strategic marketing overview 5-YEAR PLAN:

Size: px
Start display at page:

Download "strategic marketing overview 5-YEAR PLAN:"

Transcription

1 strategic marketing overview 5-YEAR PLAN: To u r i s m M a r k e t i n g D i s t r i c t - t m d

2 vision mission core values

3 vision mission core values vision vision mission core values To establish San Luis Obispo County as a premiere Central Coast tourism destination, and a leader in the California tourism community.

4 vision mission core values MISSION Increase tourism revenue by vision positioning, branding, and promoting San Luis Obispo County as a preferred mission destination for regional, national and global core values visitors.

5 vision mission core values CORE VALUES vision mission core values Economic Growth Collaboration Integrity Leadership Quality of Life

6 5-year plan

7 5-Year Plan ( ) Goals Objectives Strategies 1 Increase Demand of the SLO County Destination measured by increased TOT revenues, in concert with strategic and community partners. 2 Increase Awareness of the SLO County Destination utilizing a suite of marketing tools, in concert with strategic and community partners.

8 5-Year Plan ( ) Goals Objectives Strategies EXPAND Expand the Visit San Luis Obispo MANAGE County brand to accelerate the destination s competitiveness in CREATE California, reach new domestic markets and build upon key international markets to bolster tourism for the destination. objectives

9 5-Year Plan ( ) Goals Objectives Strategies EXPAND Manage the Visit San Luis Obispo MANAGE County brand platform. Lead the integration of a countywide CREATE strategic plan working in concert with community partners to reduce duplication of programming, increase efficiency and maximize effectiveness of resources to increase overall reach. objectives

10 5-Year Plan ( ) Goals Objectives Strategies EXPAND Create industry resources (research, MANAGE education, communication, etc.) backed by current data specific to CREATE San Luis Obispo County to increase competitiveness against other county destinations. Leverage existing research to extrapolate county-specific information and identify key data points needed to support goals. objectives

11 5-Year Plan ( ) Goals Objectives Strategies LEVERAGE Leverage key assets that are Develop well known and unique in San Luis Obispo County. WORK BUILD INTEGRATE CREATE

12 5-Year Plan ( ) Goals Objectives Strategies LEVERAGE Develop target audience Develop niches, in addition to business and leisure travelers, positioning WORK San Luis Obispo County as BUILD the go-to destination. INTEGRATE CREATE

13 5-Year Plan ( ) Goals Objectives Strategies LEVERAGE Work with tourism partners Develop hoteliers, wineries, transportation, community partners - to create top of WORK mind awareness for San Luis Obispo BUILD County bringing new opportunities INTEGRATE for increased market share. CREATE

14 5-Year Plan ( ) Goals Objectives Strategies LEVERAGE Build upon the marketing tool Develop kit using innovative, technology driven tools and proactive public WORK relations outreach to communicate BUILD unified messaging and inspirational INTEGRATE brand appeal. CREATE

15 5-Year Plan ( ) Goals Objectives Strategies LEVERAGE Integrate group and leisure sales Develop outreach with shoulder-season promotions and film commission WORK positioning to expand upon midbuild week and off-season business. INTEGRATE CREATE

16 5-Year Plan ( ) Goals Objectives Strategies LEVERAGE Create a suite of industry Develop resources research, education and communication to position Visit WORK SLO County as the tourism leader. BUILD Foster communication with tourism INTEGRATE partners to create an established set CREATE of criteria and necessary data points to increase competitiveness.

17 Marketing landscape

18 culinary coastal cultural

19 target audience BUSINESS LEISURE Airport Cal Poly B-to-B Corporate/ Group Business MICE SMERF United Airlines, US Airways International Student Recruitment, Alumni/ Continuing Education; Industry Expert/Think Tanks Wine, Tech, Government, Etc. Wine Tourism Conference, Executive Retreats Meetings, Incentives, Conferences And Exhibitions Social, Military, Educational, Religious, Fraternal TARGET AUDIENCE

20 target audience BUSINESS LEISURE Wine Family Active Lifestyle Romance Tasting, Food & Wine Recreation, Family Reunion/Group Sales Aquatic, Biking, Hiking, Golf, Sports Spa, Romantic Getaways, Weddings, Destination Weddings/Group Sales Dog-friendly Outdoor, Wineries, Hotels Tour & Travel Bus, FIT (Foreign/Free Independent Traveler) TARGET AUDIENCE

21 GEOGRAPHIC TARGETS california domestic international Northern California Central Valley Southern California

22 GEOGRAPHIC TARGETS california domestic international Seattle Chicago New York Denver Las Vegas Phoenix domestic Houston

23 GEOGRAPHIC TARGETS california domestic international Canada UK/Ireland France/Germany China Japan Australia international

24 brand management

25 brand management Industry Resources Digital Marketing Event Marketing Film Commission Group and Leisure Sales Advertising/Promotions Strategic Alliances Media/Public Relations Strategic Alliances strategic alliances

26 brand management Industry Resources Digital Marketing Event Marketing Film Commission Group and Leisure Sales Advertising/Promotions Strategic Alliances Media/Public Relations industry resources Research Education Industry Communication industry resources

27 brand management Industry Resources Digital Marketing Event Marketing Film Commission Group and Leisure Sales Advertising/Promotions Strategic Alliances Media/Public Relations DIGITAL MARKETING digital marketing

28 brand management Industry Resources Digital Marketing Event Marketing Film Commission Group and Leisure Sales Advertising/Promotions Strategic Alliances Media/Public Relations event MARKETING

29 brand management Industry Resources Digital Marketing Event Marketing Film Commission Group and Leisure Sales Advertising/Promotions Strategic Alliances Media/Public Relations media/public relations Proactive Public Relations Strategic Planning/Positional Core Messaging Local Media Kit/Calendar (Platform) Resource Library Consumer Communications

