The power of nature with a silicone touch! PLANTASENS OLIVE LD. Isabelle Minoggio Global AD - Personal Care In-Cosmetics Barcelona

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1 The power of nature with a silicone touch! PLANTASENS OLIVE LD Isabelle Minoggio Global AD - Personal Care In-Cosmetics Barcelona

2 2 High demand for natural silicone alternatives with comparable benefits and qualities In recent years, silicones have been in high demand for their strong benefits: dry, silky skin feel great sensory in hair and skin care formulations improve spreadability of finished products eliminate soaping effect However, because silicones are synthetic they are often excluded from natural and eco-friendly products Manufactures want a natural solution to silicones with performance and appearance parity in formulations: Plantasens Olive LD

3 3 Silicone-Free products in Personal Care have experienced a strong growth in the last 5 years 2,500 Product variants with Silicone-Free claims 2,156 2,182 2,000 1,716 1,500 1,467 1,210 1, Mintel GNPD

4 4 Silicone-Free products

5 5 Plantasens Olive LD Natural alternative to silicone with similar cosmetic properties and benefits Mimics silicone sensory profile Highly stable natural alternative Fully transparent and odorless Provides shine to hair Improves hair manageability

6 Skin Care BENEFITS Isabelle Minoggio Global AD - Personal Care In-Cosmetics Barcelona

7 7 Plantasens Olive LD is a light and dry emollient During Application After Application Olive LD is rapidly absorbed and offers a very smooth initial sensation Olive LD leaves an elegant dry skin after-feel, similar to Cyclomethicone D5

8 8 Plantasens Olive LD presents a high stability As a natural ingredient, Olive LD is more stable than Jojoba Oil (one of most stable vegetable oils) Accelerated Oxidation Test

9 Hair Care BENEFITS Isabelle Minoggio Global AD - Personal Care In-Cosmetics Barcelona

10 10 Plantasens Olive LD Hair care benefits Study Case 1: Rinse off product Shampoo Comparison Olive LD vs. Dimethicone Caucasian hair were used Evaluation of shine and conditioning effect Study case 2 : Leave on product Dry Oil Comparison Olive LD vs. Cyclopentasiloxane and Dimethiconol Brazilian hair were used Evaluation of shine, volume and frizz control

11 11 Study case 1 : Olive LD generates a similar gloss effect to silicone in shampoo formulation Virgin Hair Damaged Hair Dimethicone, 3% Olive LD, 3% Tested on 3 swatches of Caucasian hair. Tested with a Samba Hair System.

12 12 Study case 1 :Olive LD contributes to an easier combing in a shampoo formulation 60 Wet combing test Combing Force (gmf) Dimethicone Olive LD Tested on 3 swatches of damaged Caucasian hair. Tested with a Combing Machine.

13 13 Study case 1 :Olive LD contributes to an easier combing in a shampoo formulation 200 Dry condition test 150 Combing Force (gmf) Dimethicone Olive LD Tested on 3 swatches of damaged Caucasian hair. Tested with a Combing Machine.

14 14 Study case 2 : Olive LD provides more shine to hair % 2500 Shine Intensity / a.u Benchmark Oil for Precious Hair Tested on 25 swatches of Brazilian hair in a leave on product. Results obtained from image analysis.

15 Tested on 25 swatches of Brazilian hair in a leave on product. Results obtained from image analysis.. 15 Study case 2 : Olive LD allows a superior frizz control 7 6 Frizz (%pixels) Benchmark T0 (RH:55%) Oil for precious hair T24h (RH:85%)

16 Tested on 25 swatches of Brazilian hair in a leave on product. Results obtained from image analysis.. 16 Study case 2 : Olive LD contributes to a better volume control Volume (% pixels) Benchmark T0 (RH:55%) Oil for precious hair T24h (RH:85%)

17 17 Plantasens Olive LD - Summary Benefits for Skin Care Light and dry emollient Presents a high stability Benefits for Hair Care Offers shine and manageability Controls volume and frizz for a better styling

18 Any questions? THANK YOU! Isabelle Minoggio Global AD - Personal Care In-Cosmetics Barcelona Visit us at Booth 7C50

19 19 Plantasens Olive LD INCI Declaration Appearance Color Odor Application Shelf Life Hydrogenated Ethylhexyl Olivate (and) Hydrogenated Olive Oil Unsaponifiables Clear liquid Colorless to very pale yellow Faint, characteristic Hair care, Face care, Body Care, Sun Care 24 months in original unopened packaging

20 20 Plantasens Olive LD Performance in shampoo Component INCI Active in formula, % Active in formula, % Water Aqua To 100 To 100 Genapol LRO Sodium Laureth Sulfate Carbopol 980 Carbomer Jaguar C126 DC Xiameter PMX- 200, 50 cs Plantasens Olive LD Hydroxypropyl Guar Hydroxypropyl Trimonium Chloride Dimethicone 3 0 Hydrogenated Ethylhexyl Olivate (and) Hydrogenated Olive Oil Unsaponifiables 0 3 Genagen CAB Cocamidopropyl betaine Nipaguard DMDMH Dimethyl Dimethylol Hydantoin NaOH Sodium Hydroxide To ph ca. 5.5 To ph ca. 5.5 NaCl Sodium Chloride q.s./ viscosity q.s./ viscosity

21 21 Plantasens Olive LD Performance in leave on : Oil for Precious Hair A Plantasens Olive LD Hydrogenated Ethylhexyl Olivate (and) Hydrogenated Olive Oil Unsaponifiables 58,30% Plantasens Abyssinian Oil Crambe Abyssinica Seed Oil 30,00% Plantasens AJO Macadamia Ternifolia Seed Oil (and) Crambe Abyssinica Seed Oil (and) Orbignya Oleifera Seed Oil 8,00% Procedure: I. Homogenize the components A. II. When homogeneous, add B and mix very well Plantasens Carefeel Alba Limnanthes Alba (Meadowfoam) Seed Oil and Butyrospermum Parkii 3,00% Appearance: Clear pale yellow oil Clariant Internal No: PH (Shea) Butter Extract B Tocopherol - 0,50% Perfume Oeillet Parfum 0,20%

22 22 Plantasens Olive LD Performance in leave on : Composition of the benchmark : Cyclopentasiloxane, Dimethiconol, Parfum/Fragrance, Caprylic/Capric Triglyceride, Helianthus Annuus Seed Oil/Sunflower Seed Oil, Cocos Nucifera Oil/Coconut Oil, Glycine Soja Oil/ Soybean Oil, Chamomilla Recutita Extract/Matricaria Flower Extract, Benzyl Alcohol, Gardenia Tahitensis Flower Extract, Cinnamal, Rosa Canina Flower Extract, Linalool, Bisabolol, Nelumbium Speciosum Extract/Nelumbium Speciosum Flower Extract, Linum Usitatissimum Flower Extract. F.I.L. D163012/1