenda Drivers and restraints In-car Telematics Market project Examples Lessons learned TNO as business partner 20

21 Lessons learned barriers to realisation Different business models Automotive: > 5 years Telecom: < 2 years Some services are not commercially viable as a stand-alone application Enhanced Floating Car Data Legislation is important driving force for implementation Rescue / ecall Road user charging Willingness to pay High E-call B-call Traffic info Medium POI News and Low Music and video download Source: SBD 21

22 Lessons learned Stimuli for realisation Open OSGi based platform gives freedom to marketeers Given the architecture and specifications all types of services are possible GST framework also applicable for e.g. PC and PDA environment COMMUNICATE benefits of Telematics Number of subscribers (mln.) Revenues EUR bn. 4,5 4 3,5 3 2,5 2 1,5 1 0,5 0 Source: Roland Berger, Services Hardware Note: revenues of services consist of content and mobile data (excluding voice services) 22

23 Agenda Drivers and restraints In-car Telematics Market project Examples Lessons learned TNO as business partner 23

24 What TNO can do for you! Help you to understand architecture and interface specifications As validator of the project we have in-depth knowledge and contacts with developers Define services and realise architecture for this Fit this architecture to the GST architecture Realise together demo services Already done: PDA application for inland shippers Ambition: Pilot Haaglanden area to demonstrate GST in the Dutch context Play important role inside Maatschappelijke sectoren en ICT 24

25 Questions Pascal Eijkelenbergh Consultant TNO Business Unit Mobility and Logistics P.O. Box AA Delft Tel: Fax: TNO Knowledge for business 25

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