30 brand management Industry Resources Digital Marketing Event Marketing Film Commission Group and Leisure Sales Advertising/Promotions Strategic Alliances Media/Public Relations FILM COMMISSION

31 brand management Industry Resources Digital Marketing Event Marketing Film Commission Group and Leisure Sales Advertising/Promotions Strategic Alliances Media/Public Relations group and leisure sales Conferences, Events & Trade Shows Association Memberships/Partnerships Sales Missions group & leisure sales

32 brand management Industry Resources Digital Marketing Event Marketing Film Commission Group and Leisure Sales Advertising/Promotions Strategic Alliances Media/Public Relations Pure Play* ADVERTISING in California VISIT SAN LUIS OBISPO COUNTY CENTRAL COAST CALIFORNIA Web Social Media Ad Co-ops A prime destination for wine lovers, San Luis Obispo County offers a delightful variety of tasting experiences. With more than 230 wineries vinifying 40 different grape varieties, there is a vintage and venue to satisfy every preference. Join us for pure play in wine country v i s i t s a n l u i s o b i s p o c o u n t y. c o m Visitor Guide Radio Print TV PROMOTIONS Wine Star Awards COLOR logos Seasonal Promos Restaurant Month 1 COLOR AND SECONDARY ELEMENTS Wine Month Dog-Friendly Month Badge CMYK Trophy Badge RGB 2011 Wine Enthusiast Media, Inc. Wine Enthusiast Wine Star Awards are registered trademarks. All Rights Reserved. Farmers Markets Holiday Guide Annual Event Guide

33 TEAM STRUCTURE

34 TEAM STRUCTURE Board of Directors Executive Committee CEO Event Director Event Coordinator Marketing Director Office Manager Marketing Coordinator

35 budget allocation

36 budget allocation NEW BUDGET ITEM CURRENT NEW % INCREASE Industry Research & Resources $15, $230, ,430% Digital Marketing $231, $450, % Event Marketing $123, $250, % Media/Public Relations $158, $255, % Film Commission $20, $75, % Group & Leisure Sales $140, $350, % Association Memberships $9, $15, % Advertising $26, $1,000, ,673% $3,000,000 $940,059 CURRENT Promotions $13, $75, % G&A $154, $300, % Member Relations $46, $ % TOTALS $940, $3,000, %

37 budget allocation 3% Promotions 33% G&A Advertising (Digital, Print, Broadcast, etc.) Associations, Memberships & Partnerships 1% 10% 8% 12% Group & Leisure Sales Industry Research & Resources 15% 3% Film Commission 9% 8% Media/Public Relations Event Marketing Digital Marketing

38 strategic marketing overview 5-YEAR PLAN: To u r i s m M a r k e t i n g D i s t r i c t - t m d

SLO TBID MARKETING PLAN

SLO TBID MARKETING PLAN SLO TBID MARKETING PLAN 2015-2016 1 Copyright 2015 - Barnett Cox & Associates. All Rights Reserved. No distribution or reproduction is allowed without expressed written permission or authorization. TABLE

More information

MICE - A New Paradigm for Tourism 8 th UNWTO Asia/Pacific Executive Training Program on Tourism Policy and Strategy Bali 28 April to 1 May 2014

MICE - A New Paradigm for Tourism 8 th UNWTO Asia/Pacific Executive Training Program on Tourism Policy and Strategy Bali 28 April to 1 May 2014 MICE - A New Paradigm for Tourism 8 th UNWTO Asia/Pacific Executive Training Program on Tourism Policy and Strategy Bali 28 April to 1 May 2014 Introduction of MICE Industry in Thailand TCEB, the Thailand

More information

10.3.2 Objectives of the Public Relations Services in North America (USA and Canada).

10.3.2 Objectives of the Public Relations Services in North America (USA and Canada). THE COMPETITIVENESS AND ENTERPRISE DEVELOPMENT PROJECT (CEDP) TERMS OF REFERENCE FOR A PUBLIC RELATIONS FIRM TO REPRESENT UGANDA IN NORTH AMERICA (USA AND CANADA) 10.3.1 Project Background The Government

More information

Tourism Marketing Strategy

Tourism Marketing Strategy M Y R T L E B E A C H A R E A C H A M B E R O F C O M M E R C E 2015 Tourism Marketing Strategy VisitMyrtleBeach.com 1 JOB #1 1.5 Million First Time Vacations. 2014 Deliver first time visitors to the Myrtle

More information

10.3.2 Objectives of the Public Relations Services in German Speaking Market (German, Switzerland and Austria).

10.3.2 Objectives of the Public Relations Services in German Speaking Market (German, Switzerland and Austria). THE COMPETITIVENESS AND ENTERPRISE DEVELOPMENT PROJECT (CEDP) TERMS OF REFERENCE FOR A PUBLIC RELATIONS FIRM TO REPRESENT UTB IN GERMAN SPEAKING MARKETS (GERMANY, AUSTRIA AND SWITZERLAND). 10.3.1 Project

More information

Visit South Walton 2014-15 Co-Op Sales Kit

Visit South Walton 2014-15 Co-Op Sales Kit Visit South Walton 2014-15 Co-Op Sales Kit 2014-15 CO-OP PLAN OVERVIEW The Cooperative Partner Program is a unique opportunity that allows the Bed Tax Collectors (BTCs) of Walton County to partner with

More information

ECONOMIC DEVELOPMENT Larry Vaupel

ECONOMIC DEVELOPMENT Larry Vaupel Economic Development 109 ECONOMIC DEVELOPMENT Larry Vaupel DEPARTMENT MISSION STATEMENT The Department of Economic Development fosters sustainable economic growth opportunities for job creation and revenue

More information

Economic Development Element

Economic Development Element The Strawberry Ladies by Tara Stood Economic Development Element Economic development enhances San Clemente s quality of life by providing local goods and services and expanding employment and business

More information

CVB Annual Marketing Report

CVB Annual Marketing Report CVB Annual Marketing Report For the fiscal year ending December 31, 2013 CVB Name: Traverse City Convention & Visitors Bureau (TCCVB) dba Traverse City Tourism Person Completing report: Brad Van Dommelen

More information

Food & beverage. Food for thought. The restaurant industry employs nearly 10% of California s workforce & it s not slowing down anytime soon.

Food & beverage. Food for thought. The restaurant industry employs nearly 10% of California s workforce & it s not slowing down anytime soon. Food & beverage Food for thought The restaurant industry employs nearly 10% of California s workforce & it s not slowing down anytime soon. Chew on this 145,900 new restaurant jobs will be added to the

More information

Washington Tourism Alliance Membership & Marketing Opportunities

Washington Tourism Alliance Membership & Marketing Opportunities Washington Tourism Alliance Membership & Marketing Opportunities WASHINGTON TOURISM ALLIANCE MISSION STATEMENT To advocate, promote, develop and sustain the economic well being of the Washington tourism

More information

Ontario Wine and Culinary Tourism Strategy

Ontario Wine and Culinary Tourism Strategy Ontario Wine and Culinary Tourism Strategy EXECUTIVE SUMMARY The Ministry of Tourism, Culture and Recreation (MTCR) and the Wine Council of Ontario (WCO) commissioned the preparation of an Ontario Wine

More information

MEETINGS & CONVENTIONS 2014-2015 SALES PLAN. Prepared by: Janet Roach, Meetings & Conventions Director

MEETINGS & CONVENTIONS 2014-2015 SALES PLAN. Prepared by: Janet Roach, Meetings & Conventions Director MEETINGS & CONVENTIONS 2014-2015 SALES PLAN Prepared by: Janet Roach, Meetings & Conventions Director GOAL: Generate 7,250 definite room nights, representing a 2% increase over fiscal year 2013-2014. STRATEGIES:

More information

Marketing the U.S. to the World. Karyn Gruenberg, VP Global Marketing and Partner Programs August 27, 2015

Marketing the U.S. to the World. Karyn Gruenberg, VP Global Marketing and Partner Programs August 27, 2015 Marketing the U.S. to the World Karyn Gruenberg, VP Global Marketing and Partner Programs August 27, 2015 Industry Defining Moments March 2010 Signing the Travel Promotion Act into Law January 2012 National

More information

ROI REPORT July 1 Sept. 30, 2014

ROI REPORT July 1 Sept. 30, 2014 ROI REPORT July 1 Sept. 30, 2014 Scottsdale City Council Mayor W.J. Jim Lane Vice Mayor Guy Phillips Council Member Virginia Korte Councilwoman Suzanne Klapp Councilman Robert Littlefield Councilwoman

More information

n/a (international) none

n/a (international) none PORT OF SEATTLE MEMORANDUM COMMISSION AGENDA Item No. 4c ACTION ITEM Date of Meeting July 14, 2015 DATE: May 20, 2015 TO: FROM: Jane Kilburn, Director, Tourism Development SUBJECT: Service agreement for

More information

SLO COUNTY BICYCLE COALITION BUSINESS PROGRAM

SLO COUNTY BICYCLE COALITION BUSINESS PROGRAM BUSINESS PROGRAM bicycles mean business business@slobikelane.org BICYCLE FRIENDLY BUSINESS BUSINESS MEMBERSHIP SPONSORSHIP BICYCLES ARE GOOD FOR BUSINESS, GOOD FOR & GOOD FOR YOU. Whether you ride a bicycle

More information

Destination Assessment & Mystery Shopping

Destination Assessment & Mystery Shopping Polk County Tourism and Sports Marketing: Central Florida Visitors & Convention Bureau November 2012 Methodology 1. Destination Assessment & Mystery Shopping 2. Lodging Survey 36 properties: 3,436 of 6,680

More information

THE OFFICIAL DESTINATION SALES & MARKETING ORGANIZATION FOR GREATER MIAMI AND THE BEACHES

THE OFFICIAL DESTINATION SALES & MARKETING ORGANIZATION FOR GREATER MIAMI AND THE BEACHES THE OFFICIAL DESTINATION SALES & MARKETING ORGANIZATION FOR GREATER MIAMI AND THE BEACHES 1984 Number of overnight visitors 5.4 million Maria Sastre Chairperson William D. Talbert III President & CEO

More information

Dear East Central Saskatchewan Tourism Region Member,

Dear East Central Saskatchewan Tourism Region Member, East Central Saskatchewan Tourism Region Marketing Buy-In Guide 2008-2009 Dear East Central Saskatchewan Tourism Region Member, The East Central Saskatchewan Tourism Region is planning for the new marketing

More information

Strategic Plan FY 2013-2014 & Beyond. Championing a Prosperous, Diverse and Connected Regional Economy

Strategic Plan FY 2013-2014 & Beyond. Championing a Prosperous, Diverse and Connected Regional Economy Strategic Plan FY 2013-2014 & Beyond Championing a Prosperous, Diverse and Connected Regional Economy 1 A Message from Our Chairman & CEO In January 2011, in the depths of the Great Recession, over 200

More information

2014 2015 Strategic Plan

2014 2015 Strategic Plan Moving Tourism Forward Chapel Hill/Orange County Visitors Bureau Orange County, North Carolina www.visitchapelhill.org Mission Statement An Orange County Visitor Development Authority would be a county-wide

More information

WTM Why exhibit? 9,000 ** 50,000 ** Promote your business to the world. 2.5 billion * Find out more wtmlondon.com. More than.

WTM Why exhibit? 9,000 ** 50,000 ** Promote your business to the world. 2.5 billion * Find out more wtmlondon.com. More than. 2-5 November 2015 WTM Why exhibit? Promote your business to the world More than 50,000 ** attendees from 186 countries More than 9,000 ** buyers attend WTM 2.5 billion * of new business generated at World

More information

SPONSORSHIP & PROMOTIONAL OPPORTUNITIES

SPONSORSHIP & PROMOTIONAL OPPORTUNITIES SPONSORSHIP & PROMOTIONAL OPPORTUNITIES WASHINGTON D.C. JANUARY 14-15, 2017 CHICAGO JANUARY 21-22, 2017 SF/BAY AREA FEBRUARY 11-12, 2017 LOS ANGELES FEBRUARY 18-19, 2017 SAN DIEGO MARCH 4-5, 2017 DENVER

More information

Canadian Badlands. Collaborative Leadership 08/04/2014

Canadian Badlands. Collaborative Leadership 08/04/2014 Canadian Badlands Collaborative Leadership Presented by: Beverley DeSantis & Teri McKinnon March 26, 2014 Lethbridge, AB Canadian Badlands 90,000 square kilometers Southeast Alberta 17 historic parks 3

More information

OSAP Performance Indicators 2012-13 Reporting Year Consolidated KPI Report, 2012-13

OSAP Performance Indicators 2012-13 Reporting Year Consolidated KPI Report, 2012-13 OSAP Performance 2012-13 Reporting Year Consolidated KPI Report, 2012-13 loans loans default in the Graduation Acting For Film And Television 1203 18 1 5.6 40 34 85.0 1190 17 14 82.4 Advanced Care Paramedic

More information

THE ONTARIO CULINARY TOURISM ALLIANCE (OCTA)

THE ONTARIO CULINARY TOURISM ALLIANCE (OCTA) THE ONTARIO CULINARY TOURISM ALLIANCE (OCTA) Develop food tourism strategies Provide expertise on food tourism + destination development 2005-2015 Ontario Culinary Tourism Strategy & Action Plan Feast

More information

CYPRUS AN INTERNATIONAL, FINANCIAL AND BUSINESS CENTRE

CYPRUS AN INTERNATIONAL, FINANCIAL AND BUSINESS CENTRE CYPRUS AN INTERNATIONAL, FINANCIAL AND BUSINESS CENTRE BUSINESS FORUM HAMBURG 22.03.2012 PRESENTATION BY GEORGE MICHAELIDES TOURISM CONSULTANT OPPORTUNITIES OFFERED FOR INVESTMENTS CYPRUS TOURISM SECTOR

More information

Your Ideal Destination & Event Manager

Your Ideal Destination & Event Manager Your Ideal Destination & Event Manager Dynamic Destination for Corporate Events Located in southern China where the Pearl River meets the South China Sea, Macau is one of Asia s premier travel destinations,

More information

Northern California, OR, WA, ID, NV, CO, UT, WY, HI Major focus on San Francisco, San Jose, Sacramento, Denver and Seattle

Northern California, OR, WA, ID, NV, CO, UT, WY, HI Major focus on San Francisco, San Jose, Sacramento, Denver and Seattle D. I. / Overview The purpose of the Newport Beach Conference & Visitors Bureau s Conference Sales Department is to solicit business through an organized direct sales effort for existing and new market

More information

STRATEGIC PLAN AND NATIONAL OFFICE OPERATIONS PLAN NOVEMBER 2012

STRATEGIC PLAN AND NATIONAL OFFICE OPERATIONS PLAN NOVEMBER 2012 STRATEGIC PLAN AND NATIONAL OFFICE OPERATIONS PLAN NOVEMBER 2012 STRAGETIC PLAN To enrich and inspire a lifetime of fencing MISSION To grow and promote the sport of fencing in the United States, honor

More information

Surf Life Saving NSW Strategic Plan. 2013 14 to 2016 17

Surf Life Saving NSW Strategic Plan. 2013 14 to 2016 17 Surf Life Saving NSW Strategic Plan 2013 14 to 2016 17 Mission To save lives, create great Australians and build better communities. Who we are Surf Life Saving NSW is the State s peak coastal water safety

More information

AMERICAN ASSOCIATION OF WINE ECONOMISTS

AMERICAN ASSOCIATION OF WINE ECONOMISTS AMERICAN ASSOCIATION OF WINE ECONOMISTS AAWE WORKING PAPER No. 27 Business STATE FUNDED MARKETING AND PROMOTIONAL ACTIVITIES TO SUPPORT A STATE S WINERY BUSINESS Roger D. Hanagriff, Michael Lau and Sarah

More information

Global Media Relations RFP Issued: September 30, 2014

Global Media Relations RFP Issued: September 30, 2014 Global Media Relations RFP Issued: September 30, 2014 The following are answers to questions Brand USA has received to the RFP for Global Media Relations. Q: Can you confirm your core markets for media

More information

IMPACT VISIBILITY IMPACT QUALITY LOYALTY BUYING POWER REACH MAGNITUDE LOCATION. LA County Fair

IMPACT VISIBILITY IMPACT QUALITY LOYALTY BUYING POWER REACH MAGNITUDE LOCATION. LA County Fair IMPACT Attracts more guests than any other So. Cal event each September. The 2015 enabled sponsors to personally engage with nearly 1.3 million diverse Southern California consumers, who were armed with

More information

Chamonix Mont-Blanc, France. An all Year Round Destination

Chamonix Mont-Blanc, France. An all Year Round Destination , France An all Year Round Destination : Chamonix Mont-Blanc Valley FRANCE Winter Spring Spring Summer Autumn Accommodation & Services A stopover in the heart of Europe CHAMONIX Chamonix is located at

More information

2012 Economic Impact of Los Angeles County Visitor Spending

2012 Economic Impact of Los Angeles County Visitor Spending 2012 Economic Impact of Los Angeles County Visitor Spending by Roy Weinstein and Kristina Stanford Micronomics An ERS Group Company March 2013 www.micronomics.com www.ersgroup.com 2012 Economic Impact

More information

NEW ZEALAND Market Profile. $3.4-4.2bn Potential to be worth by 2020 1,241,000. $2.4bn. 15.0m. Overview

NEW ZEALAND Market Profile. $3.4-4.2bn Potential to be worth by 2020 1,241,000. $2.4bn. 15.0m. Overview Market Profile Overview In 2014, New Zealand was Australia s largest inbound market for visitor arrivals, fourth largest market for total visitor expenditure and third for visitor nights. Findings from

More information

Table of Contents. Leisure Room Nights Booked 6

Table of Contents. Leisure Room Nights Booked 6 Meet Minneapolis Meet Minneapolis Table of Contents Introduction Page What is Meet Minneapolis? and Guide to the Meet Minneapolis IMPACT Online Dashboard 3 Glossary of Terms 4 Minneapolis Hospitality Industry

More information

R E V I E W O F O P E R A T I O N S. Hotels and Resorts

R E V I E W O F O P E R A T I O N S. Hotels and Resorts R E V I E W O F O P E R A T I O N S Hotels and Resorts Our marketing philosophy is to build and leverage the Sun International brand. We proactively deliver innovative, world class services and solutions

More information

4-6 February 2016. Istanbul SPONSORSHIP FILE

4-6 February 2016. Istanbul SPONSORSHIP FILE 4-6 February 2016 Istanbul SPONSORSHIP FILE 4-6 February 2016 Istanbul Why Should You Become our Sponsor? Create new employment opportunites and gain new customers Opportunity to meet leading tourism industry

More information

VACANCY BUSINESS EVENTS SALES MANAGER, DESTINATION ROTORUA MARKETING. Applications, with accompanying CV, close 4pm Friday 24 July 2015

VACANCY BUSINESS EVENTS SALES MANAGER, DESTINATION ROTORUA MARKETING. Applications, with accompanying CV, close 4pm Friday 24 July 2015 VACANCY BUSINESS EVENTS SALES MANAGER, DESTINATION ROTORUA MARKETING Applications, with accompanying CV, close 4pm Friday 24 July 2015 Personnel Reference: 04-15-037 People & Capability Department, Rotorua

More information

Compliment Tourism WA s cooperative marketing programs in all markets; Increase the dispersal of visitors into regional areas; and, Generate

Compliment Tourism WA s cooperative marketing programs in all markets; Increase the dispersal of visitors into regional areas; and, Generate Tourism WA s marketing strategy comprises three key elements: 1. Brand marketing to inspire domestic consumers who want to visit Western Australia; this now includes content marketing to increase consumer

More information

Korea Presentation. 2014 Hawai i Tourism Conference. August 28 th, 2014 Hawai i Tourism Korea

Korea Presentation. 2014 Hawai i Tourism Conference. August 28 th, 2014 Hawai i Tourism Korea Korea Presentation 2014 Hawai i Tourism Conference August 28 th, 2014 Hawai i Tourism Korea INSIDE KOREA 2 Outbound Travel Market Size In 2013, the number of Korean outbound travelers reached 14,846,485.

More information

Strategic Plan Overview

Strategic Plan Overview College of Business Administration Strategic Plan Overview Mission: The mission of the College of Business Administration at SDSU is to maintain a challenging learning environment that fosters excellence

More information

Request for Proposals Website Development RFP Issue Date: July 15, 2015 RFP Submittal Date: August 13, 2015 by 2 p.m.

Request for Proposals Website Development RFP Issue Date: July 15, 2015 RFP Submittal Date: August 13, 2015 by 2 p.m. Request for Proposals Website Development RFP Issue Date: July 15, 2015 RFP Submittal Date: August 13, 2015 by 2 p.m., Central Time RFP Contact: Katherine Walker, Executive Director Galena/Jo Daviess County

More information

Mission Hills Golf Club Shenzhen Dongguan

Mission Hills Golf Club Shenzhen Dongguan Mission Hills Golf Club Shenzhen Dongguan - 1 - Mission Hills Group China Mission Hills Group a pioneer in China s hospitality, sports and leisure industry has expanded its business across the cities of

More information

2012-2016 Business Plan Summary

2012-2016 Business Plan Summary Owner: 2012-2016 Business Plan Summary Program Economic Prosperity Service grouping Economic Development Service Conventions, Meetings and Events Attraction (LCC) Type Public Service Lori Da Silva, General

More information

Executive Summary 1 About Oakland Zoo 2 Introducing California Trail 3 Site Plan 4 Demographics Analysis 5 Corporate Sponsor Opportunities 6

Executive Summary 1 About Oakland Zoo 2 Introducing California Trail 3 Site Plan 4 Demographics Analysis 5 Corporate Sponsor Opportunities 6 Executive Summary 1 About Oakland Zoo 2 Introducing California Trail 3 Site Plan 4 Demographics Analysis 5 Corporate Sponsor Opportunities 6 Appendix: 7 11 A. Impression Pricing B. Why Oakland Zoo Venue

More information

2013-2018 BUSINESS PLAN

2013-2018 BUSINESS PLAN 2013-2018 BUSINESS PLAN MISSION: The Economic Development Council of Seattle and King County s mission is to be a difference-maker in the community by growing the jobs and tax base in King County, its

More information

Best Practices for Maximizing Your Hotel s Online Revenue & ROI

Best Practices for Maximizing Your Hotel s Online Revenue & ROI Best Practices for Maximizing Your Hotel s Online Revenue & ROI Table of Contents Executive Summary... 2 Introduction & Methodology... 3 Websites... 4 Survey Findings The Pulse of the Industry... 5 Best

More information

Mexico Quantitative & Qualitative Research

Mexico Quantitative & Qualitative Research Mexico Quantitative & Qualitative Research August through October 2010 Program Description CTTC contracted with market research consultant Grupo BT to gauge customer sentiment toward international travel

More information

Festivals and Major Events Canada / Festival et Événements Majeurs Canada Response to the Finance Committee s Pre- Budget Questionnaire

Festivals and Major Events Canada / Festival et Événements Majeurs Canada Response to the Finance Committee s Pre- Budget Questionnaire Festivals and Major Events Canada / Festival et Événements Majeurs Canada Response to the Finance Committee s Pre- Budget Questionnaire 1. Economic Recovery and Growth Given the current climate of federal

More information

San Francisco Soccer Football League

San Francisco Soccer Football League San Francisco Soccer Football League 2015 MEDIA KIT YOUR SOLUTION TO REACHING 34,000 SOCCER HOUSEHOLDS 2424 Mariposa Street San Francisco, CA 94110 Contact: 415.863-8892, Fax: 415.863-8893 Email: pr.sfsfl@gmail.com

More information

Tourism New Zealand Commerce Committee Annual Review

Tourism New Zealand Commerce Committee Annual Review Tourism New Zealand Commerce Committee Annual Review 2013/14 ADDITIONAL QUESTIONS (128-134) Tourism New Zealand Commerce Committee Annual Review - 2013/14 Additional Questions: 128-134 128. The Committee

More information

LONG ISLAND CONVENTION AND VISITORS BUREAU AND SPORTS COMMISSION OVERVIEW

LONG ISLAND CONVENTION AND VISITORS BUREAU AND SPORTS COMMISSION OVERVIEW 1 LONG ISLAND CONVENTION AND VISITORS BUREAU AND SPORTS COMMISSION OVERVIEW The Long Island Convention & Visitors Bureau and Sports Commission (LICVB&SC) was formed in 1978 as a non-profit membership corporation

More information

CLASSIFICATION OF TOURISM PURPOSES

CLASSIFICATION OF TOURISM PURPOSES CLASSIFICATION OF TOURISM PURPOSES Presented by: Frankseco Yorke Statistician Statistics Department Montserrat United Nations Regional Workshop on Travel and Tourism Statistics, Roseau, Dominica, 14-17

More information

PROMOTING TOURISM IN THE BROADS NATIONAL PARK

PROMOTING TOURISM IN THE BROADS NATIONAL PARK PROMOTING TOURISM IN THE BROADS NATIONAL PARK MEMBERS PROGRAMME 2016/17 COMMERCIAL PARTNERS: BROADS TOURISM Broads Tourism, working in partnership with the Broads Authority to provide a strong unified

More information

CORE VALUES TEAMWORK EXPERTISE RESPECT

CORE VALUES TEAMWORK EXPERTISE RESPECT Organisation Learning and Development Processes Stakeholder and Industry Visitor TOURISM NORTHERN IRELAND OPERATING PLAN 2015 / 16 MISSION: Our mission is to build the value of tourism to the economy VISION:

More information

1st Euro-Asian Ski Resort Conference on Developing New Destinations for Snow Tourism Almaty (Kazakhstan), on 8 9 October, 2013 Conclusions

1st Euro-Asian Ski Resort Conference on Developing New Destinations for Snow Tourism Almaty (Kazakhstan), on 8 9 October, 2013 Conclusions 1st Euro-Asian Ski Resort Conference on Developing New Destinations for Snow Tourism Almaty (Kazakhstan), on 8 9 October, 2013 Conclusions The 1st UNWTO Euro-Asian Ski Resort Conference on Developing New

More information

THE 2013 ENTERTAINMENT, MEDIA & ADVERTISING MARKET RESEARCH HANDBOOK

THE 2013 ENTERTAINMENT, MEDIA & ADVERTISING MARKET RESEARCH HANDBOOK THE 2013 ENTERTAINMENT, MEDIA & ADVERTISING MARKET RESEARCH HANDBOOK th 13 Edition December 2012 362 pages ISBN# 1-57783-185-3 PART I: MARKET SUMMARY CONTENTS 1 MARKET ASSESSMENT: ADVERTISING 1.1 Advertising

More information

Job Description: Marketing Coordinator

Job Description: Marketing Coordinator Job Description: Marketing Coordinator Positively Wellington Tourism: Positively Wellington Tourism (PWT) is the capital's official tourism organisation. It is a trust funded by Wellington City Council,

More information

What can I do with a major in Hospitality Management?

What can I do with a major in Hospitality Management? Lewis-Clark State College offers certificates, an associate of applied science degree, and a bachelor of applied science degree through the Business Technology & Service Division. Lewis-Clark State College

More information

CINEPOSIUM 2017. Open for bids

CINEPOSIUM 2017. Open for bids CINEPOSIUM 2017 Open for bids AFCI is pleased to announce that bids are now being accepted from qualified film commission and affiliate members interested in hosting Cineposium 2017. As part of a rotation

More information

A FUTURE IN HOSPITALITY.

A FUTURE IN HOSPITALITY. A FUTURE IN HOSPITALITY. IT S NOT WHAT YOU THINK. Be a leader in one of the world s fastest growing industries. DISCOVER THE GLOBAL CAREER OPPORTUNITIES IN HOSPITALITY, TOURISM, SPORTS, EVENTS AND BEYOND

More information

Partnered in Community and Positioned to Lead

Partnered in Community and Positioned to Lead + Partnered in Community and Positioned to Lead 2015 HCI + iht 2 MEDIA KIT + Healthcare Informatics and the Institute for Health Technology Transformation bring together the industry s leading thought

More information

Health & wellness tourism

Health & wellness tourism Health & tourism What could it mean for resorts? Globally, the health and market is worth an eye-popping $494 billion ( 314.8 billion). And it s growing rapidly. However relatively little is known about

More information

The Caribbean Perspective

The Caribbean Perspective The Caribbean Perspective What is the CTDC? The Caribbean Tourism Development Company (CTDC) is a marketing and business development entity that is jointly and equally owned by the Caribbean Tourism Organization

More information

Sabre Media Kit. powering progress

Sabre Media Kit. powering progress powering progress Sabre Media Kit Our Travel Agency Media products allow you to reach: Sabre Media Travel Agency Media and Online Media Services Advertising opportunities reaching the most powerful travel

More information

Community Content Collaboration

Community Content Collaboration 2015 Community Content Collaboration Conferences Meetings Training Marketing Trade Shows Government Fund-Raising Business Entertaining Destination Management Incentive Entrepreneurs Wedding & Social Corporate

More information

Convention & Exhibition Attendance Marketing Best Practices Study SPECIAL REPORT DEVELOPED BY:

Convention & Exhibition Attendance Marketing Best Practices Study SPECIAL REPORT DEVELOPED BY: Convention & Exhibition Attendance Marketing Best Practices Study SPECIAL REPORT DEVELOPED BY: Convention & Exhibition Attendance Marketing Best Practices Study Table of Contents INTRODUCTION... 3 EXECUTIVE

More information

Lake County Economic Development Marketing Strategic Plan 2011-2013 Prepared by Strategic Advisory Group and the Lake County Tourism Industry

Lake County Economic Development Marketing Strategic Plan 2011-2013 Prepared by Strategic Advisory Group and the Lake County Tourism Industry Lake County Economic Development Marketing Strategic Plan 2011-2013 Prepared by Strategic Advisory Group and the Lake County Tourism Industry Funding provided by State of California, Department of Housing

More information

QUARTERLY PROGRESS REPORT Q1, FY09: Oct. 1, 2009 December 31, 2009

QUARTERLY PROGRESS REPORT Q1, FY09: Oct. 1, 2009 December 31, 2009 USAID/ Public Awareness, Communication Strategy, and Community Outreach Project QUARTERLY PROGRESS REPORT Q1, FY09: Oct. 1, 2009 December 31, 2009 Contract #: 294-C-00-08-00227-00 Implementing partner:

More information

Toolkit for Participating Institutions

Toolkit for Participating Institutions Toolkit for Participating Institutions Working in cooperation with the White House Domestic Policy Council and the Office of First Lady Michelle Obama, the Institute of Museum and Library Services (IMLS)

More information

Governor s Office of Economic Development

Governor s Office of Economic Development ID: 08-W-16UT Governor s Office of Economic Development The Governor's Office of Economic Development (GOED) charter is based on Governor Jon Huntsman's commitment to economic development statewide. The

More information

One of our projects led us to become the most Google photo toured community in the world!

One of our projects led us to become the most Google photo toured community in the world! For year the en ding March 31 st, 2014 Message from the President: Chris Bowman, Flyin g Steamshovel The past year presented many opportunities for the organization, and we continue to work in a collaborative

More information

www.bsscommunitycollege.in

www.bsscommunitycollege.in PROGRAMME CODE UHMTC01 ASSOCIATE DEGREE IN HOTEL MANAGEMENT & TOURISM-SYLLABUS FIRST YEAR CODE SUBJECT CREDITS UHMTC01-1 INTRODUCTION TO HOSPITATLITY & TOURISM INDUSTRY 8 CREDITS UHMTC01-2 FOOD& BEVERAGE

More information

AREA CONVENTION & VISITORS BUREAU. Advertising Plan

AREA CONVENTION & VISITORS BUREAU. Advertising Plan GOALS Advertising Plan 2006 2007 Increase overnight visitation to more than 5.8 million visitors. Develop international and national award winning advertising campaigns through innovative creative. Maintain

More information

7096 TRAVEL AND TOURISM

7096 TRAVEL AND TOURISM CAMBRIDGE INTERNATIONAL EXAMINATIONS Cambridge Ordinary Level MARK SCHEME for the October/November 2014 series 7096 TRAVEL AND TOURISM 7096/23 Paper 2 (Alternative to Coursework), maximum raw mark 100

More information

Commerce Accelerator Program Series 2. Session 2: Marketing Strategy October 21, 2014

Commerce Accelerator Program Series 2. Session 2: Marketing Strategy October 21, 2014 Commerce Accelerator Program Series 2 Session 2: Marketing Strategy October 21, 2014 What s trending in our LinkedIn Group? Series 2: The next 7 weeks Tuesdays at 3pm PT/ 6pm ET Session 2: Creating a marketing

More information

Agritoursim: Designing Your Marketing Strategy

Agritoursim: Designing Your Marketing Strategy Agritoursim: Designing Your Marketing Strategy Conrad Braganza Senior Research and Development Analyst Melanie Coventry Community Relations Manger Gay Fontana Director of Research and Development Fresno/Clovis

More information

Destination Visitor Survey Strategic Regional Research New South Wales

Destination Visitor Survey Strategic Regional Research New South Wales Destination Visitor Survey Strategic Regional Research New South Wales Consumer perceptions of the Snowy Mountains as a holiday destination Introduction The Snowy Mountains region is an area of outstanding

More information

Central Washington Vacation Rentals Ready for an Unforgettable Central Washington Getaway? Check Out Crescent Bar Vacation Rentals

Central Washington Vacation Rentals Ready for an Unforgettable Central Washington Getaway? Check Out Crescent Bar Vacation Rentals Central Washington Vacation Rentals Ready for an Unforgettable Central Washington Getaway? Check Out Crescent Bar Vacation Rentals Check out our 2016 Specials Call Debbie Today 1/5 At 509-787-2665 On all

More information

Grape Events Partners

Grape Events Partners Grape Events Partners Event Sponsorship Opportunities We are exploding in popularity, and we want you to join the fun. Trust us, the return on investment is nothing short of spectacular. Sponsor the Hudson

More information

REACH THE MOST QUALIFIED TRAVEL BUYERS IN THE WORLD

REACH THE MOST QUALIFIED TRAVEL BUYERS IN THE WORLD REACH THE MOST QUALIFIED TRAVEL BUYERS IN THE WORLD THIS DOCUMENT IS INTERACTIVE! To turn the page forward click on the triangle in the bottom right corner of each page. To go back, click the triangle

More information

New drive for business events

New drive for business events AUCKLAND S BUSINESS EVENTS PLAN New drive for business events aucklandnz.com/conventions Contents Mayoral Message 3 Foreword 5 01 New drive and energy for Auckland Business Events 7 Auckland s opportunity

More information

COSTA MESA S LUXURY HOTELS SPRUCE UP IN ANTICIPATION OF OPENING OF NEW CONCERT HALL

COSTA MESA S LUXURY HOTELS SPRUCE UP IN ANTICIPATION OF OPENING OF NEW CONCERT HALL Contact: Dan Pittman 714 282 9994 dan@pittmanpr.com COSTA MESA S LUXURY HOTELS SPRUCE UP IN ANTICIPATION OF OPENING OF NEW CONCERT HALL The O.C. s cultural center is Southern California s ideal meeting

More information

Executive Director. Hays Convention & Visitors Bureau

Executive Director. Hays Convention & Visitors Bureau Shortly after the Civil War, railroad builders and settlers began pushing into western Kansas with ever-increasing intensity, provoking resistance from the Indian inhabitants of the area. To provide protection

More information

What is The Movement?

What is The Movement? What is The Movement? K.D. Hall Communications is proud to present The Movement. This creative and unique project comes with our fiveyear commitment and solid four-pronged approach to educate, inspire,

More information

Strategic Plan 2013-2016. Leading a strong, vibrant and growing sport

Strategic Plan 2013-2016. Leading a strong, vibrant and growing sport Strategic Plan 2013-2016 Leading a strong, vibrant and growing sport Message from the President and CEO Athletics Australia in consultation with its Member Associations and other key stakeholders has developed

More information

Culinary/Food Tourism Growing Pure Michigan!

Culinary/Food Tourism Growing Pure Michigan! Culinary/Food Tourism Growing Pure Michigan! Ontario Culinary Tourism Alliance s Recipe for success Est. in 2006 to implement 2005-2015 Ontario Culinary Tourism Strategy & Action Plan OCTA s goals: Build

More information

and the active leisure industry AS LEVEL FACT FILE Sports Science AS Unit 2: Health, Fitness and Lifestyle Subject content link:

and the active leisure industry AS LEVEL FACT FILE Sports Science AS Unit 2: Health, Fitness and Lifestyle Subject content link: AS LEVEL FACT FILE Sports Science Subject content link: AS Unit 2: Health, Fitness and Lifestyle The Active Industry and the active leisure industry AS Unit 2: Health, Fitness and Lifestyle and the active

More information

Council on Competitiveness: Clusters of Innovation

Council on Competitiveness: Clusters of Innovation Council on Competitiveness: Clusters of Innovation Georgia Tech President G. Wayne Clough Georgia Research Alliance December 16, 1999 Project Objectives Identify, map compare development of clusters nationally

More information

Marina Bay Sands. George Tanasijevich President and CEO of Marina Bay Sands

Marina Bay Sands. George Tanasijevich President and CEO of Marina Bay Sands Marina Bay Sands George Tanasijevich President and CEO of Marina Bay Sands MBS Starts Strong and Continues to Ramp Marina Bay Sands Starts Strong and Continues to Ramp Adjusted Property EBITDA and Adjusted

More information

U.S. Wineries Use Social Media to Engage Consumers, Improve Brand Image and Increase Revenue

U.S. Wineries Use Social Media to Engage Consumers, Improve Brand Image and Increase Revenue U.S. Wineries Use Social Media to Engage Consumers, Improve Brand Image and Increase Revenue Marianne McGarry Wolf California Polytechnic State University, USA mwolf@calpoly.edu Mitch Wolf California Polytechnic

More information

Michigan Culinary Tourism Alliance: Developing Michigan s Wine and Food Experiences as Contributors to Agriculture and Tourism Economies

Michigan Culinary Tourism Alliance: Developing Michigan s Wine and Food Experiences as Contributors to Agriculture and Tourism Economies USDA Specialty Crop Block Grant Program State of Michigan award to Michigan Grape and Wine Industry Council Michigan Culinary Tourism Alliance: Developing Michigan s Wine and Food Experiences as Contributors

More information

Presentation by Chief Executive officer Bangladesh Tourism Board MICE - A NEW PARADIGM FOR TOURISM

Presentation by Chief Executive officer Bangladesh Tourism Board MICE - A NEW PARADIGM FOR TOURISM Presentation by Chief Executive officer Bangladesh Tourism Board MICE - A NEW PARADIGM FOR TOURISM MICE - A New Paradigm for Tourism 8 th UNWTO Asia/Pacific Executive Training Program on Tourism Policy

More information

Virtual Tourism Promoting Outside Your Region

Virtual Tourism Promoting Outside Your Region Virtual Tourism Promoting Outside Your Region The Flow Camron King Executive Director, Lodi Winegrape Commission 13 years plus in wine industry associations focused in the areas of advocacy, education

More information

2015 Marketing Plan. Branson Convention & Visitors Bureau

2015 Marketing Plan. Branson Convention & Visitors Bureau 2015 Marketing Plan Branson Convention & Visitors Bureau 2015 MARKETING GOAL A: Position Branson as the top choice in consumer consideration set for meaningful, memorable and wholesome vacations. 1. Generate

More information

TAKING DURBAN TO THE WORLD DURBAN TOURISM

TAKING DURBAN TO THE WORLD DURBAN TOURISM DURBAN TAKING TO THE WORLD DURBAN TOURISM Durban ICC (foreground) is close to the CBD and beaches. Typeset and designed by Artworks Communications Contents Message from the Mayor... 2 Introduction... 3

More information